About Freedom
Freedom is a company based in Ryde (Australia) founded in 1981 was acquired by Tribune Publishing in March 2016. It operates as a Direct-to-Consumer (D2C), and Reseller / Distribution. Freedom offers products and services including Sofas, Dining Furniture, Bedroom Furniture, Outdoor Furniture, and Homewares. Freedom operates in a competitive market with competitors including Brosa, Linen House, Milan Direct, The Home Label and Silky Tots, among others.
- Headquarter Ryde, Australia
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Sectors
Consumer
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Phone
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Website
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Social
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Annual Revenue
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Net Profit
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Latest Funding Round
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Acquired by
Tribune Publishing
(Mar 17, 2016)
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Products & Services of Freedom
Freedom offers a comprehensive portfolio of products and services, including Sofas, Dining Furniture, Bedroom Furniture, Outdoor Furniture, and Homewares. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Various sofa styles are offered for home comfort.
Dining tables and chairs are provided for homes.
Beds and storage solutions are available for bedrooms.
Outdoor seating and tables are designed for exteriors.
Decorative items are sold for home enhancement purposes.
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Funding Insights of Freedom
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Freedom
Freedom has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Tribune Publishing. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Publishing & media company
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Investments & Acquisitions by Freedom
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Freedom
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Freedom Comparisons
Competitors of Freedom
Freedom operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Brosa, Linen House, Milan Direct, The Home Label and Silky Tots, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multi-category home improvement products are offered online by Brosa.
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Online retailer selling bedding, linens, home decor, and accessories to consumers.
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| domain | founded_year | HQ Location |
Online private label brand of furniture and home decor products
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| domain | founded_year | HQ Location |
Home improvement products are sold via an internet-first brand.
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| domain | founded_year | HQ Location |
Runs a direct-to-consumer brand specializing in babycare products.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Freedom
Frequently Asked Questions about Freedom
When was Freedom founded?
Freedom was founded in 1981.
Where is Freedom located?
Freedom is headquartered in Ryde, Australia. It is registered at Ryde, New South Wales, Australia.
What does Freedom do?
Freedom is established as a prominent retailer of furniture and homewares in Australia. A wide range of products, including sofas, dining sets, bedroom furniture, outdoor solutions, and decorative homewares, are offered. Various living spaces are catered to with an emphasis on style and functionality. Services such as kitchen and wardrobe design are provided alongside interior decorating support. Sustainability and customer rewards are integrated into the business approach, ensuring a comprehensive home furnishing experience.
Who are the top competitors of Freedom?
Freedom's top competitors include Brosa, Milan Direct and The Home Label.
What products or services does Freedom offer?
Freedom offers Sofas, Dining Furniture, Bedroom Furniture, Outdoor Furniture, and Homewares.
Who are Freedom's investors?
Freedom has 1 investor. Key investors include Tribune Publishing.