Primos

Flora, United States Founded: 1974 • Age: 52 yrs Acquired By Bushnell
Manufacturer of custom stainless steel equipment for cheesemaking and industrial processes

About Primos

Primos is a Consumer company based in Flora (United States) founded in 1974, and was acquired by Bushnell in April 2012. Its website primos.com draws about 44 thousand monthly visits. Primos offers products and services including Hunting Calls and Ground Blinds. Its focus areas include Consumer Goods, Sports Equipment, Outdoor Sports and Hunting & Shooting. Its legal entity is Primos, Inc.

Company details

Manufacturer of custom stainless steel equipment for cheesemaking and industrial processes. This includes cheesemaking equipment such as cookers, whey draining systems, and fillers, as well as broader processing equipment like dicers, presses, and conveyor belts. They also provide support equipment such as tanks and piping systems, and offer custom fabrication services including laser cutting, machining, and automation solutions. The company designs and builds equipment to meet specific client specifications.

Operational Areas
Key Metrics

Products & Services of Primos

Primos offers a comprehensive portfolio of products and services, including Hunting Calls and Ground Blinds.

Hunting Calls
Hunting Equipment

Hunting calls for various game are produced and distributed by the company.

Ground Blinds
Hunting Accessories

Ground blinds with viewing capabilities are manufactured and supplied for hunting use.

Apps and channels of Primos

its YouTube channel Primos Hunting has 123K subscribers and 30 videos.

Primos Hunting
YouTube 123K subscribers 30 videos Howto & Style
Open channel

Videos from Primos

The most watched videos on Primos's YouTube channel, Primos Hunting (123K subscribers). Click a video to play it here.

2023 The Truth About Hunting Episode 9: Cull Patrol and Brad's 15" Spike
33.4K views
2023 The Truth About Hunting Episode 8: Back to Chasing Whitetails Part 3!
31.5K views
2023 The Truth About Hunting Episode 6: Back to Chasing Whitetails!
27.2K views
2023 The Truth About Hunting Episode 10: There Ain't No Meat Like Doe Meat!
27K views

More on Primos Hunting.

Funding Insights of Primos

  • Total Rounds 1
  • Investors Count 1

All 1 funding rounds of Primos with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Dec 2006Private Equity Round––
Valuation history

3 investors in total: 3 institutional.

Investors in Primos

Primos has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Bushnell, Optronics and Svoboda Capital.

All
Venture Fund
InvestorDescriptionFounded YearDomainLocation
Private equity firm investing in business services sectors with a focus on growth companies.
svoco.com
Lighting products are manufactured and supplied to OEMs for vehicles.
1972optronicsinc.comMuskogee, United States
Manufacturer of binoculars, scopes, rangefinders, and trail cameras
1948bushnell.comOverland Park, United States
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Investor details for Primos

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

  • Complete investor list
  • Round participation
  • Investor portfolios
  • Co-investor network

Verified entity values are shown only after access is granted.

Timeline of Primos

4 dated milestones of Primos across 38 years, from founding to its latest funding, stage changes and deals.

  1. Founded Primos is founded.
  2. Exit Acquired by Optronics.
  3. Funding First funding round.
  4. Exit Acquired by Bushnell.

Web traffic of Primos

The website of Primos (primos.com) receives about 43.5K visits a month and ranks #672,085 among all websites worldwide, #5,556 in Camping Scouting and Outdoors.

  • Monthly visits
    43.5K

    ▲ 6.8% vs previous month

  • Unique visitors
    21.2K

    per month

  • Global rank
    #672,085

    among all websites

  • Category rank
    #5,556

    Hobbies and Leisure · Camping Scouting and Outdoors

Similar websites

Websites whose visitors overlap most with Primos. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
fabrand.com
fabrand.com
100%
#1,642,151–
biggamehunt.net
biggamehunt.net
95%
–
hunting.outdoorzy.com
hunting.outdoorzy.com
95%
–
deeranddeerhunting.com
deeranddeerhunting.com
95%
#522,944–
missouriwhitetails.com
missouriwhitetails.com
90%
#978,709–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
Premium access

All 17 similar websites and full traffic analytics for Primos

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 17 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

Top companies in Sports & Outdoor Goods

3 companies that operate in the same segment as Primos (Sports & Outdoor Goods) in United States, ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Multi-sports apparel, footwear, and equipment are provided worldwide by PUMA.
1948Boston, Massachusetts, United StatesUSD 8.58 B19,600
Manufactures and sells golf accessories
1982Carlsbad, California, United StatesUSD 1.59 B33,319
Golf equipment and apparel are manufactured and distributed.
1910Fairhaven, Massachusetts, United StatesUSD 42.75 MUSD 2.56 B7,300
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Frequently Asked Questions about Primos

Primos was founded in 1974 and raised its 1st funding round 32 years after it was founded.

Primos is headquartered in Flora, United States. It is registered at Flora, Illinois, United States.

Manufacturer of custom stainless steel equipment for cheesemaking and industrial processes. This includes cheesemaking equipment such as cookers, whey draining systems, and fillers, as well as broader processing equipment like dicers, presses, and conveyor belts. They also provide support equipment such as tanks and piping systems, and offer custom fabrication services including laser cutting, machining, and automation solutions. The company designs and builds equipment to meet specific client specifications.

Primos offers Hunting Calls and Ground Blinds.

Primos has 3 investors. Key investors include Bushnell, Optronics, and Svoboda Capital.

Primos operates through Primos, Inc.

Yes. Primos was acquired by Bushnell in April 2012.

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