About Brokrete
Brokrete is a Real Estate & Construction company based in Gatineau (Canada) founded in 2015. Construction and landscaping materials are traded via an online marketplace. It operates in the Real Estate & Construction and Retail sectors. Brokrete has raised $3.65 million across 3 funding rounds from investors including Xploration Capital, Avlok Kohli and MaRS IAF. The company has 26 employees. Brokrete offers products and services including Job Management Software, Dispatch System, Customer Portal, and Back-office Solutions. Its focus areas include B2B E-Commerce, Home Construction & Improvement, Building Supplies and Diversified. Its legal entity is Tough Commerce Inc. Its competitors include BuildDirect, RenoRun and Gesco; 2 of its 3 listed competitors have raised funding.
Company details
Brokrete was founded in 2015 in Gatineau, Canada, as an online marketplace focused on construction and landscaping materials. A wide range of products, including kitchens, bathroom vanities, flooring, stone, ready-mix concrete, insulation, drywall, siding, and rentals for machinery and containers, can be searched and ordered by users. The platform operates through a mobile app available on Android and iOS devices, serving the building and design sectors.
- Headquarters Gatineau, Canada
- Employees 26
- SectorsReal Estate & ConstructionRetail
- Email••••••••
- Phone•••• ••••
- Website brokrete.com
- Social LinkedIn X
- Legal Name Tough Commerce Inc
- Total Equity Funding$3.65M (USD)
in 3 rounds
- Latest Funding Round$3M (USD), Seed
Jul 2021
- InvestorsXploration Capital
& 4 more
- Employee Count26
Products & Services of Brokrete
Brokrete offers a comprehensive portfolio of products and services, including Job Management Software, Dispatch System, Customer Portal, and Back-office Solutions.
Platform for automated scheduling and invoicing in construction jobs.
Tool for quick job dispatching and operator tracking.
Portal for contractors to submit and track orders efficiently.
Solutions for invoicing and analytics in business operations.
Funding Insights of Brokrete
Brokrete has successfully raised a total of $3.65M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $3 million completed in July 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.65M
- Total Rounds 3
- Last Round Seed — $3M
- First Round $500,000
(Jul 2019)
- Investors Count 5
All 3 funding rounds of Brokrete with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2021 | $3M | Seed | – | Xploration Capital | |
| Mar 2020 | $150,000 | Seed | – | Y Combinator | – |
| Jul 2019 | $500,000 | Angel Round | – | Ronald Richardson, Avlok Kohli | – |
5 investors in total: 3 institutional and 2 angel.
Investors in Brokrete
Brokrete has secured backing from 5 investors, including venture fund and angel investors. Prominent investors backing the company include Xploration Capital, Avlok Kohli and MaRS IAF.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage startups are funded across sectors by Xploration Capital. | xplorationcapital.com | London, United Kingdom | ||
Early-stage technology startups are supported through investments by MaRS IAF. | marsiaf.com | Canada | ||
Early-stage startups are accelerated via funding and educational programs. | ycombinator.com | Mountain View, United States | ||
AK Avlok Kohli | unknown_f443eba4b04b43569 | |||
RR Ronald Richardson | unknown_4f5be7bad32c48cda |
Investor details for Brokrete
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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Verified entity values are shown only after access is granted.
People of Brokrete
7 people are tracked at Brokrete (4 in leadership, 3 in team); the tracked headcount is 26.
| Name | Role | Group |
|---|---|---|
Oleksii Babichev | Lead of Development Team / CTO | Leadership |
jordan latourelle | Founder & Executive Vice-chair | Leadership |
Asad Jalib | Vice President, Finance & Operations | Leadership |
Ronald Richardson, P.Eng., ICD.D | CEO | Leadership |
Rubezhyna Anastasiia | Senior Product Designer | Team |
Jon Cannata | Automation Specialist | Team |
Jonathan House | Implementation Manager | Team |
Complete people profiles for Brokrete
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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Timeline of Brokrete
3 dated milestones of Brokrete across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Brokrete is founded.
- Funding First funding round of $500K.
- Funding Latest funding round, Seed, of $3.0M.
Competitors of Brokrete
Brokrete has 3 listed competitors in our database, 2 of them funded. They include BuildDirect, RenoRun and Gesco.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| builddirect.com | 1999 | Vancouver, Canada | $149.7M | Online B2B marketplace for building and home improvement products | ||
| renorun.com | 2016 | Montreal, Canada | $165.12M | A tech-enabled marketplace for buying construction materials. | ||
| gesco.ca | 1938 | Brampton, Canada | Home flooring products are distributed online to B2B customers. |
Detailed competitors of Brokrete
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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- Competitive positioning
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Web traffic of Brokrete
Websites that share an audience with Brokrete (brokrete.com).
Websites whose visitors overlap most with Brokrete. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
thepilotlawyer.com | thepilotlawyer.com | 100% | #3,055,539 | – |
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Frequently Asked Questions about Brokrete
Brokrete was founded in 2015 and raised its 1st funding round 4 years after it was founded.
Brokrete is headquartered in Gatineau, Canada. It is registered at Gatineau, Quebec, Canada.
Brokrete is a funded company, having raised a total of $3.65M across 3 funding rounds to date. The company's 1st funding round was a Angel Round of $500K, raised on Jul 2019.
Brokrete has 26 employees.
Brokrete was founded in 2015 in Gatineau, Canada, as an online marketplace focused on construction and landscaping materials. A wide range of products, including kitchens, bathroom vanities, flooring, stone, ready-mix concrete, insulation, drywall, siding, and rentals for machinery and containers, can be searched and ordered by users. The platform operates through a mobile app available on Android and iOS devices, serving the building and design sectors.
Brokrete's top competitors include BuildDirect, Gesco and RenoRun.
Brokrete offers Job Management Software, Dispatch System, Customer Portal, and Back-office Solutions.
Brokrete has 5 investors. Key investors include Xploration Capital, Avlok Kohli, MaRS IAF, Ronald Richardson, and Y Combinator.
Brokrete operates through Tough Commerce Inc.