About Fresh Prep
Fresh Prep is a Healthcare company based in Vancouver (Canada) founded in 2015 by Dhruv Sood and Husein Rahemtulla. Online platform to buy recipe box with pre-prepped ingredients. It operates in the Healthcare, Consumer, and Retail sectors. Fresh Prep has raised $26.91 million across 7 funding rounds from investors including Yellow Point Equity Partners, Renewal Funds and First West Capital. The company has 153 employees. Fresh Prep has completed 2 acquisitions, including Cook it and Peko. Its chief executive, as recorded, is Dhruv Sood. Its website freshprep.ca draws about 444 thousand monthly visits. Its focus areas include Food and Agriculture Tech, Food Tech, Internet First Restaurant and Pre prepared Ready to Heat Meals. Its legal entity is FRESH PREP FOODS INC. Its competitors include Cook it, Chef's Plate and Goodfood; 2 of its 3 listed competitors have raised funding.
Company details
Fresh Prep was founded in 2015 in Vancouver, Canada, within the meal kit delivery sector. An online platform is maintained for purchasing recipe boxes that include pre-prepped ingredients and step-by-step cooking instructions. Ingredients are sourced from local suppliers, enabling meals to be prepared in under 30 minutes. Operations focus on convenient home meal solutions across Canada.
- Headquarters Vancouver, Canada
- Employees 153
- Founders Dhruv Sood, Husein Rahemtulla
- SectorsHealthcareConsumer Retail
- Website category Food and Drink · Restaurants and Delivery
- Email••••••••
- Phone•••• ••••
- Website freshprep.ca
- Social LinkedIn X Facebook
- Legal Name Fresh Prep Foods Inc.
- Total Equity Funding$26.91M (USD)
in 7 rounds
- InvestorsYellow Point Equity Partners
& 3 more
- Employee Count153
- Investments & AcquisitionsCook it
& 1 more
Funding Insights of Fresh Prep
Fresh Prep has successfully raised a total of $26.91M across 7 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $26.91M
- Total Rounds 7
- First Round $50,000
(Aug 2018)
- Investors Count 4
All 7 funding rounds of Fresh Prep with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2025 | Series C | – | – | ||
| Sep 2021 | $16.68M | Series B | – | Yellow Point Equity Partners | |
| May 2020 | $5.02M | Series A | – | Renewal Funds | – |
| Apr 2020 | $1.86M | Series A | – | – | – |
| Dec 2018 | $3.3M | Series A | – | – | |
| Dec 2018 | Debt – Conventional | – | – | ||
| Aug 2018 | $50,000 | Seed | – | – | – |
4 investors in total: 4 institutional.
Investors in Fresh Prep
Fresh Prep has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Yellow Point Equity Partners, Renewal Funds and First West Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments are made in mid-market companies. | ypoint.ca | Vancouver, Canada | ||
Renewal Funds is engaged in impact investing for sustainable change. | renewalfunds.com | |||
First West Capital is focused on commercial banking operations. | firstwestcapital.ca | Langley, Canada | ||
| semcap.com |
Investor details for Fresh Prep
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People of Fresh Prep
27 people are tracked at Fresh Prep (14 in leadership, 13 in team); the tracked headcount is 153.
| Name | Role | Group |
|---|---|---|
Dhruv Sood | Co-Founder & Co-CEO | Leadership |
Husein Rahemtulla | Co-Founder & COO | Leadership |
Becky Brauer | Co-CEO | Leadership |
Ashley Harrison | Vice President, People & Culture | Leadership |
Amanda Dhalla | Vice President, Revenue & Marketing | Leadership |
Dan Henriques | Chief Financial Officer | Leadership |
Jackie Lu-Shao | Head Of Partnerships, Sales & Events | Leadership |
Angela Ruiz | Director Of Quality Assurance | Leadership |
Keith Robinson | Director Of Engineering | Leadership |
Brian Iwabu | Vice President Operations | Leadership |
Malloreigh Hamilton | Director Of Service And Delivery | Leadership |
Joseph Goldes | Director Of Customer Marketing | Leadership |
Malkin Singleton | Strategic Sourcing Director | Leadership |
Janine Jurji | Director Of Product | Leadership |
Angelo Lambertini | Senior Marketing Analyst | Team |
Jamie Lewis-Mella | Social Media And Influencer Marketing Manager | Team |
Haley Parrent | Sr. Product Development Manager | Team |
Mansi Upadhyaya | Senior Software Engineer | Team |
Ahmad Hayat | Plant Manager | Team |
Ali Imran | Operations Manager | Team |
7 more people are available in the full profile.
Complete people profiles for Fresh Prep
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Investments & Acquisitions by Fresh Prep
Fresh Prep has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Cook it and Peko.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Ready-to-eat meals are subscribed and delivered via an online platform. | chefcookit.com | Montreal, Canada | 2016 | Feb 2024 | •••• | |
Peko is engaged in delivering surplus and peculiar groceries. | pekoproduce.com | Vancouver, Canada | 2021 | Mar 2023 | •••• |
Complete acquisition details for Fresh Prep
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Competitors of Fresh Prep
Fresh Prep has 3 listed competitors in our database, 2 of them funded. They include Cook it, Chef's Plate and Goodfood.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| chefcookit.com | 2016 | Montreal, Canada | $14.68M | Ready-to-eat meals are subscribed and delivered via an online platform. | ||
| chefsplate.com | 2014 | Toronto, Canada | $15.82M | 31 | Pre-portioned ingredients and recipes are delivered for home cooking. | |
| makegoodfood.ca | 2014 | Quebec, Canada | 1,185 | Recipe boxes with pre-prepped ingredients are ordered via online platform. |
Detailed competitors of Fresh Prep
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- Full competitor set
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Web traffic of Fresh Prep
The website of Fresh Prep (freshprep.ca) receives about 444.2K visits a month and ranks #98,466 among all websites worldwide, #3,007 in Restaurants and Delivery.
- Monthly visits444.2K
▲ 5.5% vs previous month
- Unique visitors138.6K
per month
- Global rank#98,466
among all websites
- Category rank#3,007
Food and Drink · Restaurants and Delivery
- Bounce rate47%
- Pages per visit4.0
- Average visit2 min 44 sec
- DevicesDesktop 25% · Mobile 75%
Websites whose visitors overlap most with Fresh Prep. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| factormeals.ca | 100% | 680.7K | #57,510 | View details | |
| chefsplate.com | 90% | 446.6K | #111,371 | View details | |
hellofresh.ca | hellofresh.ca | 82% | #22,468 | – | |
| 2guyswithknives.com | 79% | 680.7K | #1,046,392 | View details | |
| fitkitchen.ca | 77% | 8.8K | #2,052,862 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Fresh Prep
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Related news about Fresh Prep
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Frequently Asked Questions about Fresh Prep
Fresh Prep was founded in 2015 and raised its 1st funding round 3 years after it was founded.
Fresh Prep is headquartered in Vancouver, Canada. It is registered at Vancouver, British Columbia, Canada.
Dhruv Sood is the CEO of Fresh Prep, as recorded in our data. They have also founded this company.
Fresh Prep is a funded company, having raised a total of $26.91M across 7 funding rounds to date. The company's 1st funding round was a Seed of $50K, raised on Aug 2018.
Fresh Prep has 153 employees.
Fresh Prep was founded in 2015 in Vancouver, Canada, within the meal kit delivery sector. An online platform is maintained for purchasing recipe boxes that include pre-prepped ingredients and step-by-step cooking instructions. Ingredients are sourced from local suppliers, enabling meals to be prepared in under 30 minutes. Operations focus on convenient home meal solutions across Canada.
Fresh Prep's top competitors include Goodfood, Chef's Plate and Cook it.
Fresh Prep has 4 investors. Key investors include Yellow Point Equity Partners, Renewal Funds, First West Capital, and SEMCAP.
Fresh Prep operates through Fresh Prep Foods Inc..
The website of Fresh Prep receives about 444 thousand visits a month and ranks #98,466 among all websites worldwide.