About Gousto
Gousto is a Retail company based in London (United Kingdom) founded in 2012 by Timo Boldt. Recipe boxes are delivered via an online subscription service. Gousto has raised $541.23 million across 14 funding rounds from investors including Barclays, HSBC and Barclays. The company has 1,111 employees. Gousto was last valued at $300 million in March 2023. Its chief executive, as recorded, is Timo Boldt. Its website gousto.co.uk draws about 2.1 million monthly visits. Gousto offers products and services including Recipe Boxes and Quick Meals. Its focus areas include Food and Agriculture Tech, Online Grocery, B2C Ecommerce and Recipe Box. Its legal entity is SCA INVESTMENTS LIMITED. Its competitors include Mindful Chef, Pasta Evangelists and Dishpatch; 3 of its 3 listed competitors have raised funding.
Company details
Gousto was founded in 2012 in London, United Kingdom, and operates within the online food subscription sector. Recipe kits are provided through a subscription model, where three recipes are selected weekly from options such as beef wraps, chicken noodles, and biriyani. Mobile applications are available for both Android and iOS devices to facilitate user access and management.
- Headquarters London, United Kingdom
- Employees 1,111
- Founders Timo Boldt
- Stage Unicorn
- SectorsRetail
- Website category Food and Drink · Groceries
- Email••••••••
- Website gousto.co.uk
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Sca Investments Limited
- Date of Incorporation 12 Apr, 2012
- Jurisdiction LONDON, ENGLAND
- Annual Revenue$105.34 M (USD)as on Dec 27, 2019
- Net Profit-$6.14 M (USD)as on Dec 27, 2019
- Total Equity Funding$541.23M (USD)
in 14 rounds
- Latest Funding Round$230M (USD), Series F
Feb 2022
- InvestorsBarclays
& 19 more
- Employee Count1,111
Products & Services of Gousto
Gousto offers a comprehensive portfolio of products and services, including Recipe Boxes and Quick Meals.
Delivers fresh ingredients and recipes for home meal preparation
Offers recipes that can be prepared in as little as 10 minutes
Apps and channels of Gousto
Gousto publishes 2 mobile apps with over 500K+ downloads; its YouTube channel Gousto has 4.9K subscribers and 30 videos.
Videos from Gousto
The most watched videos on Gousto's YouTube channel, Gousto (4.9K subscribers). Click a video to play it here.
More on Gousto.
Funding Insights of Gousto
Gousto has successfully raised a total of $541.23M across 14 strategic funding rounds. The most recent funding activity was a Series F round of $230 million completed in February 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $541.23M
- Total Rounds 14
- Last Round Series F — $230M
- First Round $804,600
(Sep 2013)
- Investors Count 20
Latest 10 of 14 funding rounds of Gousto with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2022 | $230M | Series F | – | SoftBank Vision Fund | |
| Jan 2022 | $100M | Series E | $1.7B | SoftBank Vision Fund | – |
| Jan 2022 | $50M | Debt – Conventional | – | – | |
| Nov 2020 | $32.37M | Series D | $1B | Perwyn, BGF | – |
| Apr 2020 | $41.51M | Series D | – | Perwyn | |
| Jul 2019 | $37.71M | Series D | – | Perwyn | |
| Jan 2019 | $22.94M | Series C | – | Joe Wicker | |
| Mar 2018 | $39.46M | Series C | – | Hargreave Hale, BGF | – |
| Nov 2016 | $12.23M | Series B | – | Barclays | |
| Dec 2015 | $13.6M | Series B | – | BGF |
| Date | Valuation | Stage |
|---|---|---|
| Jan 2022 | $1.7B | •••••••• |
| Nov 2020 | $1B | •••••••• |
Last known valuation $300M (Mar 2023). 20 investors in total: 17 institutional and 3 angel.
Investors in Gousto
Gousto has secured backing from 20 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Barclays, HSBC and Barclays.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments in technology and startups. | 2016 | visionfund.com | London, United Kingdom | |
Grosvenor is engaged in property management and agtech solutions. | grosvenor.com | London, United Kingdom | ||
Early & Growth stage tech & offline focused VC firm funding companies in the UK & Ireland | bgf.co.uk | Belfast, United Kingdom | ||
Private equity firm focused on multiple sectors | 2013 | perwyn.com | London, United Kingdom | |
Seed and series-A investments are made in technology companies. | mmc.vc | London, United Kingdom | ||
Corporate-backed venture capital firm focused on consumer tech and multiple sectors | unileverventures.com | London, United Kingdom | ||
Venture capital firm focused on angel investments | acfinvestors.com | Sheffield, United Kingdom | ||
Private equity investments are managed from a USA base. | bbh.com | Beijing, China | ||
Manages pensions, investments, and administration for members across industries. | 1965 | railpen.com | London, United Kingdom | |
Provider of investment management services | 1969 | fidelityinternational.com | London, United Kingdom |
Investor details for Gousto
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Gousto
205 people are tracked at Gousto (41 in leadership, 164 in team); the tracked headcount is 1,111.
| Name | Role | Group |
|---|---|---|
Timo Boldt | Co-Founder & CEO | Leadership |
Adam McIntosh | Director Of Digital Product | Leadership |
Kathryn Huxtable | Chief Operations Officer | Leadership |
Jim Buckle | CFO | Leadership |
Barnaby Benedict Aca | Head Of Corporate Finance & Investor Relations | Leadership |
Rebecca Church | Head Of Partnering & Employee Relations | Leadership |
Aidan W. | Chief Of Staff | Leadership |
Anonymous | CTO | Leadership |
Thibaut Pugin | VP Software Engineering | Leadership |
Carlie W. | Head Of Brand Marketing & Communications | Leadership |
Sally Matthews | Chief Strategy Officer (cso) | Leadership |
Kate Rockliffe | Commercial Finance Director | Leadership |
Mike McClean | Finance Director | Leadership |
Stefan Smith | Head Of Technical Excellence | Leadership |
Migs Xavier | Engineering Director | Leadership |
Anna Greene | VP Marketing | Leadership |
Kate Emery | Head Of Fp&a And Accounting | Leadership |
Mohammed Hussain | Head Of Analytics | Leadership |
Natasha Crofts Aca | Head Of Growth | Leadership |
Ross Peat | VP Of Data | Leadership |
185 more people are available in the full profile.
Complete people profiles for Gousto
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Gousto
4 dated milestones of Gousto across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Gousto is founded.
- Funding First funding round of $805K.
- Milestone Reaches Unicorn status.
- Funding Latest funding round, Series F, of $230.0M.
Competitors of Gousto
Gousto has 3 listed competitors in our database, 3 of them funded. They include Mindful Chef, Pasta Evangelists and Dishpatch.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mindfulchef.com | 2014 | London, United Kingdom | $11.63M | 105 | Healthy meal kits and recipe boxes are delivered via subscription. | |
| pastaevangelists.com | 2017 | London, United Kingdom | $4.79M | 124 | Ready-to-cook pasta meals are supplied through an online platform. | |
| dishpatch.co.uk | 2020 | London, United Kingdom | $14.1M | 50 | Restaurant meal kits are delivered via an online platform. |
Detailed competitors of Gousto
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Gousto
The website of Gousto (gousto.co.uk) receives about 2.1M visits a month and ranks #46,565 among all websites worldwide, #1,333 in Groceries.
- Monthly visits2.1M
▲ 95.9% vs previous month
- Unique visitors456.9K
per month
- Global rank#46,565
among all websites
- Category rank#1,333
Food and Drink · Groceries
- Bounce rate47%
- Pages per visit3.5
- Average visit3 min 06 sec
- DevicesDesktop 15% · Mobile 85%
Websites whose visitors overlap most with Gousto. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| mindfulchef.com | 100% | 426.3K | #145,959 | View details | |
hellofresh.co.uk | hellofresh.co.uk | 94% | #14,528 | – | |
| ocado.com | 89% | 8.7M | #4,661 | View details | |
| sainsburys.co.uk | 88% | 24.5M | #1,037 | View details | |
| tesco.com | 86% | 30.6M | #929 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Gousto
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Gousto
Complete news archive for Gousto
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Gousto
Gousto was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Gousto is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Timo Boldt is the CEO of Gousto, as recorded in our data. They have also founded this company.
Gousto is a funded company, having raised a total of $541.23M across 14 funding rounds to date. The company's 1st funding round was a Series B of $13.6M, raised on Sep 2013.
Gousto has 1,111 employees.
Annual revenue of Gousto is $105.34M as on Dec 27, 2019.
Gousto was founded in 2012 in London, United Kingdom, and operates within the online food subscription sector. Recipe kits are provided through a subscription model, where three recipes are selected weekly from options such as beef wraps, chicken noodles, and biriyani. Mobile applications are available for both Android and iOS devices to facilitate user access and management.
Gousto's top competitors include Mindful Chef, Pasta Evangelists and Dishpatch.
Gousto offers Recipe Boxes and Quick Meals.
Gousto has 20 investors. Key investors include Barclays, HSBC, Barclays, Canaccord Genuity Group, and Fidelity International.
The valuation of Gousto is $300M as of Mar 2023.
Gousto operates through Sca Investments Limited.