About Affinity Solutions
Affinity Solutions is a company based in New York (United States) founded in 2005.. Affinity Solutions has raised $68.45 million across 7 funding rounds. The company has 11 employees as of December 31, 2022. Affinity Solutions offers products and services including Consumer Purchase Insights, Comet™, and Retail Monitor. Affinity Solutions operates in a competitive market with competitors including Cardlytics, Cint, Earnest Analytics, Suzy and Numerator, among others.
- Headquarter New York, United States
- Employees 11 as on 31 Dec, 2022
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Sectors
Financial ServicesTechnology
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Phone
*********
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Website
*********
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Social
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- Legal Name Affinity Solutions, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$68.45 M (USD)
in 7 rounds
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Latest Funding Round
$20.03 M (USD), Series B
May 21, 2019
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Investors
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Employee Count
11
as on Dec 31, 2022
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Products & Services of Affinity Solutions
Affinity Solutions offers a comprehensive portfolio of products and services, including Consumer Purchase Insights, Comet™, and Retail Monitor. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for analyzing consumer spending patterns and behaviors.
AI tool that converts purchase data into actionable marketing insights.
Tool for tracking retail sales trends and consumer shifts.
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Funding Insights of Affinity Solutions
Affinity Solutions has successfully raised a total of $68.45M across 7 strategic funding rounds. The most recent funding activity was a Series B round of $20.03 million completed in May 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 7
- Last Round Series B — $20.0M
- First Round First Round
- Investors Count Investors Count
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May, 2019 | Amount | Series B - Affinity Solutions | Valuation |
investors |
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| Aug, 2017 | Amount | Series B - Affinity Solutions | Valuation |
investors |
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| May, 2016 | Amount | Series B - Affinity Solutions | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investments & Acquisitions by Affinity Solutions
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Affinity Solutions
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Affinity Solutions Comparisons
Competitors of Affinity Solutions
Affinity Solutions operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Cardlytics, Cint, Earnest Analytics, Suzy and Numerator, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Card-linked marketing solutions are provided to banks and financial institutions.
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| domain | founded_year | HQ Location |
Market research platform linking buyers and suppliers of online samples.
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| domain | founded_year | HQ Location |
Consumer intelligence data is analyzed via an online research platform.
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| domain | founded_year | HQ Location |
Customer targeting and feedback management platform is utilized for insights.
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| domain | founded_year | HQ Location |
Consumer purchasing behavior is analyzed via market research and insights.
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| domain | founded_year | HQ Location |
AI-powered consumer insights for CPG product development are provided.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Affinity Solutions
Frequently Asked Questions about Affinity Solutions
When was Affinity Solutions founded?
Affinity Solutions was founded in 2005 and raised its 1st funding round 6 years after it was founded.
Where is Affinity Solutions located?
Affinity Solutions is headquartered in New York, United States. It is registered at New York, New York, United States.
Is Affinity Solutions a funded company?
Affinity Solutions is a funded company, having raised a total of $68.45M across 7 funding rounds to date. The company's 1st funding round was a Series B of $955.21K, raised on Jul 27, 2011.
How many employees does Affinity Solutions have?
As of Dec 31, 2022, the latest employee count at Affinity Solutions is 11.
What does Affinity Solutions do?
Affinity Solutions was founded in 2005 and is headquartered in New York, United States. Operations focus on the fintech sector, where consumer purchase data from cardholders is anonymized and analyzed to identify spending patterns. Services include analytics for spend insights, machine learning algorithms for behavior prediction, targeted marketing campaigns with merchant-funded offers, and closed-loop measurement of effectiveness for banks, credit unions, card networks, and processors.
Who are the top competitors of Affinity Solutions?
Affinity Solutions's top competitors include Cardlytics, Earnest Analytics and Cint.
What products or services does Affinity Solutions offer?
Affinity Solutions offers Consumer Purchase Insights, Comet™, and Retail Monitor.
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