About Martie
Martie is a company based in Albemarle (United States) founded in 1998 by Kari Morris and Louise Fritjofsson. Martie has raised $10 million across 3 funding rounds from investors including Upfront Ventures and Seedcamp. The company has 7 employees. Martie offers products and services including Martie App, Overstock Deals, and Grocery Platform. Martie operates in a competitive market with competitors including DoorDash, Instacart, Thrive Market, Postmates and Shipt, among others.
- Headquarter Albemarle, United States
- Employees 7
- Founders Kari Morris, Louise Fritjofsson
- SectorsRetail
- Website category Food and Drink · Restaurants and Delivery
- Website martie.com
- Social LinkedIn Facebook Instagram
- Legal Name Martie Inc.
- Total Equity Funding$10M (USD)
in 3 rounds
- Latest Funding Round$7M (USD), Series A
Dec 2023
- InvestorsUpfront Ventures
& 1 more
- Employee Count7
Products & Services of Martie
Martie offers a comprehensive portfolio of products and services, including Martie App, Overstock Deals, and Grocery Platform.
Mobile app for browsing and purchasing overstock deals.
Online service offering up to 80 percent off on various products.
Platform for buying discounted pantry and household items.
Apps and channels of Martie
Martie publishes 1 mobile app.
Funding Insights of Martie
Martie has successfully raised a total of $10M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $7 million completed in December 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $10M
- Total Rounds 3
- Last Round Series A — $7M
- Investors Count 2
All 3 funding rounds of Martie with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2023 | $7M | Series A | – | Upfront Ventures | – |
| Nov 2021 | $3M | Unspecified | – | – | |
| Jan 2019 | – | Seed | – | – |
2 investors in total: 2 institutional.
Investors in Martie
Martie has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Upfront Ventures and Seedcamp.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital funding is provided to early-stage companies. | – | upfront.com | Los Angeles, United States | |
- | – | seedcamp.com | - |
Investor details for Martie
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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- Co-investor network
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People of Martie
7 people are tracked at Martie (6 in leadership, 1 in team); the tracked headcount is 7.
| Name | Role | Group |
|---|---|---|
Kari Morris | Co-Founder | Leadership |
Louise Fritjofsson | Co-Founder | Leadership |
Martie Ormsby | Owner | Leadership |
Colin Rosenow | VP Of Product | Leadership |
Michelle Nadeau | Head Of Marketing & Communications | Leadership |
Shoba Patel | Head Of Buying & Strategy | Leadership |
Cscmp Eveline Jeffery | Assistant Buyer | Team |
Complete people profiles for Martie
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Board tenure
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Timeline of Martie
3 dated milestones of Martie across 25 years, from founding to its latest funding, stage changes and deals.
- Founded Martie is founded.
- Funding First funding round.
- Funding Latest funding round, Series A, of $7.0M.
Competitors of Martie
Martie operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as DoorDash, Instacart, Thrive Market, Postmates and Shipt, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| doordash.com | 2013 | San Francisco, United States | $2.47B | 23,700 | Food and grocery deliveries are facilitated through an app-based platform. | |
| instacart.com | 2012 | San Francisco, United States | $2.93B | 3,380 | Online marketplace platform offering multi-category grocery products | |
| thrivemarket.com | 2013 | Los Angeles, United States | $332.18M | 663 | Organic groceries are offered through an online membership platform. | |
| postmates.com | 2011 | San Francisco, United States | $902.75M | 1,317 | Online platform providing on-demand hyperlocal delivery services | |
| shipt.com | 2014 | Birmingham, United States | $60.1M | 213 | On-demand grocery and essentials delivery is facilitated via mobile app. | |
| getir.com | 2015 | Istanbul, Turkey | $2.54B | – | Multi-category grocery products are delivered via a mobile app platform. | |
| gopuff.com | 2013 | Philadelphia, United States | $5.14B | 2,367 | Online platform offering on-demand delivery services for food and groceries | |
| sayweee.com | 2015 | San Francisco, United States | $832.42M | 904 | Asian groceries and essentials are retailed online by SayWeee. | |
| gorillas.io | 2020 | Berlin, Germany | $1.33B | – | Multi-category grocery products are delivered rapidly via an online platform. | |
| mercato.com | 2015 | Brooklyn, United States | $40.77M | – | Local grocers are connected to customers through an online marketplace. |
Detailed competitors of Martie
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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- Benchmarks
- Competitive positioning
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Web traffic of Martie
The website of Martie (martie.com) receives about 1.7M visits a month and ranks #34,538 among all websites worldwide, #966 in Restaurants and Delivery.
- Monthly visits1.7M
▲ 22.4% vs previous month
- Unique visitors603.9K
per month
- Global rank#34,538
among all websites
- Category rank#966
Food and Drink · Restaurants and Delivery
- Bounce rate35%
- Pages per visit4.6
- Average visit4 min 03 sec
- DevicesDesktop 18% · Mobile 82%
Websites whose visitors overlap most with Martie. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| doordash.com | 100% | 104.7M | #331 | View details | |
shop.momofuku.com | shop.momofuku.com | 99% | – | #196,019 | – |
shop.barebells.com | shop.barebells.com | 98% | – | #196,994 | – |
| ghettogastro.com | 94% | 11.5K | #1,552,045 | View details | |
| giftya.com | 94% | 337.2K | #63,905 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Martie
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
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Latest news on Martie
Complete news archive for Martie
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Martie
10 companies that operate in the same segment as Martie (Food & Grocery Retail), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.47 B | USD 10.72 B | 23,700 | |
Food and grocery items are ordered via an online network. | 2014 | Bengaluru, Karnataka, India | USD 3.54 B | USD 2.46 B | 4,490 | |
Meal recipe kits are delivered through a weekly subscription service. | 2011 | Berlin, Berlin, Germany | USD 367.28 M | – | – | |
Online marketplace offering multi-category grocery products | 2015 | Barcelona, Catalonia, Spain | USD 1.16 B | – | – | |
Personal and household products are delivered via an e-commerce platform. | 2011 | Bengaluru, Karnataka, India | USD 943.07 M | – | – | |
Instant delivery of groceries and essentials is facilitated online. | 2013 | Gurugram, Haryana, India | USD 757.12 M | – | – | |
Multi-category products are delivered quickly through an online platform. | 2020 | Bengaluru, Karnataka, India | USD 2.3 B | USD 344.05 K | 100 | |
Organic groceries are offered through an online membership platform. | 2013 | Los Angeles, California, United States | USD 332.18 M | – | – | |
Online marketplace platform offering multi-category grocery products | 2012 | San Francisco, California, United States | USD 2.93 B | USD 3.74 B | 3,270 | |
Platform offering food and grocery delivery services | 2013 | London, England, United Kingdom | USD 2.95 B | USD 2.59 B | 3,960 |
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Frequently Asked Questions about Martie
Martie was founded in 1998 and raised its 1st funding round 21 years after it was founded.
Martie is headquartered in Albemarle, United States. It is registered at Albemarle, North Carolina, United States.
Martie is a funded company, having raised a total of $10M across 3 funding rounds to date.
Martie has 7 employees.
Martie was founded in 1998 in Albemarle, United States, as an online platform in the grocery sector. Surplus supplies of fruits, vegetables, meat, seafood, bakery products, dairy, food grains, beverages, and other pantry goods are provided. Operations involve partnerships with brands and producers to source and distribute excess inventory through the domain martie.com.
Martie's top competitors include DoorDash, Thrive Market and Instacart.
Martie offers Martie App, Overstock Deals, and Grocery Platform.
Martie has 2 investors. Key investors include Upfront Ventures, and Seedcamp.
Martie operates through Martie Inc..
Yes. Martie publishes Martie: Discount Grocery.
The website of Martie receives about 1.7 million visits a month and ranks #34,538 among all websites worldwide.