About Brosa
Brosa is a Consumer company based in Fitzroy (Australia) founded in 2014, and was acquired by Kogan in December 2022. Multi-category home improvement products are offered online by Brosa. Brosa has raised $5.91 million across 3 funding rounds from investors including Kogan, Bailador and AirTree. Its website brosa.com.au draws about 130 thousand monthly visits. Its focus areas include Retail, Home Improvements, B2C Commerce and Horizontal. Its competitors include Freedom, Linen House and Milan Direct.
Company details
Brosa was founded in 2014 and is headquartered in Fitzroy, Australia. Operations are conducted primarily as an internet-first brand in the home improvement sector, with products including furniture for living rooms, dining areas, kitchens, bedrooms, outdoor spaces, and home offices. Additional items such as pendant lights, wall lights, wall art, and bed covers are provided, alongside handcrafted mattresses. Offline stores are maintained in Australia, including Sydney.
- Headquarters Fitzroy, Australia
- Stage Acquired
- SectorsConsumer
- Website category Home and Garden · Furniture
- Email••••••••
- Phone•••• ••••
- Website brosa.com.au
- Social LinkedIn X Facebook
- Acquired by Kogan (Dec 2022)
Funding Insights of Brosa
Brosa has successfully raised a total of $5.91M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $3.91 million completed in October 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5.91M
- Total Rounds 3
- Last Round Series B — $3.91M
- First Round $20,000
(Jun 2014)
- Investors Count 4
All 3 funding rounds of Brosa with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
5 investors in total: 5 institutional.
Investors in Brosa
Brosa has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Kogan, Bailador and AirTree.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments are directed toward early-stage tech startups by AirTree. | airtree.vc | Surry Hills, Australia | ||
Growth investments in IT sector are managed by Bailador. | 2010 | bailador.com.au | Sydney, Australia | |
Startup founders are supported through accelerator and pre-accelerator programs. | themap.co | Carlton, Australia | ||
| bmyg.com.au | ||||
Multi-category products such as electronics and fashion are retailed online. | 2006 | kogan.com | Melbourne, Australia |
Investor details for Brosa
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Timeline of Brosa
4 dated milestones of Brosa across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Brosa is founded.
- Funding First funding round of $20K.
- Funding Latest funding round, Series B, of $3.9M.
- Exit Acquired by Kogan.
Competitors of Brosa
Brosa has 3 listed competitors in our database. They include Freedom, Linen House and Milan Direct.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| freedom.com.au | 1981 | Ryde, Australia | Freedom is recognized as a furniture and homeware retailer in Australia. | |||
| linenhouse.com | 2009 | Heatherton, Australia | Online retailer selling bedding, linens, home decor, and accessories to consumers. | |||
| milandirect.com.au | 2006 | Albert Park, Australia | Online private label brand of furniture and home decor products |
Detailed competitors of Brosa
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Web traffic of Brosa
The website of Brosa (brosa.com.au) receives about 129.6K visits a month and ranks #278,818 among all websites worldwide, #4,237 in Furniture.
- Monthly visits129.6K
▼ 8.9% vs previous month
- Unique visitors76.4K
per month
- Global rank#278,818
among all websites
- Category rank#4,237
Home and Garden · Furniture
- Bounce rate46%
- Pages per visit2.2
- Average visit41 sec
- DevicesDesktop 32% · Mobile 68%
Websites whose visitors overlap most with Brosa. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| mattblatt.com.au | 100% | 281.3K | #159,979 | View details | |
| templeandwebster.com.au | 79% | 10.2M | #4,822 | View details | |
| ikea.com | 74% | 258.5M | #116 | View details | |
fantasticfurniture.com.au | fantasticfurniture.com.au | 73% | #12,783 | – | |
luxoliving.com.au | luxoliving.com.au | 72% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Brosa
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Related news about Brosa
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Frequently Asked Questions about Brosa
Brosa was founded in 2014.
Brosa is headquartered in Fitzroy, Australia. It is registered at Fitzroy, Victoria, Australia.
Brosa is a funded company, having raised a total of $5.91M across 3 funding rounds to date. The company's 1st funding round was a Grant of $20K, raised on Jun 2014.
Brosa was founded in 2014 and is headquartered in Fitzroy, Australia. Operations are conducted primarily as an internet-first brand in the home improvement sector, with products including furniture for living rooms, dining areas, kitchens, bedrooms, outdoor spaces, and home offices. Additional items such as pendant lights, wall lights, wall art, and bed covers are provided, alongside handcrafted mattresses. Offline stores are maintained in Australia, including Sydney.
Brosa's top competitors include Freedom, Milan Direct and Linen House.
Brosa has 5 investors. Key investors include Kogan, Bailador, AirTree, BMY Group, and Melbourne Accelerator Program.
Yes. Brosa was acquired by Kogan in December 2022.
The website of Brosa receives about 130 thousand visits a month and ranks #278,818 among all websites worldwide.