Freedom

Ryde, Australia Founded: 1981 • Age: 45 yrs Acquired By Tribune Publishing
Freedom is recognized as a furniture and homeware retailer in Australia.
Annual revenue - Latest available
Total funding - Funding intelligence
Employees - Tracked headcount
Investors 1 Known backers
Products 5 Services tracked
Competitors 8 Brand Intelligence

About Freedom

Freedom is a company based in Ryde (Australia) founded in 1981 was acquired by Tribune Publishing in March 2016. It operates as a Direct-to-Consumer (D2C) and Reseller / Distribution. Freedom offers products and services including Sofas, Dining Furniture, Bedroom Furniture, Outdoor Furniture, and Homewares. Freedom operates in a competitive market with competitors including Brosa, Linen House, Milan Direct, The Home Label and Silky Tots, among others.

  • Headquarter Ryde, Australia
  • Sectors
    Consumer
  • Phone
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  • Website
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  • Social
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Operational Areas
Consumer → Beauty, Personal & Household Care Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
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  • EBITDA
    Not available
  • Latest Funding Round
    Not available
  • Investors
  • Employee Count
    Not available
  • Acquired by
    Tribune Publishing

    (Mar 17, 2016)

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Products & Services of Freedom

Freedom offers a comprehensive portfolio of products and services, including Sofas, Dining Furniture, Bedroom Furniture, Outdoor Furniture, and Homewares.

Product name locked
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Primary

Various sofa styles are offered for home comfort.

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Dining tables and chairs are provided for homes.

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Beds and storage solutions are available for bedrooms.

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Outdoor seating and tables are designed for exteriors.

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Decorative items are sold for home enhancement purposes.

People of Freedom

Headcount 500-1000
Employee Profiles 30
Employee Profiles
People
Darija Djeric
Senior Manager, Brand Marketing
People
Paula Mitchell
Head of Digital
People
Blaine Callard
Chief Executive Officer
People
Jason Piggott
General Manager, Marketing

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Funding Insights of Freedom

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Detailed funding history for Freedom

Round names, dates, amounts, investors, and valuation history require an active premium plan.

  • Round names and dates
  • Funding amounts
  • Participating investors
  • Valuation history

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Investors in Freedom

Freedom has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Tribune Publishing.

All
Institutional
Investor Description Founded Year Domain Location
Publishing & media company
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Investor details for Freedom

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Freedom

Investments
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Investment portfolio details for Freedom

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  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

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Financial Statements - Freedom

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Detailed financials for Freedom

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  • Historical revenue
  • Profit trends
  • Statement rows
  • Financial ratios

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Freedom Comparisons

Freedom Primary company
Description
Freedom is recognized as a furniture and homeware retailer i...
Location
Ryde, Australia
Founded Year
1981
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Freedom

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

  • Named peers
  • Headcount comparison
  • Funding comparison
  • Operating benchmarks

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Competitors of Freedom

Freedom operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Brosa, Linen House, Milan Direct, The Home Label and Silky Tots, among others.

Company Name Domain Founded year HQ Location Description
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Multi-category home improvement products are offered online by Brosa.
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Online retailer selling bedding, linens, home decor, and accessories to consumers.
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Online private label brand of furniture and home decor products
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Home improvement products are sold via an internet-first brand.
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Runs a direct-to-consumer brand specializing in babycare products.
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Detailed competitors of Freedom

Competitor domains, locations, full profiles, and operating metrics require an active premium plan.

  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

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Latest news on Freedom

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Complete news archive for Freedom

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  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Freedom

Freedom was founded in 1981.

Freedom is headquartered in Ryde, Australia. It is registered at Ryde, New South Wales, Australia.

Freedom is established as a prominent retailer of furniture and homewares in Australia. A wide range of products, including sofas, dining sets, bedroom furniture, outdoor solutions, and decorative homewares, are offered. Various living spaces are catered to with an emphasis on style and functionality. Services such as kitchen and wardrobe design are provided alongside interior decorating support. Sustainability and customer rewards are integrated into the business approach, ensuring a comprehensive home furnishing experience.

Freedom's top competitors include Brosa, Milan Direct and The Home Label.

Freedom offers Sofas, Dining Furniture, Bedroom Furniture, Outdoor Furniture, and Homewares.

Freedom has 1 investor. Key investors include Tribune Publishing.

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