About HelloFresh
HelloFresh is a company based in Berlin (Germany) founded in 2011 by Dominik S Richter, Jessica Nilsson, and Thomas Griesel.. HelloFresh has raised $367.28 million across 8 funding rounds from investors including Rocket Internet, Baillie Gifford and Kinnevik. HelloFresh has completed 4 acquisitions, including Chef's Plate, Factor 75 and Green Chef. HelloFresh offers products and services including Meal Kits, Ready Made Meals, and Recipes and Plans. HelloFresh operates in a competitive market with competitors including Blue Apron, Marley Spoon, Home Chef, Gousto and Green Chef, among others.
- Headquarter Berlin, Germany
- Founders Dominik S Richter, Jessica Nilsson, Thomas Griesel
- Stage Public
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Sectors
Retail
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Hellofresh Se
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$367.28 M (USD)
in 8 rounds
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Latest Funding Round
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Investors
Rocket Internet
& 8 more
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Employee Count
Employee Count
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Investments & Acquisitions
Chef's Plate
& 3 more
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Products & Services of HelloFresh
HelloFresh offers a comprehensive portfolio of products and services, including Meal Kits, Ready Made Meals, and Recipes and Plans. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Pre-portioned ingredients and recipes for simple home cooking.
Pre-cooked meals for quick and easy consumption.
Customizable meal options tailored to dietary needs.
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Product Management Team
85 people
Sales and Marketing
48 people
Leadership Team
39 people
Senior Team
28 people
Software Development Team
27 people
Operations Team
25 people
Finance and Accounting
23 people
Data Analysis and Operations Team
11 people
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Funding Insights of HelloFresh
HelloFresh has successfully raised a total of $367.28M across 8 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 8
- Last Round Last Round
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First Round
First Round
(11 Dec 2012)
- Investors Count 9
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug, 2019 | Amount | Post-IPO - HelloFresh | Valuation |
investors |
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| Dec, 2018 | Amount | Post-IPO - HelloFresh | Valuation |
investors |
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| Dec, 2016 | Amount | Series G - HelloFresh | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in HelloFresh
HelloFresh has secured backing from 9 investors, including institutional and venture fund investors. Prominent investors backing the company include Rocket Internet, Baillie Gifford and Kinnevik. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Global investments in internet and technology startups are facilitated.
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Founded Year | Domain | Location | |
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Investment firm scaling software and technology companies from early to late stages.
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Founded Year | Domain | Location | |
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A global venture capital firm focused on high-growth investments.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by HelloFresh
HelloFresh has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Chef's Plate, Factor 75 and Green Chef. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
|
2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Pre-portioned ingredients and recipes are delivered for home cooking.
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2014 | ||||
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Organic meal kits are delivered through subscription service.
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2014 | ||||
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Meal plans and a-la-carte items are ordered and delivered online.
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2012 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
|
2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - HelloFresh
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Hellofresh Comparisons
Competitors of HelloFresh
HelloFresh operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Blue Apron, Marley Spoon, Home Chef, Gousto and Green Chef, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Subscription-based meal kits with pre-measured ingredients are delivered weekly.
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| domain | founded_year | HQ Location |
Internet first brand for meal kits
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| domain | founded_year | HQ Location |
Platform offering recipe meal kit delivery services
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| domain | founded_year | HQ Location |
Recipe boxes are delivered via an online subscription service.
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| domain | founded_year | HQ Location |
Organic meal kits are delivered through subscription service.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Hellofresh
Frequently Asked Questions about HelloFresh
When was HelloFresh founded?
HelloFresh was founded in 2011 and raised its 1st funding round 1 year after it was founded.
Where is HelloFresh located?
HelloFresh is headquartered in Berlin, Germany. It is registered at Berlin, Berlin, Germany.
Who is the current CEO of HelloFresh?
Dominik S Richter is the current CEO of HelloFresh. They have also founded this company.
Is HelloFresh a funded company?
HelloFresh is a funded company, having raised a total of $367.28M across 8 funding rounds to date. The company's 1st funding round was a Series G of $88.78M, raised on Dec 11, 2012.
What does HelloFresh do?
HelloFresh was founded in 2011 in Berlin, Germany, as a provider in the meal kit subscription sector. Weekly boxes containing three to five recipes, developed by professional chefs and nutritionists, are sent to subscribers along with ingredients and cooking instructions. The menu covers options such as noodles, burgers, and fried rice. Operations are supported by a mobile application available on Android and iOS platforms.
Who are the top competitors of HelloFresh?
HelloFresh's top competitors include Blue Apron, Home Chef and Marley Spoon.
What products or services does HelloFresh offer?
HelloFresh offers Meal Kits, Ready Made Meals, and Recipes and Plans.
How many acquisitions has HelloFresh made?
HelloFresh has made 4 acquisitions, including Chef's Plate, Factor 75, and Green Chef.
Who are HelloFresh's investors?
HelloFresh has 9 investors. Key investors include Rocket Internet, Baillie Gifford, Kinnevik, Insight Partners, and Phenomen VC.
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