About Blue Apron
Blue Apron is a company based in New York (United States) founded in 2012 was acquired by Wonder in September 2023.. Blue Apron has raised $193.8 million across 8 funding rounds from investors including Fidelity Investments, Wonder and Bessemer Venture Partners. Blue Apron has completed 1 acquisition, including BN Ranch. Blue Apron offers products and services including Meal Kits and Subscription Service. Blue Apron operates in a competitive market with competitors including HelloFresh, Marley Spoon, Home Chef, Green Chef and Sun Basket, among others.
- Headquarter New York, United States
- Stage Public
-
Sectors
Retail
-
Phone
*********
-
Website
*********
-
Social
*********
- Legal Name Blue Apron, Llc
-
Annual Revenue
-
Net Profit
-
EBITDA
-
Total Equity Funding
$193.8 M (USD)
in 8 rounds
-
Latest Funding Round
$40 M (USD), Post-IPO
May 02, 2022
-
Investors
Fidelity Investments
& 15 more
-
Employee Count
Employee Count
- Investments & Acquisitions
-
Acquired by
Wonder
(Sep 29, 2023)
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Products & Services of Blue Apron
Blue Apron offers a comprehensive portfolio of products and services, including Meal Kits and Subscription Service. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Pre-portioned ingredients and recipes for easy home meal preparation.
Flexible platform for scheduling and customizing meal deliveries.
Unlock access to complete
Unlock access to complete
Funding Insights of Blue Apron
Blue Apron has successfully raised a total of $193.8M across 8 strategic funding rounds. The most recent funding activity was a Post-IPO round of $40 million completed in May 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 8
- Last Round Post-IPO — $40.0M
-
First Round
First Round
(19 Sep 2012)
- Investors Count 15
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May, 2022 | Amount | Post-IPO - Blue Apron | Valuation |
investors |
|
| Feb, 2022 | Amount | Post-IPO - Blue Apron | Valuation |
investors |
|
| Nov, 2021 | Amount | Post-IPO - Blue Apron | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Blue Apron
Blue Apron has secured backing from 16 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Fidelity Investments, Wonder and Bessemer Venture Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Venture capital fund focused on multiple sectors
|
Founded Year | Domain | Location | |
|
Venture capital investments and support for entrepreneurs in technology and innovation sectors.
|
Founded Year | Domain | Location | |
|
US focused seed and early-stage VC firm
|
Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
|
Founded Year | Domain | Location | |
|
Startup ecosystems are ignited through strategic investments by Signite Partners.
|
Founded Year | Domain | Location | |
|
Venture capital is directed toward companies in multiple sectors.
|
Founded Year | Domain | Location | |
|
Venture capital is invested in cybersecurity, fintech, and AI startups.
|
Founded Year | Domain | Location |
Investments & Acquisitions by Blue Apron
Blue Apron has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include BN Ranch. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Bionic investment advisor platform
|
2016 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Responsibly raised beef, lamb, and poultry are provided.
|
2007 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
OVO is recognized as a smart digital payment application.
|
2017 | ||||
|
Bionic investment advisor platform
|
2016 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 |
Financial Statements - Blue Apron
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Blue Apron Comparisons
Competitors of Blue Apron
Blue Apron operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as HelloFresh, Marley Spoon, Home Chef, Green Chef and Sun Basket, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Meal recipe kits are delivered through a weekly subscription service.
|
|
| domain | founded_year | HQ Location |
Internet first brand for meal kits
|
|
| domain | founded_year | HQ Location |
Platform offering recipe meal kit delivery services
|
|
| domain | founded_year | HQ Location |
Organic meal kits are delivered through subscription service.
|
|
| domain | founded_year | HQ Location |
Pre-measured ingredients are delivered via an online subscription recipe box.
|
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
|
|
| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
|
|
| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
|
|
| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
|
Latest news on Blue Apron
Frequently Asked Questions about Blue Apron
When was Blue Apron founded?
Blue Apron was founded in 2012.
Where is Blue Apron located?
Blue Apron is headquartered in New York, United States. It is registered at New York, New York, United States.
Is Blue Apron a funded company?
Blue Apron is a funded company, having raised a total of $193.8M across 8 funding rounds to date.
What does Blue Apron do?
Founded in 2012 and headquartered in New York, United States, Blue Apron operates in the meal kit delivery sector. Weekly subscriptions are offered to members, providing refrigerated boxes containing pre-portioned ingredients and recipe instructions. Bulk food purchases are divided into individual kits to facilitate home cooking. Wine selections are also available through a separate subscription model, targeting convenience-oriented consumers across the country.
Who are the top competitors of Blue Apron?
Blue Apron's top competitors include HelloFresh, Home Chef and Marley Spoon.
What products or services does Blue Apron offer?
Blue Apron offers Meal Kits and Subscription Service.
How many acquisitions has Blue Apron made?
Blue Apron has made 1 acquisition, including BN Ranch.
Who are Blue Apron's investors?
Blue Apron has 16 investors. Key investors include Fidelity Investments, Wonder, Bessemer Venture Partners, RJB Partners, and First Round Capital.
Book a demo & talk to our team
Share a few details and we’ll reach out to schedule a session.