About Bushnell
Bushnell is a Consumer company based in Overland Park (United States) founded in 1948 by George Rosenfield, and was acquired by Northrop Grumman in September 2013. Bushnell has completed 3 acquisitions, including Gold Tip, Primos and Uncle Mike's. Its chief executive, as recorded, is Blake Lipham. Its website bushnell.com draws about 232 thousand monthly visits. Its focus areas include Consumer Goods, Sports Equipment, Outdoor Sports and Hunting & Shooting. Its legal entity is Bushnell Outdoor Products.
Company details
Manufacturer of binoculars, scopes, rangefinders, and trail cameras. The company offers a diverse product line catering to hunting, sporting events, and outdoor recreation. Products include riflescopes, red dot sights, spotting scopes, and related accessories. They also provide trail cameras with cellular and non-cellular options, along with supporting equipment and data plans. The companys offerings extend to disc golf equipment and camping gear. A focus on quality and performance is evident across their product range.
- Headquarters Overland Park, United States
- Founders George Rosenfield
- Stage Acquired
- SectorsConsumer
- Website category Heavy Industry and Engineering
- Website bushnell.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Northrop Grumman (Sep 2013)
- Legal Name Bushnell Outdoor Products
- InvestorsNorthrop Grumman
& 1 more
- Investments & AcquisitionsGold Tip
& 2 more
- Acquired by
Apps and channels of Bushnell
its YouTube channel Bushnell Outdoor Products has 32.3K subscribers and 30 videos.
Videos from Bushnell
The most watched videos on Bushnell's YouTube channel, Bushnell Outdoor Products (32.3K subscribers). Click a video to play it here.
More on Bushnell Outdoor Products.
Investors in Bushnell
Bushnell has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Northrop Grumman and MidOcean Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity and debt fund focused on consumer and business services sectors | 2003 | midoceanpartners.com | New York, United States | |
Non-combat aircraft systems are supplied for aerospace and defense sectors. | 1939 | northropgrumman.com | United States |
Investor details for Bushnell
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People of Bushnell
19 people are tracked at Bushnell (6 in leadership, 13 in team).
| Name | Role | Group |
|---|---|---|
George Rosenfield | Founder | Leadership |
Blake Lipham | CEO | Leadership |
David R. Fay | President and Chief Executive Officer of The Bushnell | Leadership |
Mark Schaefer | Director Of Marketing | Leadership |
George Guy | Director Of Business Development | Leadership |
Michael D. Taylor | CFO Bushnell | Leadership |
Michael Weitzel | Distribution Lead | Team |
Laurie B. | Inventory/ Material Control Clerk | Team |
Lean Six Sigma Zeyad M. W. Suqi (GB) | Sr. Mgr, Global Logistics Leader | Team |
Cesar de la Rosa | Logistics Operations Specialist | Team |
Jeff W. | EDI Specialist | Team |
Jane Williams | Military Sales Manager | Team |
Josh Deflon | Merchandising Manager | Team |
Greg Kottenstette | National Account Manager | Team |
Luke Maurer | Financial Analyst II | Team |
Aaron Lathrop | Allocations | Team |
Ken Gerber | Video Operator | Team |
Stephanie Chastain | Buyer | Team |
Lyndsey Caylor | Global Transportation Administrator | Team |
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Investments & Acquisitions by Bushnell
Bushnell has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Gold Tip, Primos and Uncle Mike's.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Arrows and components are offered via an online marketplace. | goldtip.com | Madison, United States | 1999 | Feb 2013 | •••• | |
Manufacturer of custom stainless steel equipment for cheesemaking and industrial processes | primos.com | Flora, United States | 1974 | Apr 2012 | •••• | |
Shooting accessories are manufactured and distributed by Uncle Mike's. | unclemikes.com | Farmington, United States | 1947 | Aug 2005 | •••• |
Complete acquisition details for Bushnell
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Timeline of Bushnell
6 dated milestones of Bushnell across 65 years, from founding to its latest funding, stage changes and deals.
- Founded Bushnell is founded.
- Acquisition Acquires Uncle Mike's.
- Exit Acquired by MidOcean Partners.
- Acquisition Acquires Primos.
- Acquisition Acquires Gold Tip.
- Exit Acquired by Northrop Grumman.
Web traffic of Bushnell
The website of Bushnell (bushnell.com) receives about 231.7K visits a month and ranks #161,345 among all websites worldwide, #1,415 in Heavy Industry and Engineering.
- Monthly visits231.7K
▼ 9.7% vs previous month
- Unique visitors132K
per month
- Global rank#161,345
among all websites
- Category rank#1,415
Heavy Industry and Engineering
- Bounce rate41%
- Pages per visit2.9
- Average visit1 min 20 sec
- DevicesDesktop 30% · Mobile 70%
Websites whose visitors overlap most with Bushnell. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
nikonsportoptics.com | nikonsportoptics.com | 100% | #3,562,151 | – | |
policemag.com | policemag.com | 94% | #573,639 | – | |
hunter-ed.com | hunter-ed.com | 94% | #74,104 | – | |
americanhunter.org | americanhunter.org | 94% | #107,416 | – | |
shootingillustrated.com | shootingillustrated.com | 94% | #204,590 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 22 similar websites and full traffic analytics for Bushnell
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Top companies in Sports & Outdoor Goods
3 companies that operate in the same segment as Bushnell (Sports & Outdoor Goods) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Multi-sports apparel, footwear, and equipment are provided worldwide by PUMA. | 1948 | Boston, Massachusetts, United States | USD 8.58 B | 19,600 | ||
Manufactures and sells golf accessories | 1982 | Carlsbad, California, United States | USD 1.59 B | 33,319 | ||
Golf equipment and apparel are manufactured and distributed. | 1910 | Fairhaven, Massachusetts, United States | USD 42.75 M | USD 2.56 B | 7,300 |
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Related news about Bushnell
Complete news archive for Bushnell
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Frequently Asked Questions about Bushnell
Bushnell was founded in 1948.
Bushnell is headquartered in Overland Park, United States. It is registered at Overland Park, Kansas, United States.
Blake Lipham is the CEO of Bushnell, as recorded in our data.
Manufacturer of binoculars, scopes, rangefinders, and trail cameras. The company offers a diverse product line catering to hunting, sporting events, and outdoor recreation. Products include riflescopes, red dot sights, spotting scopes, and related accessories. They also provide trail cameras with cellular and non-cellular options, along with supporting equipment and data plans. The companys offerings extend to disc golf equipment and camping gear. A focus on quality and performance is evident across their product range.
Bushnell has made 3 acquisitions, including Gold Tip, Primos, and Uncle Mike's.
Bushnell has 2 investors. Key investors include Northrop Grumman, and MidOcean Partners.
Bushnell operates through Bushnell Outdoor Products.
Yes. Bushnell was acquired by Northrop Grumman in September 2013.
The website of Bushnell receives about 232 thousand visits a month and ranks #161,345 among all websites worldwide.