About Freedom
Freedom is a Consumer company based in Ryde (Australia) founded in 1981, and was acquired by Tribune Publishing in March 2016. Freedom is recognized as a furniture and homeware retailer in Australia. It operates on a Direct-to-Consumer (D2C) and Reseller / Distribution model. Its website freedom.com.au draws about 2.7 million monthly visits. Freedom offers products and services including Sofas, Dining Furniture, Bedroom Furniture, Outdoor Furniture, and Homewares. Its focus areas include Retail, Furniture and Homewares and Home Furnishings. Its competitors include Brosa, Linen House and Milan Direct; 1 of its 3 listed competitors has raised funding.
Company details
Freedom is established as a prominent retailer of furniture and homewares in Australia. A wide range of products, including sofas, dining sets, bedroom furniture, outdoor solutions, and decorative homewares, are offered. Various living spaces are catered to with an emphasis on style and functionality. Services such as kitchen and wardrobe design are provided alongside interior decorating support. Sustainability and customer rewards are integrated into the business approach, ensuring a comprehensive home furnishing experience.
- Headquarters Ryde, Australia
- Stage Acquired
- SectorsConsumer
- Website category Home and Garden · Furniture
- Website freedom.com.au
- Social LinkedIn Facebook Instagram YouTube
- Acquired by Tribune Publishing (Mar 2016)
- Investors
- Acquired byTribune Publishing
(Mar 2016)
Products & Services of Freedom
Freedom offers a comprehensive portfolio of products and services, including Sofas, Dining Furniture, Bedroom Furniture, Outdoor Furniture, and Homewares.
Various sofa styles are offered for home comfort.
Dining tables and chairs are provided for homes.
Beds and storage solutions are available for bedrooms.
Outdoor seating and tables are designed for exteriors.
Decorative items are sold for home enhancement purposes.
Apps and channels of Freedom
its YouTube channel Freedom has 2.13K subscribers and 30 videos.
Videos from Freedom
The most watched videos on Freedom's YouTube channel, Freedom (2.13K subscribers). Click a video to play it here.
More on Freedom.
Investors in Freedom
Freedom has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Tribune Publishing.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Publishing & media company | 2014 | tribpub.com | Chicago, United States |
Investor details for Freedom
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People of Freedom
30 people are tracked at Freedom (10 in leadership, 20 in team).
| Name | Role | Group |
|---|---|---|
Debbie Ridling | Managing Director, New Zeeland | Leadership |
Paula Mitchell | Head of Digital | Leadership |
Bob Kennedy | Chief Financial Officer | Leadership |
Blaine Callard | Chief Executive Officer | Leadership |
Jason Piggott | General Manager, Marketing | Leadership |
Natalia Trapl | General Manager People & Transformation | Leadership |
Madi Lane | Talent Acquisition Partner | Leadership |
Davide Sabbioneda | Head Of Financial Planning Analysis And Finance Systems | Leadership |
Katherine Martin | Head Of Media & Partnerships | Leadership |
Mike Wallis | Head Of Retail Training | Leadership |
Benita Waters | Creative Visual Lead | Team |
Darija Djeric | Senior Manager, Brand Marketing | Team |
Sarah Chemouni | Acting GM People & Culture | Team |
Rebecca Stone | HR Consultant | Team |
Yolanda Cummings | Management Specialist & L&d Consultant | Team |
Christian Salazar | Talent Acquisition Specialist | Team |
Kristian C. | Human Resources Advisor (australia + New Zealand) | Team |
Faye McDermott | Team Leader - Online Customer Experience | Team |
Lindsay Davis | Customer Service Representative | Team |
Julian Curiskis | Business Analyst | Team |
10 more people are available in the full profile.
Complete people profiles for Freedom
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Freedom
2 dated milestones of Freedom across 35 years, from founding to its latest funding, stage changes and deals.
- Founded Freedom is founded.
- Exit Acquired by Tribune Publishing.
Competitors of Freedom
Freedom has 3 listed competitors in our database, 1 of them funded. They include Brosa, Linen House and Milan Direct.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| brosa.com.au | 2014 | Fitzroy, Australia | $5.91M | Multi-category home improvement products are offered online by Brosa. | ||
| linenhouse.com | 2009 | Heatherton, Australia | Online retailer selling bedding, linens, home decor, and accessories to consumers. | |||
| milandirect.com.au | 2006 | Albert Park, Australia | Online private label brand of furniture and home decor products |
Detailed competitors of Freedom
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- Full competitor set
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Web traffic of Freedom
The website of Freedom (freedom.com.au) receives about 2.7M visits a month and ranks #14,814 among all websites worldwide, #154 in Furniture.
- Monthly visits2.7M
▼ 7.9% vs previous month
- Unique visitors1M
per month
- Global rank#14,814
among all websites
- Category rank#154
Home and Garden · Furniture
- Bounce rate38%
- Pages per visit6.0
- Average visit3 min 39 sec
- DevicesDesktop 19% · Mobile 81%
Websites whose visitors overlap most with Freedom. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
fantasticfurniture.com.au | fantasticfurniture.com.au | 100% | #12,783 | – | |
| nickscali.com.au | 96% | 505K | #93,855 | View details | |
snooze.com.au | snooze.com.au | 88% | #71,140 | – | |
| templeandwebster.com.au | 84% | 10.2M | #4,822 | View details | |
| ozdesignfurniture.com.au | 83% | #133,381 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Freedom
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Related news about Freedom
Complete news archive for Freedom
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Frequently Asked Questions about Freedom
Freedom was founded in 1981.
Freedom is headquartered in Ryde, Australia. It is registered at Ryde, New South Wales, Australia.
Freedom is established as a prominent retailer of furniture and homewares in Australia. A wide range of products, including sofas, dining sets, bedroom furniture, outdoor solutions, and decorative homewares, are offered. Various living spaces are catered to with an emphasis on style and functionality. Services such as kitchen and wardrobe design are provided alongside interior decorating support. Sustainability and customer rewards are integrated into the business approach, ensuring a comprehensive home furnishing experience.
Freedom's top competitors include Brosa, Milan Direct and Linen House.
Freedom offers Sofas, Dining Furniture, Bedroom Furniture, Outdoor Furniture, and Homewares.
Freedom has 1 investor. Key investors include Tribune Publishing.
Yes. Freedom was acquired by Tribune Publishing in March 2016.
The website of Freedom receives about 2.7 million visits a month and ranks #14,814 among all websites worldwide.