Rosie

Ithaca, United States Founded: 2012 • Age: 14 yrs Acquired By Instacart
Online marketplace for grocery supplies
Annual revenue - Latest available
Total funding $11.9M 2 rounds
Employees - Tracked headcount
Investors 2 Known backers
Products 3 Services tracked
Competitors 10 Brand Intelligence

About Rosie

Rosie is a company based in Ithaca (United States) founded in 2012 was acquired by Instacart in September 2022. Rosie has raised $11.91 million across 2 funding rounds from investors including Instacart and Avenue Growth Partners. Rosie offers products and services including Online Shopping Experience, Retailer-Branded Mobile App, and Fulfillment Services. Rosie operates in a competitive market with competitors including Thrive Market, Instacart, Postmates, SayWeee and Shipt, among others.

  • Headquarter Ithaca, United States
  • Sectors
    Retail
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
Operational Areas
Retail → E-Commerce Platforms & Marketplaces Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $11.91 M (USD)

    in 2 rounds

  • Latest Funding Round
    $10 M (USD), Series A

    Feb 03, 2021

  • Investors
    Instacart

    & 1 more

  • Employee Count
    Not available
  • Acquired by
    Instacart

    (Sep 07, 2022)

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Products & Services of Rosie

Rosie offers a comprehensive portfolio of products and services, including Online Shopping Experience, Retailer-Branded Mobile App, and Fulfillment Services.

Product name locked
Category locked
Primary

Platform for grocery ordering and digital merchandising

Product name locked
Category locked
Locked

App for branded shopping and order management

Product name locked
Category locked
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Services for picking, packing, and delivering orders

People of Rosie

Headcount 10000+
Employee Profiles 366
Board Members and Advisors 11
Employee Profiles
People
Glenda Garcia
Head Of Brand Strategy & Campaigns
People
David Holyoak
General Manager, South
People
Chengying Luo
Senior Data Scientist II
People
Talha Maswala
Senior Catalog Content Analyst

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Board Members and Advisors
people
Daniel Sundheim
Director
people
Michael Moritz
Director
people
Fidji Simo
Chair
people
Max Mullen
Co-Founder

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Funding Insights of Rosie

Rosie has successfully raised a total of $11.91M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $10 million completed in February 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Rosie

Rosie has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Instacart and Avenue Growth Partners.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Avenue Growth Partners is involved in growth investments.
Locked Locked Locked
Online marketplace platform offering multi-category grocery products
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Investor details for Rosie

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  • Investor domains
  • Investor locations
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  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Rosie

Investments
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Investment portfolio details for Rosie

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

Verified entity values are shown only after access is granted.

Financial Statements - Rosie

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Detailed financials for Rosie

Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.

  • Historical revenue
  • Profit trends
  • Statement rows
  • Financial ratios

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Rosie Comparisons

Rosie Primary company
Description
Online marketplace for grocery supplies
Location
Ithaca, United States
Founded Year
2012
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Rosie

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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  • Headcount comparison
  • Funding comparison
  • Operating benchmarks

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Competitors of Rosie

Rosie operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Thrive Market, Instacart, Postmates, SayWeee and Shipt, among others.

Company Name Domain Founded year HQ Location Description
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Organic groceries are offered through an online membership platform.
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Online marketplace platform offering multi-category grocery products
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Online platform providing on-demand hyperlocal delivery services
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Asian groceries and essentials are retailed online by SayWeee.
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On-demand grocery and essentials delivery is facilitated via mobile app.
Locked Locked Locked
Multi-category grocery products are offered through an online platform.
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Detailed competitors of Rosie

Competitor domains, locations, full profiles, and operating metrics require an active premium plan.

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  • Full company profiles
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Latest news on Rosie

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Complete news archive for Rosie

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  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Rosie

Rosie was founded in 2012 and raised its 1st funding round 5 years after it was founded.

Rosie is headquartered in Ithaca, United States. It is registered at Ithaca, New York, United States.

Rosie is a funded company, having raised a total of $11.91M across 2 funding rounds to date.

Rosie was founded in 2012 in Ithaca, United States, as an e-commerce platform in the grocery sector. An application is provided for purchasing items from local shops, supporting delivery or in-store pickup options. Customer purchase patterns are tracked through a predictive system that issues restock alerts. Partnering retailers receive shopper marketing insights. Categories including fruits, vegetables, rice, spices, meat, and seafood are offered.

Rosie's top competitors include Thrive Market, Instacart and Shipt.

Rosie offers Online Shopping Experience, Retailer-Branded Mobile App, and Fulfillment Services.

Rosie has 2 investors. Key investors include Instacart, and Avenue Growth Partners.

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