About Build A Bear
Build A Bear is a publicly listed company based in Saint Louis (United States) founded in 1997. Soft toys are customized by customers in interactive retail stores. The company has 5,100 employees. Build A Bear has completed 1 acquisition, including The Bear Factory. Its website buildabear.com draws about 3.1 million monthly visits. Build A Bear offers products and services including Stuffed Animals and Clothing and Accessories. Its focus areas include Consumer Goods, Baby & Kids Products, Toys and Plush Toys. Its legal entity is Build-A-Bear Workshop, Inc.
Company details
Build-A-Bear was established in 1997 in Saint Louis, Missouri, as a retail chain focused on the toy sector. Customers participate in assembling their own stuffed animals through hands-on workshops in stores. Operations span over 400 locations worldwide as of early 2016, with global revenues reported at approximately 400 million in 2013. More than 125 million products have been sold since inception.
- Annual Revenue$529.83 M (USD)6.73as on Jan 31, 2026
- Net Profit$52.2 M (USD)0.81as on Jan 31, 2026
- EBITDA$79.58 M (USD)-2.06as on Jan 31, 2026
- Employee Count5,100
- Investments & Acquisitions
Products & Services of Build A Bear
Build A Bear offers a comprehensive portfolio of products and services, including Stuffed Animals and Clothing and Accessories.
Customizable stuffed animals are provided for entertainment and personalization purposes.
Clothing and accessories for stuffed animals are offered to support play and gifting activities.
Apps and channels of Build A Bear
its YouTube channel Build-A-Bear has 124K subscribers and 30 videos.
Videos from Build A Bear
The most watched videos on Build A Bear's YouTube channel, Build-A-Bear (124K subscribers). Click a video to play it here.
More on Build-A-Bear.
People of Build A Bear
123 people are tracked at Build A Bear (40 in leadership, 6 in board & advisors, 77 in team); the tracked headcount is 5,100.
| Name | Role | Group |
|---|---|---|
Sharon Price John | President and Chief Executive Officer | Leadership |
Chris Hurt | COO | Leadership |
George Ribeiro | Vice President International Business Development | Leadership |
Sara Hippensteel | Senior Manager, HR Business Partner | Leadership |
Colleen Draper | Retail & Operations Director - EU & UK | Leadership |
Eric Fencl | Chief Administrative Officer, General Counsel and Secretary | Leadership |
Nicole Schnuck | Vice President, Corporate Strategy | Leadership |
Tina Cumbia | Director Of Stores - North America | Leadership |
Jennifer Kretchmar | Chief Merchandising Officer | Leadership |
J. Christopher Hurt | Chief Operations & Experience Officer | Leadership |
Todd Roach | VP Of HR - Total Rewards & Workforce Systems | Leadership |
Jennifer Stiles | Chief Workshop Manager | Leadership |
Kim Utlaut | Svp, Chief Brand Officer | Leadership |
Lisa Licht | Chief Strategy Officer Advisor | Leadership |
Ken Stephens | Director Real Estate | Leadership |
Andrea Trapp | General Manager | Leadership |
Jeff Kimsey | Vice President, Merchandising Planning & Allocation | Leadership |
Seraphina Fletcher-Offerdahl | Chief Workshop Manager | Leadership |
Gary Schnierow | Vp, Investor Relations & Corporate Finance | Leadership |
Katie Zella | General Manager/district Talent Expert | Leadership |
103 more people are available in the full profile.
Complete people profiles for Build A Bear
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IPO & Listings of Build A Bear
Build A Bear is a publicly listed company on the NYSE with ticker symbol BBW in USA, operating in the Retail trade sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date29 Oct 2004
- Listed onNYSE: BBW
- Listed entityBuild-A-Bear Workshop, Inc.
- Exchange sectorRetail trade
- ISINUS1200761047
- Share price$25.03 (-2.15% on the day) · 2026-10-13
- Market capitalisation$308.4M
- Price to earnings6.2
- EPS (diluted, trailing year)$4.03
- Dividend yield3.64%
- Volume (last session)289,015
Financials of Build A Bear
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2025 | $529.8M | $52.2M | $79.6M |
| 2024 | $496.4M | $51.8M | $81.2M |
| 2023 | $486.1M | $52.8M | $79.2M |
| 2022 | $467.9M | $48.0M | $75.0M |
| 2021 | $411.5M | $47.3M | $62.1M |
Detailed financial statements for Build A Bear
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Investments & Acquisitions by Build A Bear
Build A Bear has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include The Bear Factory.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Plush toys are manufactured and branded by The Bear Factory. | thebearfactory.com | Wixom, United States | 2001 | Apr 2006 | •••• |
Complete acquisition details for Build A Bear
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Timeline of Build A Bear
3 dated milestones of Build A Bear across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Build A Bear is founded.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires The Bear Factory.
Web traffic of Build A Bear
The website of Build A Bear (buildabear.com) receives about 3.1M visits a month and ranks #12,789 among all websites worldwide, #569 in Childcare.
- Monthly visits3.1M
▼ 13.4% vs previous month
- Unique visitors1.8M
per month
- Global rank#12,789
among all websites
- Category rank#569
Lifestyle · Childcare
- Bounce rate39%
- Pages per visit5.2
- Average visit3 min 43 sec
- DevicesDesktop 14% · Mobile 86%
Websites whose visitors overlap most with Build A Bear. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
buildabearville.com | buildabearville.com | 100% | #6,582,801 | – | |
disneystore.com | disneystore.com | 95% | #13,534 | – | |
| vermontteddybear.com | 82% | 134.3K | #181,646 | View details | |
| fatbraintoys.com | 79% | 371.7K | #36,056 | View details | |
steiff.com | steiff.com | 73% | #154,578 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Build A Bear
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Top companies in Baby & Kids Products
3 companies that operate in the same segment as Build A Bear (Baby & Kids Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Toys and games are designed, manufactured, and marketed worldwide. | 1945 | El Segundo, California, United States | USD 5.35 B | 34,000 | ||
Healthcare solutions are provided by Johnson & Johnson globally. | 1886 | New Brunswick, New Jersey, United States | USD 94.18 B | 139,800 | ||
Multi-brand company and manufacturer of toys | 1995 | Los Angeles, California, United States | USD 570.67 M | 680 |
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Related news about Build A Bear
Complete news archive for Build A Bear
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Frequently Asked Questions about Build A Bear
Build A Bear was founded in 1997.
Build A Bear is headquartered in Saint Louis, United States. It is registered at Saint Louis, Missouri, United States.
Build A Bear has 5,100 employees.
Annual revenue of Build A Bear is $529.83M as on Jan 31, 2026.
Build-A-Bear was established in 1997 in Saint Louis, Missouri, as a retail chain focused on the toy sector. Customers participate in assembling their own stuffed animals through hands-on workshops in stores. Operations span over 400 locations worldwide as of early 2016, with global revenues reported at approximately 400 million in 2013. More than 125 million products have been sold since inception.
Build A Bear offers Stuffed Animals and Clothing and Accessories.
Yes, Build A Bear is publicly traded on NYSE under the ticker symbol BBW.
Build A Bear has made 1 acquisition, including The Bear Factory.
Build A Bear operates through Build-A-Bear Workshop, Inc.
The website of Build A Bear receives about 3.1 million visits a month and ranks #12,789 among all websites worldwide.