About Mindful Chef
Mindful Chef is a Retail company based in London (United Kingdom) founded in 2014 by Myles Hopper, and was acquired by Nestle in November 2020. Healthy meal kits and recipe boxes are delivered via subscription. Mindful Chef has raised $11.63 million across 3 funding rounds from investors including Nestlé, Seedrs and Piper. The company has 105 employees. Its website mindfulchef.com draws about 426 thousand monthly visits. Mindful Chef offers products and services including Recipe Boxes, Vegan Recipe Boxes, and Family Recipe Boxes. Its focus areas include Food and Agriculture Tech, Online Grocery, B2C Ecommerce and Recipe Box. Its legal entity is MINDFUL CHEF LTD. Its competitors include Gousto, SimplyCook and Dishpatch; 3 of its 3 listed competitors have raised funding.
Company details
Mindful Chef was founded in 2014 in London, United Kingdom, as a platform in the meal kit delivery sector. Subscription-based services are offered, featuring gluten- and dairy-free ingredients for recipe boxes, frozen ready meals, smoothie pouches, broths, and soups. Operations include nationwide delivery at no cost, with a focus on healthy food options across the UK.
- Headquarters London, United Kingdom
- Employees 105
- Founders Myles Hopper
- Stage Acquired
- SectorsRetail
- Website category Food and Drink · Groceries
- Website mindfulchef.com
- Social LinkedIn X Facebook Instagram
- Acquired by Nestle (Nov 2020)
- Legal Name Mindful Chef Ltd
- Date of Incorporation 20 Oct, 2014
- Jurisdiction LONDON, UNITED KINGDOM
Products & Services of Mindful Chef
Mindful Chef offers a comprehensive portfolio of products and services, including Recipe Boxes, Vegan Recipe Boxes, and Family Recipe Boxes.
Delivers fresh ingredients and recipes for healthy home cooking.
Offers plant-based ingredients and recipes for vegan diets.
Provides family-sized portions with easy recipes for group meals.
Funding Insights of Mindful Chef
Mindful Chef has successfully raised a total of $11.63M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $7.63 million completed in December 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $11.63M
- Total Rounds 3
- Last Round Series A — $7.63M
- First Round $1.41M
(Jul 2016)
- Investors Count 2
All 3 funding rounds of Mindful Chef with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
3 investors in total: 3 institutional.
Investors in Mindful Chef
Mindful Chef has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Nestlé, Seedrs and Piper.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Piper is engaged in building and investing in brand legends. | piper.co.uk | London, United Kingdom | ||
Equity-based crowdfunding is facilitated for startups and growth companies. | 2009 | seedrs.com | Dublin, Ireland | |
Multi-category food and beverage products are produced and distributed globally. | 1866 | nestle.com | Vevey, Switzerland |
Investor details for Mindful Chef
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People of Mindful Chef
8 people are tracked at Mindful Chef (4 in leadership, 4 in team); the tracked headcount is 105.
| Name | Role | Group |
|---|---|---|
Myles Hopper | Co-Founder | Leadership |
Giles Humphries | Founder & Chief Marketing Officer | Leadership |
Sarah Thomas | Chief People Officer | Leadership |
Miles Woodroffe | Chief Technology Officer | Leadership |
Louisa Hadfield | Commercial Lead - Ready To Go | Team |
Tom Bale | Rails Engineer | Team |
Renya Szczodrak | Office Manager And People Administrator | Team |
Jenny Davies | Commercial Project Manager | Team |
Complete people profiles for Mindful Chef
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Timeline of Mindful Chef
4 dated milestones of Mindful Chef across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Mindful Chef is founded.
- Funding First funding round of $1.4M.
- Funding Latest funding round, Series A, of $7.6M.
- Exit Acquired by Nestle.
Competitors of Mindful Chef
Mindful Chef has 3 listed competitors in our database, 3 of them funded. They include Gousto, SimplyCook and Dishpatch.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| gousto.co.uk | 2012 | London, United Kingdom | $541.23M | 1,416 | Recipe boxes are delivered via an online subscription service. | |
| simplycook.com | 2012 | London, United Kingdom | $19.77M | 40 | Platform offering recipe- kit based grocery delivery | |
| dishpatch.co.uk | 2020 | London, United Kingdom | $14.1M | 50 | Restaurant meal kits are delivered via an online platform. |
Detailed competitors of Mindful Chef
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Web traffic of Mindful Chef
The website of Mindful Chef (mindfulchef.com) receives about 426.3K visits a month and ranks #145,959 among all websites worldwide, #4,611 in Groceries.
- Monthly visits426.3K
▲ 57.4% vs previous month
- Unique visitors109.9K
per month
- Global rank#145,959
among all websites
- Category rank#4,611
Food and Drink · Groceries
- Bounce rate51%
- Pages per visit3.5
- Average visit2 min 02 sec
- DevicesDesktop 19% · Mobile 81%
Websites whose visitors overlap most with Mindful Chef. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| gousto.co.uk | 100% | 2.1M | #46,565 | View details | |
hellofresh.co.uk | hellofresh.co.uk | 80% | #14,528 | – | |
| oakhousefoods.co.uk | 77% | 189K | View details | ||
| ocado.com | 71% | 8.7M | #4,661 | View details | |
greenchef.co.uk | greenchef.co.uk | 70% | #84,142 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Mindful Chef
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- 40 similar websites
- Audience overlap
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Verified entity values are shown only after access is granted.
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Related news about Mindful Chef
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Frequently Asked Questions about Mindful Chef
Mindful Chef was founded in 2014 and raised its 1st funding round 2 years after it was founded.
Mindful Chef is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Mindful Chef is a funded company, having raised a total of $11.63M across 3 funding rounds to date. The company's 1st funding round was a Seed of $1.41M, raised on Jul 2016.
Mindful Chef has 105 employees.
Mindful Chef was founded in 2014 in London, United Kingdom, as a platform in the meal kit delivery sector. Subscription-based services are offered, featuring gluten- and dairy-free ingredients for recipe boxes, frozen ready meals, smoothie pouches, broths, and soups. Operations include nationwide delivery at no cost, with a focus on healthy food options across the UK.
Mindful Chef's top competitors include Gousto, SimplyCook and Dishpatch.
Mindful Chef offers Recipe Boxes, Vegan Recipe Boxes, and Family Recipe Boxes.
Mindful Chef operates through Mindful Chef Ltd.
Yes. Mindful Chef was acquired by Nestle in November 2020.
The website of Mindful Chef receives about 426 thousand visits a month and ranks #145,959 among all websites worldwide.