About Blue Apron
Blue Apron is a Retail company based in New York (United States) founded in 2012, and was acquired by Wonder in September 2023. Subscription-based meal kits with pre-measured ingredients are delivered weekly. It operates in the Retail and Consumer sectors. Blue Apron has raised $193.8 million across 8 funding rounds from investors including Fidelity Investments, Wonder and Bessemer Venture Partners. The company has 1,435 employees. Blue Apron has completed 1 acquisition, including BN Ranch. Blue Apron was last valued at $103 million in September 2023. Its website blueapron.com draws about 2.1 million monthly visits. Blue Apron offers products and services including Meal Kits and Subscription Service. Its focus areas include Food and Agriculture Tech, Online Grocery, B2C Ecommerce and Recipe Box. Its legal entity is Blue Apron, LLC. Its competitors include Home Chef, Green Chef and Sun Basket; 3 of its 3 listed competitors have raised funding.
Company details
Founded in 2012 and headquartered in New York, United States, Blue Apron operates in the meal kit delivery sector. Weekly subscriptions are offered to members, providing refrigerated boxes containing pre-portioned ingredients and recipe instructions. Bulk food purchases are divided into individual kits to facilitate home cooking. Wine selections are also available through a separate subscription model, targeting convenience-oriented consumers across the country.
- Annual Revenue$458.47 M (USD)as on Dec 31, 2022
- Net Profit-$109.73 M (USD)as on Dec 31, 2022
- EBITDA-$86.86 M (USD)as on Dec 31, 2022
- Total Equity Funding$193.8M (USD)
in 8 rounds
- Latest Funding Round$40M (USD), Post-IPO
May 2022
- InvestorsFidelity Investments
& 21 more
- Employee Count1,435
- Investments & Acquisitions
- Acquired byWonder
(Sep 2023)
Products & Services of Blue Apron
Blue Apron offers a comprehensive portfolio of products and services, including Meal Kits and Subscription Service.
Pre-portioned ingredients and recipes for easy home meal preparation.
Flexible platform for scheduling and customizing meal deliveries.
Apps and channels of Blue Apron
Blue Apron publishes 2 mobile apps with over 500K+ downloads; its YouTube channel Blue Apron has 14.9K subscribers and 30 videos.
Videos from Blue Apron
The most watched videos on Blue Apron's YouTube channel, Blue Apron (14.9K subscribers). Click a video to play it here.
More on Blue Apron.
Funding Insights of Blue Apron
Blue Apron has successfully raised a total of $193.8M across 8 strategic funding rounds. The most recent funding activity was a Post-IPO round of $40 million completed in May 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $193.8M
- Total Rounds 8
- Last Round Post-IPO — $40M
- First Round $800,000
(Sep 2012)
- Investors Count 22
All 8 funding rounds of Blue Apron with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2022 | $40M | Post-IPO | – | – | |
| Feb 2022 | $5M | Post-IPO | – | – | |
| Nov 2021 | Post-IPO | – | – | ||
| Jun 2015 | $135M | Series D | – | Fidelity Investments | – |
| Apr 2014 | $50M | Series C | – | Stripes | |
| Aug 2013 | $5M | Series B | – | – | |
| Feb 2013 | $3M | Series A | – | – | |
| Sep 2012 | $800,000 | Seed | – | – |
| Date | Valuation | Stage |
|---|
Full valuation and stage history of Blue Apron
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
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Last known valuation $103M (Sep 2023). 22 investors in total: 16 institutional and 6 angel.
Investors in Blue Apron
Blue Apron has secured backing from 22 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Fidelity Investments, Wonder and Bessemer Venture Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital fund focused on multiple sectors | ||||
Venture capital investments and support for entrepreneurs in technology and innovation sectors. | 1911 | bvp.com | Redwood City, United States | |
US focused seed and early-stage VC firm | firstround.com | San Francisco, United States | ||
Global investments are made in product-led growth companies. | stripes.co | New York, United States | ||
Investing in early-stage tech companies and ideas. | boxgroup.com | |||
Early-stage venture capital funding is provided to startup founders. | graphventures.com | San Francisco, United States | ||
Multiple sectors are invested in by Peak Opportunity Partners. | peak.partners | Los Angeles, United States | ||
Private equity and venture capital investments are managed across sectors. | fingergroup.com | Santa Monica, United States | ||
Tech startups receive venture capital investments from EG Capital Advisors. | egcapitaladvisors.com | London, United Kingdom | ||
Venture capital firm focused on tech sectors | husseini.com | Santa Monica, United States |
Investor details for Blue Apron
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People of Blue Apron
30 people are tracked at Blue Apron (8 in leadership, 3 in board & advisors, 19 in team); the tracked headcount is 1,435.
| Name | Role | Group |
|---|---|---|
Linda Findley Kozlowski | President & CEO | Leadership |
Jason Hatcher | VP of Operations | Leadership |
Vanessa Washington | General Manager | Leadership |
Bradley R. | Director Operations Logistics | Leadership |
Max Demcsak | Vice President Finance | Leadership |
Heather Sachs Rd | Director Nutrition And Regulatory Affairs | Leadership |
William Wu | Associate Director, Accounting | Leadership |
William Mauke | Head Of Legal | Leadership |
Jennifer Carr-Smith | Director | Board & advisors |
Brenda Freeman | Director | Board & advisors |
Elizabeth Huebner | Director | Board & advisors |
Sadie Duffy | Senior Buyer Of Internal/external Packaging | Team |
Willard Scott | Maintenance Technician/machine Mechanic | Team |
Jerry Emilsen | Warehouse Manager | Team |
Lance Jackson | Senior Operations Manager | Team |
Luciano Jean | Operations Manager | Team |
Tyler Fisher | Vendor Compliance And Technical Services Category Lead | Team |
Alkrumah Cusseaux | Forklift Driver | Team |
Juan Barbosa | Fulfillment Supervisor | Team |
Patrick Depascale | Management Staff | Team |
10 more people are available in the full profile.
Complete people profiles for Blue Apron
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Investments & Acquisitions by Blue Apron
Blue Apron has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include BN Ranch.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Responsibly raised beef, lamb, and poultry are provided. | bnranch.com | Bolinas, United States | 2007 | Mar 2017 | •••• |
Complete acquisition details for Blue Apron
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Timeline of Blue Apron
7 dated milestones of Blue Apron across 11 years, from founding to its latest funding, stage changes and deals.
Competitors of Blue Apron
Blue Apron has 3 listed competitors in our database, 3 of them funded. They include Home Chef, Green Chef and Sun Basket.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| homechef.com | 2013 | Chicago, United States | $55.75M | 2,234 | Platform offering recipe meal kit delivery services | |
| greenchef.com | 2014 | Boulder, United States | $15.5M | Organic meal kits are delivered through subscription service. | ||
| sunbasket.com | 2011 | San Francisco, United States | $123.63M | 696 | Pre-measured ingredients are delivered via an online subscription recipe box. |
Detailed competitors of Blue Apron
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Blue Apron
The website of Blue Apron (blueapron.com) receives about 2.1M visits a month and ranks #39,511 among all websites worldwide, #1,108 in Food and Drink.
- Monthly visits2.1M
▲ 38.1% vs previous month
- Unique visitors865.2K
per month
- Global rank#39,511
among all websites
- Category rank#1,108
Food and Drink · Food and Drink
- Bounce rate43%
- Pages per visit2.5
- Average visit1 min 06 sec
- DevicesDesktop 20% · Mobile 80%
Websites whose visitors overlap most with Blue Apron. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| hellofresh.com | 100% | 12.1M | #9,186 | View details | |
| factor75.com | 74% | 10.1M | #9,141 | View details | |
| marleyspoon.com | 72% | 683K | #103,525 | View details | |
| everyplate.com | 72% | #15,880 | View details | ||
| hungryroot.com | 71% | 7.3M | #15,069 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Blue Apron
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Top companies in Food & Grocery Retail
3 companies that operate in the same segment as Blue Apron (Food & Grocery Retail) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.5 B | USD 10.72 B | 80,579 | |
Organic groceries are offered through an online membership platform. | 2013 | Los Angeles, California, United States | USD 332.18 M | |||
Online marketplace platform offering multi-category grocery products | 2012 | San Francisco, California, United States | USD 2.93 B | USD 3.74 B | 25,408 |
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Related news about Blue Apron
Complete news archive for Blue Apron
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Frequently Asked Questions about Blue Apron
Blue Apron was founded in 2012.
Blue Apron is headquartered in New York, United States. It is registered at New York, New York, United States.
Blue Apron is a funded company, having raised a total of $193.8M across 8 funding rounds to date. The company's 1st funding round was a Seed of $800K, raised on Sep 2012.
Blue Apron has 1,435 employees.
Annual revenue of Blue Apron is $458.47M as on Dec 31, 2022.
Founded in 2012 and headquartered in New York, United States, Blue Apron operates in the meal kit delivery sector. Weekly subscriptions are offered to members, providing refrigerated boxes containing pre-portioned ingredients and recipe instructions. Bulk food purchases are divided into individual kits to facilitate home cooking. Wine selections are also available through a separate subscription model, targeting convenience-oriented consumers across the country.
Blue Apron's top competitors include Home Chef, Sun Basket and Green Chef.
Blue Apron offers Meal Kits and Subscription Service.
Blue Apron has made 1 acquisition, including BN Ranch.
Blue Apron has 22 investors. Key investors include Fidelity Investments, Wonder, Bessemer Venture Partners, RJB Partners, and First Round Capital.
The valuation of Blue Apron is $103M as of Sep 2023.
Blue Apron operates through Blue Apron, Llc.