About Mobify
Mobify is a company based in Vancouver (Canada) founded in 2007 was acquired by Salesforce in September 2020.. Mobify has raised $25 million across 4 funding rounds from investors including Salesforce, Comerica and BDC. Mobify has completed 4 acquisitions, including BrandTree, Donde and Jeapie. Mobify offers products and services including Headless Commerce Platform, Composable Storefront, and Data Cloud. Mobify operates in a competitive market with competitors including Klaviyo, Elastic Path Software, Yotpo, Bango and Demandware, among others.
- Headquarter Vancouver, Canada
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Sectors
TechnologyRetail
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Phone
*********
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Website
*********
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$25 M (USD)
in 4 rounds
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Latest Funding Round
$15 M (USD), Series B
Sep 24, 2017
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Investors
Salesforce
& 6 more
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Employee Count
Employee Count
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Investments & Acquisitions
BrandTree
& 3 more
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Acquired by
Salesforce
(Sep 08, 2020)
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Products & Services of Mobify
Mobify offers a comprehensive portfolio of products and services, including Headless Commerce Platform, Composable Storefront, and Data Cloud. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Enables API integration for custom digital storefronts and data management
Accelerates ROI with flexible front-end frameworks for commerce
Unifies customer data for real-time AI-driven actions and insights
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Leadership Team
748 people
Sales and Marketing
575 people
Software Development Team
538 people
Product Management Team
143 people
Senior Team
89 people
Finance and Accounting
79 people
Data Analysis and Operations Team
42 people
Human Resources and Administration
41 people
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Funding Insights of Mobify
Mobify has successfully raised a total of $25M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $15 million completed in September 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series B — $15.0M
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First Round
First Round
(12 Feb 2016)
- Investors Count 6
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep, 2017 | Amount | Series B - Mobify | Valuation |
investors |
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| Feb, 2017 | Amount | Series A - Mobify | Valuation |
investors |
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| Jun, 2016 | Amount | Series A - Mobify | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Mobify
Mobify has secured backing from 7 investors, including institutional and venture fund investors. Prominent investors backing the company include Salesforce, Comerica and BDC. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Tech-enabled companies are invested in by Acton Capital venture firm.
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Founded Year | Domain | Location | |
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Growth-stage venture capital investments are made in revenue-positive companies.
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Founded Year | Domain | Location | |
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Debt and equity solutions are provided to mid-to-late-stage technology companies.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Mobify
Mobify has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include BrandTree, Donde and Jeapie. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Mobile store locator is utilized for product-based searches.
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2013 | ||||
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Push notifications are delivered for web and mobile platforms.
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2013 | ||||
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Brands are connected to mobile customers via a product-location app.
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2012 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Mobify
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Mobify Comparisons
Competitors of Mobify
Mobify operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Klaviyo, Elastic Path Software, Yotpo, Bango and Demandware, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
SaaS email marketing solutions are offered to e-commerce businesses.
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| domain | founded_year | HQ Location |
API-based enterprise commerce and content management platform is delivered.
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| domain | founded_year | HQ Location |
Cloud-based marketing platform for e-tailers
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| domain | founded_year | HQ Location |
Marketing solutions for e-commerce businesses are provided by Bango.
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| domain | founded_year | HQ Location |
Enterprise cloud commerce solutions are provided for retailers and manufacturers.
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| domain | founded_year | HQ Location |
AI platform for retail ecommerce management and optimization is provided.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Mobify
Frequently Asked Questions about Mobify
When was Mobify founded?
Mobify was founded in 2007 and raised its 1st funding round 9 years after it was founded.
Where is Mobify located?
Mobify is headquartered in Vancouver, Canada. It is registered at Vancouver, British Columbia, Canada.
Is Mobify a funded company?
Mobify is a funded company, having raised a total of $25M across 4 funding rounds to date.
What does Mobify do?
Mobify was founded in 2007 in Vancouver, Canada, as an open eCommerce platform focused on mobile optimization. Adaptive web experiences are built by developers through remixing of HTML, CSS, and JavaScript with tools such as Mobify.js and Cloud services. The platform is utilized by enterprises including Starbucks, Lululemon, Bosch, Expedia, and Coastal.com to enhance mobile and tablet accessibility for their websites.
Who are the top competitors of Mobify?
Mobify's top competitors include Klaviyo, CommerceIQ and Yotpo.
What products or services does Mobify offer?
Mobify offers Headless Commerce Platform, Composable Storefront, and Data Cloud.
How many acquisitions has Mobify made?
Who are Mobify's investors?
Mobify has 7 investors. Key investors include Salesforce, Comerica, BDC, Impulse International, and Acton Capital.