About Brim Financial
Brim Financial is a Financial Services company based in Toronto (Canada) founded in 2017 by Rasha Katabi. NFC-enabled credit card solutions are offered for individuals and families. Brim Financial has raised $101.79 million across 2 funding rounds from investors including Desjardins, goeasy and Export Development Canada. Its chief executive, as recorded, is Rasha Katabi. Its website brimfinancial.com draws about 61 thousand monthly visits. Its focus areas include FinTech, Payments, Enablers and White Label Solutions. Its competitors include Neo Financial and BUY WITH IMPACT; 1 of its 2 listed competitors has raised funding.
Company details
Brim Financial was founded in 2017 in Toronto, Canada, within the fintech sector. Credit card payment solutions with NFC capabilities are provided to individuals and families, enabling contactless payments, offline purchases, and money transfers. A loyalty program is included, allowing points to be redeemed at any purchase. Installment financing options are facilitated through an app-based platform available on iOS and Android devices.
- Headquarters Toronto, Canada
- Founders Rasha Katabi
- SectorsFinancial Services
- Email••••••••
- Phone•••• ••••
- Website brimfinancial.com
- Social LinkedIn X Facebook
- Total Equity Funding$101.79M (USD)
in 2 rounds
- Latest Funding Round$85M (USD), Series C
Apr 2024
- InvestorsDesjardins
& 7 more
Apps and channels of Brim Financial
Brim Financial publishes 2 mobile apps with over 10K+ downloads.
Funding Insights of Brim Financial
Brim Financial has successfully raised a total of $101.79M across 2 strategic funding rounds. The most recent funding activity was a Series C round of $85 million completed in April 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $101.79M
- Total Rounds 2
- Last Round Series C — $85M
- First Round $16.79M
(Mar 2021)
- Investors Count 8
All 2 funding rounds of Brim Financial with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2024 | $85M | Series C | – | Export Development Canada | |
| Mar 2021 | $16.79M | Series B | – | Desjardins, EPIC Ventures |
8 investors in total: 8 institutional.
Investors in Brim Financial
Brim Financial has secured backing from 8 investors, including institutional and venture fund investors. Prominent investors backing the company include Desjardins, goeasy and Export Development Canada.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Debt and equity solutions are provided to mid-to-late-stage technology companies. | vistaragrowth.com | Vancouver, Canada | ||
Early-stage technology companies are funded by this venture capital firm. | epicvc.com | Salt Lake City, United States | ||
A private investment firm focused on diverse asset classes. | whiteowlgroup.ca | Markham, Canada | ||
Investments are directed by Impression Ventures toward fintech startups. | impression.ventures | Toronto, Canada | ||
SME loans are provided to support business exports. | 1944 | edc.ca | Ottawa, Canada | |
Zions Bank provides private banking and wealth management services for high-net-worth individuals and families. | 1873 | zionsbank.com | Salt Lake City, United States | |
Financial services are provided cooperatively to members in Canada. | 1900 | desjardins.com | Levis, Canada | |
Consumer lending and lease-to-own services are provided to individuals. | 1990 | goeasy.com | Mississauga, Canada |
Investor details for Brim Financial
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People of Brim Financial
16 people are tracked at Brim Financial (10 in leadership, 6 in team).
| Name | Role | Group |
|---|---|---|
Rasha Katabi | Co-Founder & CEO | Leadership |
Jonathan Erickson | Sr. Director Of Operations | Leadership |
Tracey Cullen | Director Of Product Management | Leadership |
Thomas Patterson | VP, Product | Leadership |
Ahmad Shorafa | Director - Settlement & Portfolio Analysis | Leadership |
Arthur Zhao | Chief Financial Officer | Leadership |
Scott Christopher, CFA | Vice President, Corporate Finance | Leadership |
Vince Tucci | VP, Enterprise Risk Management | Leadership |
Nicole Duffy | Director Of Customer Service | Leadership |
Eric Barsky | Senior Director Of Product | Leadership |
Annesa A. | Product Designer | Team |
Chris Cuylle | Treasurer and Controller, Credit Card Portfolio | Team |
Sanya G. | Product Manager | Team |
El-joenai Kabange | Customer Support Manager | Team |
Yuse Segura | Senior Manager, Enterprise Risk | Team |
Kaiser Khan | Manager Risk Enterprise | Team |
Complete people profiles for Brim Financial
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- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Brim Financial
3 dated milestones of Brim Financial across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Brim Financial is founded.
- Funding First funding round of $16.8M.
- Funding Latest funding round, Series C, of $85.0M.
Competitors of Brim Financial
Brim Financial has 2 listed competitors in our database, 1 of them funded. They include Neo Financial and BUY WITH IMPACT.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| neofinancial.com | 2019 | Calgary, Canada | $343.68M | 618 | Provider of financial products and services including credit cards, accounts, and investment options | |
| buywithimpact.com | 2019 | Toronto, Canada | Operates an impact investment platform to connect users with meaningful opportunities. |
Detailed competitors of Brim Financial
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- Full competitor set
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Web traffic of Brim Financial
The website of Brim Financial (brimfinancial.com) receives about 61.3K visits a month.
- Monthly visits61.3K
▼ 2.4% vs previous month
Websites whose visitors overlap most with Brim Financial. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| wealthsimple.com | 100% | 10.9M | #5,448 | View details | |
| eqbank.ca | 95% | 1.8M | #23,842 | View details | |
| americanexpress.com | 86% | 107.4M | #276 | View details | |
| tangerine.ca | 84% | 5.7M | #7,260 | View details | |
| rbcroyalbank.com | 80% | 22.1M | #3,396 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 12 similar websites and full traffic analytics for Brim Financial
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- 12 similar websites
- Audience overlap
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Related news about Brim Financial
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Frequently Asked Questions about Brim Financial
Brim Financial was founded in 2017 and raised its 1st funding round 4 years after it was founded.
Brim Financial is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Rasha Katabi is the CEO of Brim Financial, as recorded in our data. They have also founded this company.
Brim Financial is a funded company, having raised a total of $101.79M across 2 funding rounds to date. The company's 1st funding round was a Series B of $16.79M, raised on Mar 2021.
Brim Financial was founded in 2017 in Toronto, Canada, within the fintech sector. Credit card payment solutions with NFC capabilities are provided to individuals and families, enabling contactless payments, offline purchases, and money transfers. A loyalty program is included, allowing points to be redeemed at any purchase. Installment financing options are facilitated through an app-based platform available on iOS and Android devices.
Brim Financial's top competitors include Neo Financial and BUY WITH IMPACT.
Brim Financial has 8 investors. Key investors include Desjardins, goeasy, Export Development Canada, Vistara Growth, and EPIC Ventures.
Yes. Brim Financial publishes Brim and 1 more app, with over 10,000 downloads.