Bridg

Los Angeles, United States Founded: 2011 • Age: 15 yrs Acquired By Cardlytics
Bridg is focused on in-store identity resolution for retailers.
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About Bridg

Bridg is a company based in Los Angeles (United States) founded in 2011 was acquired by Cardlytics in April 2021. It operates as a SaaS (Software-as-a-Service), and Subscription Services. Bridg has raised $12.96 million across 3 funding rounds from investors including Visa, Cardlytics and Morpheus Ventures. Bridg has completed 1 acquisition, including Relevant Mobile. Bridg offers products and services including In-Store Identity Resolution and Retail Media Network Support. Bridg operates in a competitive market with competitors including Toast, Olo, Zenput, Paytronix and Tillster, among others.

  • Headquarter Los Angeles, United States
  • Sectors
    Consumer
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Consumer → Food, Beverage & Nutrition
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $12.96 M (USD)

    in 3 rounds

  • Latest Funding Round
    $11.16 M (USD), Series B

    Aug 23, 2017

  • Investors
    Visa

    & 5 more

  • Employee Count
    Employee Count
  • Investments & Acquisitions
  • Acquired by
    Cardlytics

    (Apr 13, 2021)

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Products & Services of Bridg

Bridg offers a comprehensive portfolio of products and services, including In-Store Identity Resolution and Retail Media Network Support. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

In-store customer identities are resolved for marketing insights.

Retail media networks are supported with data insights.

People of Bridg
Headcount 200-500
Employee Profiles 112
Board Members and Advisors 7
Employee Profiles
People
Chelsea McKoy
Analytics Manager
People
Ann Sanford
Director, Corporate Accounting
People
Allen Collier
Principal Engineer
People
Peter Chan
CTO

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Board Members and Advisors
people
Aimée Lapic
Director
people
David L. Adams
Director
people
Mark A. Johnson
Director
people
Jack Klinck
Director

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Funding Insights of Bridg

Bridg has successfully raised a total of $12.96M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $11.16 million completed in August 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round Series B — $11.2M
  • First Round
  • Investors Count 5
Date Amount Transaction Name Valuation Lead Investors Investors
Aug, 2017 Amount Series B - Bridg Valuation Morpheus Ventures
Apr, 2013 Amount Series A - Bridg Valuation

investors

Apr, 2012 Amount Seed - Bridg Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Bridg

Bridg has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Visa, Cardlytics and Morpheus Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Early-stage technology investments are managed by Morpheus Ventures.
Founded Year Domain Location
Venture capital firm investing in multiple sectors
Founded Year Domain Location
Venture capital investments are provided by NextEquity Partners.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Bridg

Bridg has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Relevant Mobile. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
White-labeled loyalty apps are developed for restaurant chains.
2010
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Bridg

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Bridg Comparisons

Employees
+
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Competitors of Bridg

Bridg operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Toast, Olo, Zenput, Paytronix and Tillster, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Restaurant operations are managed via a cloud-based platform.
domain founded_year HQ Location
Olo is recognized as a restaurant technology platform provider.
domain founded_year HQ Location
Zenput is utilized as an operations execution platform for multi-unit operators.
domain founded_year HQ Location
Cloud-based loyalty solutions for restaurants and stores are provided.
domain founded_year HQ Location
SaaS solutions for restaurant online ordering and analytics are offered.
domain founded_year HQ Location
Provider of cloud-based POS software solutions for businesses and service providers
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Bridg

Frequently Asked Questions about Bridg

When was Bridg founded?

Bridg was founded in 2011 and raised its 1st funding round 1 year after it was founded.

Where is Bridg located?

Bridg is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.

Is Bridg a funded company?

Bridg is a funded company, having raised a total of $12.96M across 3 funding rounds to date.

What does Bridg do?

Bridg is engaged in providing in-store identity resolution solutions for retailers, restaurants, and brands. The company operates in the technology and retail sectors, offering SaaS-based platforms to convert anonymous transactions into actionable customer insights. Solutions are designed to expand reachable customer bases, support retail media networks, and enhance personalized marketing through first-party data. Industries served include retail, grocery, quick-service restaurants, and convenience stores, with a focus on overcoming data scale constraints and driving customer engagement.

Who are the top competitors of Bridg?

Bridg's top competitors include Toast, SpotOn and Paytronix.

What products or services does Bridg offer?

Bridg offers In-Store Identity Resolution and Retail Media Network Support.

How many acquisitions has Bridg made?

Bridg has made 1 acquisition, including Relevant Mobile.

Who are Bridg's investors?

Bridg has 6 investors. Key investors include Visa, Cardlytics, Morpheus Ventures, March Capital, and NextEquity Partners.

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