About GrubMarket
GrubMarket is a Consumer company based in San Francisco (United States) founded in 2014 by Mike Xu. Multi-category grocery products are offered through an online platform. It operates in the Consumer and Retail sectors. GrubMarket has raised $908.2 million across 13 funding rounds from investors including BlackRock, Fosun and FJ Labs. The company has 127 employees. GrubMarket has completed 58 acquisitions, including A&B Tropical Produce, Atlantic Fresh Trading and BUTTER. GrubMarket was last valued at $4.5 billion in February 2026. Its chief executive, as recorded, is Mike Xu. Its website grubmarket.com draws about 32 thousand monthly visits. Its focus areas include Food and Agriculture Tech, Food Tech, Technology Enablers and Food Manufacturers. Its competitors include DoorDash, Instacart and Thrive Market; 3 of its 3 listed competitors have raised funding.
Company details
GrubMarket was founded in 2014 in San Francisco, United States, within the e-commerce sector focused on groceries. An online platform is maintained to link consumers with local farmers and producers. Organic items such as fruits, vegetables, snacks, drinks, meat, dairy products, household essentials, and personal care goods are sourced and delivered by an in-house team. Mobile applications are provided for Android and iOS users.
- Headquarters San Francisco, United States
- Employees 127
- Founders Mike Xu
- Stage Unicorn
- SectorsConsumerRetail
- Website category Food and Drink · Groceries
- Website grubmarket.com/hello
- Social LinkedIn X Facebook
- Total Equity Funding$908.2M (USD)
in 13 rounds
- Latest Funding Round$50M (USD), Series H
Feb 2026
- InvestorsBlackRock
& 91 more
- Employee Count127
- Investments & AcquisitionsA&B Tropical Produce
& 57 more
Funding Insights of GrubMarket
GrubMarket has successfully raised a total of $908.2M across 13 strategic funding rounds. The most recent funding activity was a Series H round of $50 million completed in February 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $908.2M
- Total Rounds 13
- Last Round Series H — $50M
- First Round $2.1M
(Jan 2015)
- Investors Count 92
Latest 10 of 13 funding rounds of GrubMarket with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2026 | $50M | Series H | – | – | |
| Mar 2025 | $50M | Series G | – | – | |
| Sep 2022 | $120M | Series G | – | Squarepoint Capital, Portfolia | – |
| Nov 2021 | $240.76M | Series E | $1.2B | Tiger Global Management | |
| Oct 2021 | $145M | Series E | – | BlackRock, Liberty Street Funds | – |
| Sep 2021 | $120M | Series E | $1B | Liberty Street Funds, Walleye | |
| Oct 2020 | $90M | Series D | – | BlackRock, Celtic House Venture Partners | |
| Feb 2019 | $28.25M | Series C | – | WI Harper Group, DG Ventures | |
| Jul 2018 | $32M | Series B | – | GGV Capital, Fusion Fund | – |
| Jul 2018 | Debt – Conventional | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Nov 2021 | $1.2B | •••••••• |
| Sep 2021 | $1B | •••••••• |
Last known valuation $4.5B (Feb 2026). 92 investors in total: 88 institutional and 4 angel.
Investors in GrubMarket
GrubMarket has secured backing from 92 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include BlackRock, Fosun and FJ Labs.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital fund investing in tech startups | pegasustechventures.com | San Jose, United States | ||
Venture capital firm creating funds for innovative companies in women's health and emerging markets. | portfolia.co | |||
Venture capital fund focused on tech startups | rocventuregroup.com | Naples, United States | ||
Grosvenor is engaged in property management and agtech solutions. | grosvenor.com | London, United Kingdom | ||
Venture and private equity investments are managed with global diversification. | tigerglobal.com | New York, United States | ||
Venture capital funding is directed toward multiple sectors. | celticvc.com | Fremont, United States | ||
Venture capital fund focused on tech startups | apeiracapital.com | New York, United States | ||
Private equity investment firm backed by Japan Post Group | jp-capital.jp | Chiyoda City, Japan | ||
Capital is invested by WE Capital in female-led startups. | wecapital.co | Washington, Dc, United States | ||
Venture capital fund focused on technology sectors | inp-capital.com | Vancouver, Canada |
Investor details for GrubMarket
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People of GrubMarket
15 people are tracked at GrubMarket (14 in leadership, 1 in team); the tracked headcount is 127.
| Name | Role | Group |
|---|---|---|
Mike Xu | Founder & CEO | Leadership |
Benjamin Chiu | VP, Software Product Management | Leadership |
Richard Gu | VP, Engineering | Leadership |
Bryan Barsness | VP, Sales & Marketing | Leadership |
Martin Anenberg | VP, Mergers & Acquisitions | Leadership |
Kathy Huang | CFO | Leadership |
Kathy Huang Xu | Chief Financial Officer | Leadership |
David H. | Senior Director | Leadership |
Shih-Chieh Jack | CTO | Leadership |
Arsen Avagyan | Head Of Product And Engineering | Leadership |
Genevieve Wang | Chief Product Officer | Leadership |
Chako Fairbanks | VP, Operations | Leadership |
Juan C. | Senior Director Internal Audit | Leadership |
Keith Brewer | Vice President Operations | Leadership |
Jonathan L. Hua | Strategic Investor, Advisor | Team |
Complete people profiles for GrubMarket
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Investments & Acquisitions by GrubMarket
GrubMarket has strategically engaged in corporate development activities, having acquired 58 companies. Notable acquisitions include A&B Tropical Produce, Atlantic Fresh Trading and BUTTER.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Organic groceries and fresh produce are retailed online by Spud. | spud.ca | Burnaby, Canada | 1997 | Jul 2026 | •••• | |
AI platform for procurement, food safety, and traceability in perishable goods. | procurant.com | Los Gatos, United States | 2018 | Nov 2025 | •••• | |
Producer of high-quality fresh produce | deltafreshproduce.com | 0 | Apr 2025 | •••• | ||
Sallyproduce is operated via the domain sallyproduce.tcc.mode. | 0 | Jan 2025 | •••• | |||
Online retailer of grocery items | freshgogo.com | United States | 2014 | Aug 2024 | •••• | |
Multi-category organic groceries are offered through an online marketplace. | goodeggs.com | San Francisco, United States | 2011 | Aug 2024 | •••• | |
Fresh Asian and tropical produce is processed and distributed. | bestorientalproduce.com | Los Angeles, United States | 2001 | Jul 2024 | •••• | |
Fruits and vegetables are distributed across Texas by Brothers Produce. | brothersproduce.com | Houston, United States | 1984 | Jul 2024 | •••• | |
IT service suite solutions are provided by Parsemony to clients. | parsemony.com | Alameda, United States | 2017 | Jun 2024 | •••• | |
Cloud-based platform is utilized for restaurant order and inventory management. | butterapp.io | San Francisco, United States | 2020 | May 2024 | •••• |
Complete acquisition details for GrubMarket
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Timeline of GrubMarket
14 dated milestones of GrubMarket across 12 years, from founding to its latest funding, stage changes and deals.
- Founded GrubMarket is founded.
- Funding First funding round of $2.1M.
- Milestone Reaches Unicorn status.
- Acquisition Acquires BUTTER.
- Acquisition Acquires Parsemony.
- Acquisition Acquires Brothers Produce.
- Acquisition Acquires Best Oriental Produce.
- Acquisition Acquires Good Eggs.
- Acquisition Acquires FreshGoGo.
- Acquisition Acquires Sallyproduce.
- Acquisition Acquires Deltafreshproduce.
- Acquisition Acquires Procurant.
- Funding Latest funding round, Series H, of $50.0M.
- Acquisition Acquires Spud.
Competitors of GrubMarket
GrubMarket has 3 listed competitors in our database, 3 of them funded. They include DoorDash, Instacart and Thrive Market.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| doordash.com | 2013 | San Francisco, United States | $2.5B | 23,700 | Food and grocery deliveries are facilitated through an app-based platform. | |
| instacart.com | 2012 | San Francisco, United States | $2.93B | 3,380 | Online marketplace platform offering multi-category grocery products | |
| thrivemarket.com | 2013 | Los Angeles, United States | $332.18M | 663 | Organic groceries are offered through an online membership platform. |
Detailed competitors of GrubMarket
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Web traffic of GrubMarket
The website of GrubMarket (grubmarket.com) receives about 32.4K visits a month and ranks #798,682 among all websites worldwide, #5,064 in Groceries.
- Monthly visits32.4K
▲ 42.7% vs previous month
- Unique visitors10.1K
per month
- Global rank#798,682
among all websites
- Category rank#5,064
Food and Drink · Groceries
- Bounce rate38%
- Pages per visit5.5
- Average visit51 sec
- DevicesDesktop 29% · Mobile 71%
Websites whose visitors overlap most with GrubMarket. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
cheesetrail.org | cheesetrail.org | 100% | #838,749 | – | |
forrager.com | forrager.com | 80% | #1,665,594 | – | |
| goodeggs.com | 79% | 193.4K | #193,530 | View details | |
stephaniesonnewbury.com | stephaniesonnewbury.com | 58% | #1,797,448 | – | |
flowerstales.com | flowerstales.com | 51% | #1,716,022 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 16 similar websites and full traffic analytics for GrubMarket
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- 16 similar websites
- Audience overlap
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Top companies in Food & Beverage Platforms
3 companies that operate in the same segment as GrubMarket (Food & Beverage Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.5 B | USD 10.72 B | 80,579 | |
Platform for discovering and sharing local businesses | 2004 | San Francisco, California, United States | USD 56 M | USD 1.46 B | 5,120 | |
Restaurant operations are managed via a cloud-based platform. | 2011 | Boston, Massachusetts, United States | USD 900 M | USD 6.15 B | 8,021 |
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Related news about Grubmarket
Complete news archive for GrubMarket
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Frequently Asked Questions about GrubMarket
GrubMarket was founded in 2014 and raised its 1st funding round 1 year after it was founded.
GrubMarket is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Mike Xu is the CEO of GrubMarket, as recorded in our data. They have also founded this company.
GrubMarket is a funded company, having raised a total of $908.2M across 13 funding rounds to date. The company's 1st funding round was a Series B of $32M, raised on Jan 2015.
GrubMarket has 127 employees.
GrubMarket was founded in 2014 in San Francisco, United States, within the e-commerce sector focused on groceries. An online platform is maintained to link consumers with local farmers and producers. Organic items such as fruits, vegetables, snacks, drinks, meat, dairy products, household essentials, and personal care goods are sourced and delivered by an in-house team. Mobile applications are provided for Android and iOS users.
GrubMarket's top competitors include DoorDash, Thrive Market and Instacart.
GrubMarket has made 58 acquisitions, including A&B Tropical Produce, Atlantic Fresh Trading, and BUTTER.
GrubMarket has 92 investors. Key investors include BlackRock, Fosun, FJ Labs, Digital Garage, and Trinity Cap.
The valuation of GrubMarket is $4.5B as of Feb 2026.