About Cardlytics
Cardlytics is a company based in Atlanta (United States) founded in 2008 by Lynne Laube.. Cardlytics has raised $178 million across 9 funding rounds from investors including Aimia, Square 1 Bank and Canaan. The company has 454 employees as of December 31, 2024. Cardlytics has completed 2 acquisitions, including Bridg and Dosh. Cardlytics offers products and services including Cardlytics Platform, Bridg, and Rippl. Cardlytics operates in a competitive market with competitors including FMG Suite, Affinity Solutions, Earnix, Katabat and Volly, among others.
- Headquarter Atlanta, United States
- Employees 454 as on 31 Dec, 2024
- Founders Lynne Laube
- Stage Public
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Sectors
Financial ServicesTechnology
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Cardlytics, Inc. Common Stock
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Annual Revenue
$278.3 M-10as on Dec 31, 2024
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Net Profit
$-189.3 M-40.54as on Dec 31, 2024
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EBITDA
$-35.66 M-4.4as on Dec 31, 2024
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Total Equity Funding
$178 M (USD)
in 9 rounds
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Latest Funding Round
$200 M (USD), Post-IPO
Sep 18, 2020
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Investors
Aimia
& 9 more
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Employee Count
454
as on Dec 31, 2024
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Investments & Acquisitions
Bridg
& 1 more
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IPO & Listings of Cardlytics
Cardlytics is a publicly listed company on the NASDAQ with ticker symbol CDLX in USA, operating in the Technology services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
Products & Services of Cardlytics
Cardlytics offers a comprehensive portfolio of products and services, including Cardlytics Platform, Bridg, and Rippl. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Enables targeted advertising using purchase data for measurable impact
Converts transactions into identifiable customers for audience growth
Connects brands to shoppers via grocers and overlooked channels
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Software Development Team
45 people
Product Management Team
19 people
Data Analysis and Operations Team
15 people
Leadership Team
10 people
Finance and Accounting
6 people
Human Resources and Administration
6 people
Senior Team
4 people
Principal Team
3 people
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Funding Insights of Cardlytics
Cardlytics has successfully raised a total of $178M across 9 strategic funding rounds. The most recent funding activity was a Post-IPO round of $200 million completed in September 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 9
- Last Round Post-IPO — $200.0M
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First Round
First Round
(20 Jul 2009)
- Investors Count 10
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep, 2020 | Amount | Post-IPO - Cardlytics | Valuation |
investors |
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| May, 2018 | Amount | Debt – Conventional - Cardlytics | Valuation |
investors |
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| May, 2017 | Amount | Series E - Cardlytics | Valuation | ITC Holding , Kinetic Ventures |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Cardlytics
Cardlytics has secured backing from 10 investors, including institutional and venture fund investors. Prominent investors backing the company include Aimia, Square 1 Bank and Canaan. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Early-stage investments are made in US companies across key sectors.
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Founded Year | Domain | Location | |
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Canaan is recognized as an early-stage venture capital firm.
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Founded Year | Domain | Location | |
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US focused venture capital firm
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Cardlytics
Cardlytics has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Bridg and Dosh. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Cashback is provided automatically through app on diverse purchases.
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2016 | ||||
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Bridg is focused on in-store identity resolution for retailers.
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2011 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Cardlytics
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Cardlytics Comparisons
Competitors of Cardlytics
Cardlytics operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as FMG Suite, Affinity Solutions, Earnix, Katabat and Volly, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
An omnichannel marketing platform is offered for financial advisors.
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| domain | founded_year | HQ Location |
Card linked marketing solutions for financial institutions
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| domain | founded_year | HQ Location |
AI based marketing analytics and data monitoring solutions for insurers and banks
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| domain | founded_year | HQ Location |
Multi-industry omnichannel marketing automation solutions are delivered for enterprises.
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| domain | founded_year | HQ Location |
Loan origination software platform is provided for banks.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Cardlytics
Frequently Asked Questions about Cardlytics
When was Cardlytics founded?
Cardlytics was founded in 2008 and raised its 1st funding round 1 year after it was founded.
Where is Cardlytics located?
Cardlytics is headquartered in Atlanta, United States. It is registered at Atlanta, Georgia, United States.
Is Cardlytics a funded company?
Cardlytics is a funded company, having raised a total of $178M across 9 funding rounds to date. The company's 1st funding round was a Series E of $12M, raised on Jul 20, 2009.
How many employees does Cardlytics have?
As of Dec 31, 2024, the latest employee count at Cardlytics is 454.
What is the annual revenue of Cardlytics?
Annual revenue of Cardlytics is $278.3M as on Dec 31, 2024.
What does Cardlytics do?
Cardlytics was founded in 2008 and is headquartered in Atlanta, United States. Operations focus on the financial technology sector, where card-linked marketing solutions are delivered to banks and financial institutions. Insights into consumer spending patterns, including transactions across various banks, are made available to users. Market share expansion strategies are formulated for acquiring new customers and retaining existing ones. Personalized offers aligned with customer interests are displayed on bank homepages.
Who are the top competitors of Cardlytics?
Cardlytics's top competitors include FMG Suite, Larky and Affinity Solutions.
What products or services does Cardlytics offer?
Cardlytics offers Cardlytics Platform, Bridg, and Rippl.
Is Cardlytics publicly traded?
Yes, Cardlytics is publicly traded on NASDAQ under the ticker symbol CDLX.
How many acquisitions has Cardlytics made?
Who are Cardlytics's investors?
Cardlytics has 10 investors. Key investors include Aimia, Square 1 Bank, Canaan, ITC Holdings, and ITC Holding.
What is Cardlytics's ticker symbol?
The ticker symbol of Cardlytics is CDLX on NASDAQ.
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