About Cardlytics
Cardlytics is a publicly listed company based in Atlanta (United States) founded in 2008 by Lynne Laube. Card-linked marketing solutions are provided to banks and financial institutions. It operates in the Financial Services and Technology sectors. Cardlytics has raised $178 million across 9 funding rounds from investors including Aimia, Square 1 Bank and Canaan. The company has 454 employees. Cardlytics has completed 2 acquisitions, including Bridg and Dosh. Its website cardlytics.com draws about 601 thousand monthly visits. Its Indian entity Cardlytics Services India Private Limited reported revenue of ₹27.3 Lakh. Cardlytics offers products and services including Cardlytics Platform, Bridg, and Rippl. Its focus areas include Enterprise Applications, Loyalty Software, Coalition Loyalty and Multi Industry. Its competitors include FMG Suite, Affinity Solutions and Katabat; 2 of its 3 listed competitors have raised funding.
Company details
Cardlytics was founded in 2008 and is headquartered in Atlanta, United States. Operations focus on the financial technology sector, where card-linked marketing solutions are delivered to banks and financial institutions. Insights into consumer spending patterns, including transactions across various banks, are made available to users. Market share expansion strategies are formulated for acquiring new customers and retaining existing ones. Personalized offers aligned with customer interests are displayed on bank homepages.
- Headquarters Atlanta, United States
- Employees 454
- Founders Lynne Laube
- Stage Public
- SectorsFinancial ServicesTechnology
- Website category Finance · Banking Credit and Lending
- Website cardlytics.com
- Social LinkedIn X Facebook Instagram
- Legal Name Cardlytics, Inc. Common Stock
- Indian entity revenue₹27.3 Lakh
FY 2024 · -99% YoY
- Indian entity net profit₹8.7 Lakh
FY 2024 · 32% margin
- Indian entity EBITDA₹11.9 Lakh
FY 2024 · 43% margin
- Total Equity Funding$178M (USD)
in 9 rounds
- Latest Funding Round$200M (USD), Post-IPO
Sep 2020
- InvestorsAimia
& 9 more
- Employee Count454
- Investments & AcquisitionsBridg
& 1 more
Associated legal entities of Cardlytics
Cardlytics operates through Cardlytics Services India Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Cardlytics Services India Private Limited CIN U72900AP2018FTC108913 | Active | 31 Jul 2018 | Visakhapatnam, Andhra Pradesh | ₹0.3 Cr | 46 | 3 | View details |
Products & Services of Cardlytics
Cardlytics offers a comprehensive portfolio of products and services, including Cardlytics Platform, Bridg, and Rippl.
Enables targeted advertising using purchase data for measurable impact
Converts transactions into identifiable customers for audience growth
Connects brands to shoppers via grocers and overlooked channels
Funding Insights of Cardlytics
Cardlytics has successfully raised a total of $178M across 9 strategic funding rounds. The most recent funding activity was a Post-IPO round of $200 million completed in September 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $178M
- Total Rounds 9
- Last Round Post-IPO — $200M
- First Round $5M
(Jul 2009)
- Investors Count 10
All 9 funding rounds of Cardlytics with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2020 | $200M | Post-IPO | – | – | – |
| May 2018 | $50M | Debt – Conventional | – | – | |
| May 2017 | $12M | Series E | – | ITC Holding, Kinetic Ventures | – |
| Oct 2014 | $70M | Series E | – | – | |
| May 2013 | $40M | Series D | – | – | – |
| Sep 2011 | $33M | Series C | – | – | |
| Aug 2010 | $18M | Series B | – | ITC Holdings, Kinetic Ventures | |
| Apr 2010 | $4M | Debt – Conventional | – | – | |
| Jul 2009 | $5M | Series A | – | – | – |
10 investors in total: 10 institutional.
Investors in Cardlytics
Cardlytics has secured backing from 10 investors, including institutional and venture fund investors. Prominent investors backing the company include Aimia, Square 1 Bank and Canaan.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage investments are made in US companies across key sectors. | kineticventures.com | Atlanta, United States | ||
Canaan is recognized as an early-stage venture capital firm. | 1987 | canaan.com | San Francisco, United States | |
US focused venture capital firm | polarispartners.com | Boston, United States | ||
Investments are made by TTV Capital in early-stage fintech companies. | ttvcapital.com | Atlanta, United States | ||
Early stage VC firm investing in the US | discoverycapital.com | Port Coquitlam, Canada | ||
Various sectors are invested in by the private equity firm. | goldhillcapital.com | San Jose, United States | ||
Venture debt, treasury, and cash management services are provided. | 2005 | square1bank.com | Durham, United States | |
Wireless technology-based communications infrastructure is provided by ITC Holding. | 1896 | itchold.com | United States | |
Diversified operations are conducted across chemicals industries globally. | 1984 | aimia.com | Toronto, Canada | |
Independent electricity transmission services are provided across the United States. | 2000 | itc-holdings.com | Novi, United States |
Investor details for Cardlytics
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Board of directors of Cardlytics Services India Private Limited (Cardlytics)
Cardlytics Services India Private Limited is the primary company behind Cardlytics. The board of Cardlytics Services India Private Limited currently have 3 directors; the longest-serving is Nathan Howard Majer, appointed in 2024. 10 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Nathan Howard Majer DIN 10450820 | Director | 03 Jan 2024 | 2 yrs 10 mo | Cardlytics Services India Private Limited |
| Gunjan Chhajed DIN 07490129 | Director | 15 Feb 2024 | 2 yrs 8 mo | Cardlytics Services India Private Limited |
| Ikvs Sharma DIN 08588072 | Director | 03 Jul 2025 | 1 yr 4 mo | Cardlytics Services India Private Limited |
People of Cardlytics
120 people are tracked at Cardlytics (45 in leadership, 7 in board & advisors, 68 in team); the tracked headcount is 454.
| Name | Role | Group |
|---|---|---|
Lynne Laube | Co-Founder & Advisor | Leadership |
Ann Sanford | Director, Corporate Accounting | Leadership |
Peter Chan | CTO | Leadership |
Shilpa Banglinti | Senior Talent Partner | Leadership |
Jose Singer | Chief Product Officer | Leadership |
Caroline Gorman | VP Of Product | Leadership |
Nick Lynton | Chief Legal & Privacy Officer | Leadership |
Chris Holway | Vice President, Product Management | Leadership |
Leonardo Castaño | Director Of Data (data Pm) | Leadership |
Alex Matthews | Vice President, Industry Lead: Specialty Retail And DTC | Leadership |
Carson Napps | Chief People Officer | Leadership |
Andreas Demetri | Head Of Analytics, UK | Leadership |
Alexis DeSieno | CFO | Leadership |
Rupam Gupta | Strategic Finance & Head Of Corpdev | Leadership |
Samantha Schomberg | Lead Talent Acquisition Partner | Leadership |
Hafeez Shaik | Senior Director Of Product Management | Leadership |
Nitesh Aggarwal | Director - Product Analytics | Leadership |
Shlomo Bihari | VP Of Engineering - Advertiser Platform | Leadership |
Jennifer Mastin | Director Of Analytics | Leadership |
Amit Gupta | Chief Executive Officer | Leadership |
100 more people are available in the full profile.
Complete people profiles for Cardlytics
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IPO & Listings of Cardlytics
Cardlytics is a publicly listed company on the NASDAQ with ticker symbol CDLX in USA, operating in the Technology services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date09 Feb 2018
- Listed onNASDAQ: CDLX
- Listed entityCardlytics, Inc. Common Stock
- Exchange sectorTechnology services
- ISINUS14161W3034
- Share price$2.16 (-3.57% on the day) · 2026-10-13
- Market capitalisation$12.7M
- EPS (diluted, trailing year)$-21.03
- Volume (last session)34,176
Financials of Cardlytics
Figures of Cardlytics Services India Private Limited, the primary company behind Cardlytics, for FY 2024. Revenue was ₹27.3 Lakh (-99% year on year). Net profit was ₹8.7 Lakh (32% margin). EBITDA was ₹11.9 Lakh (43% margin). Revenue has grown at a compounded annual rate of -76% over three years and +33% over five years.
- ₹27.3 LakhRevenue · FY 2024 · -99% YoY
- ₹8.7 LakhNet profit · 32% margin
- ₹11.9 LakhEBITDA · 43% margin
- ₹50,000Paid-up capital
- 46Employees (provident fund records)
- -76%Revenue CAGR, 3 years
- +33%Revenue CAGR, 5 years
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2025 | $233.3M | -$103.5M | -$19.7M |
| 2024 | $278.3M | -$189.3M | -$35.7M |
| 2023 | $309.2M | -$134.7M | -$34.1M |
| 2022 | $298.5M | -$465.3M | -$91.8M |
| 2021 | $267.1M | -$128.6M | -$63.2M |
Balance sheet, profit and loss, cash flow and ratios of Cardlytics Services India Private Limited are on its company page.
Detailed financial statements for Cardlytics
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Investments & Acquisitions by Cardlytics
Cardlytics has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Bridg and Dosh.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Bridg is focused on in-store identity resolution for retailers. | bridg.com | Los Angeles, United States | 2011 | Apr 2021 | •••• | |
Cashback is provided automatically through app on diverse purchases. | dosh.com | Austin, United States | 2016 | Mar 2021 | $275M |
Complete acquisition details for Cardlytics
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Timeline of Cardlytics
6 dated milestones of Cardlytics across 13 years, from founding to its latest funding, stage changes and deals.
Competitors of Cardlytics
Cardlytics has 3 listed competitors in our database, 2 of them funded. They include FMG Suite, Affinity Solutions and Katabat.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| fmgsuite.com | 2011 | San Diego, United States | 294 | An omnichannel marketing platform is offered for financial advisors. | ||
| affinity.solutions | 2005 | New York, United States | $68.45M | 11 | Card linked marketing solutions for financial institutions | |
| katabat.com | 2006 | Wilmington, United States | $21.72M | Multi-industry omnichannel marketing automation solutions are delivered for enterprises. |
Detailed competitors of Cardlytics
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Web traffic of Cardlytics
The website of Cardlytics (cardlytics.com) receives about 600.9K visits a month and ranks #92,387 among all websites worldwide, #5,804 in Banking Credit and Lending.
- Monthly visits600.9K
▼ 22.3% vs previous month
- Unique visitors601.3K
per month
- Global rank#92,387
among all websites
- Category rank#5,804
Finance · Banking Credit and Lending
- Bounce rate81%
- Pages per visit1.2
- Average visit26 sec
- DevicesDesktop 13% · Mobile 87%
Websites whose visitors overlap most with Cardlytics. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| usbank.com | 100% | 29.1M | #1,212 | View details | |
| citi.com | 98% | 138.9M | #349 | View details | |
| wellsfargo.com | 97% | 104.9M | #241 | View details | |
| capitalone.com | 96% | 148.4M | #178 | View details | |
capitaloneoffers.com | capitaloneoffers.com | 96% | #7,041 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 32 similar websites and full traffic analytics for Cardlytics
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- 32 similar websites
- Audience overlap
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Top companies in Banking & FinTech Platforms
3 companies that operate in the same segment as Cardlytics (Banking & FinTech Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online business banking and financial workflow tools are provided. | 2010 | San Francisco, California, United States | USD 546 M | USD 2.71 M | 1,807 | |
Digital banking services are offered to individuals via mobile apps. | 2012 | San Francisco, California, United States | USD 3.15 B | USD 1.96 B | 2,516 | |
Digital sustainable banking services are offered to consumers. | 2013 | Los Angeles, California, United States | USD 865 M | 237 |
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Related news about Cardlytics
Complete news archive for Cardlytics
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Frequently Asked Questions about Cardlytics
Cardlytics was founded in 2008 and raised its 1st funding round 1 year after it was founded.
Cardlytics is headquartered in Atlanta, United States. It is registered at Atlanta, Georgia, United States.
Cardlytics is a funded company, having raised a total of $178M across 9 funding rounds to date. The company's 1st funding round was a Series A of $5M, raised on Jul 2009.
Cardlytics has 454 employees.
The primary company behind Cardlytics, Cardlytics Services India Private Limited, reported revenue of ₹27.3 Lakh for FY 2024, down 99% year on year.
Cardlytics was founded in 2008 and is headquartered in Atlanta, United States. Operations focus on the financial technology sector, where card-linked marketing solutions are delivered to banks and financial institutions. Insights into consumer spending patterns, including transactions across various banks, are made available to users. Market share expansion strategies are formulated for acquiring new customers and retaining existing ones. Personalized offers aligned with customer interests are displayed on bank homepages.
Cardlytics's top competitors include FMG Suite, Affinity Solutions and Katabat.
Cardlytics offers Cardlytics Platform, Bridg, and Rippl.
Yes, Cardlytics is publicly traded on NASDAQ under the ticker symbol CDLX.
Cardlytics has 10 investors. Key investors include Aimia, Square 1 Bank, Canaan, ITC Holdings, and ITC Holding.
Cardlytics operates through Cardlytics Services India Private Limited.