About SimplyCook
SimplyCook is a company based in London (United Kingdom) founded in 2012 by Sam Tierney and Halvor Knoph was acquired by Nestle in February 2021.. SimplyCook has raised $19.77 million across 5 funding rounds from investors including Octopus Investments, Maxfield Capital and Episode 1 Ventures. The company has 40 employees as of December 31, 2023. SimplyCook operates in a competitive market with competitors including HelloFresh, Gousto, Mindful Chef, Pasta Evangelists and Dishpatch, among others.
- Headquarter London, United Kingdom
- Employees 40 as on 31 Dec, 2023
- Founders Sam Tierney, Halvor Knoph
- Stage Minicorn
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Sectors
Retail
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Simplycook Limited
- Date of Incorporation 22 Dec, 2014
- Jurisdiction LONDON, GREATER LONDON
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Annual Revenue
$16.72 M (USD)0as on Dec 31, 2023
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Net Profit
$1.7 M (USD)0as on Dec 31, 2023
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EBITDA
$90.78 K (USD)0as on Dec 31, 2023
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Total Equity Funding
$19.77 M (USD)
in 5 rounds
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Latest Funding Round
$5.81 M (USD), Series A
Jan 18, 2019
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Investors
Octopus Investments
& 4 more
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Employee Count
40
as on Dec 31, 2023
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Acquired by
Nestle
(Feb 23, 2021)
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Funding Insights of SimplyCook
SimplyCook has successfully raised a total of $19.77M across 5 strategic funding rounds. The most recent funding activity was a Series A round of $5.81 million completed in January 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Series A — $5.8M
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First Round
First Round
(09 Feb 2015)
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan, 2019 | Amount | Series A - SimplyCook | Valuation | Octopus Investments |
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| Apr, 2018 | Amount | Series A - SimplyCook | Valuation |
investors |
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| Jul, 2017 | Amount | Series A - SimplyCook | Valuation | Maxfield Capital , Episode 1 Ventures |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in SimplyCook
SimplyCook has secured backing from 5 investors, including institutional and venture fund investors. Prominent investors backing the company include Octopus Investments, Maxfield Capital and Episode 1 Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Maxfield Capital is engaged in venture capital investments for technology companies.
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Founded Year | Domain | Location | |
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Seed & early-stage tech-focused venture capital firm
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Founded Year | Domain | Location | |
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Venture capital and acceleration are provided to tech startups.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by SimplyCook
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - SimplyCook
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Simplycook Comparisons
Competitors of SimplyCook
SimplyCook operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as HelloFresh, Gousto, Mindful Chef, Pasta Evangelists and Dishpatch, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Meal recipe kits are delivered through a weekly subscription service.
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| domain | founded_year | HQ Location |
Recipe boxes are delivered via an online subscription service.
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| domain | founded_year | HQ Location |
Healthy meal kits and recipe boxes are delivered via subscription.
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| domain | founded_year | HQ Location |
Ready-to-cook pasta meals are supplied through an online platform.
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| domain | founded_year | HQ Location |
Restaurant meal kits are delivered via an online platform.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Simplycook
Frequently Asked Questions about SimplyCook
When was SimplyCook founded?
SimplyCook was founded in 2012 and raised its 1st funding round 3 years after it was founded.
Where is SimplyCook located?
SimplyCook is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Is SimplyCook a funded company?
SimplyCook is a funded company, having raised a total of $19.77M across 5 funding rounds to date. The company's 1st funding round was a Series A of $2.63M, raised on Feb 09, 2015.
How many employees does SimplyCook have?
As of Dec 31, 2023, the latest employee count at SimplyCook is 40.
What is the annual revenue of SimplyCook?
Annual revenue of SimplyCook is $16.72M as on Dec 31, 2023.
What does SimplyCook do?
SimplyCook was founded in 2012 in London, United Kingdom, as a platform in the food delivery sector. Recipe kits are provided, containing recipe cards and natural ingredients focused on culinary flavors. Customers are enabled to add fresh food items for preparing new meals in 20 minutes or less. Operations are supported through mobile applications available for Android and iOS devices.
Who are the top competitors of SimplyCook?
SimplyCook's top competitors include HelloFresh, Gousto and Mindful Chef.
Who are SimplyCook's investors?
SimplyCook has 5 investors. Key investors include Octopus Investments, Maxfield Capital, Episode 1 Ventures, 500 Global, and Nestle.
What is SimplyCook's valuation?
The valuation of SimplyCook is $31.1M as of Jan 2019.
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