About Bucherer
Bucherer is a Consumer company based in Lucerne (Switzerland) founded in 1888, and was acquired by ROLEX in August 2023. It operates as a luxury watches and jewelry are crafted by Swiss manufacturer Bucherer. The company has 118 employees. Bucherer has completed 5 acquisitions, including Adresta, Baron & Leeds and Klarlund. Its website bucherer.com draws about 424 thousand monthly visits. Its focus areas include Consumer Goods, Fashion Accessories, Watches & Jewelry and Watches.
Company details
Bucherer was established in 1888 in Lucerne, Switzerland, within the luxury goods sector focused on watches and jewelry. High-quality timepieces and fine jewelry pieces are produced by the company, which operates as an official retailer for Rolex products. Certified pre-owned watches are also provided through its international network. Operations emphasize precision craftsmanship and distribution across global markets.
- Headquarters Lucerne, Switzerland
- Employees 118
- Stage Acquired
- SectorsConsumer
- Website category Lifestyle · Jewelry and Luxury Products
- Email••••••••
- Phone•••• ••••
- Website bucherer.com
- Social LinkedIn X Facebook
- Acquired by ROLEX (Aug 2023)
Investors in Bucherer
Bucherer has secured backing from 1 investor. Prominent investors backing the company include Rolex.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Manufacture and distribution of luxury Swiss watches. | 1905 | rolex.com | - |
Investor details for Bucherer
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People of Bucherer
145 people are tracked at Bucherer (68 in leadership, 77 in team); the tracked headcount is 118.
| Name | Role | Group |
|---|---|---|
Nicola Hausheer | Global Associate Director Fp&a | Leadership |
Abdullah O. | Senior Head Of Accounts Payable | Leadership |
Guido Zumbühl | Chief Executive Officer | Leadership |
Merdal Güler | Director Rolex | Patek Philippe Boutique | Leadership |
Beat Zueger | Global Head Of IT System Engineers | Leadership |
Derek Hallal | Store Director | Leadership |
Nadine Peter | Global Senior Head Of Merchandising & Analytics | Leadership |
Stephan Hauck | Global Head Of Supply Chain Management | Leadership |
Natalie Frei | Global Associate Director IT Applications | Leadership |
Louise Hellegaard Lange | Head Of Marketing | Leadership |
Hossei S. | Senior HR Business Partner | Leadership |
Kerstin Fischer | Head Of Marketing | Leadership |
Sabrina Stucki | Global Director Compliance & Corporate Responsibility | Leadership |
Alexandra Laudahn | Senior HR Business Partner | Leadership |
Matteo C. | Head Of IT Delivery | Leadership |
Amanda Kennedy (née Fähndrich) | Global Marketing Director | Leadership |
Anuschka Wesseling | HR Business Partner | Leadership |
Remo Weingartner | HR Business Partner / Deputy Head Of HR Business Partners | Leadership |
Jingjing du | Head Of Retail | Leadership |
David Weber | Global Head Of IT Project Management Office | Leadership |
125 more people are available in the full profile.
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Investments & Acquisitions by Bucherer
Bucherer has strategically engaged in corporate development activities, having acquired 5 companies. Notable acquisitions include Adresta, Baron & Leeds and Klarlund.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Watches and jewelry are designed and retailed by Klarlund. | klarlund.dk | Copenhagen, Denmark | 1947 | Dec 2022 | •••• | |
Jewelry, diamonds, and watches are retailed by Leeds & Son. | leedsandson.com | Palm Desert, United States | 1947 | Oct 2022 | •••• | |
Platform offering digital certificates for luxury goods | adresta.ch | Zurich, Switzerland | 2019 | Oct 2022 | •••• | |
Jewelry and timepieces are retailed through a shop in Lahaina. | baronandleeds.com | Lahaina, United States | 2002 | Aug 2018 | •••• | |
Luxury watches are retailed by Tourneau in the United States. | tourneau.com | New York, United States | 1900 | Jan 2018 | •••• |
Complete acquisition details for Bucherer
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Timeline of Bucherer
7 dated milestones of Bucherer across 135 years, from founding to its latest funding, stage changes and deals.
- Founded Bucherer is founded.
- Acquisition Acquires Tourneau.
- Acquisition Acquires Baron & Leeds.
- Acquisition Acquires Adresta.
- Acquisition Acquires Leeds & Son.
- Acquisition Acquires Klarlund.
- Exit Acquired by ROLEX.
Web traffic of Bucherer
The website of Bucherer (bucherer.com) receives about 424.4K visits a month and ranks #61,293 among all websites worldwide, #3,032 in Jewelry and Luxury Products.
- Monthly visits424.4K
▼ 21.8% vs previous month
- Unique visitors313K
per month
- Global rank#61,293
among all websites
- Category rank#3,032
Lifestyle · Jewelry and Luxury Products
- Bounce rate38%
- Pages per visit6.8
- Average visit1 min 15 sec
- DevicesDesktop 23% · Mobile 77%
Websites whose visitors overlap most with Bucherer. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
carl-f-bucherer.com | carl-f-bucherer.com | 100% | – | #528,729 | – |
beyer-ch.com | beyer-ch.com | 93% | – | #1,779,251 | – |
| rolex.com | 91% | – | #6,122 | View details | |
chrono24.ch | chrono24.ch | 90% | – | #139,005 | – |
| wempe.com | 88% | 367K | #99,531 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Bucherer
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Top companies in Fashion & Lifestyle Products
10 companies that operate in the same segment as Bucherer (Fashion & Lifestyle Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.04 B | USD 939.4 M | 18,984 | |
Internet first brand offering eyewear for men and women | 2010 | New York, New York, United States | USD 572.57 M | USD 871.9 M | 2,854 | |
Luxury goods, jewelry, watches, and fashion accessories are retailed globally. | 1988 | Geneve, Geneve, Switzerland | – | USD 26.07 B | – | |
Jewellery is retailed via stores and an online platform. | 1993 | Thrissur, Kerala, India | – | USD 3.81 B | 12,530 | |
Fine jewelry brand | 1994 | Bengaluru, Karnataka, India | – | USD 6.03 B | 7,331 | |
Company offering diverse collection of watches for men, women, and children, featuring various styles from formal to casual | 1984 | Bengaluru, Karnataka, India | – | USD 9.32 B | 17,820 | |
Cowboy boots, western wear, and workwear are retailed by BootBarn. | 1978 | Irvine, California, United States | – | USD 2.25 B | 10,400 | |
Internet first brand of fashion products for men and women | 1999 | London, England, United Kingdom | – | USD 3.31 B | 3,210 | |
Retail jewellery store offering multiple gold and silver products | 1991 | Madurai, Tamil Nadu, India | – | USD 905.85 M | 3,090 | |
Retailer of gold, diamond, platinum jewellery, coins and bars for men and women | 1994 | Kolkata, West Bengal, India | – | USD 898.49 M | 2,900 |
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Related news about Bucherer
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Frequently Asked Questions about Bucherer
Bucherer was founded in 1888.
Bucherer is headquartered in Lucerne, Switzerland. It is registered at Lucerne, Lucerne, Switzerland.
Bucherer has 118 employees.
Bucherer was established in 1888 in Lucerne, Switzerland, within the luxury goods sector focused on watches and jewelry. High-quality timepieces and fine jewelry pieces are produced by the company, which operates as an official retailer for Rolex products. Certified pre-owned watches are also provided through its international network. Operations emphasize precision craftsmanship and distribution across global markets.
Bucherer has made 5 acquisitions, including Adresta, Baron & Leeds, and Klarlund.
Bucherer has 1 investor. Key investors include Rolex.
Yes. Bucherer was acquired by ROLEX in August 2023.
The website of Bucherer receives about 424 thousand visits a month and ranks #61,293 among all websites worldwide.