About Rosie
Rosie is a company based in Ithaca (United States) founded in 2012 was acquired by Instacart in September 2022.. Rosie has raised $11.91 million across 2 funding rounds from investors including Instacart and Avenue Growth Partners. Rosie offers products and services including Online Shopping Experience, Retailer-Branded Mobile App, and Fulfillment Services. Rosie operates in a competitive market with competitors including Thrive Market, Instacart, Postmates, SayWeee and Shipt, among others.
- Headquarter Ithaca, United States
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Sectors
Retail
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Phone
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Website
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Social
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Products & Services of Rosie
Rosie offers a comprehensive portfolio of products and services, including Online Shopping Experience, Retailer-Branded Mobile App, and Fulfillment Services. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for grocery ordering and digital merchandising
App for branded shopping and order management
Services for picking, packing, and delivering orders
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Software Development Team
50 people
Sales and Marketing
49 people
Data Analysis and Operations Team
44 people
Product Management Team
41 people
Leadership Team
34 people
Senior Team
30 people
Human Resources and Administration
20 people
Legal and Compliance
16 people
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Funding Insights of Rosie
Rosie has successfully raised a total of $11.91M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $10 million completed in February 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series A — $10.0M
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First Round
First Round
(12 Sep 2017)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Feb, 2021 | Amount | Series A - Rosie | Valuation | Avenue Growth Partners |
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| Sep, 2017 | Amount | Seed - Rosie | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Rosie
Rosie has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Instacart and Avenue Growth Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Avenue Growth Partners is involved in growth investments.
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Founded Year | Domain | Location | |
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Online marketplace platform offering multi-category grocery products
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Rosie
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Rosie
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Rosie Comparisons
Competitors of Rosie
Rosie operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Thrive Market, Instacart, Postmates, SayWeee and Shipt, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Organic groceries are offered through an online membership platform.
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| domain | founded_year | HQ Location |
Online marketplace platform offering multi-category grocery products
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| domain | founded_year | HQ Location |
Online platform providing on-demand hyperlocal delivery services
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| domain | founded_year | HQ Location |
Asian groceries and essentials are retailed online by SayWeee.
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| domain | founded_year | HQ Location |
On-demand grocery and essentials delivery is facilitated via mobile app.
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| domain | founded_year | HQ Location |
Multi-category grocery products are offered through an online platform.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Rosie
Frequently Asked Questions about Rosie
When was Rosie founded?
Rosie was founded in 2012 and raised its 1st funding round 5 years after it was founded.
Where is Rosie located?
Rosie is headquartered in Ithaca, United States. It is registered at Ithaca, New York, United States.
Is Rosie a funded company?
Rosie is a funded company, having raised a total of $11.91M across 2 funding rounds to date. The company's 1st funding round was a Seed of $1.91M, raised on Sep 12, 2017.
What does Rosie do?
Rosie was founded in 2012 in Ithaca, United States, as an e-commerce platform in the grocery sector. An application is provided for purchasing items from local shops, supporting delivery or in-store pickup options. Customer purchase patterns are tracked through a predictive system that issues restock alerts. Partnering retailers receive shopper marketing insights. Categories including fruits, vegetables, rice, spices, meat, and seafood are offered.
Who are the top competitors of Rosie?
Rosie's top competitors include Thrive Market, Instacart and Shipt.
What products or services does Rosie offer?
Rosie offers Online Shopping Experience, Retailer-Branded Mobile App, and Fulfillment Services.
Who are Rosie's investors?
Rosie has 2 investors. Key investors include Instacart, and Avenue Growth Partners.