About BUTTER
BUTTER is a Consumer company based in San Francisco (United States) founded in 2020 by Winston C, and was acquired by GrubMarket in May 2024. Cloud-based platform is utilized for restaurant order and inventory management. BUTTER has raised $9 million across 1 funding round from investors including GrubMarket, Gradient Ventures and Uncommon Capital. BUTTER offers products and services including Software Platform and E-commerce Platform. Its focus areas include Food and Agriculture Tech, Food Tech, Technology Enablers and Restaurants. Its competitors include Toast, Olo and Zenput; 3 of its 3 listed competitors have raised funding.
Company details
Founded in 2020 and based in San Francisco, United States, BUTTER operates as a cloud-based software platform targeted at restaurant businesses. Tools for order tracking, analytics, inventory management, and digital payments are provided through a subscription model. A mobile application is made available on Android and iOS devices to support these functions across operations.
- Headquarters San Francisco, United States
- Founders Winston C
- Stage Acquired
- SectorsConsumer
- Emailβ’β’β’β’β’β’β’β’
- Website butterapp.io
- Social LinkedIn
- Acquired by GrubMarket (May 2024)
- Total Equity Funding$9M (USD)
in 1 rounds
- Latest Funding Round$9M (USD), Series A
Nov 2022
- InvestorsGrubMarket
& 5 more
- Acquired byGrubMarket
(May 2024)
Products & Services of BUTTER
BUTTER offers a comprehensive portfolio of products and services, including Software Platform and E-commerce Platform.
Manages operations for food wholesale businesses efficiently
Facilitates transactions in food wholesale sector
Funding Insights of BUTTER
BUTTER has successfully raised a total of $9M through 1 strategic funding round. The most recent funding activity was a Series A round of $9 million completed in November 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $9M
- Total Rounds 1
- Last Round Series A β $9M
- First Round $9M
(Nov 2022)
- Investors Count 5
All 1 funding rounds of BUTTER with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2022 | $9M | Series A | β | Gradient Ventures |
6 investors in total: 5 institutional and 1 angel.
Investors in BUTTER
BUTTER has secured backing from 6 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include GrubMarket, Gradient Ventures and Uncommon Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital arm of Alphabet Inc. investing in AI | gradient.com | Mountain View, United States | ||
Early-stage investments are provided by Uncommon Capital in software firms. | uncommoncapital.vc | San Francisco, United States | ||
Pre-seed investments are provided to tech startups by Notation. | notation.vc | Brooklyn, United States | ||
Venture capital investments in software startups from pre-seed to Series A stages. | unusual.vc | |||
Multi-category grocery products are offered through an online platform. | 2014 | grubmarket.com | San Francisco, United States | |
JA Jack Altman | CEO of Lattice, active angel investor in tech startups | unknown_fe6a983d7c4c458bb |
Investor details for BUTTER
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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People of BUTTER
1 people are tracked at BUTTER (1 in leadership).
| Name | Role | Group |
|---|---|---|
Winston C | Co-Founder | Leadership |
Complete people profiles for BUTTER
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- Full employee list
- Team structure
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Timeline of BUTTER
3 dated milestones of BUTTER across 4 years, from founding to its latest funding, stage changes and deals.
- Founded BUTTER is founded.
- Funding First funding round of $9.0M.
- Exit Acquired by GrubMarket.
Competitors of BUTTER
BUTTER has 3 listed competitors in our database, 3 of them funded. They include Toast, Olo and Zenput.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| pos.toasttab.com | 2011 | Boston, United States | $900M | 5,700 | Restaurant operations are managed via a cloud-based platform. | |
| olo.com | 2005 | New York, United States | $73.61M | 39 | Olo is recognized as a restaurant technology platform provider. | |
| zenput.com | 2011 | San Francisco, United States | $43.82M | 71 | Zenput is utilized as an operations execution platform for multi-unit operators. |
Detailed competitors of BUTTER
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of BUTTER
The website of BUTTER (butterapp.io) receives about 2.2K visits a month.
- Monthly visits2.2K
▲ 273.3% vs previous month
Top companies in Food & Beverage Platforms
3 companies that operate in the same segment as BUTTER (Food & Beverage Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.5 B | USD 10.72 B | 80,579 | |
Platform for discovering and sharing local businesses | 2004 | San Francisco, California, United States | USD 56 M | USD 1.46 B | 5,120 | |
Restaurant operations are managed via a cloud-based platform. | 2011 | Boston, Massachusetts, United States | USD 900 M | USD 6.15 B | 8,021 |
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Related news about Butter
Complete news archive for BUTTER
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Frequently Asked Questions about BUTTER
BUTTER was founded in 2020 and raised its 1st funding round 2 years after it was founded.
BUTTER is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
BUTTER is a funded company, having raised a total of $9M across 1 funding round to date. The company's 1st funding round was a Series A of $9M, raised on Nov 2022.
Founded in 2020 and based in San Francisco, United States, BUTTER operates as a cloud-based software platform targeted at restaurant businesses. Tools for order tracking, analytics, inventory management, and digital payments are provided through a subscription model. A mobile application is made available on Android and iOS devices to support these functions across operations.
BUTTER offers Software Platform and E-commerce Platform.
BUTTER has 6 investors. Key investors include GrubMarket, Gradient Ventures, Uncommon Capital, Notation Capital, and Jack Altman.
Yes. BUTTER was acquired by GrubMarket in May 2024.

