About Business Logic
Business Logic is a Technology company based in Chicago (United States) founded in 1996, and was acquired by NextCapital in January 2014. Online investment solutions are provided for institutions and individuals. Business Logic has raised $26.8 million across 1 funding round from investors including Goldman Sachs and NextCapital. The company has 3 employees. The company was acqui-hired. Its focus areas include FinTech, Investment Tech, Wealth Management IT and Suite. Its legal entity is BUSINESS LOGIC, INC. Its competitors include Addepar, Altruist and InvestCloud; 3 of its 3 listed competitors have raised funding.
Company details
Business Logic was founded in 1996 in Chicago, United States, and operates in the financial services sector. Institutional investment solutions are offered through the PlanOutcome and MarketGlide brands, utilized by large financial institutions to assist their clients in performance measurement and risk management. A partial ownership in LikeAssets is held, which supports individual investors and is available as a white-label option to financial institutions and media companies.
- Headquarters Chicago, United States
- Employees 3
- Stage Acquired
- SectorsTechnology
- Email••••••••
- Phone•••• ••••
- Website businesslogic.com
- Social LinkedIn X Facebook
- Acquired by NextCapital (Jan 2014)
- Legal Name Business Logic, Inc.
- Total Equity Funding$26.8M (USD)
in 1 rounds
- Latest Funding Round$26.8M (USD), Series A
Mar 2000
- InvestorsGoldman Sachs
& 1 more
- Employee Count3
- Acquired byNextCapital
(Jan 2014)
Funding Insights of Business Logic
Business Logic has successfully raised a total of $26.8M through 1 strategic funding round. The most recent funding activity was a Series A round of $26.8 million completed in March 2000. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $26.8M
- Total Rounds 1
- Last Round Series A — $26.8M
- First Round $26.8M
(Mar 2000)
- Investors Count 1
All 1 funding rounds of Business Logic with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2000 | $26.8M | Series A | – | – |
2 investors in total: 2 institutional.
Investors in Business Logic
Business Logic has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Goldman Sachs and NextCapital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment banking services are delivered across multiple financial sectors. | 1869 | goldmansachs.com | New York, United States | |
Fund of funds focused on multiple sectors | 1997 | nextcapital.com | Chicago, United States |
Investor details for Business Logic
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Business Logic
637 people are tracked at Business Logic (415 in leadership, 14 in board & advisors, 208 in team); the tracked headcount is 3.
| Name | Role | Group |
|---|---|---|
Khuram Iftikhar | Executive Director, Tech Risk Advisory | Leadership |
Dave Meyers | Head Of Collections Strategy | Leadership |
Pankaj Singal | Chief Data Officer, Risk Division | Leadership |
John Waldron | President & COO | Leadership |
Ye Sun | Vice President | Leadership |
Paul Rydberg | VP | Leadership |
Tarun Kumar Reddy | Vice President | Leadership |
Yuanqin Wei | Vice President | Leadership |
Sheara J. Fredman | Chief Accounting Officer | Leadership |
Chandra Mohan Rai | VP | Leadership |
Kelly Turner | Vice President & Senior Legal Director | Leadership |
David Westbrook | VP | Leadership |
Anthony Hui | Vice President & Senior Engineer, Global Banking & Markets Engineering | Leadership |
Jeff Kessler | Vice President - Technology Investment Banking | Leadership |
Amanda Greco | Vice President Marketing, Marquee | Leadership |
Roan Wolff | Executive Director, Fund Management | Leadership |
John Cassidy | Chief Compliance Officer Of Goldman Sachs Bank USA & Global Head Of Consumer Compliance | Leadership |
Samarpal Bhatia | VP | Leadership |
Jorge Torrecilla | Investment Banking Executive Director - Financial Institutions Group | Leadership |
Steven Weiss | Managing Director Investment Banking | Leadership |
617 more people are available in the full profile.
Complete people profiles for Business Logic
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Business Logic
3 dated milestones of Business Logic across 18 years, from founding to its latest funding, stage changes and deals.
- Founded Business Logic is founded.
- Funding First funding round of $26.8M.
- Exit Acquired by NextCapital.
Competitors of Business Logic
Business Logic has 3 listed competitors in our database, 3 of them funded. They include Addepar, Altruist and InvestCloud.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| addepar.com | 2009 | Mountain View, United States | $759.1M | 560 | Wealth management solutions are delivered for investment advisors. | |
| altruist.com | 2018 | Los Angeles, United States | $601.5M | 169 | Portfolio management software for financial advisors | |
| investcloud.com | 2010 | West Hollywood, United States | $78.73M | 373 | Investment management software is provided for advisors and institutions. |
Detailed competitors of Business Logic
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Business Logic
Websites that share an audience with Business Logic (businesslogic.com).
Websites whose visitors overlap most with Business Logic. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| h24finance.com | 100% | #1,613,292 | View details |
Top companies in Investment & Financial Technology
3 companies that operate in the same segment as Business Logic (Investment & Financial Technology) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Commission-free trading and investment services are provided by Robinhood. | 2013 | Menlo Park, California, United States | USD 5.58 B | USD 2.98 B | 4,841 | |
Financial data and investment advisory tools are offered online. | 1984 | Chicago, Illinois, United States | USD 91 M | USD 351.25 K | 6 | |
App-based platform for spare change investment | 2012 | Irvine, California, United States | USD 587.84 M | 602 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Business Logic
Complete news archive for Business Logic
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Business Logic
Business Logic was founded in 1996 and raised its 1st funding round 4 years after it was founded.
Business Logic is headquartered in Chicago, United States. It is registered at Chicago, Illinois, United States.
Business Logic is a funded company, having raised a total of $26.8M across 1 funding round to date. The company's 1st funding round was a Series A of $26.8M, raised on Mar 2000.
Business Logic has 3 employees.
Business Logic was founded in 1996 in Chicago, United States, and operates in the financial services sector. Institutional investment solutions are offered through the PlanOutcome and MarketGlide brands, utilized by large financial institutions to assist their clients in performance measurement and risk management. A partial ownership in LikeAssets is held, which supports individual investors and is available as a white-label option to financial institutions and media companies.
Business Logic's top competitors include Addepar, Altruist and InvestCloud.
Business Logic has 2 investors. Key investors include Goldman Sachs, and NextCapital.
Business Logic operates through Business Logic, Inc..
Yes. Business Logic was acquired by NextCapital in January 2014.