HelloFresh

Berlin, Germany Founded: 2011 • Age: 15 yrs
Meal recipe kits are delivered through a weekly subscription service.
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About HelloFresh

HelloFresh is a company based in Berlin (Germany) founded in 2011 by Dominik S Richter, Jessica Nilsson, and Thomas Griesel.. HelloFresh has raised $367.28 million across 8 funding rounds from investors including Rocket Internet, Baillie Gifford and Kinnevik. HelloFresh has completed 4 acquisitions, including Chef's Plate, Factor 75 and Green Chef. HelloFresh offers products and services including Meal Kits, Ready Made Meals, and Recipes and Plans. HelloFresh operates in a competitive market with competitors including Blue Apron, Marley Spoon, Home Chef, Gousto and Green Chef, among others.

  • Headquarter Berlin, Germany
  • Founders Dominik S Richter, Jessica Nilsson, Thomas Griesel
  • Stage Public
  • Sectors
    Retail
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Hellofresh Se
Operational Areas
Retail → E-Commerce Platforms & Marketplaces
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $367.28 M (USD)

    in 8 rounds

  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
  • Investments & Acquisitions
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Products & Services of HelloFresh

HelloFresh offers a comprehensive portfolio of products and services, including Meal Kits, Ready Made Meals, and Recipes and Plans. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Pre-portioned ingredients and recipes for simple home cooking.

Pre-cooked meals for quick and easy consumption.

Customizable meal options tailored to dietary needs.

People of HelloFresh
Headcount 5000-10000
Employee Profiles 367
Board Members and Advisors 7
Employee Profiles
People
Sibel Dumlu
Global Marketing Lead - Engagement & Merchandising
People
Benedict Hemeyer
Director Ethics & Compliance | Human Rights Officer
People
Ariel Harris
Customer Experience | Content Management & Communications Associate
People
Hamed Karimian
Staff Product Manager

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Board Members and Advisors
people
Susanne Schröter-Crossan
Supervisory Board Member
people
John H. Rittenhouse
Chairman
people
Melissa Kirmayer Eamer
Board Member
people
Michael Roth
Deputy Chairman

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Funding Insights of HelloFresh

HelloFresh has successfully raised a total of $367.28M across 8 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 8
  • Last Round
  • First Round

    (11 Dec 2012)

  • Investors Count 9
Date Amount Transaction Name Valuation Lead Investors Investors
Aug, 2019 Amount Post-IPO - HelloFresh Valuation

investors

Dec, 2018 Amount Post-IPO - HelloFresh Valuation

investors

Dec, 2016 Amount Series G - HelloFresh Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in HelloFresh

HelloFresh has secured backing from 9 investors, including institutional and venture fund investors. Prominent investors backing the company include Rocket Internet, Baillie Gifford and Kinnevik. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Global investments in internet and technology startups are facilitated.
Founded Year Domain Location
Investment firm scaling software and technology companies from early to late stages.
Founded Year Domain Location
A global venture capital firm focused on high-growth investments.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by HelloFresh

HelloFresh has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Chef's Plate, Factor 75 and Green Chef. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Pre-portioned ingredients and recipes are delivered for home cooking.
2014
Organic meal kits are delivered through subscription service.
2014
Meal plans and a-la-carte items are ordered and delivered online.
2012
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - HelloFresh

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Hellofresh Comparisons

Employees
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Competitors of HelloFresh

HelloFresh operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Blue Apron, Marley Spoon, Home Chef, Gousto and Green Chef, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Subscription-based meal kits with pre-measured ingredients are delivered weekly.
domain founded_year HQ Location
Internet first brand for meal kits
domain founded_year HQ Location
Platform offering recipe meal kit delivery services
domain founded_year HQ Location
Recipe boxes are delivered via an online subscription service.
domain founded_year HQ Location
Organic meal kits are delivered through subscription service.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Hellofresh

Frequently Asked Questions about HelloFresh

When was HelloFresh founded?

HelloFresh was founded in 2011 and raised its 1st funding round 1 year after it was founded.

Where is HelloFresh located?

HelloFresh is headquartered in Berlin, Germany. It is registered at Berlin, Berlin, Germany.

Who is the current CEO of HelloFresh?

Dominik S Richter is the current CEO of HelloFresh. They have also founded this company.

Is HelloFresh a funded company?

HelloFresh is a funded company, having raised a total of $367.28M across 8 funding rounds to date. The company's 1st funding round was a Series G of $88.78M, raised on Dec 11, 2012.

What does HelloFresh do?

HelloFresh was founded in 2011 in Berlin, Germany, as a provider in the meal kit subscription sector. Weekly boxes containing three to five recipes, developed by professional chefs and nutritionists, are sent to subscribers along with ingredients and cooking instructions. The menu covers options such as noodles, burgers, and fried rice. Operations are supported by a mobile application available on Android and iOS platforms.

Who are the top competitors of HelloFresh?

HelloFresh's top competitors include Blue Apron, Home Chef and Marley Spoon.

What products or services does HelloFresh offer?

HelloFresh offers Meal Kits, Ready Made Meals, and Recipes and Plans.

How many acquisitions has HelloFresh made?

HelloFresh has made 4 acquisitions, including Chef's Plate, Factor 75, and Green Chef.

Who are HelloFresh's investors?

HelloFresh has 9 investors. Key investors include Rocket Internet, Baillie Gifford, Kinnevik, Insight Partners, and Phenomen VC.

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