About Instacart
Instacart is a company based in San Francisco (United States) founded in 2012 by Apoorva Mehta, Max Mullen, and Brandon Leonardo.. Instacart has raised $2.93 billion across 17 funding rounds from investors including Fidelity Investments, Kleiner Perkins and Khosla Ventures. The company has 3,270 employees as of December 31, 2024. Instacart has completed 8 acquisitions, including Caper AI, Eversight and FoodStorm. Instacart operates in a competitive market with competitors including DoorDash, Postmates, Shipt, Getir and Gopuff, among others.
- Headquarter San Francisco, United States
- Employees 3270 as on 31 Dec, 2024
- Founders Apoorva Mehta, Max Mullen, Brandon Leonardo
- Stage Public
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Sectors
Retail
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Maplebear Inc.
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Annual Revenue
$3.38 B11.05as on Dec 31, 2024
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Net Profit
$457 M128.21as on Dec 31, 2024
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EBITDA
$586 M128.04as on Dec 31, 2024
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Total Equity Funding
$2.93 B (USD)
in 17 rounds
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Latest Funding Round
$232 M (USD), Series F
Oct 15, 2021
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Investors
Fidelity Investments
& 27 more
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Employee Count
3270
as on Dec 31, 2024
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Investments & Acquisitions
Caper AI
& 7 more
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IPO & Listings of Instacart
Instacart is a publicly listed company on the NASDAQ with ticker symbol CART in USA, operating in the Transportation sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
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Software Development Team
50 people
Sales and Marketing
49 people
Data Analysis and Operations Team
44 people
Product Management Team
41 people
Leadership Team
34 people
Senior Team
30 people
Human Resources and Administration
20 people
Legal and Compliance
16 people
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Funding Insights of Instacart
Instacart has successfully raised a total of $2.93B across 17 strategic funding rounds. The most recent funding activity was a Series F round of $232 million completed in October 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 17
- Last Round Series F — $232.0M
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First Round
First Round
(21 Aug 2012)
- Investors Count 28
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct, 2021 | Amount | Series F - Instacart | Valuation |
investors |
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| Mar, 2021 | Amount | Series F - Instacart | Valuation | a16z , Sequoia Capital | |
| Oct, 2020 | Amount | Series F - Instacart | Valuation | Valiant Capital |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Instacart
Instacart has secured backing from 28 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Fidelity Investments, Kleiner Perkins and Khosla Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital investments in technology sectors are handled by Andreessen Horowitz.
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Founded Year | Domain | Location | |
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Sequoia Capital is engaged in venture capital investments.
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Founded Year | Domain | Location | |
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Private equity and hedge fund focused on consumer, business services, financial, healthcare, and multiple sectors
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Instacart
Instacart has strategically engaged in corporate development activities, having acquired 8 companies. Notable acquisitions include Caper AI, Eversight and FoodStorm. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Platform offering digital commerce and fulfillment technology for grocery businesses
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2020 | ||||
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AI-driven automated checkout solutions are offered for offline retailers.
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2015 | ||||
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Mobile app data is tracked for intelligence and API updates.
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2014 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Instacart
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Instacart Comparisons
Competitors of Instacart
Instacart operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as DoorDash, Postmates, Shipt, Getir and Gopuff, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Food and grocery deliveries are facilitated through an app-based platform.
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| domain | founded_year | HQ Location |
Online platform providing on-demand hyperlocal delivery services
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| domain | founded_year | HQ Location |
On-demand grocery and essentials delivery is facilitated via mobile app.
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| domain | founded_year | HQ Location |
Multi-category grocery products are delivered via a mobile app platform.
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| domain | founded_year | HQ Location |
Online platform offering on-demand delivery services for food and groceries
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Instacart
Frequently Asked Questions about Instacart
When was Instacart founded?
Instacart was founded in 2012.
Where is Instacart located?
Instacart is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Who is the current CEO of Instacart?
Fidji Simo is the current CEO of Instacart.
Is Instacart a funded company?
Instacart is a funded company, having raised a total of $2.93B across 17 funding rounds to date. The company's 1st funding round was a Series F of $200M, raised on Aug 21, 2012.
How many employees does Instacart have?
As of Dec 31, 2024, the latest employee count at Instacart is 3,270.
What is the annual revenue of Instacart?
Annual revenue of Instacart is $3.38B as on Dec 31, 2024.
What does Instacart do?
Instacart was founded in 2012 in San Francisco, United States, and operates as an online marketplace in the grocery sector. Various products, including beverages, meat, seafood, oils, honey, fruits, vegetables, and bakery items, are made available for purchase through its platform. The service is accessible via mobile applications on both Android and iOS devices, facilitating user orders across partnered retailers.
Who are the top competitors of Instacart?
Is Instacart publicly traded?
Yes, Instacart is publicly traded on NASDAQ under the ticker symbol CART.
How many acquisitions has Instacart made?
Who are Instacart's investors?
Instacart has 28 investors. Key investors include Fidelity Investments, Kleiner Perkins, Khosla Ventures, T. Rowe Price, and Canaan.
What is Instacart's ticker symbol?
The ticker symbol of Instacart is CART on NASDAQ.
What is Instacart's valuation?
The valuation of Instacart is $39B as of Mar 2021.
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