About Mercato
Mercato is a company based in Brooklyn (United States) founded in 2015 by Dave Bateman.. Mercato has raised $40.77 million across 7 funding rounds from investors including Velvet Sea Ventures, Team Europe and Greycroft. Mercato operates in a competitive market with competitors including Instacart, DoorDash, Postmates, Gopuff and Getir, among others.
- Headquarter Brooklyn, United States
- Founders Dave Bateman
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Sectors
Retail
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Phone
*********
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Website
*********
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Social
*********
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$40.77 M (USD)
in 7 rounds
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Latest Funding Round
$26 M (USD), Series A
Mar 25, 2021
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Investors
Velvet Sea Ventures
& 8 more
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Employee Count
Employee Count
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Funding Insights of Mercato
Mercato has successfully raised a total of $40.77M across 7 strategic funding rounds. The most recent funding activity was a Series A round of $26 million completed in March 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 7
- Last Round Series A — $26.0M
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First Round
First Round
(22 Sep 2015)
- Investors Count 9
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar, 2021 | Amount | Series A - Mercato | Valuation | Velvet Sea Ventures | |
| May, 2020 | Amount | Series A - Mercato | Valuation |
investors |
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| Aug, 2019 | Amount | Series A - Mercato | Valuation | Greycroft |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Mercato
Mercato has secured backing from 9 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Velvet Sea Ventures, Team Europe and Greycroft. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Venture capital firm investing in tech startups
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Founded Year | Domain | Location | |
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Multiple sectors are targeted for venture capital investments by Greycroft.
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Founded Year | Domain | Location | |
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Early-stage tech-focused VC firm investing primarily in the US
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Mercato
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
|
2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 |
Financial Statements - Mercato
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Mercato Comparisons
Competitors of Mercato
Mercato operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Instacart, DoorDash, Postmates, Gopuff and Getir, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Online marketplace platform offering multi-category grocery products
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| domain | founded_year | HQ Location |
Food and grocery deliveries are facilitated through an app-based platform.
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| domain | founded_year | HQ Location |
Online platform providing on-demand hyperlocal delivery services
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| domain | founded_year | HQ Location |
Online platform offering on-demand delivery services for food and groceries
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| domain | founded_year | HQ Location |
Multi-category grocery products are delivered via a mobile app platform.
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| domain | founded_year | HQ Location |
Asian groceries and essentials are retailed online by SayWeee.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Mercato
Frequently Asked Questions about Mercato
When was Mercato founded?
Mercato was founded in 2015.
Where is Mercato located?
Mercato is headquartered in Brooklyn, United States. It is registered at Brooklyn, New York, United States.
Is Mercato a funded company?
Mercato is a funded company, having raised a total of $40.77M across 7 funding rounds to date. The company's 1st funding round was a Series A of $4.1M, raised on Sep 22, 2015.
What does Mercato do?
Mercato was founded in 2015 in Brooklyn, United States, and operates as an e-commerce platform in the food retail sector. Customers are linked to local specialty food shops, where items can be selected from one store or multiple merchants for a single order. Delivery or in-store pickup is scheduled by users. Platform features encompass express checkout, one-click reordering, referral programs, recipes, promo codes, discounts, and personalized shopping options.
Who are the top competitors of Mercato?
Who are Mercato's investors?
Mercato has 9 investors. Key investors include Velvet Sea Ventures, Team Europe, Greycroft, Loeb.nyc, and Loeb Enterprises.
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