About HelloFresh
HelloFresh is a publicly listed company based in Berlin (Germany) founded in 2011 by Dominik S Richter, Jessica Nilsson, and Thomas Griesel. Meal recipe kits are delivered through a weekly subscription service. HelloFresh has raised $367.28 million across 8 funding rounds from investors including Rocket Internet, Baillie Gifford and Kinnevik. The company has 17,595 employees. HelloFresh has completed 4 acquisitions, including Chef's Plate, Factor 75 and Green Chef. Its chief executive, as recorded, is Dominik S Richter. Its website hellofresh.com draws about 12.1 million monthly visits. HelloFresh offers products and services including Meal Kits, Ready Made Meals, and Recipes and Plans. Its focus areas include Food and Agriculture Tech, Online Grocery, B2C Ecommerce and Recipe Box. Its legal entity is HelloFresh SE.
Company details
HelloFresh was founded in 2011 in Berlin, Germany, as a provider in the meal kit subscription sector. Weekly boxes containing three to five recipes, developed by professional chefs and nutritionists, are sent to subscribers along with ingredients and cooking instructions. The menu covers options such as noodles, burgers, and fried rice. Operations are supported by a mobile application available on Android and iOS platforms.
- Headquarters Berlin, Germany
- Employees 17,595
- Founders Dominik S Richter, Jessica Nilsson, Thomas Griesel
- Stage Public
- SectorsRetail
- Website category Food and Drink
- Website hellofresh.com
- Social LinkedIn X Facebook Instagram
- Legal Name Hellofresh Se
- Annual Revenue$1.51 B (USD)as on Dec 31, 2018
- Net Profit-$97.8 M (USD)as on Dec 31, 2018
- Total Equity Funding$367.28M (USD)
in 8 rounds
- InvestorsRocket Internet
& 16 more
- Employee Count17,595
- Investments & AcquisitionsChef's Plate
& 3 more
Products & Services of HelloFresh
HelloFresh offers a comprehensive portfolio of products and services, including Meal Kits, Ready Made Meals, and Recipes and Plans.
Pre-portioned ingredients and recipes for simple home cooking.
Pre-cooked meals for quick and easy consumption.
Customizable meal options tailored to dietary needs.
Apps and channels of HelloFresh
HelloFresh publishes 1 mobile app with over 10M+ downloads.
Funding Insights of HelloFresh
HelloFresh has successfully raised a total of $367.28M across 8 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $367.28M
- Total Rounds 8
- First Round $10M
(Dec 2012)
- Investors Count 17
All 8 funding rounds of HelloFresh with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2019 | Post-IPO | – | – | ||
| Dec 2018 | $2.08M | Post-IPO | – | – | – |
| Dec 2016 | $88.78M | Series G | – | – | |
| Sep 2015 | $85M | Series F | – | – | |
| Feb 2015 | $126M | Series E | – | – | |
| Jun 2014 | $50M | Series D | – | – | |
| Sep 2013 | $7.5M | Series B | – | Phenomen Ventures | |
| Dec 2012 | $10M | Series B | – | – |
| Date | Valuation | Stage |
|---|
Full valuation and stage history of HelloFresh
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17 investors in total: 17 institutional.
Investors in HelloFresh
HelloFresh has secured backing from 17 investors, including institutional and venture fund investors. Prominent investors backing the company include Rocket Internet, Baillie Gifford and Kinnevik.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Global investments in internet and technology startups are facilitated. | 2006 | rocket-internet.com | Berlin, Germany | |
Investment firm scaling software and technology companies from early to late stages. | insightpartners.com | |||
A global venture capital firm focused on high-growth investments. | phenomenvc.com | London, United Kingdom | ||
Venture capital funding is provided to digital company founders. | hvcapital.com | Munich, Germany | ||
Vorwerk Ventures is engaged in venture capital funding for tech startups. | vorwerkventures.com | Berlin, Germany | ||
Venture capital investments are directed toward multiple sectors by Kinnevik. | 1936 | kinnevik.com | Stockholm, Sweden | |
Venture capital investments are provided to innovative, sustainable startups. | bitburger-ventures.de | Bitburg, Germany | ||
Growth equity investments are focused on consumer sectors by Movendocapital. | ||||
Tech focused pre seed & seed stage micro VC firm investing in the US & Germany | monkfish-equity.com | Leipzig, Germany | ||
Tech focused VC firm investing in part of Asia and Europe | novafounders.com | London, United Kingdom |
Investor details for HelloFresh
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People of HelloFresh
376 people are tracked at HelloFresh (131 in leadership, 7 in board & advisors, 238 in team); the tracked headcount is 17,595.
| Name | Role | Group |
|---|---|---|
Dominik S Richter | Co-Founder & CEO | Leadership |
Jessica Nilsson | Co-Founder | Leadership |
Thomas Griesel | Co-Founder | Leadership |
Benedict Hemeyer | Director Ethics & Compliance | Human Rights Officer | Leadership |
Laurent Guillemain | CEO, UK | Leadership |
Pauwel Wiertsema | CEO, Benelux | Leadership |
Tom Rutledge | Founder & CEO, Australia & New Zealand | Leadership |
Diogo Almeida | Head Of Strategic Product Development | Leadership |
Hannah Gilbert | Snr Director, Product Development | Leadership |
Kiran Kanthavar | General Manager, New Channels At Factor | Leadership |
Aifric Campbell | Sr. Director Of Performance Marketing | Leadership |
Santina Lavin | MD & CMO | Leadership |
Gerrit Steveling | COO Hellofresh ANZ | Leadership |
Nina Wagner | VP, Business Development & Strategic Product Development | Leadership |
Utku Yildirim | Senior Director, Product Management | Leadership |
Stephan Rumke | Director Of Online Marketing DACH | Leadership |
Sinja Jenderek | Associate Director Brand Strategy Global | Leadership |
Kristian Pandzic | Paid Marketing Director, Cross-channel | Leadership |
Seth Dager | Creative Director, Performance And Innovation Studio | Leadership |
Rasmus Jensen | Senior Director Of Procurement, Supply Chain Operations, FSQA & Logistics | Leadership |
356 more people are available in the full profile.
Complete people profiles for HelloFresh
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Investments & Acquisitions by HelloFresh
HelloFresh has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Chef's Plate, Factor 75 and Green Chef.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Meal plans and a-la-carte items are ordered and delivered online. | youfoodz.com | Brisbane, Australia | 2012 | Jul 2021 | $93.42M | |
Subscription-based delivery of weekly, health-focused prepared meals. | factor75.com | Chicago, United States | 2011 | Nov 2020 | $277M | |
Pre-portioned ingredients and recipes are delivered for home cooking. | chefsplate.com | Toronto, Canada | 2014 | Oct 2018 | •••• | |
Organic meal kits are delivered through subscription service. | greenchef.com | Boulder, United States | 2014 | Mar 2018 | •••• |
Complete acquisition details for HelloFresh
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Timeline of HelloFresh
9 dated milestones of HelloFresh across 10 years, from founding to its latest funding, stage changes and deals.
- Founded HelloFresh is founded.
- Funding First funding round of $10.0M.
- Milestone Reaches Unicorn status.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires Green Chef.
- Acquisition Acquires Chef's Plate.
- Funding Latest funding round, Post-IPO,.
- Acquisition Acquires Factor 75.
- Acquisition Acquires Youfoodz.
Web traffic of HelloFresh
The website of HelloFresh (hellofresh.com) receives about 12.1M visits a month and ranks #9,186 among all websites worldwide, #227 in Food and Drink.
- Monthly visits12.1M
▲ 140.2% vs previous month
- Unique visitors2.6M
per month
- Global rank#9,186
among all websites
- Category rank#227
Food and Drink · Food and Drink
- Bounce rate39%
- Pages per visit4.9
- Average visit3 min 03 sec
- DevicesDesktop 25% · Mobile 75%
Websites whose visitors overlap most with HelloFresh. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| blueapron.com | 100% | 2.1M | #39,511 | View details | |
| homechef.com | 90% | 3.5M | #20,859 | View details | |
| factor75.com | 82% | 10.1M | #9,141 | View details | |
| marleyspoon.com | 71% | 683K | #103,525 | View details | |
dinnerly.com | dinnerly.com | 66% | #123,295 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for HelloFresh
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Related news about Hellofresh
Complete news archive for HelloFresh
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Frequently Asked Questions about HelloFresh
HelloFresh was founded in 2011 and raised its 1st funding round 1 year after it was founded.
HelloFresh is headquartered in Berlin, Germany. It is registered at Berlin, Berlin, Germany.
Dominik S Richter is the CEO of HelloFresh, as recorded in our data. They have also founded this company.
HelloFresh is a funded company, having raised a total of $367.28M across 8 funding rounds to date. The company's 1st funding round was a Series B of $10M, raised on Dec 2012.
HelloFresh has 17,595 employees.
Annual revenue of HelloFresh is $1.51B as on Dec 31, 2018.
HelloFresh was founded in 2011 in Berlin, Germany, as a provider in the meal kit subscription sector. Weekly boxes containing three to five recipes, developed by professional chefs and nutritionists, are sent to subscribers along with ingredients and cooking instructions. The menu covers options such as noodles, burgers, and fried rice. Operations are supported by a mobile application available on Android and iOS platforms.
HelloFresh offers Meal Kits, Ready Made Meals, and Recipes and Plans.
HelloFresh has made 4 acquisitions, including Chef's Plate, Factor 75, and Green Chef.
HelloFresh has 17 investors. Key investors include Rocket Internet, Baillie Gifford, Kinnevik, Insight Partners, and Phenomen VC.
HelloFresh operates through Hellofresh Se.
Yes. HelloFresh publishes HelloFresh: Meal Kit Delivery, with over 10 million downloads.