About Bridg
Bridg is a company based in Los Angeles (United States) founded in 2011 was acquired by Cardlytics in April 2021. It operates as a SaaS (Software-as-a-Service), and Subscription Services. Bridg has raised $12.96 million across 3 funding rounds from investors including Visa, Cardlytics and Morpheus Ventures. Bridg has completed 1 acquisition, including Relevant Mobile. Bridg offers products and services including In-Store Identity Resolution and Retail Media Network Support. Bridg operates in a competitive market with competitors including Toast, Olo, Zenput, Paytronix and Tillster, among others.
- Headquarter Los Angeles, United States
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Sectors
Consumer
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Email
***********
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Phone
*********
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Website
*********
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$12.96 M (USD)
in 3 rounds
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Latest Funding Round
$11.16 M (USD), Series B
Aug 23, 2017
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Investors
Visa
& 5 more
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Employee Count
Employee Count
- Investments & Acquisitions
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Acquired by
Cardlytics
(Apr 13, 2021)
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Products & Services of Bridg
Bridg offers a comprehensive portfolio of products and services, including In-Store Identity Resolution and Retail Media Network Support. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
In-store customer identities are resolved for marketing insights.
Retail media networks are supported with data insights.
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Software Development Team
45 people
Product Management Team
19 people
Data Analysis and Operations Team
15 people
Leadership Team
10 people
Finance and Accounting
6 people
Human Resources and Administration
6 people
Senior Team
4 people
Principal Team
3 people
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Funding Insights of Bridg
Bridg has successfully raised a total of $12.96M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $11.16 million completed in August 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series B — $11.2M
- First Round First Round
- Investors Count 5
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug, 2017 | Amount | Series B - Bridg | Valuation | Morpheus Ventures | |
| Apr, 2013 | Amount | Series A - Bridg | Valuation |
investors |
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| Apr, 2012 | Amount | Seed - Bridg | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Bridg
Bridg has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Visa, Cardlytics and Morpheus Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Early-stage technology investments are managed by Morpheus Ventures.
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Founded Year | Domain | Location | |
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Venture capital firm investing in multiple sectors
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Founded Year | Domain | Location | |
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Venture capital investments are provided by NextEquity Partners.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Bridg
Bridg has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Relevant Mobile. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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White-labeled loyalty apps are developed for restaurant chains.
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2010 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Bridg
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Bridg Comparisons
Competitors of Bridg
Bridg operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Toast, Olo, Zenput, Paytronix and Tillster, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Restaurant operations are managed via a cloud-based platform.
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| domain | founded_year | HQ Location |
Olo is recognized as a restaurant technology platform provider.
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| domain | founded_year | HQ Location |
Zenput is utilized as an operations execution platform for multi-unit operators.
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| domain | founded_year | HQ Location |
Cloud-based loyalty solutions for restaurants and stores are provided.
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| domain | founded_year | HQ Location |
SaaS solutions for restaurant online ordering and analytics are offered.
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| domain | founded_year | HQ Location |
Provider of cloud-based POS software solutions for businesses and service providers
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Bridg
Frequently Asked Questions about Bridg
When was Bridg founded?
Bridg was founded in 2011 and raised its 1st funding round 1 year after it was founded.
Where is Bridg located?
Bridg is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Is Bridg a funded company?
Bridg is a funded company, having raised a total of $12.96M across 3 funding rounds to date.
What does Bridg do?
Bridg is engaged in providing in-store identity resolution solutions for retailers, restaurants, and brands. The company operates in the technology and retail sectors, offering SaaS-based platforms to convert anonymous transactions into actionable customer insights. Solutions are designed to expand reachable customer bases, support retail media networks, and enhance personalized marketing through first-party data. Industries served include retail, grocery, quick-service restaurants, and convenience stores, with a focus on overcoming data scale constraints and driving customer engagement.
What products or services does Bridg offer?
Bridg offers In-Store Identity Resolution and Retail Media Network Support.
How many acquisitions has Bridg made?
Bridg has made 1 acquisition, including Relevant Mobile.
Who are Bridg's investors?
Bridg has 6 investors. Key investors include Visa, Cardlytics, Morpheus Ventures, March Capital, and NextEquity Partners.
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