Mindful Chef

London, United Kingdom Founded: 2014 • Age: 12 yrs Acquired By Nestle
Healthy meal kits and recipe boxes are delivered via subscription.

About Mindful Chef

Mindful Chef is a company based in London (United Kingdom) founded in 2014 by Myles Hopper was acquired by Nestle in November 2020.. Mindful Chef has raised $11.63 million across 3 funding rounds from investors including Nestlé, Seedrs and Piper. The company has 105 employees as of December 31, 2021. Mindful Chef offers products and services including Recipe Boxes, Vegan Recipe Boxes, and Family Recipe Boxes. Mindful Chef operates in a competitive market with competitors including HelloFresh, Gousto, SimplyCook, Dishpatch and Pasta Evangelists, among others.

  • Headquarter London, United Kingdom
  • Employees 105 as on 31 Dec, 2021
  • Founders Myles Hopper
  • Sectors
    Retail
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Mindful Chef Ltd
  • Date of Incorporation 20 Oct, 2014
  • Jurisdiction LONDON, UNITED KINGDOM
Operational Areas
Retail → E-Commerce Platforms & Marketplaces
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $11.63 M (USD)

    in 3 rounds

  • Latest Funding Round
    $7.63 M (USD), Series A

    Dec 01, 2018

  • Investors
    Nestlé

    & 2 more

  • Employee Count
    105

    as on Dec 31, 2021

  • Acquired by
    Nestle

    (Nov 09, 2020)

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Products & Services of Mindful Chef

Mindful Chef offers a comprehensive portfolio of products and services, including Recipe Boxes, Vegan Recipe Boxes, and Family Recipe Boxes. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Delivers fresh ingredients and recipes for healthy home cooking.

Offers plant-based ingredients and recipes for vegan diets.

Provides family-sized portions with easy recipes for group meals.

People of Mindful Chef
Headcount 10-50
Employee Profiles 7
Employee Profiles
People
Giles Humphries
Founder & Chief Marketing Officer
People
Sarah Thomas
Chief People Officer
People
Miles Woodroffe
Chief Technology Officer
People
Renya Szczodrak
Office Manager And People Administrator

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Funding Insights of Mindful Chef

Mindful Chef has successfully raised a total of $11.63M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $7.63 million completed in December 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round Series A — $7.6M
  • First Round

    (28 Jul 2016)

  • Investors Count 2
Date Amount Transaction Name Valuation Lead Investors Investors
Dec, 2018 Amount Series A - Mindful Chef Valuation Piper
Sep, 2017 Amount Seed - Mindful Chef Valuation

investors

Jul, 2016 Amount Seed - Mindful Chef Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Mindful Chef

Mindful Chef has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Nestlé, Seedrs and Piper. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Piper is engaged in building and investing in brand legends.
Founded Year Domain Location
Equity-based crowdfunding is facilitated for startups and growth companies.
Founded Year Domain Location
Multi-category food and beverage products are produced and distributed globally.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Mindful Chef

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Mindful Chef

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Mindful Chef Comparisons

Employees
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Competitors of Mindful Chef

Mindful Chef operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as HelloFresh, Gousto, SimplyCook, Dishpatch and Pasta Evangelists, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Meal recipe kits are delivered through a weekly subscription service.
domain founded_year HQ Location
Recipe boxes are delivered via an online subscription service.
domain founded_year HQ Location
Platform offering recipe- kit based grocery delivery
domain founded_year HQ Location
Restaurant meal kits are delivered via an online platform.
domain founded_year HQ Location
Ready-to-cook pasta meals are supplied through an online platform.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Mindful Chef

Frequently Asked Questions about Mindful Chef

When was Mindful Chef founded?

Mindful Chef was founded in 2014 and raised its 1st funding round 2 years after it was founded.

Where is Mindful Chef located?

Mindful Chef is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Is Mindful Chef a funded company?

Mindful Chef is a funded company, having raised a total of $11.63M across 3 funding rounds to date. The company's 1st funding round was a Seed of $1.41M, raised on Jul 28, 2016.

How many employees does Mindful Chef have?

As of Dec 31, 2021, the latest employee count at Mindful Chef is 105.

What does Mindful Chef do?

Mindful Chef was founded in 2014 in London, United Kingdom, as a platform in the meal kit delivery sector. Subscription-based services are offered, featuring gluten- and dairy-free ingredients for recipe boxes, frozen ready meals, smoothie pouches, broths, and soups. Operations include nationwide delivery at no cost, with a focus on healthy food options across the UK.

Who are the top competitors of Mindful Chef?

Mindful Chef's top competitors include HelloFresh, Gousto and Pasta Evangelists.

What products or services does Mindful Chef offer?

Mindful Chef offers Recipe Boxes, Vegan Recipe Boxes, and Family Recipe Boxes.

Who are Mindful Chef's investors?

Mindful Chef has 3 investors. Key investors include Nestlé, Seedrs, and Piper.

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