About Marley Spoon
Marley Spoon is a Retail company based in Berlin (Germany) founded in 2012 by Rolf Weber, and was acquired by FreshRealm in January 2024. Internet first brand for meal kits. Marley Spoon has raised $71.14 million across 9 funding rounds from investors including Woolworths, Lakestar and FreshRealm. The company has 1,862 employees. Marley Spoon has completed 2 acquisitions, including Chef Good and KochAbo. Its chief executive, as recorded, is Rolf Weber. Its website marleyspoon.com draws about 683 thousand monthly visits. Marley Spoon offers products and services including Meal Kit and Online Market. Its focus areas include Food and Agriculture Tech, Online Grocery, B2C Ecommerce and Recipe Box. Its legal entity is MMM Consumer Brands Inc.
Company details
Marley Spoon is an internet first brand for meal kits. It allows users to subscribe to a meal plan according to their requirements and customise it with recipes of their choice. It delivers meal kits with pre-portioned ingredients and curated spice blends with image-based cooking instructions. Claims to source ingredients from organic farms within the USA. It delivers orders across the USA. The orders are delivered in the time slots chosen by the customers in ice packs and insulated boxes. The mobile platform is available for Android and iOS users.
- Headquarters Berlin, Germany
- Employees 1,862
- Founders Rolf Weber
- Stage Acquired
- SectorsRetail
- Website category Food and Drink
- Email••••••••
- Website marleyspoon.com
- Social LinkedIn X Facebook
- Acquired by FreshRealm (Jan 2024)
- Legal Name Mmm Consumer Brands Inc
- Annual Revenue$145.07 M (USD)41as on Dec 31, 2019
- Net Profit-$39.05 M (USD)15as on Dec 31, 2019
- EBITDA-$39.01 M (USD)15as on Dec 31, 2019
- Total Equity Funding$71.14M (USD)
in 9 rounds
- Latest Funding Round$8M (USD), Debt – Conventional
Sep 2019
- InvestorsWoolworths
& 9 more
- Employee Count1,862
- Investments & AcquisitionsChef Good
& 1 more
- Acquired byFreshRealm
(Jan 2024)
Products & Services of Marley Spoon
Marley Spoon offers a comprehensive portfolio of products and services, including Meal Kit and Online Market.
Delivers fresh ingredients and recipes for home cooking.
Offers seasonal produce and essentials for purchase online.
Funding Insights of Marley Spoon
Marley Spoon has successfully raised a total of $71.14M across 9 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $8 million completed in September 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $71.14M
- Total Rounds 9
- Last Round Debt – Conventional — $8M
- First Round $5.01M
(Nov 2014)
- Investors Count 9
All 9 funding rounds of Marley Spoon with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2019 | $8M | Debt – Conventional | – | – | |
| Jun 2019 | $20.93M | Post-IPO | – | – | |
| Jan 2019 | $13.7M | Debt – Conventional | – | – | |
| May 2018 | Series B | – | VNV Global | – | |
| May 2018 | Debt – Conventional | – | – | ||
| Jan 2017 | Series B | – | – | ||
| Mar 2016 | $62.63M | Series B | – | – | |
| Apr 2015 | $3.5M | Series A | – | – | |
| Nov 2014 | $5.01M | Series A | – | – |
10 investors in total: 10 institutional.
Investors in Marley Spoon
Marley Spoon has secured backing from 10 investors, including institutional and venture fund investors. Prominent investors backing the company include Woolworths, Lakestar and FreshRealm.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm focused on blockchain, wellbeing, and multiple sectors | usv.com | New York, United States | ||
Investments in tech startups are managed by VNV Global. | 1996 | vnv.global | Stockholm, Sweden | |
Venture debt is provided to growth-stage companies across multiple sectors. | 1998 | kreoscapital.com | London, United Kingdom | |
Venture capital investment firm | 2012 | lakestar.com | Zurich, Switzerland | |
Venture capital firm focused on early-stage startups | globalfounderscapital.com | Berlin, Germany | ||
Venture capital firm focused on series A and late-stage companies | germanmediapool.com | Berlin, Germany | ||
Venture capital investments are directed toward marketplace and SaaS companies. | pointnine.com | Berlin, Germany | ||
| redstone.vc | ||||
Groceries and household goods are retailed nationwide in Australia. | 1924 | woolworths.com.au | Sydney, Australia | |
Fresh meal kits are delivered nationwide by FreshRealm. | 2013 | freshrealm.com | Ventura, United States |
Investor details for Marley Spoon
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People of Marley Spoon
175 people are tracked at Marley Spoon (43 in leadership, 3 in board & advisors, 129 in team); the tracked headcount is 1,862.
| Name | Role | Group |
|---|---|---|
Rolf Weber | Co-Founder & CEO | Leadership |
Michael Hester | CEO | Leadership |
Liz Garland | Managing Recipe Editor | Leadership |
Silvia Meregalli | Head Of Online Marketing | Leadership |
Jay Julian Biag | Head Of Sourcing | Leadership |
Katalin Fritz | Chief Customer & People Officer | Leadership |
Anca Aneculăesei | Head Of Product - Conversion | Leadership |
Maria Siedlaczek | Global Head Of People Operations & Sustainability | Leadership |
Patricia Quevedo | Global Head Of Strategy And M&a | Leadership |
Ashleigh Becker | Head Of Marketing | Leadership |
Brian Gorny | Managing Director, Operations | Leadership |
Yashwant Piduru | Head Of Engineering & Automation | Leadership |
Dale Trigger | VP Head Of Engineering, Automation And Packaging. | Leadership |
Michelle MacHado | Sourcing Director, US | Leadership |
Federico Rosso | Chief Marketing Officer | Leadership |
Charlotte Hänsel | Head Of Product - Meal Kit Tribe | Leadership |
Daniel Raab | Chief Executive Officer, Chairman of the Management Board | Leadership |
Aga Strzemeska | Head Of People Operations | Leadership |
Vasco Sarmento | Head Of Business Transformation & SSC | Leadership |
Helio Guzman Jr. | Head of Production & Operations, US | Leadership |
155 more people are available in the full profile.
Complete people profiles for Marley Spoon
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Investments & Acquisitions by Marley Spoon
Marley Spoon has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Chef Good and KochAbo.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Meals are delivered weekly via subscription from an online restaurant. | chefgood.com.au | Moorabbin, Australia | 2013 | Dec 2021 | •••• | |
Weekly boxes with fresh ingredients and curated recipes are delivered. | kochabo.at | Vienna, Austria | 2012 | Oct 2015 | •••• |
Complete acquisition details for Marley Spoon
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Timeline of Marley Spoon
7 dated milestones of Marley Spoon across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Marley Spoon is founded.
- Funding First funding round of $5.0M.
- Acquisition Acquires KochAbo.
- IPO Lists on the stock exchange (IPO).
- Funding Latest funding round, Debt – Conventional, of $8.0M.
- Acquisition Acquires Chef Good.
- Exit Acquired by FreshRealm.
Web traffic of Marley Spoon
The website of Marley Spoon (marleyspoon.com) receives about 683K visits a month and ranks #103,525 among all websites worldwide, #3,157 in Food and Drink.
- Monthly visits683K
▲ 50.3% vs previous month
- Unique visitors240.6K
per month
- Global rank#103,525
among all websites
- Category rank#3,157
Food and Drink · Food and Drink
- Bounce rate46%
- Pages per visit2.9
- Average visit1 min 14 sec
- DevicesDesktop 24% · Mobile 76%
Websites whose visitors overlap most with Marley Spoon. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| blueapron.com | 100% | 2.1M | #39,511 | View details | |
| hellofresh.com | 99% | 12.1M | #9,186 | View details | |
dinnerly.com | dinnerly.com | 97% | #123,295 | – | |
| everyplate.com | 83% | #15,880 | View details | ||
| factor75.com | 82% | 10.1M | #9,141 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Marley Spoon
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Related news about Marley Spoon
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Frequently Asked Questions about Marley Spoon
Marley Spoon was founded in 2012 and raised its 1st funding round 2 years after it was founded.
Marley Spoon is headquartered in Berlin, Germany. It is registered at Berlin, Berlin, Germany.
Rolf Weber is the CEO of Marley Spoon, as recorded in our data. They have also founded this company.
Marley Spoon is a funded company, having raised a total of $71.14M across 9 funding rounds to date. The company's 1st funding round was a Series A of $5.01M, raised on Nov 2014.
Marley Spoon has 1,862 employees.
Annual revenue of Marley Spoon is $145.07M as on Dec 31, 2019.
Marley Spoon is an internet first brand for meal kits. It allows users to subscribe to a meal plan according to their requirements and customise it with recipes of their choice. It delivers meal kits with pre-portioned ingredients and curated spice blends with image-based cooking instructions. Claims to source ingredients from organic farms within the USA. It delivers orders across the USA. The orders are delivered in the time slots chosen by the customers in ice packs and insulated boxes. The mobile platform is available for Android and iOS users.
Marley Spoon offers Meal Kit and Online Market.
Marley Spoon has 10 investors. Key investors include Woolworths, Lakestar, FreshRealm, Kreos Capital, and VNV Global.
Marley Spoon operates through Mmm Consumer Brands Inc.
Yes. Marley Spoon was acquired by FreshRealm in January 2024.