About Chef's Plate
Chef's Plate is a Retail company based in Toronto (Canada) founded in 2014, and was acquired by HelloFresh in October 2018. Pre-portioned ingredients and recipes are delivered for home cooking. Chef's Plate has raised $15.82 million across 4 funding rounds from investors including HelloFresh, Comerica and Acton Capital. The company has 31 employees. Its website chefsplate.com draws about 447 thousand monthly visits. Chef's Plate offers products and services including Meal Kits. Its focus areas include Food and Agriculture Tech, Online Grocery, B2C Ecommerce and Recipe Box. Its competitors include Fresh Prep, Goodfood and Vegano Foods; 2 of its 3 listed competitors have raised funding.
Company details
Chefs Plate was founded in 2014 in Toronto, Canada, within the meal delivery sector. Fresh, pre-portioned ingredients and step-by-step recipes are supplied through recipe boxes, allowing meals to be prepared at home. Pricing is set at 12.50 per plate. Operations are confined to the Greater Toronto Area as of February 2015, with deliveries focused on enabling straightforward home meal assembly.
- Headquarters Toronto, Canada
- Employees 31
- Stage Acquired
- SectorsRetail
- Website category Food and Drink · Restaurants and Delivery
- Email••••••••
- Phone•••• ••••
- Website chefsplate.com
- Social LinkedIn X Facebook Instagram
- Acquired by HelloFresh (Oct 2018)
- Total Equity Funding$15.82M (USD)
in 4 rounds
- Latest Funding Round$7.82M (USD), Series C
Nov 2017
- InvestorsHelloFresh
& 5 more
- Employee Count31
- Acquired byHelloFresh
(Oct 2018)
Products & Services of Chef's Plate
Chef's Plate offers a comprehensive portfolio of products and services, including Meal Kits.
Delivers fresh ingredients and recipes for quick home meal preparation
Funding Insights of Chef's Plate
Chef's Plate has successfully raised a total of $15.82M across 4 strategic funding rounds. The most recent funding activity was a Series C round of $7.82 million completed in November 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $15.82M
- Total Rounds 4
- Last Round Series C — $7.82M
- First Round $2M
(Oct 2015)
- Investors Count 5
All 4 funding rounds of Chefs Plate with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2017 | $7.82M | Series C | – | Acton Capital, InvestEco | – |
| Dec 2016 | Series B | – | – | ||
| Sep 2016 | $6M | Series B | – | Acton Capital | |
| Oct 2015 | $2M | Series A | – | BrandProject, Emil Capital | – |
6 investors in total: 6 institutional.
Investors in Chef's Plate
Chef's Plate has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include HelloFresh, Comerica and Acton Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech-enabled companies are invested in by Acton Capital venture firm. | actoncapital.com | Munich, Germany | ||
Venture capital is invested in North American tech companies. | investeco.com | Toronto, Canada | ||
New consumer brands are incubated and accelerated from inception. | brandproject.com | Toronto, Canada | ||
Commercial banking services are provided to businesses and individuals. | 1849 | comerica.com | Dallas, United States | |
Investment and strategic support are provided for consumer brands by ECP Growth. | 2011 | emilcapital.com | Greenwich, United States | |
Meal recipe kits are delivered through a weekly subscription service. | 2011 | hellofresh.com | Berlin, Germany |
Investor details for Chefs Plate
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Timeline of Chef's Plate
4 dated milestones of Chef's Plate across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Chef's Plate is founded.
- Funding First funding round of $2.0M.
- Funding Latest funding round, Series C, of $7.8M.
- Exit Acquired by HelloFresh.
Competitors of Chef's Plate
Chef's Plate has 3 listed competitors in our database, 2 of them funded. They include Fresh Prep, Goodfood and Vegano Foods.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| freshprep.ca | 2015 | Vancouver, Canada | $26.91M | 153 | Online platform to buy recipe box with pre-prepped ingredients | |
| makegoodfood.ca | 2014 | Quebec, Canada | 1,185 | Recipe boxes with pre-prepped ingredients are ordered via online platform. | ||
| veganofoods.com | 2020 | Vancouver, Canada | $4.56M | 14 | Plant-based meal kits are delivered via an online platform. |
Detailed competitors of Chefs Plate
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Chef's Plate
The website of Chef's Plate (chefsplate.com) receives about 446.6K visits a month and ranks #111,371 among all websites worldwide, #3,430 in Restaurants and Delivery.
- Monthly visits446.6K
▲ 43% vs previous month
- Unique visitors134K
per month
- Global rank#111,371
among all websites
- Category rank#3,430
Food and Drink · Restaurants and Delivery
- Bounce rate31%
- Pages per visit5.4
- Average visit2 min 47 sec
- DevicesDesktop 34% · Mobile 66%
Websites whose visitors overlap most with Chef's Plate. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| factormeals.ca | 100% | 680.7K | #57,510 | View details | |
| freshprep.ca | 85% | 444.2K | #98,466 | View details | |
hellofresh.ca | hellofresh.ca | 84% | #22,468 | – | |
| makegoodfood.ca | 72% | 488.1K | #89,508 | View details | |
instacart.ca | instacart.ca | 64% | #11,428 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Chef's Plate
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- 40 similar websites
- Audience overlap
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Related news about Chef's Plate
Complete news archive for Chefs Plate
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Frequently Asked Questions about Chef's Plate
Chef's Plate was founded in 2014 and raised its 1st funding round 1 year after it was founded.
Chef's Plate is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Chef's Plate is a funded company, having raised a total of $15.82M across 4 funding rounds to date. The company's 1st funding round was a Series A of $2M, raised on Oct 2015.
Chef's Plate has 31 employees.
Chefs Plate was founded in 2014 in Toronto, Canada, within the meal delivery sector. Fresh, pre-portioned ingredients and step-by-step recipes are supplied through recipe boxes, allowing meals to be prepared at home. Pricing is set at 12.50 per plate. Operations are confined to the Greater Toronto Area as of February 2015, with deliveries focused on enabling straightforward home meal assembly.
Chef's Plate's top competitors include Fresh Prep, Goodfood and Vegano Foods.
Chef's Plate offers Meal Kits.
Chef's Plate has 6 investors. Key investors include HelloFresh, Comerica, Acton Capital, InvestEco, and ECP Growth.
Yes. Chef's Plate was acquired by HelloFresh in October 2018.
The website of Chef's Plate receives about 447 thousand visits a month and ranks #111,371 among all websites worldwide.