About BSRO
BSRO is a Transportation, Automotive & Logistics company based in Nashville (United States) founded in 1926, and was acquired by Bridgestone Americas in October 2015. Retailer of car brands. Its website bsro.com draws about 28 thousand monthly visits. BSRO offers products and services including Firestone Complete Auto Care, Tires Plus, Wheel Works, Firestone Complete Fleet Care, and CFNA. Its focus areas include Auto, Auto Retail & Aftersales, Dealership and Cars. Its legal entity is Bridgestone Retail Operations, LLC. Its competitors include Carvana, Porsche and Copart; 1 of its 3 listed competitors has raised funding.
Company details
BSRO was established in 1926 in Nashville, United States, as a retailer within the automotive sector. Various car brands are distributed and sold via dealership networks. Operations focus on vehicle sales and related services, serving customers primarily in the regional market. The company maintains an online presence at bsro.com to support its retail activities. Geographic emphasis is placed on the United States, with headquarters in Nashville.
- Headquarters Nashville, United States
- Stage Acquired
- SectorsTransportation, Automotive & Logistics
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- Website bsro.com
- Social LinkedIn YouTube
- Acquired by Bridgestone Americas (Oct 2015)
- Legal Name Bridgestone Retail Operations, Llc
- Investors
- Acquired byBridgestone Americas
(Oct 2015)
Products & Services of BSRO
BSRO offers a comprehensive portfolio of products and services, including Firestone Complete Auto Care, Tires Plus, Wheel Works, Firestone Complete Fleet Care, and CFNA.
Offers tire sales, maintenance, and vehicle repairs for consumers
Provides tire and auto maintenance services nationwide
Delivers tire and repair services on the west coast
Streamlines maintenance for business vehicle fleets
Offers credit options for auto care purchases
Apps and channels of BSRO
its YouTube channel Firestone Complete Auto Care has 16.8K subscribers and 30 videos.
Videos from BSRO
The most watched videos on BSRO's YouTube channel, Firestone Complete Auto Care (16.8K subscribers). Click a video to play it here.
More on Firestone Complete Auto Care.
Investors in BSRO
BSRO has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Bridgestone Americas.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tyres are manufactured and supplied by Bridgestone Americas. | 1990 | bridgestoneamericas.com | Nashville, United States |
Investor details for BSRO
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of BSRO
25 people are tracked at BSRO (7 in leadership, 18 in team).
| Name | Role | Group |
|---|---|---|
Tashira Rhodes | Talent Acquisition Partner | Leadership |
Chastity Fox | Director Brand Activation | Leadership |
Komal Soni | Talent Acquisition Business Partner | Leadership |
Katherine Kay | Senior Human Resources Business Partner | Leadership |
Michael Ranallo | Vice President, General Counsel And Secretary | Leadership |
Chris Goldsby | Lead Human Resources Business Partner | Leadership |
Stephanie Tarkenton | Sr. Human Resource Business Partner | Leadership |
Harveen Kataria | Recruitment Consultant | Team |
Nate Kronenberger | Store Manager | Team |
Jennifer Kamman | Recruiter | Team |
Kimberly Landreth | Sr. Human Resources Generalist | Team |
Christopher Sparks | Sr. Recruiter | Team |
Josie Vaughn | Team Lead, Recruitment At Wilsonhcg For Bridgestone | Team |
Brandon Long | Store Manager | Team |
Alysa Hall | Recruitment, Team Lead | Team |
Amanda E. | Team Lead, Recruitment At Wilsonhcg For Bridgestone, South Texas Region | Team |
Melissa Teal | Senior Labor Systems And Support Analyst | Team |
Debra Hamlin | Senior Environmental Project Manager | Team |
Don Becker | Manager, New Store Locations | Team |
Jonathan Procter | Service Manager | Team |
5 more people are available in the full profile.
Complete people profiles for BSRO
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of BSRO
2 dated milestones of BSRO across 89 years, from founding to its latest funding, stage changes and deals.
- Founded BSRO is founded.
- Exit Acquired by Bridgestone Americas.
Competitors of BSRO
BSRO has 3 listed competitors in our database, 1 of them funded. They include Carvana, Porsche and Copart.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| carvana.com | 2012 | Phoenix, United States | $460M | 37,296 | Pre-owned vehicles are sold online with financing and valuation services. | |
| porsche.com | 1948 | Atlanta, United States | 38,952 | Luxury sports cars are designed, manufactured, and distributed internationally. | ||
| copart.com | 1982 | Dallas, United States | 10,200 | Used and salvaged vehicles are offered via an online marketplace. |
Detailed competitors of BSRO
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of BSRO
The website of BSRO (bsro.com) receives about 27.8K visits a month.
- Monthly visits27.8K
▼ 19.7% vs previous month
Websites whose visitors overlap most with BSRO. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| lead411.com | 100% | #185,007 | View details | ||
bridgestone-firestone.com | bridgestone-firestone.com | 50% | β | ||
website.informer.com | website.informer.com | 48% | β | ||
bfrc.gradepoint.com | bfrc.gradepoint.com | 44% | β |
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Related news about Bsro
Complete news archive for BSRO
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- Full article archive
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Frequently Asked Questions about BSRO
BSRO was founded in 1926.
BSRO is headquartered in Nashville, United States. It is registered at Nashville, Tennessee, United States.
BSRO was established in 1926 in Nashville, United States, as a retailer within the automotive sector. Various car brands are distributed and sold via dealership networks. Operations focus on vehicle sales and related services, serving customers primarily in the regional market. The company maintains an online presence at bsro.com to support its retail activities. Geographic emphasis is placed on the United States, with headquarters in Nashville.
BSRO offers Firestone Complete Auto Care, Tires Plus, Wheel Works, Firestone Complete Fleet Care, and CFNA.
BSRO has 1 investor. Key investors include Bridgestone Americas.
BSRO operates through Bridgestone Retail Operations, Llc.
Yes. BSRO was acquired by Bridgestone Americas in October 2015.

