About Unata
Unata is a Retail company based in Toronto (Canada) founded in 2011, and was acquired by Instacart in January 2018. Marketing using customer data. Unata has raised $1.2 million across 1 funding round from investors including Instacart, Golden Triangle Angel Network and MaRS Discovery District. Its focus areas include Food and Agriculture Tech, Online Grocery, Technology Enablers and Grocery Retailers.
Company details
Unata was founded in 2011 in Toronto, Canada, and operates in the grocery retail technology sector. A platform is provided that integrates with retailers ERP, POS, and loyalty systems, as well as beacons, to leverage customer data. Machine learning is applied across modules to generate relevant product recommendations and offers for individual shoppers in omni-channel settings.
Funding Insights of Unata
Unata has successfully raised a total of $1.2M through 1 strategic funding round. The most recent funding activity was a Seed round of $1.2 million completed in January 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.2M
- Total Rounds 1
- Last Round Seed — $1.2M
- First Round $1.2M
(Jan 2015)
- Investors Count 2
All 1 funding rounds of Unata with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2015 | $1.2M | Seed | – | Golden Triangle Angel Network, MaRS Discovery District | – |
3 investors in total: 3 institutional.
Investors in Unata
Unata has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Instacart, Golden Triangle Angel Network and MaRS Discovery District.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage tech startups in Canada are supported through angel investments. | 2009 | goldentriangleangelnet.ca | Kitchener, Canada | |
MaRS Discovery District is focused on supporting startups and fostering innovation. | marsdd.com | Toronto, Canada | ||
Online marketplace platform offering multi-category grocery products | 2012 | instacart.com | San Francisco, United States |
Investor details for Unata
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Unata
377 people are tracked at Unata (106 in leadership, 11 in board & advisors, 260 in team).
| Name | Role | Group |
|---|---|---|
Glenda Garcia | Head Of Brand Strategy & Campaigns | Leadership |
David Holyoak | General Manager, South | Leadership |
Enid Chao | Senior HR Business Partner | Leadership |
Amar Shah | Director, Strategic Finance | Leadership |
Bryan Lo | Strategic Finance Director - Growth | Leadership |
Jeff Kudrle | Director, Sales & Commercial Strategy - Instacart Business | Leadership |
Hyun Jee Son | Vice President, Legal & Deputy General Counsel | Leadership |
Christina Hall | Chief People Officer | Leadership |
Lindsay Munro | Director, HR Business Partnership | Leadership |
Lyndsey Grubbs | Senior Director, Corporate Communications | Leadership |
Dani Dudeck | Chief Corporate Affairs Officer | Leadership |
Charlene Kahler | Sr. Executive Assistant To Chief Human Resources Officer & VP Of Data Science | Leadership |
Judy Vo | Director, HR Business Partner | Leadership |
Amy A. Fairchild | Sr. People Experience Partner, Organizational Health | Leadership |
Venkat Devireddy | Senior Director, Data Science | Leadership |
Joe Rustad | Senior Director Of Software Engineering | Leadership |
Matt Langton | Senior Manager, Partner Ops Excellence - Connected Store | Leadership |
Chris Rogers | CEO | Leadership |
Rebecca Lau | Head of Investor Relations | Leadership |
Emily Reuter | Chief Financial Officer | Leadership |
357 more people are available in the full profile.
Complete people profiles for Unata
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Unata
3 dated milestones of Unata across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Unata is founded.
- Funding First funding round of $1.2M.
- Exit Acquired by Instacart.
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Frequently Asked Questions about Unata
Unata was founded in 2011 and raised its 1st funding round 4 years after it was founded.
Unata is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Unata is a funded company, having raised a total of $1.2M across 1 funding round to date. The company's 1st funding round was a Seed of $1.2M, raised on Jan 2015.
Unata was founded in 2011 in Toronto, Canada, and operates in the grocery retail technology sector. A platform is provided that integrates with retailers ERP, POS, and loyalty systems, as well as beacons, to leverage customer data. Machine learning is applied across modules to generate relevant product recommendations and offers for individual shoppers in omni-channel settings.
Unata has 3 investors. Key investors include Instacart, Golden Triangle Angel Network, and MaRS Discovery District.
Yes. Unata was acquired by Instacart in January 2018.