Mobify

Vancouver, Canada Founded: 2007 • Age: 19 yrs Acquired By Salesforce
Optimise websites for mobile platform
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About Mobify

Mobify is a company based in Vancouver (Canada) founded in 2007 was acquired by Salesforce in September 2020.. Mobify has raised $25 million across 4 funding rounds from investors including Salesforce, Comerica and BDC. Mobify has completed 4 acquisitions, including BrandTree, Donde and Jeapie. Mobify offers products and services including Headless Commerce Platform, Composable Storefront, and Data Cloud. Mobify operates in a competitive market with competitors including Klaviyo, Elastic Path Software, Yotpo, Bango and Demandware, among others.

  • Headquarter Vancouver, Canada
  • Sectors
    Technology
    Retail
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Retail → E-Commerce Technology & Services
Technology → Software Development & Engineering
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $25 M (USD)

    in 4 rounds

  • Latest Funding Round
    $15 M (USD), Series B

    Sep 24, 2017

  • Investors
    Salesforce

    & 6 more

  • Employee Count
    Employee Count
  • Investments & Acquisitions
    BrandTree

    & 3 more

  • Acquired by
    Salesforce

    (Sep 08, 2020)

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Products & Services of Mobify

Mobify offers a comprehensive portfolio of products and services, including Headless Commerce Platform, Composable Storefront, and Data Cloud. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Enables API integration for custom digital storefronts and data management

Accelerates ROI with flexible front-end frameworks for commerce

Unifies customer data for real-time AI-driven actions and insights

People of Mobify
Headcount 10000+
Employee Profiles 2601
Board Members and Advisors 12
Employee Profiles
People
Noah Krathwohl
Business Development Representative
People
Nabeel Khan
Senior Account Director
People
Deb Robbins
SVP & COO Heroku At Salesforce
People
Cindy Wincek
Senior Success Manager

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Board Members and Advisors
people
Craig Conway
Board Member
people
Neelie Kroes
Board Member
people
Maynard Webb
Board Member
people
Mason Morfit
Board Member

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Funding Insights of Mobify

Mobify has successfully raised a total of $25M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $15 million completed in September 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 4
  • Last Round Series B — $15.0M
  • First Round

    (12 Feb 2016)

  • Investors Count 6
Date Amount Transaction Name Valuation Lead Investors Investors
Sep, 2017 Amount Series B - Mobify Valuation

investors

Feb, 2017 Amount Series A - Mobify Valuation

investors

Jun, 2016 Amount Series A - Mobify Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Mobify

Mobify has secured backing from 7 investors, including institutional and venture fund investors. Prominent investors backing the company include Salesforce, Comerica and BDC. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Tech-enabled companies are invested in by Acton Capital venture firm.
Founded Year Domain Location
Growth-stage venture capital investments are made in revenue-positive companies.
Founded Year Domain Location
Debt and equity solutions are provided to mid-to-late-stage technology companies.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Mobify

Mobify has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include BrandTree, Donde and Jeapie. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Mobile store locator is utilized for product-based searches.
2013
Push notifications are delivered for web and mobile platforms.
2013
Brands are connected to mobile customers via a product-location app.
2012
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Mobify

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Mobify Comparisons

Employees
+
Add Comparison
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Competitors of Mobify

Mobify operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Klaviyo, Elastic Path Software, Yotpo, Bango and Demandware, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
SaaS email marketing solutions are offered to e-commerce businesses.
domain founded_year HQ Location
API-based enterprise commerce and content management platform is delivered.
domain founded_year HQ Location
Cloud-based marketing platform for e-tailers
domain founded_year HQ Location
Marketing solutions for e-commerce businesses are provided by Bango.
domain founded_year HQ Location
Enterprise cloud commerce solutions are provided for retailers and manufacturers.
domain founded_year HQ Location
AI platform for retail ecommerce management and optimization is provided.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Mobify

Frequently Asked Questions about Mobify

When was Mobify founded?

Mobify was founded in 2007 and raised its 1st funding round 9 years after it was founded.

Where is Mobify located?

Mobify is headquartered in Vancouver, Canada. It is registered at Vancouver, British Columbia, Canada.

Is Mobify a funded company?

Mobify is a funded company, having raised a total of $25M across 4 funding rounds to date.

What does Mobify do?

Mobify was founded in 2007 in Vancouver, Canada, as an open eCommerce platform focused on mobile optimization. Adaptive web experiences are built by developers through remixing of HTML, CSS, and JavaScript with tools such as Mobify.js and Cloud services. The platform is utilized by enterprises including Starbucks, Lululemon, Bosch, Expedia, and Coastal.com to enhance mobile and tablet accessibility for their websites.

Who are the top competitors of Mobify?

Mobify's top competitors include Klaviyo, CommerceIQ and Yotpo.

What products or services does Mobify offer?

Mobify offers Headless Commerce Platform, Composable Storefront, and Data Cloud.

How many acquisitions has Mobify made?

Mobify has made 4 acquisitions, including BrandTree, Donde, and Jeapie.

Who are Mobify's investors?

Mobify has 7 investors. Key investors include Salesforce, Comerica, BDC, Impulse International, and Acton Capital.

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