Cardlytics

Atlanta, United States Founded: 2008 • Age: 18 yrs
Card-linked marketing solutions are provided to banks and financial institutions.
Annual revenue $278.3M Latest available
Total funding $178.0M 9 rounds
Employees 454 Tracked headcount
Investors 10 Known backers
Products 3 Services tracked
Competitors 10 Brand Intelligence

About Cardlytics

Cardlytics is a company based in Atlanta (United States) founded in 2008 by Lynne Laube. Cardlytics has raised $178 million across 9 funding rounds from investors including Aimia, Square 1 Bank and Canaan. The company has 454 employees as of December 31, 2024. Cardlytics has completed 2 acquisitions, including Bridg and Dosh. Cardlytics offers products and services including Cardlytics Platform, Bridg, and Rippl. Cardlytics operates in a competitive market with competitors including FMG Suite, Affinity Solutions, Earnix, Katabat and Volly, among others.

  • Headquarter Atlanta, United States
  • Employees 454 as on 31 Dec, 2024
  • Founders Lynne Laube
  • Stage Public
  • Sectors
    Financial Services
    Technology
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Cardlytics, Inc. Common Stock
Operational Areas
Financial Services → FinTech & Digital Finance Unlock Sub-Sector Unlock Segment
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $278.3 M (USD)
    -10
    as on Dec 31, 2024
  • Net Profit
    -$189.3 M (USD)
    -40.54
    as on Dec 31, 2024
  • EBITDA
    -$35.66 M (USD)
    -4.4
    as on Dec 31, 2024
  • Total Equity Funding
    $178 M (USD)

    in 9 rounds

  • Latest Funding Round
    $200 M (USD), Post-IPO

    Sep 18, 2020

  • Investors
    Aimia

    & 9 more

  • Employee Count
    454

    as on Dec 31, 2024

  • Investments & Acquisitions
    Bridg

    & 1 more

Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • Full access to every database India & global coverage, advanced filters and rich profile details
  • Always-on access from your team account Single premium plan for everything you see on the portal

IPO & Listings of Cardlytics

Cardlytics is a publicly listed company on the NASDAQ with ticker symbol CDLX in USA, operating in the Technology services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.

Exchange: NASDAQ · Ticker: CDLX · Sector: Technology services · USA

Products & Services of Cardlytics

Cardlytics offers a comprehensive portfolio of products and services, including Cardlytics Platform, Bridg, and Rippl.

Product name locked
Category locked
Primary

Enables targeted advertising using purchase data for measurable impact

Product name locked
Category locked
Locked

Converts transactions into identifiable customers for audience growth

Product name locked
Category locked
Locked

Connects brands to shoppers via grocers and overlooked channels

People of Cardlytics

Headcount 200-500
Employee Profiles 112
Board Members and Advisors 7
Employee Profiles
People
Chelsea McKoy
Analytics Manager
People
Ann Sanford
Director, Corporate Accounting
People
Allen Collier
Principal Engineer
People
Peter Chan
CTO

Unlock access to complete

Board Members and Advisors
people
Aimée Lapic
Director
people
David L. Adams
Director
people
Mark A. Johnson
Director
people
Jack Klinck
Director

Unlock access to complete

Funding Insights of Cardlytics

Cardlytics has successfully raised a total of $178M across 9 strategic funding rounds. The most recent funding activity was a Post-IPO round of $200 million completed in September 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Cardlytics

Cardlytics has secured backing from 10 investors, including institutional and venture fund investors. Prominent investors backing the company include Aimia, Square 1 Bank and Canaan.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Early-stage investments are made in US companies across key sectors.
Locked Locked Locked
Canaan is recognized as an early-stage venture capital firm.
Locked Locked Locked
US focused venture capital firm
Locked Locked Locked
Premium access

Investor details for Cardlytics

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Cardlytics

Cardlytics has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Bridg and Dosh.

Investments
Premium access

Investment portfolio details for Cardlytics

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

Verified entity values are shown only after access is granted.

Acquisitions
Company Name Description Domain Location Founded Year Amount
Cashback is provided automatically through app on diverse purchases.
Locked Locked 2016 Locked
Bridg is focused on in-store identity resolution for retailers.
Locked Locked 2011 Locked
Premium access

Complete acquisition details for Cardlytics

Transaction dates, acquired stakes, disclosed values, domains, and locations require an active premium plan.

  • Transaction dates
  • Acquired stakes
  • Disclosed values
  • Domains and locations

Verified entity values are shown only after access is granted.

Financial Statements - Cardlytics

Premium access

Detailed financials for Cardlytics

Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.

  • Historical revenue
  • Profit trends
  • Statement rows
  • Financial ratios

Verified entity values are shown only after access is granted.

Cardlytics Comparisons

Cardlytics Primary company
Description
Card-linked marketing solutions are provided to banks and fi...
Location
Atlanta, United States
Founded Year
2008
Annual Revenue
$278.3 M (USD)
Net Profit
-$189.3 M (USD)
EBITDA
-$35.66 M (USD)
Employees
454
As of 2024
Premium access

Peer comparison for Cardlytics

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

  • Named peers
  • Headcount comparison
  • Funding comparison
  • Operating benchmarks

Verified entity values are shown only after access is granted.

+
Add Comparison
Available on Premium

Competitors of Cardlytics

Cardlytics operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as FMG Suite, Affinity Solutions, Earnix, Katabat and Volly, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
An omnichannel marketing platform is offered for financial advisors.
Locked Locked Locked
Card linked marketing solutions for financial institutions
Locked Locked Locked
AI based marketing analytics and data monitoring solutions for insurers and banks
Locked Locked Locked
Multi-industry omnichannel marketing automation solutions are delivered for enterprises.
Locked Locked Locked
Loan origination software platform is provided for banks.
Premium access

Detailed competitors of Cardlytics

Competitor domains, locations, full profiles, and operating metrics require an active premium plan.

  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

Verified entity values are shown only after access is granted.

Latest news on Cardlytics

Premium access

Complete news archive for Cardlytics

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Frequently Asked Questions about Cardlytics

Cardlytics was founded in 2008 and raised its 1st funding round 1 year after it was founded.

Cardlytics is headquartered in Atlanta, United States. It is registered at Atlanta, Georgia, United States.

Cardlytics is a funded company, having raised a total of $178M across 9 funding rounds to date.

As of Dec 31, 2024, the latest employee count at Cardlytics is 454.

Annual revenue of Cardlytics is $278.3M as on Dec 31, 2024.

Cardlytics was founded in 2008 and is headquartered in Atlanta, United States. Operations focus on the financial technology sector, where card-linked marketing solutions are delivered to banks and financial institutions. Insights into consumer spending patterns, including transactions across various banks, are made available to users. Market share expansion strategies are formulated for acquiring new customers and retaining existing ones. Personalized offers aligned with customer interests are displayed on bank homepages.

Cardlytics's top competitors include FMG Suite, Larky and Affinity Solutions.

Cardlytics offers Cardlytics Platform, Bridg, and Rippl.

Yes, Cardlytics is publicly traded on NASDAQ under the ticker symbol CDLX.

Cardlytics has made 2 acquisitions, including Bridg, and Dosh.

Cardlytics has 10 investors. Key investors include Aimia, Square 1 Bank, Canaan, ITC Holdings, and ITC Holding.

The ticker symbol of Cardlytics is CDLX on NASDAQ.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available