Good Eggs

San Francisco, United States Founded: 2011 • Age: 15 yrs Acquired By GrubMarket
Multi-category organic groceries are offered through an online marketplace.
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About Good Eggs

Good Eggs is a company based in San Francisco (United States) founded in 2011 was acquired by GrubMarket in August 2024.. Good Eggs has raised $196.5 million across 6 funding rounds from investors including GrubMarket, Glade Brook Capital and Google Ventures. The company has 466 employees as of December 31, 2022. Good Eggs has completed 1 acquisition, including LolaBee's Harvest. Good Eggs offers products and services including Grocery Delivery Service, Meal Kits, and Subscription Baskets. Good Eggs operates in a competitive market with competitors including Thrive Market, Mile High Organics, Wholeshare, Greenling and The Green PolkaDot Box, among others.

  • Headquarter San Francisco, United States
  • Employees 466 as on 31 Dec, 2022
  • Sectors
    Retail
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Good Eggs, Inc
Operational Areas
Retail → E-Commerce Platforms & Marketplaces
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $196.5 M (USD)

    in 6 rounds

  • Latest Funding Round
    $100 M (USD), Series D

    Feb 03, 2021

  • Investors
    GrubMarket

    & 20 more

  • Employee Count
    466

    as on Dec 31, 2022

  • Investments & Acquisitions
  • Acquired by
    GrubMarket

    (Aug 06, 2024)

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Products & Services of Good Eggs

Good Eggs offers a comprehensive portfolio of products and services, including Grocery Delivery Service, Meal Kits, and Subscription Baskets. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Platform for online ordering and fast delivery of groceries

Curated kits for easy meal assembly and cooking at home

Regular delivery of selected grocery items on schedule

People of Good Eggs
Headcount 200-500
Employee Profiles 15
Board Members and Advisors 1
Employee Profiles
People
Owen Lyons
Operations Program Manager
People
Sam Miles
Operations Manager
People
Felix Leal
Director, Fulfillment Operations
People
Christopher Toshiro Jocson
Chief Operating Officer

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Board Members and Advisors
people
Danny Rimer
Board Member

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Funding Insights of Good Eggs

Good Eggs has successfully raised a total of $196.5M across 6 strategic funding rounds. The most recent funding activity was a Series D round of $100 million completed in February 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 6
  • Last Round Series D — $100.0M
  • First Round

    (01 Jun 2013)

  • Investors Count 20
Date Amount Transaction Name Valuation Lead Investors Investors
Feb, 2021 Amount Series D - Good Eggs Valuation Glade Brook Capital
May, 2018 Amount Series C - Good Eggs Valuation Benchmark
Jul, 2016 Amount Series B - Good Eggs Valuation Index Ventures , Sundeep Ahuja
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Good Eggs

Good Eggs has secured backing from 21 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include GrubMarket, Glade Brook Capital and Google Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Growth equity is provided to private internet and software companies.
Founded Year Domain Location
Corporate backed venture capital fund investing in multiple sectors
Founded Year Domain Location
Venture capital firm focused on multiple sectors
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Good Eggs

Good Eggs has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include LolaBee's Harvest. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Fresh foods from Bay Area farms are delivered to consumers.
2010
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Good Eggs

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Good Eggs Comparisons

Employees
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Competitors of Good Eggs

Good Eggs operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Thrive Market, Mile High Organics, Wholeshare, Greenling and The Green PolkaDot Box, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Organic groceries are offered through an online membership platform.
domain founded_year HQ Location
Organic groceries are delivered to Denver homes and offices.
domain founded_year HQ Location
Marketplace for group grocery ordering
domain founded_year HQ Location
Local organic foods are delivered to doorsteps by Greenling.
domain founded_year HQ Location
Online retailer for organic and Non-GMO Foods
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Good Eggs

Frequently Asked Questions about Good Eggs

When was Good Eggs founded?

Good Eggs was founded in 2011 and raised its 1st funding round 2 years after it was founded.

Where is Good Eggs located?

Good Eggs is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

Is Good Eggs a funded company?

Good Eggs is a funded company, having raised a total of $196.5M across 6 funding rounds to date. The company's 1st funding round was a Series B of $15M, raised on Jun 01, 2013.

How many employees does Good Eggs have?

As of Dec 31, 2022, the latest employee count at Good Eggs is 466.

What does Good Eggs do?

Good Eggs was founded in 2011 in San Francisco, United States, and operates within the online grocery sector. An online platform is provided for multi-category organic products, which are sourced from local and sustainable suppliers. Items such as dairy, meat, seafood, alcohol, and snacks are picked and prepped to order. Mobile applications are available for Android and iOS devices to facilitate access.

Who are the top competitors of Good Eggs?

Good Eggs's top competitors include Thrive Market, Mile High Organics and Wholeshare.

What products or services does Good Eggs offer?

Good Eggs offers Grocery Delivery Service, Meal Kits, and Subscription Baskets.

How many acquisitions has Good Eggs made?

Good Eggs has made 1 acquisition, including LolaBee's Harvest.

Who are Good Eggs's investors?

Good Eggs has 21 investors. Key investors include GrubMarket, Glade Brook Capital, Google Ventures, Tao Capital Partners, and Finistere Ventures.

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