About Mercato
Mercato is a company based in Brooklyn (United States) founded in 2015 by Dave Bateman. Mercato has raised $40.77 million across 7 funding rounds from investors including Velvet Sea Ventures, Team Europe and Greycroft. Mercato operates in a competitive market with competitors including Instacart, DoorDash, Postmates, Gopuff and Getir, among others.
- Total Equity Funding$40.77M (USD)
in 7 rounds
- Latest Funding Round$26M (USD), Series A
Mar 2021
- InvestorsVelvet Sea Ventures
& 8 more
Apps and channels of Mercato
Mercato publishes 2 mobile apps with over 50K+ downloads; its YouTube channel Mercato.com has 7.1M subscribers and 26 videos.
Videos from Mercato
The most watched videos on Mercato's YouTube channel, Mercato.com (7.1M subscribers). Click a video to play it here.
More on Mercato.com.
Funding Insights of Mercato
Mercato has successfully raised a total of $40.77M across 7 strategic funding rounds. The most recent funding activity was a Series A round of $26 million completed in March 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $40.77M
- Total Rounds 7
- Last Round Series A — $26M
- First Round $1M
(Sep 2015)
- Investors Count 9
All 7 funding rounds of Mercato with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2021 | $26M | Series A | – | Velvet Sea Ventures | |
| May 2020 | $9.25M | Series A | – | – | – |
| Aug 2019 | $4.1M | Series A | – | Greycroft | |
| Feb 2019 | $420,540 | Seed | – | Greycroft | |
| Jun 2018 | – | Seed | – | Loeb.nyc | |
| Jan 2016 | $1.08M | Debt – Conventional | – | – | – |
| Sep 2015 | $1M | Seed | – | – | – |
9 investors in total: 8 institutional and 1 angel.
Investors in Mercato
Mercato has secured backing from 9 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Velvet Sea Ventures, Team Europe and Greycroft.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm investing in tech startups | – | velvetseavc.com | New York, United States | |
Multiple sectors are targeted for venture capital investments by Greycroft. | – | greycroft.com | New York, United States | |
Early-stage tech-focused VC firm investing primarily in the US | – | loeb.nyc | New York, United States | |
Investments are directed toward early-stage media and consumer marketing. | – | loebenterprises.com | New York, United States | |
Angel Network for companies based in Southern California | – | techcoastangels.com | Los Angeles, United States | |
Investments are made in seed, early, and later-stage tech companies. | – | blackbird.vc | Surry Hills, Australia | |
Venture capital firm focused on aerospace, biopharma, consumer, and multiple sectors | – | correlationvc.com | San Francisco, United States | |
- | – | teameurope.net | - | |
ML Michael Loeb | American entrepreneur, angel investor, founder of Loeb Enterprises, active in India. | – | unknown_1037e0b8813d420ca | - |
Investor details for Mercato
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Mercato
17 people are tracked at Mercato (7 in leadership, 10 in team).
| Name | Role | Group |
|---|---|---|
Dave Bateman | Co-Founder & Chief Software Architect | Leadership |
Bobby Brannigan | Chief Executive Officer | Leadership |
Corinne Mesa | Head of Account Management | Leadership |
Justine Calabrese | Director Of Marketing | Leadership |
Edward Politis | Head of Creative | Leadership |
Jennie Berger | Director Of Development And Community Partnerships | Leadership |
Gregor Shields | Director Of Operations | Leadership |
Liam Griffin | Account Executive | Team |
Matt Alarie | Senior Software Engineer | Team |
Janice Arquillano | Analytics Specialist | Team |
Shadalene Villaluz | Product Designer | Team |
Pj Gaughan | Senior Implementation Associate | Team |
Ahmed Marwan | Marketing And Public Relations Manager | Team |
Will Riggs | Account Executive | Team |
Mohaned Maged | IT Technician | Team |
Vanessa Gonzales | Implementation Associate | Team |
Sofia Posada Blancafort | Operations Manager | Team |
Complete people profiles for Mercato
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Mercato
3 dated milestones of Mercato across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Mercato is founded.
- Funding First funding round of $1.0M.
- Funding Latest funding round, Series A, of $26.0M.
Competitors of Mercato
Mercato operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Instacart, DoorDash, Postmates, Gopuff and Getir, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| instacart.com | 2012 | San Francisco, United States | $2.93B | 3,380 | Online marketplace platform offering multi-category grocery products | |
| doordash.com | 2013 | San Francisco, United States | $2.47B | 23,700 | Food and grocery deliveries are facilitated through an app-based platform. | |
| postmates.com | 2011 | San Francisco, United States | $902.75M | 1,317 | Online platform providing on-demand hyperlocal delivery services | |
| gopuff.com | 2013 | Philadelphia, United States | $5.14B | 2,367 | Online platform offering on-demand delivery services for food and groceries | |
| getir.com | 2015 | Istanbul, Turkey | $2.54B | – | Multi-category grocery products are delivered via a mobile app platform. | |
| sayweee.com | 2015 | San Francisco, United States | $832.42M | 904 | Asian groceries and essentials are retailed online by SayWeee. | |
| shipt.com | 2014 | Birmingham, United States | $60.1M | 213 | On-demand grocery and essentials delivery is facilitated via mobile app. | |
| grubmarket.com | 2014 | San Francisco, United States | $858.2M | – | Multi-category grocery products are offered through an online platform. | |
| gorillas.io | 2020 | Berlin, Germany | $1.33B | – | Multi-category grocery products are delivered rapidly via an online platform. |
Detailed competitors of Mercato
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Mercato
The website of Mercato (mercato.com) receives about 270.8K visits a month and ranks #133,663 among all websites worldwide, #4,176 in Groceries.
- Monthly visits270.8K
▼ 6.3% vs previous month
- Unique visitors182.9K
per month
- Global rank#133,663
among all websites
- Category rank#4,176
Food and Drink · Groceries
- Bounce rate50%
- Pages per visit3.8
- Average visit1 min 58 sec
- DevicesDesktop 32% · Mobile 68%
Websites whose visitors overlap most with Mercato. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| instacart.com | 100% | 45.3M | #773 | View details | |
| itsdelish.com | 84% | 21.2K | #1,025,479 | View details | |
sevensons.net | sevensons.net | 84% | – | #176,303 | – |
idealfoodbaskets.com | idealfoodbaskets.com | 84% | – | #409,985 | – |
shop.goodhillfarms.com | shop.goodhillfarms.com | 82% | – | #489,955 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Mercato
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Mercato
Complete news archive for Mercato
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Mercato
10 companies that operate in the same segment as Mercato (Food & Grocery Retail), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.47 B | USD 10.72 B | 23,700 | |
Food and grocery items are ordered via an online network. | 2014 | Bengaluru, Karnataka, India | USD 3.54 B | USD 2.46 B | 4,490 | |
Meal recipe kits are delivered through a weekly subscription service. | 2011 | Berlin, Berlin, Germany | USD 367.28 M | – | – | |
Online marketplace offering multi-category grocery products | 2015 | Barcelona, Catalonia, Spain | USD 1.16 B | – | – | |
Personal and household products are delivered via an e-commerce platform. | 2011 | Bengaluru, Karnataka, India | USD 943.07 M | – | – | |
Instant delivery of groceries and essentials is facilitated online. | 2013 | Gurugram, Haryana, India | USD 757.12 M | – | – | |
Multi-category products are delivered quickly through an online platform. | 2020 | Bengaluru, Karnataka, India | USD 2.3 B | USD 344.05 K | 100 | |
Organic groceries are offered through an online membership platform. | 2013 | Los Angeles, California, United States | USD 332.18 M | – | – | |
Online marketplace platform offering multi-category grocery products | 2012 | San Francisco, California, United States | USD 2.93 B | USD 3.74 B | 3,270 | |
Platform offering food and grocery delivery services | 2013 | London, England, United Kingdom | USD 2.95 B | USD 2.59 B | 3,960 |
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Frequently Asked Questions about Mercato
Mercato was founded in 2015.
Mercato is headquartered in Brooklyn, United States. It is registered at Brooklyn, New York, United States.
Mercato is a funded company, having raised a total of $40.77M across 7 funding rounds to date. The company's 1st funding round was a Seed of $1M, raised on Sep 2015.
Mercato was founded in 2015 in Brooklyn, United States, and operates as an e-commerce platform in the food retail sector. Customers are linked to local specialty food shops, where items can be selected from one store or multiple merchants for a single order. Delivery or in-store pickup is scheduled by users. Platform features encompass express checkout, one-click reordering, referral programs, recipes, promo codes, discounts, and personalized shopping options.
Mercato has 9 investors. Key investors include Velvet Sea Ventures, Team Europe, Greycroft, Loeb.nyc, and Loeb Enterprises.
Yes. Mercato publishes Mercato: Grocery Delivery and 1 more app, with over 50,000 downloads.
The website of Mercato receives about 271 thousand visits a month and ranks #133,663 among all websites worldwide.