About Rosie
Rosie is a company based in Ithaca (United States) founded in 2012 was acquired by Instacart in September 2022. Rosie has raised $11.91 million across 2 funding rounds from investors including Instacart and Avenue Growth Partners. Rosie offers products and services including Online Shopping Experience, Retailer-Branded Mobile App, and Fulfillment Services. Rosie operates in a competitive market with competitors including Thrive Market, Instacart, Postmates, SayWeee and Shipt, among others.
Products & Services of Rosie
Rosie offers a comprehensive portfolio of products and services, including Online Shopping Experience, Retailer-Branded Mobile App, and Fulfillment Services.
Platform for grocery ordering and digital merchandising
App for branded shopping and order management
Services for picking, packing, and delivering orders
Apps and channels of Rosie
Rosie publishes 2 mobile apps with over 50K+ downloads; its YouTube channel Rosie by Instacart has 107 subscribers and 30 videos.
Videos from Rosie
The most watched videos on Rosie's YouTube channel, Rosie by Instacart (107 subscribers). Click a video to play it here.
More on Rosie by Instacart.
Funding Insights of Rosie
Rosie has successfully raised a total of $11.91M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $10 million completed in February 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $11.91M
- Total Rounds 2
- Last Round Series A — $10M
- First Round $1.91M
(Sep 2017)
- Investors Count 1
All 2 funding rounds of Rosie with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2021 | $10M | Series A | – | Avenue Growth Partners | – |
| Sep 2017 | $1.91M | Seed | – | – | – |
2 investors in total: 2 institutional.
Investors in Rosie
Rosie has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Instacart and Avenue Growth Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Avenue Growth Partners is involved in growth investments. | – | avenuegp.com | - | |
Online marketplace platform offering multi-category grocery products | 2012 | instacart.com | San Francisco, United States |
Investor details for Rosie
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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People of Rosie
377 people are tracked at Rosie (106 in leadership, 11 in board & advisors, 260 in team).
| Name | Role | Group |
|---|---|---|
Glenda Garcia | Head Of Brand Strategy & Campaigns | Leadership |
David Holyoak | General Manager, South | Leadership |
Enid Chao | Senior HR Business Partner | Leadership |
Amar Shah | Director, Strategic Finance | Leadership |
Bryan Lo | Strategic Finance Director - Growth | Leadership |
Jeff Kudrle | Director, Sales & Commercial Strategy - Instacart Business | Leadership |
Hyun Jee Son | Vice President, Legal & Deputy General Counsel | Leadership |
Christina Hall | Chief People Officer | Leadership |
Lindsay Munro | Director, HR Business Partnership | Leadership |
Lyndsey Grubbs | Senior Director, Corporate Communications | Leadership |
Dani Dudeck | Chief Corporate Affairs Officer | Leadership |
Charlene Kahler | Sr. Executive Assistant To Chief Human Resources Officer & VP Of Data Science | Leadership |
Judy Vo | Director, HR Business Partner | Leadership |
Amy A. Fairchild | Sr. People Experience Partner, Organizational Health | Leadership |
Venkat Devireddy | Senior Director, Data Science | Leadership |
Joe Rustad | Senior Director Of Software Engineering | Leadership |
Matt Langton | Senior Manager, Partner Ops Excellence - Connected Store | Leadership |
Chris Rogers | CEO | Leadership |
Rebecca Lau | Head of Investor Relations | Leadership |
Emily Reuter | Chief Financial Officer | Leadership |
357 more people are available in the full profile.
Complete people profiles for Rosie
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Rosie
4 dated milestones of Rosie across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Rosie is founded.
- Funding First funding round of $1.9M.
- Funding Latest funding round, Series A, of $10.0M.
- Exit Acquired by Instacart.
Competitors of Rosie
Rosie operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Thrive Market, Instacart, Postmates, SayWeee and Shipt, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| thrivemarket.com | 2013 | Los Angeles, United States | $332.18M | 663 | Organic groceries are offered through an online membership platform. | |
| instacart.com | 2012 | San Francisco, United States | $2.93B | 3,380 | Online marketplace platform offering multi-category grocery products | |
| postmates.com | 2011 | San Francisco, United States | $902.75M | 1,317 | Online platform providing on-demand hyperlocal delivery services | |
| sayweee.com | 2015 | San Francisco, United States | $832.42M | 904 | Asian groceries and essentials are retailed online by SayWeee. | |
| shipt.com | 2014 | Birmingham, United States | $60.1M | 213 | On-demand grocery and essentials delivery is facilitated via mobile app. | |
| grubmarket.com | 2014 | San Francisco, United States | $858.2M | – | Multi-category grocery products are offered through an online platform. | |
| mercato.com | 2015 | Brooklyn, United States | $40.77M | – | Local grocers are connected to customers through an online marketplace. | |
| martie.com | 1998 | Albemarle, United States | $10M | 7 | Surplus grocery supplies are offered via an online platform. | |
| quicklly.com | 2014 | Chicago, United States | $5.2M | – | Online marketplace platform offering grocery and food delivery services |
Detailed competitors of Rosie
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
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Web traffic of Rosie
The website of Rosie (rosieapp.com) receives about 33.5K visits a month and ranks #383,802 among all websites worldwide, #2,190 in Groceries.
- Monthly visits33.5K
▼ 41.5% vs previous month
- Unique visitors30.9K
per month
- Global rank#383,802
among all websites
- Category rank#2,190
Food and Drink · Groceries
- Bounce rate37%
- Pages per visit6.7
- Average visit1 min 47 sec
- DevicesDesktop 30% · Mobile 70%
Websites whose visitors overlap most with Rosie. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
super1foods.net | super1foods.net | 100% | – | #297,982 | – |
| yokesfreshmarkets.com | 96% | – | #205,660 | View details | |
| instacart.com | 76% | 45.3M | #773 | View details | |
| albertsons.com | 66% | 6.4M | #7,398 | View details | |
| kroger.com | 65% | 46.2M | #814 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 10 similar websites and full traffic analytics for Rosie
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 10 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Rosie
Complete news archive for Rosie
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Rosie
10 companies that operate in the same segment as Rosie (Food & Grocery Retail), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.47 B | USD 10.72 B | 23,700 | |
Food and grocery items are ordered via an online network. | 2014 | Bengaluru, Karnataka, India | USD 3.54 B | USD 2.46 B | 4,490 | |
Meal recipe kits are delivered through a weekly subscription service. | 2011 | Berlin, Berlin, Germany | USD 367.28 M | – | – | |
Online marketplace offering multi-category grocery products | 2015 | Barcelona, Catalonia, Spain | USD 1.16 B | – | – | |
Personal and household products are delivered via an e-commerce platform. | 2011 | Bengaluru, Karnataka, India | USD 943.07 M | – | – | |
Instant delivery of groceries and essentials is facilitated online. | 2013 | Gurugram, Haryana, India | USD 757.12 M | – | – | |
Multi-category products are delivered quickly through an online platform. | 2020 | Bengaluru, Karnataka, India | USD 2.3 B | USD 344.05 K | 100 | |
Organic groceries are offered through an online membership platform. | 2013 | Los Angeles, California, United States | USD 332.18 M | – | – | |
Online marketplace platform offering multi-category grocery products | 2012 | San Francisco, California, United States | USD 2.93 B | USD 3.74 B | 3,270 | |
Platform offering food and grocery delivery services | 2013 | London, England, United Kingdom | USD 2.95 B | USD 2.59 B | 3,960 |
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Frequently Asked Questions about Rosie
Rosie was founded in 2012 and raised its 1st funding round 5 years after it was founded.
Rosie is headquartered in Ithaca, United States. It is registered at Ithaca, New York, United States.
Rosie is a funded company, having raised a total of $11.91M across 2 funding rounds to date. The company's 1st funding round was a Seed of $1.91M, raised on Sep 2017.
Rosie was founded in 2012 in Ithaca, United States, as an e-commerce platform in the grocery sector. An application is provided for purchasing items from local shops, supporting delivery or in-store pickup options. Customer purchase patterns are tracked through a predictive system that issues restock alerts. Partnering retailers receive shopper marketing insights. Categories including fruits, vegetables, rice, spices, meat, and seafood are offered.
Rosie's top competitors include Thrive Market, Instacart and Shipt.
Rosie offers Online Shopping Experience, Retailer-Branded Mobile App, and Fulfillment Services.
Rosie has 2 investors. Key investors include Instacart, and Avenue Growth Partners.
Yes. Rosie was acquired by Instacart in September 2022.
Yes. Rosie publishes Rosie and 1 more app, with over 50,000 downloads.