Instacart

San Francisco, United States Founded: 2012 • Age: 14 yrs
Online marketplace platform offering multi-category grocery products
Annual revenue $3.4B Latest available
Total funding $2.9B 17 rounds
Employees 3270 Tracked headcount
Investors 28 Known backers
Products - Services tracked
Competitors 10 Brand Intelligence

About Instacart

Instacart is a company based in San Francisco (United States) founded in 2012 by Apoorva Mehta, Max Mullen, and Brandon Leonardo. Instacart has raised $2.93 billion across 17 funding rounds from investors including Fidelity Investments, Kleiner Perkins and Khosla Ventures. The company has 3,270 employees as of December 31, 2024. Instacart has completed 10 acquisitions, including ARpalus, Caper AI and Eversight. Instacart operates in a competitive market with competitors including DoorDash, Postmates, Shipt, Getir and Gopuff, among others.

  • Headquarter San Francisco, United States
  • Employees 3270 as on 31 Dec, 2024
  • Founders Apoorva Mehta, Max Mullen, Brandon Leonardo
  • Stage Public
  • Sectors
    Retail
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Maplebear Inc.
Operational Areas
Retail → E-Commerce Platforms & Marketplaces Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $3.38 B (USD)
    11.05
    as on Dec 31, 2024
  • Net Profit
    $457 M (USD)
    0
    as on Dec 31, 2024
  • EBITDA
    $586 M (USD)
    0
    as on Dec 31, 2024
  • Total Equity Funding
    $2.93 B (USD)

    in 17 rounds

  • Latest Funding Round
    $232 M (USD), Series F

    Oct 15, 2021

  • Investors
  • Employee Count
    3270

    as on Dec 31, 2024

  • Investments & Acquisitions
    ARpalus

    & 9 more

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IPO & Listings of Instacart

Instacart is a publicly listed company on the NASDAQ with ticker symbol CART in USA, operating in the Transportation sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.

Exchange: NASDAQ · Ticker: CART · Sector: Transportation · USA

People of Instacart

Headcount 10000+
Employee Profiles 366
Board Members and Advisors 11
Employee Profiles
People
Glenda Garcia
Head Of Brand Strategy & Campaigns
People
David Holyoak
General Manager, South
People
Chengying Luo
Senior Data Scientist II
People
Talha Maswala
Senior Catalog Content Analyst

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Board Members and Advisors
people
Daniel Sundheim
Director
people
Michael Moritz
Director
people
Fidji Simo
Chair
people
Max Mullen
Co-Founder

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Funding Insights of Instacart

Instacart has successfully raised a total of $2.93B across 17 strategic funding rounds. The most recent funding activity was a Series F round of $232 million completed in October 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Instacart

Instacart has secured backing from 28 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Fidelity Investments, Kleiner Perkins and Khosla Ventures.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Venture capital investments in technology sectors are handled by Andreessen Horowitz.
Locked Locked Locked
Sequoia Capital is engaged in venture capital investments.
Locked Locked Locked
Private equity and hedge fund focused on consumer, business services, financial, healthcare, and multiple sectors
Locked Locked Locked
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Investor details for Instacart

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Instacart

Instacart has strategically engaged in corporate development activities, having acquired 10 companies. Notable acquisitions include ARpalus, Caper AI and Eversight.

Investments
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Investment portfolio details for Instacart

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  • Portfolio identities
  • Transaction dates
  • Round details
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Acquisitions
Company Name Description Domain Location Founded Year Amount
Platform offering digital commerce and fulfillment technology for grocery businesses
Locked Locked 2020 Locked
AR solutions are delivered to retailers via a planogram platform.
Locked Locked 2016 Locked
AI-driven automated checkout solutions are offered for offline retailers.
Locked Locked 2015 Locked
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Complete acquisition details for Instacart

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  • Transaction dates
  • Acquired stakes
  • Disclosed values
  • Domains and locations

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Financial Statements - Instacart

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Detailed financials for Instacart

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  • Historical revenue
  • Profit trends
  • Statement rows
  • Financial ratios

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Instacart Comparisons

Instacart Primary company
Description
Online marketplace platform offering multi-category grocery ...
Location
San Francisco, United States
Founded Year
2012
Annual Revenue
$3.38 B (USD)
Net Profit
$457 M (USD)
EBITDA
$586 M (USD)
Employees
3,270
As of 2024
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Peer comparison for Instacart

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  • Operating benchmarks

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Competitors of Instacart

Instacart operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as DoorDash, Postmates, Shipt, Getir and Gopuff, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Food and grocery deliveries are facilitated through an app-based platform.
Locked Locked Locked
Online platform providing on-demand hyperlocal delivery services
Locked Locked Locked
On-demand grocery and essentials delivery is facilitated via mobile app.
Locked Locked Locked
Multi-category grocery products are delivered via a mobile app platform.
Locked Locked Locked
Online platform offering on-demand delivery services for food and groceries
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Detailed competitors of Instacart

Competitor domains, locations, full profiles, and operating metrics require an active premium plan.

  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

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Latest news on Instacart

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Complete news archive for Instacart

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  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Instacart

Instacart was founded in 2012.

Instacart is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

Fidji Simo is the current CEO of Instacart.

Instacart is a funded company, having raised a total of $2.93B across 17 funding rounds to date.

As of Dec 31, 2024, the latest employee count at Instacart is 3,270.

Annual revenue of Instacart is $3.38B as on Dec 31, 2024.

Instacart was founded in 2012 in San Francisco, United States, and operates as an online marketplace in the grocery sector. Various products, including beverages, meat, seafood, oils, honey, fruits, vegetables, and bakery items, are made available for purchase through its platform. The service is accessible via mobile applications on both Android and iOS devices, facilitating user orders across partnered retailers.

Instacart's top competitors include DoorDash, Shipt and Postmates.

Yes, Instacart is publicly traded on NASDAQ under the ticker symbol CART.

Instacart has made 10 acquisitions, including ARpalus, Caper AI, and Eversight.

Instacart has 28 investors. Key investors include Fidelity Investments, Kleiner Perkins, Khosla Ventures, T. Rowe Price, and Canaan.

The ticker symbol of Instacart is CART on NASDAQ.

The valuation of Instacart is $39B as of Mar 2021.

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