About BrandTree
BrandTree is a company based in Vancouver (Canada) founded in 2012 was acquired by Mobify in November 2015.. BrandTree has raised $1.02 million across 2 funding rounds from investors including Mobify, Mercury Fund and Vine Street Ventures. BrandTree offers products and services including BrandTree Platform. BrandTree operates in a competitive market with competitors including ByteLight, GiPStech, Preksh, Donde and Meridian, among others.
- Headquarter Vancouver, Canada
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Sectors
Retail
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Phone
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Website
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Social
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Products & Services of BrandTree
BrandTree offers a comprehensive portfolio of products and services, including BrandTree Platform. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Tool for business communication, collaboration, and content creation securely.
Funding Insights of BrandTree
BrandTree has successfully raised a total of $1.02M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $1 million completed in May 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series A — $1.0M
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First Round
First Round
(02 Oct 2013)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May, 2014 | Amount | Series A - BrandTree | Valuation |
investors |
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| Oct, 2013 | Amount | Seed - BrandTree | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in BrandTree
BrandTree has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Mobify, Mercury Fund and Vine Street Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Early-stage investments are directed toward US, India, and Canada firms.
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VC firm investing in the US
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by BrandTree
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - BrandTree
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Brandtree Comparisons
Competitors of BrandTree
BrandTree operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as ByteLight, GiPStech, Preksh, Donde and Meridian, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Precise consumer locations are tracked using existing lighting infrastructure.
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| domain | founded_year | HQ Location |
Indoor positioning solutions are provided using geomagnetic anomalies and smartphones.
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| domain | founded_year | HQ Location |
Augmented reality solution for offline furniture retailers
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| domain | founded_year | HQ Location |
Mobile store locator is utilized for product-based searches.
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| domain | founded_year | HQ Location |
Indoor GPS apps for enterprise location-based venues are developed.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about BrandTree
When was BrandTree founded?
BrandTree was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Where is BrandTree located?
BrandTree is headquartered in Vancouver, Canada. It is registered at Vancouver, British Columbia, Canada.
Is BrandTree a funded company?
BrandTree is a funded company, having raised a total of $1.02M across 2 funding rounds to date. The company's 1st funding round was a Seed of $20K, raised on Oct 02, 2013.
What does BrandTree do?
Founded in 2012 in Vancouver, Canada, BrandTree operates as a technology platform in the consumer retail sector. Mobile users are enabled to locate specific brand products in nearby supermarkets and outlets through its app. Partnerships have been formed with value-oriented brands, such as Certified Humane for animal welfare and SkinnyPop Popcorn. Initially launched as FoodTree, it was rebranded to Donde before acquisition by Mobify in 2015.
Who are the top competitors of BrandTree?
What products or services does BrandTree offer?
BrandTree offers BrandTree Platform.
Who are BrandTree's investors?
BrandTree has 4 investors. Key investors include Mobify, Mercury Fund, Vine Street Ventures, and The Brandery.