About Instacart
Instacart is a publicly listed company based in San Francisco (United States) founded in 2012 by Apoorva Mehta, Max Mullen, and Brandon Leonardo. Online marketplace platform offering multi-category grocery products. Instacart has raised $2.93 billion across 17 funding rounds from investors including Fidelity Investments, Kleiner Perkins and Khosla Ventures. The company has 25,408 employees. Instacart has completed 10 acquisitions, including ARpalus, Caper AI and Eversight. Instacart was last valued at $10 billion in September 2023. Its chief executive, as recorded, is Fidji Simo. Its website instacart.com draws about 45.3 million monthly visits. Its focus areas include Food and Agriculture Tech, Online Grocery, B2C Ecommerce and Multi Category. Its legal entity is MAPLEBEAR, INC. DBA INSTACART. Its competitors include DoorDash, Postmates and Shipt; 3 of its 3 listed competitors have raised funding.
Company details
Instacart was founded in 2012 in San Francisco, United States, and operates as an online marketplace in the grocery sector. Various products, including beverages, meat, seafood, oils, honey, fruits, vegetables, and bakery items, are made available for purchase through its platform. The service is accessible via mobile applications on both Android and iOS devices, facilitating user orders across partnered retailers.
- Headquarters San Francisco, United States
- Employees 25,408
- Founders Apoorva Mehta, Max Mullen, Brandon Leonardo
- Stage Public
- SectorsRetail
- Website category Food and Drink · Groceries
- Email••••••••
- Phone•••• ••••
- Website instacart.com
- Social LinkedIn X Facebook
- Legal Name Maplebear Inc.
- Annual Revenue$3.74 B (USD)10.78as on Dec 31, 2025
- Net Profit$447 M (USD)-2.19as on Dec 31, 2025
- EBITDA$724 M (USD)23.55as on Dec 31, 2025
- Total Equity Funding$2.93B (USD)
in 17 rounds
- Latest Funding Round$232M (USD), Series F
Oct 2021
- InvestorsFidelity Investments
& 62 more
- Employee Count25,408
- Investments & AcquisitionsARpalus
& 9 more
Apps and channels of Instacart
Instacart publishes 2 mobile apps with over 15M+ downloads.
Funding Insights of Instacart
Instacart has successfully raised a total of $2.93B across 17 strategic funding rounds. The most recent funding activity was a Series F round of $232 million completed in October 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.93B
- Total Rounds 17
- Last Round Series F — $232M
- First Round $120,000
(Aug 2012)
- Investors Count 63
Latest 10 of 17 funding rounds of Instacart with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2021 | $232M | Series F | – | – | – |
| Mar 2021 | $265M | Series F | $39B | a16z, Sequoia Capital | |
| Oct 2020 | $200M | Series F | $17.7B | Valiant Capital | – |
| Jul 2020 | $100M | Series F | $••••• | T. Rowe Price | – |
| Jun 2020 | $225M | Series F | $••••• | General Catalyst, DST Global | – |
| Nov 2018 | $271M | Series F | – | Tiger Global Management | |
| Oct 2018 | $600M | Series F | – | D1 Capital Partners | – |
| Apr 2018 | $150M | Series E | – | Coatue | |
| Feb 2018 | $200M | Series E | – | Coatue, Glade Brook Capital | – |
| Mar 2017 | $413.02M | Series D | $••••• | Sequoia Capital |
| Date | Valuation | Stage |
|---|---|---|
| Mar 2021 | $39B | •••••••• |
| Oct 2020 | $17.7B | •••••••• |
| Jul 2020 | $••••• | •••••••• |
| Jun 2020 | $••••• | •••••••• |
| Mar 2017 | $••••• | •••••••• |
Full valuation and stage history of Instacart
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
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Last known valuation $10B (Sep 2023). 63 investors in total: 60 institutional and 3 angel.
Investors in Instacart
Instacart has secured backing from 63 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Fidelity Investments, Kleiner Perkins and Khosla Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments in technology sectors are handled by Andreessen Horowitz. | a16z.com | |||
Sequoia Capital is engaged in venture capital investments. | 1972 | sequoiacap.com | ||
Private equity and hedge fund focused on consumer, business services, financial, healthcare, and multiple sectors | d1capital.com | New York, United States | ||
Investment and transformation services for entrepreneurs in technology and finance sectors. | generalcatalyst.com | Cambridge, United States | ||
Venture capital investment firm | dst-global.com | Menlo Park, United States | ||
Provider of an investment platform for various stages | coatue.com | New York, United States | ||
Growth equity is provided to private internet and software companies. | gladebrookcapital.com | Greenwich, United States | ||
Early-stage startups are accelerated via funding and educational programs. | ycombinator.com | Mountain View, United States | ||
Early-stage startups are funded by this venture capital firm. | 2004 | khoslaventures.com | Menlo Park, United States | |
Seed and early-stage technology investments are managed by the firm. | initialized.com | San Francisco, United States |
Investor details for Instacart
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People of Instacart
378 people are tracked at Instacart (110 in leadership, 8 in board & advisors, 260 in team); the tracked headcount is 25,408.
| Name | Role | Group |
|---|---|---|
Apoorva Mehta | Co-Founder & Chairman | Leadership |
Max Mullen | Co-Founder | Leadership |
Brandon Leonardo | Co-Founder | Leadership |
Fidji Simo | CEO | Leadership |
Glenda Garcia | Head Of Brand Strategy & Campaigns | Leadership |
David Holyoak | General Manager, South | Leadership |
Enid Chao | Senior HR Business Partner | Leadership |
Amar Shah | Director, Strategic Finance | Leadership |
Bryan Lo | Strategic Finance Director - Growth | Leadership |
Jeff Kudrle | Director, Sales & Commercial Strategy - Instacart Business | Leadership |
Hyun Jee Son | Vice President, Legal & Deputy General Counsel | Leadership |
Christina Hall | Chief People Officer | Leadership |
Lindsay Munro | Director, HR Business Partnership | Leadership |
Lyndsey Grubbs | Senior Director, Corporate Communications | Leadership |
Dani Dudeck | Chief Corporate Affairs Officer | Leadership |
Charlene Kahler | Sr. Executive Assistant To Chief Human Resources Officer & VP Of Data Science | Leadership |
Judy Vo | Director, HR Business Partner | Leadership |
Amy A. Fairchild | Sr. People Experience Partner, Organizational Health | Leadership |
Venkat Devireddy | Senior Director, Data Science | Leadership |
Joe Rustad | Senior Director Of Software Engineering | Leadership |
358 more people are available in the full profile.
Complete people profiles for Instacart
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IPO & Listings of Instacart
Instacart is a publicly listed company on the NASDAQ with ticker symbol CART in USA, operating in the Transportation sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date19 Sep 2023
- Listed onNASDAQ: CART
- Listed entityMaplebear Inc.
- Exchange sectorTransportation
- ISINUS5653941030
- Share price$49.65 (+3.81% on the day) · 2026-10-13
- Market capitalisation$11.49B
- Price to earnings27.3
- EPS (diluted, trailing year)$1.82
- Volume (last session)3,689,259
Financials of Instacart
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2025 | $3.74B | $447.0M | $724.0M |
| 2024 | $3.38B | $457.0M | $586.0M |
| 2023 | $3.04B | -$1.62B | -$2.09B |
| 2022 | $2.55B | $428.0M | $163.0M |
| 2021 | $1.83B | -$73.0M |
Detailed financial statements for Instacart
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Investments & Acquisitions by Instacart
Instacart has strategically engaged in corporate development activities, having acquired 10 companies. Notable acquisitions include ARpalus, Caper AI and Eversight.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
AR solutions are delivered to retailers via a planogram platform. | arpalus.com | Hadera, Israel | 2016 | Jul 2026 | •••• | |
Online delivery operations are managed for supermarkets and retailers. | instaleap.io | Bogota, Colombia | 2015 | Apr 2026 | •••• | |
Platform offering digital commerce and fulfillment technology for grocery businesses | wynshop.com | Miami, United States | 2020 | May 2025 | •••• | |
Online marketplace for grocery supplies | rosieapp.com | Ithaca, United States | 2012 | Sep 2022 | •••• | |
SaaS-based promotion software is offered for retail testing. | eversightlabs.com | Palo Alto, United States | 2013 | Sep 2022 | •••• | |
AI-driven automated checkout solutions are offered for offline retailers. | caper.ai | Brooklyn, United States | 2015 | Oct 2021 | $350M | |
FoodStorm is recognized as an order management system for grocery food service. | foodstorm.com | Melbourne, Australia | 2007 | Oct 2021 | •••• | |
Mobile app data is tracked for intelligence and API updates. | mightysignal.com | San Francisco, United States | 2014 | Nov 2018 | •••• | |
Marketing using customer data | unata.com | Toronto, Canada | 2011 | Jan 2018 | $65M | |
Mobile Application for wedding management and capturing wedding moments | weddingpartyapp.com | Palo Alto, United States | 2012 | Aug 2015 | •••• |
Complete acquisition details for Instacart
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Timeline of Instacart
16 dated milestones of Instacart across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Instacart is founded.
- Funding First funding round of $120K.
- Milestone Reaches Unicorn status.
- Acquisition Acquires Wedding Party.
- Acquisition Acquires Unata.
- Acquisition Acquires MightySignal.
- Milestone Reaches Decacorn status.
- Acquisition Acquires FoodStorm.
- Funding Latest funding round, Series F, of $232.0M.
- Acquisition Acquires Caper AI.
- Acquisition Acquires Eversight.
- Acquisition Acquires Rosie.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires Wynshop.
- Acquisition Acquires Instaleap.
- Acquisition Acquires ARpalus.
Competitors of Instacart
Instacart has 3 listed competitors in our database, 3 of them funded. They include DoorDash, Postmates and Shipt.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| doordash.com | 2013 | San Francisco, United States | $2.5B | 23,700 | Food and grocery deliveries are facilitated through an app-based platform. | |
| postmates.com | 2011 | San Francisco, United States | $902.75M | 1,317 | Online platform providing on-demand hyperlocal delivery services | |
| shipt.com | 2014 | Birmingham, United States | $60.1M | 213 | On-demand grocery and essentials delivery is facilitated via mobile app. |
Detailed competitors of Instacart
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Web traffic of Instacart
The website of Instacart (instacart.com) receives about 45.3M visits a month and ranks #773 among all websites worldwide, #9 in Groceries.
- Monthly visits45.3M
▲ 3.9% vs previous month
- Unique visitors19.6M
per month
- Global rank#773
among all websites
- Category rank#9
Food and Drink · Groceries
- Bounce rate35%
- Pages per visit6.0
- Average visit5 min 56 sec
- DevicesDesktop 32% · Mobile 68%
Websites whose visitors overlap most with Instacart. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| kroger.com | 100% | 46.2M | #814 | View details | |
| publix.com | 85% | 18.5M | #2,171 | View details | |
| doordash.com | 84% | 104.7M | #331 | View details | |
aldi.us | aldi.us | 84% | #2,350 | – | |
| shoprite.com | 79% | 6M | #6,165 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Instacart
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Top companies in Food & Grocery Retail
3 companies that operate in the same segment as Instacart (Food & Grocery Retail) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.5 B | USD 10.72 B | 80,579 | |
Organic groceries are offered through an online membership platform. | 2013 | Los Angeles, California, United States | USD 332.18 M | |||
Subscription-based meal kits with pre-measured ingredients are delivered weekly. | 2012 | New York, New York, United States | USD 193.8 M | USD 458.47 M | 1,435 |
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Related news about Instacart
Complete news archive for Instacart
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Frequently Asked Questions about Instacart
Instacart was founded in 2012.
Instacart is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Fidji Simo is the CEO of Instacart, as recorded in our data.
Instacart is a funded company, having raised a total of $2.93B across 17 funding rounds to date. The company's 1st funding round was a Series D of $413.02M, raised on Aug 2012.
Instacart has 25,408 employees.
Annual revenue of Instacart is $3.74B as on Dec 31, 2025.
Instacart was founded in 2012 in San Francisco, United States, and operates as an online marketplace in the grocery sector. Various products, including beverages, meat, seafood, oils, honey, fruits, vegetables, and bakery items, are made available for purchase through its platform. The service is accessible via mobile applications on both Android and iOS devices, facilitating user orders across partnered retailers.
Yes, Instacart is publicly traded on NASDAQ under the ticker symbol CART.
Instacart has 63 investors. Key investors include Fidelity Investments, Kleiner Perkins, Khosla Ventures, T. Rowe Price, and Beenos.
The valuation of Instacart is $10B as of Sep 2023.