About Larky
Larky is a Financial Services company based in Ann Arbor (United States) founded in 2012. Coalition loyalty software is provided for financial institutions by Larky. It operates in the Financial Services and Technology sectors. Larky has raised $6.9 million across 6 funding rounds from investors including City Side Ventures, Reseda Group and North Coast Technology Investors. The company has 10 employees. Larky offers products and services including Larky Platform, Fraud Prevention Feature, and Deposit Promotion Tool. Its focus areas include Enterprise Applications, Loyalty Software, Coalition Loyalty and Multi Industry. Its legal entity is LARKY, INC. Its competitors include Cardlytics, Ondot Systems and Affinity Solutions; 3 of its 3 listed competitors have raised funding.
Company details
Founded in 2012 in Ann Arbor, United States, Larky operates in the fintech sector with a focus on loyalty and engagement platforms. Card-linked discounts are negotiated with local and national merchants, enabling location-based mobile alerts to users near participating locations. Services support user acquisition, retention, and interchange revenue growth for financial institutions, while facilitating marketing for products like loans and mortgages.
- Headquarters Ann Arbor, United States
- Employees 10
- SectorsFinancial ServicesTechnology
- Email••••••••
- Website nudge.larky.com
- Social LinkedIn X Facebook
- Legal Name Larky, Inc.
- Total Equity Funding$6.9M (USD)
in 6 rounds
- Latest Funding Round$2M (USD), Seed
Nov 2023
- InvestorsCity Side Ventures
& 4 more
- Employee Count10
Products & Services of Larky
Larky offers a comprehensive portfolio of products and services, including Larky Platform, Fraud Prevention Feature, and Deposit Promotion Tool.
Tool for sending trusted notifications to boost financial engagement.
System to detect and educate on scams via secure alerts.
Feature for targeted incentives to increase account deposits.
Funding Insights of Larky
Larky has successfully raised a total of $6.9M across 6 strategic funding rounds. The most recent funding activity was a Seed round of $2 million completed in November 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $6.9M
- Total Rounds 6
- Last Round Seed — $2M
- First Round $350,000
(Apr 2012)
- Investors Count 5
All 6 funding rounds of Larky with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2023 | $2M | Seed | – | City Side Ventures | – |
| Mar 2023 | $1.42M | Seed | – | Reseda Group | – |
| Nov 2021 | Seed | – | Reseda Group | – | |
| Jul 2019 | $2.12M | Seed | – | – | – |
| Feb 2014 | $1.01M | Seed | – | – | |
| Apr 2012 | $350,000 | Seed | – | – | – |
5 investors in total: 5 institutional.
Investors in Larky
Larky has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include City Side Ventures, Reseda Group and North Coast Technology Investors.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
City Side Ventures is focused on early-stage venture investments. | 2015 | citysideventures.com | Birmingham, United States | |
| resedagroup.com | ||||
Early-stage venture capital is invested in US technology sectors. | northcoastvc.com | Ann Arbor, United States | ||
Blue Water Investors is recognized as a premier buyers agency in Australia. | bluewaterangels.com | Australia | ||
| michiganpet.org |
Investor details for Larky
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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Verified entity values are shown only after access is granted.
People of Larky
15 people are tracked at Larky (3 in leadership, 9 in board & advisors, 3 in team); the tracked headcount is 10.
| Name | Role | Group |
|---|---|---|
Gregg Hammerman | CEO | Leadership |
Scott Brown | Vice President of Growth | Leadership |
Kurt Schaldenbrand | CTO and Vice President of Product | Leadership |
David Fry | Director | Board & advisors |
Danne Buchanan | Director | Board & advisors |
Andy Kempf | Director | Board & advisors |
Bhavesh Shah | Advisor | Board & advisors |
Amy Herbig | Advisor | Board & advisors |
Lindsay Aspegren | Director | Board & advisors |
Steve Reich | Advisor | Board & advisors |
Doug Leighton | Advisor | Board & advisors |
Ami Iceman-Haueter | Director | Board & advisors |
Connor Southwell | Software Engineer | Team |
Francois Cosse | Software Engineering Manager at Larky | Team |
Jamie Reoch | Project Manager | Team |
Complete people profiles for Larky
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Larky
3 dated milestones of Larky across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Larky is founded.
- Funding First funding round of $350K.
- Funding Latest funding round, Seed, of $2.0M.
Competitors of Larky
Larky has 3 listed competitors in our database, 3 of them funded. They include Cardlytics, Ondot Systems and Affinity Solutions.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| cardlytics.com | 2008 | Atlanta, United States | $178M | 389 | Card-linked marketing solutions are provided to banks and financial institutions. | |
| ondotsystems.com | 2011 | Santa Clara, United States | $51.1M | 128 | Card-linked marketing solutions are offered to banks and financial institutions. | |
| affinity.solutions | 2005 | New York, United States | $68.45M | 11 | Card linked marketing solutions for financial institutions |
Detailed competitors of Larky
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Larky
The website of Larky (larky.com) receives about 3.5K visits a month.
- Monthly visits3.5K
▲ 54.6% vs previous month
Websites whose visitors overlap most with Larky. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| futureadvisor.com | 100% | View details | |||
ebn.benefitnews.com | ebn.benefitnews.com | 99% | – | ||
| tdautofinance.com | 59% | 872.3K | #49,944 | View details | |
home.personalcapital.com | home.personalcapital.com | 59% | – | ||
savedplus.com | savedplus.com | 40% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 6 similar websites and full traffic analytics for Larky
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 6 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Banking & FinTech Platforms
3 companies that operate in the same segment as Larky (Banking & FinTech Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online business banking and financial workflow tools are provided. | 2010 | San Francisco, California, United States | USD 546 M | USD 2.71 M | 1,807 | |
Digital banking services are offered to individuals via mobile apps. | 2012 | San Francisco, California, United States | USD 3.15 B | USD 1.96 B | 2,516 | |
Digital sustainable banking services are offered to consumers. | 2013 | Los Angeles, California, United States | USD 865 M | 237 |
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Related news about Larky
Complete news archive for Larky
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Frequently Asked Questions about Larky
Larky was founded in 2012.
Larky is headquartered in Ann Arbor, United States. It is registered at Ann Arbor, Michigan, United States.
Larky is a funded company, having raised a total of $6.9M across 6 funding rounds to date. The company's 1st funding round was a Seed of $350K, raised on Apr 2012.
Larky has 10 employees.
Founded in 2012 in Ann Arbor, United States, Larky operates in the fintech sector with a focus on loyalty and engagement platforms. Card-linked discounts are negotiated with local and national merchants, enabling location-based mobile alerts to users near participating locations. Services support user acquisition, retention, and interchange revenue growth for financial institutions, while facilitating marketing for products like loans and mortgages.
Larky's top competitors include Cardlytics, Affinity Solutions and Ondot Systems.
Larky offers Larky Platform, Fraud Prevention Feature, and Deposit Promotion Tool.
Larky has 5 investors. Key investors include City Side Ventures, Reseda Group, North Coast Technology Investors, michiganpet.org, and Blue Water Investors.
Larky operates through Larky, Inc..