About Good Eggs
Good Eggs is a Retail company based in San Francisco (United States) founded in 2011, and was acquired by GrubMarket in August 2024. Multi-category organic groceries are offered through an online marketplace. Good Eggs has raised $196.5 million across 6 funding rounds from investors including GrubMarket, Glade Brook Capital and Google Ventures. The company has 466 employees. Good Eggs has completed 1 acquisition, including LolaBee's Harvest. Its website goodeggs.com draws about 193 thousand monthly visits. Good Eggs offers products and services including Grocery Delivery Service, Meal Kits, and Subscription Baskets. Its focus areas include Food and Agriculture Tech, Online Grocery, B2C Ecommerce and Multi Category. Its legal entity is GOOD EGGS, INC. Its competitors include Thrive Market, Mile High Organics and Wholeshare; 3 of its 3 listed competitors have raised funding.
Company details
Good Eggs was founded in 2011 in San Francisco, United States, and operates within the online grocery sector. An online platform is provided for multi-category organic products, which are sourced from local and sustainable suppliers. Items such as dairy, meat, seafood, alcohol, and snacks are picked and prepped to order. Mobile applications are available for Android and iOS devices to facilitate access.
- Headquarters San Francisco, United States
- Employees 466
- Stage Acquired
- SectorsRetail
- Website category Food and Drink · Groceries
- Website goodeggs.com/home
- Social LinkedIn X Facebook Instagram
- Acquired by GrubMarket (Aug 2024)
- Legal Name Good Eggs, Inc
- Total Equity Funding$196.5M (USD)
in 6 rounds
- Latest Funding Round$100M (USD), Series D
Feb 2021
- InvestorsGrubMarket
& 20 more
- Employee Count466
- Investments & Acquisitions
- Acquired byGrubMarket
(Aug 2024)
Products & Services of Good Eggs
Good Eggs offers a comprehensive portfolio of products and services, including Grocery Delivery Service, Meal Kits, and Subscription Baskets.
Platform for online ordering and fast delivery of groceries
Curated kits for easy meal assembly and cooking at home
Regular delivery of selected grocery items on schedule
Funding Insights of Good Eggs
Good Eggs has successfully raised a total of $196.5M across 6 strategic funding rounds. The most recent funding activity was a Series D round of $100 million completed in February 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $196.5M
- Total Rounds 6
- Last Round Series D — $100M
- First Round $2M
(Jun 2013)
- Investors Count 20
All 6 funding rounds of Good Eggs with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2021 | $100M | Series D | – | Glade Brook Capital | |
| May 2018 | $50M | Series C | – | Benchmark | |
| Jul 2016 | $15M | Series B | – | Index Ventures, Sundeep Ahuja | |
| Sep 2014 | $21M | Series B | – | Index Ventures | – |
| Sep 2013 | $8.5M | Series A | – | Sequoia Capital | |
| Jun 2013 | $2M | Seed | – | – | – |
21 investors in total: 20 institutional and 1 angel.
Investors in Good Eggs
Good Eggs has secured backing from 21 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include GrubMarket, Glade Brook Capital and Google Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Growth equity is provided to private internet and software companies. | gladebrookcapital.com | Greenwich, United States | ||
Corporate backed venture capital fund investing in multiple sectors | gv.com | Mountain View, United States | ||
Venture capital firm focused on multiple sectors | taocap.com | Marlborough, United States | ||
| finistere.com | ||||
Venture capital investments are offered to promising startups. | benchmark.com | San Francisco, United States | ||
US private equity investments are managed by DNS Capital. | dnscap.com | Chicago, United States | ||
Provider of venture capital investments across planetary, human, and economic health | obvious.com | San Francisco, United States | ||
Venture capital investments in technology startups and entrepreneurs. | indexventures.com | |||
Stage agnostic venture capital firm | s2gventures.com | Chicago, United States | ||
Offline-focused impact VC firm investing in geographies such as the US | uprisingcapital.com | Columbus, United States |
Investor details for Good Eggs
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People of Good Eggs
16 people are tracked at Good Eggs (4 in leadership, 1 in board & advisors, 11 in team); the tracked headcount is 466.
| Name | Role | Group |
|---|---|---|
Felix Leal | Director, Fulfillment Operations | Leadership |
Christopher Toshiro Jocson | Chief Operating Officer | Leadership |
Scott Ciammaichella | Director Of Finance And Administration | Leadership |
Anne Sjostrom Reynolds | Head Of Research & Development, Innovation Chef | Leadership |
Danny Rimer | Board Member | Board & advisors |
Owen Lyons | Operations Program Manager | Team |
Brooke Savage | Community Care Lead | Team |
Matt Crane | Senior Operations Manager | Team |
Sam Miles | Operations Manager | Team |
Mercy Littlebear | Assistant Operations Manager | Team |
Ray R. | Senior Facilities Manager | Team |
Ruthie Young | Grocery Category Manager | Team |
Bexultan B. | Devops & Platform Engineer | Team |
Sunshyne Molino | Lead Driver Support Specialist | Team |
Jordana Fuchs-Chesney | Purchasing And Category Manager | Team |
Neil Purohit | Operations Manager | Team |
Complete people profiles for Good Eggs
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Investments & Acquisitions by Good Eggs
Good Eggs has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include LolaBee's Harvest.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Fresh foods from Bay Area farms are delivered to consumers. | lolabees.com | San Francisco, United States | 2010 | Nov 2013 | •••• |
Complete acquisition details for Good Eggs
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Timeline of Good Eggs
5 dated milestones of Good Eggs across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Good Eggs is founded.
- Funding First funding round of $2.0M.
- Acquisition Acquires LolaBee's Harvest.
- Funding Latest funding round, Series D, of $100.0M.
- Exit Acquired by GrubMarket.
Competitors of Good Eggs
Good Eggs has 3 listed competitors in our database, 3 of them funded. They include Thrive Market, Mile High Organics and Wholeshare.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| thrivemarket.com | 2013 | Los Angeles, United States | $332.18M | 663 | Organic groceries are offered through an online membership platform. | |
| milehighorganics.com | 2010 | Boulder, United States | $2.85M | Organic groceries are delivered to Denver homes and offices. | ||
| wholeshare.com | 2009 | San Francisco, United States | $1.8M | Marketplace for group grocery ordering |
Detailed competitors of Good Eggs
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Good Eggs
The website of Good Eggs (goodeggs.com) receives about 193.4K visits a month and ranks #193,530 among all websites worldwide, #6,269 in Groceries.
- Monthly visits193.4K
▲ 14.7% vs previous month
- Unique visitors61K
per month
- Global rank#193,530
among all websites
- Category rank#6,269
Food and Drink · Groceries
- Bounce rate37%
- Pages per visit5.4
- Average visit4 min 03 sec
- DevicesDesktop 58% · Mobile 42%
Websites whose visitors overlap most with Good Eggs. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| instacart.com | 100% | 45.3M | #773 | View details | |
| farmigo.com | 86% | 48.2K | #478,909 | View details | |
kolikof.com | kolikof.com | 81% | #1,236,474 | – | |
| amylufoods.com | 81% | 50.8K | #690,401 | View details | |
| sunrisemart.com | 80% | #1,416,891 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Good Eggs
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- 40 similar websites
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Top companies in Food & Grocery Retail
3 companies that operate in the same segment as Good Eggs (Food & Grocery Retail) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.5 B | USD 10.72 B | 80,579 | |
Organic groceries are offered through an online membership platform. | 2013 | Los Angeles, California, United States | USD 332.18 M | |||
Online marketplace platform offering multi-category grocery products | 2012 | San Francisco, California, United States | USD 2.93 B | USD 3.74 B | 25,408 |
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Related news about Good Eggs
Complete news archive for Good Eggs
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Frequently Asked Questions about Good Eggs
Good Eggs was founded in 2011 and raised its 1st funding round 2 years after it was founded.
Good Eggs is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Good Eggs is a funded company, having raised a total of $196.5M across 6 funding rounds to date. The company's 1st funding round was a Seed of $2M, raised on Jun 2013.
Good Eggs has 466 employees.
Good Eggs was founded in 2011 in San Francisco, United States, and operates within the online grocery sector. An online platform is provided for multi-category organic products, which are sourced from local and sustainable suppliers. Items such as dairy, meat, seafood, alcohol, and snacks are picked and prepped to order. Mobile applications are available for Android and iOS devices to facilitate access.
Good Eggs's top competitors include Thrive Market, Mile High Organics and Wholeshare.
Good Eggs offers Grocery Delivery Service, Meal Kits, and Subscription Baskets.
Good Eggs has made 1 acquisition, including LolaBee's Harvest.
Good Eggs has 21 investors. Key investors include GrubMarket, Glade Brook Capital, Google Ventures, Tao Capital Partners, and Finistere Ventures.
Good Eggs operates through Good Eggs, Inc.
Yes. Good Eggs was acquired by GrubMarket in August 2024.
The website of Good Eggs receives about 193 thousand visits a month and ranks #193,530 among all websites worldwide.