About Spud
Spud is a publicly listed company based in Burnaby (Canada) founded in 1997, and was acquired by GrubMarket in July 2026. Organic groceries and fresh produce are retailed online by Spud. Spud has raised $8.21 million across 5 funding rounds from investors including GrubMarket, Canadian Space Agency and Walter Capital Partners. Its website spud.ca draws about 178 thousand monthly visits. Its focus areas include Food and Agriculture Tech, Online Grocery, B2C Ecommerce and Multi Category. Its competitors include Fresh City Farms, Viva Naturals and Niva Foods.
Company details
Spud was founded in 1997 in Burnaby, Canada, operating as an online platform in the organic grocery sector. Fresh produce and organic foods are sourced from partnerships with multiple farmers and producers, with products distributed through the site. A Wellness Club is provided for user sign-ups, granting access to discounts on wellness items.
- Headquarters Burnaby, Canada
- Stage Public
- SectorsRetail
- Website category Food and Drink · Groceries
- Email••••••••
- Website spud.ca
- Social LinkedIn X Facebook
- Acquired by GrubMarket (Jul 2026)
- Total Equity Funding$8.21M (USD)
in 5 rounds
- Latest Funding Round$3.46M (USD), Grant
Mar 2022
- InvestorsGrubMarket
& 5 more
- Acquired byGrubMarket
(Jul 2026)
Funding Insights of Spud
Spud has successfully raised a total of $8.21M across 5 strategic funding rounds. The most recent funding activity was a Grant round of $3.46 million completed in March 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $8.21M
- Total Rounds 5
- Last Round Grant — $3.46M
- First Round $431,690
(Nov 2013)
- Investors Count 5
All 5 funding rounds of Spud with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2022 | $3.46M | Grant | – | – | |
| Nov 2021 | $13.92M | Post-IPO | – | – | – |
| Dec 2018 | $8.21M | Series A | – | Credit Mutuel Equity | |
| May 2015 | $658,815 | Unspecified | – | – | – |
| Nov 2013 | $431,690 | Unspecified | – | – | – |
6 investors in total: 6 institutional.
Investors in Spud
Spud has secured backing from 6 investors, including institutional and venture fund investors. Prominent investors backing the company include GrubMarket, Canadian Space Agency and Walter Capital Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity firm backed by Walter Group | waltercapital.ca | Westmount, Canada | ||
Growth and acquisition investments are managed by Credit Mutuel Equity. | creditmutuel-equity.eu | Paris, France | ||
CIC Partners is engaged in middle-market private equity investments. | cicpartners.com | Dallas, United States | ||
Private equity and VC investments are directed toward multiple sectors. | creditmutuelequity.com | Paris, France | ||
Canadian space agency focused on social and economic benefits | 1989 | asc-csa.gc.ca | Longueuil, Canada | |
Multi-category grocery products are offered through an online platform. | 2014 | grubmarket.com | San Francisco, United States |
Investor details for Spud
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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People of Spud
13 people are tracked at Spud (5 in leadership, 8 in team).
| Name | Role | Group |
|---|---|---|
Monique Lynn | Vp, People | Leadership |
peter van stolk | CEO | Leadership |
Charles Kong | VP Of Finance | Leadership |
Ben Parhar | Vice President Operations | Leadership |
Divyesh Gadhia | Director | Leadership |
Jannis Dodd | Payroll & Benefits Administrator | Team |
Hannah B. | Human Resources Generalist | Team |
Marie-Louise de la Harpe | Creative Executive | Team |
Vance Ternowski | Regional Operations Manager | Team |
Thiago Nolte | Operations Manager - Mainland Fresh | Team |
Whitney Radforth | Community Development Team | Team |
Cheryl Jones | Accounting Manager | Team |
Becky Freeman-Musij | Senior Marketing Manager | Team |
Complete people profiles for Spud
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
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Verified entity values are shown only after access is granted.
Timeline of Spud
5 dated milestones of Spud across 29 years, from founding to its latest funding, stage changes and deals.
- Founded Spud is founded.
- Funding First funding round of $432K.
- IPO Lists on the stock exchange (IPO).
- Funding Latest funding round, Grant, of $3.5M.
- Exit Acquired by GrubMarket.
Competitors of Spud
Spud has 3 listed competitors in our database. They include Fresh City Farms, Viva Naturals and Niva Foods.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| freshcityfarms.com | 2011 | Toronto, Canada | Online retailer for organic grocery products | |||
| vivanaturals.com | 2011 | Toronto, Canada | Offers organic foods, supplements, and beauty products online with sustainable sourcing. | |||
| nivafoods.com | 2009 | Mississauga, Canada | An online store offering a range of organic food products. |
Detailed competitors of Spud
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- Full competitor set
- Operating metrics
- Benchmarks
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Web traffic of Spud
The website of Spud (spud.ca) receives about 177.6K visits a month and ranks #157,222 among all websites worldwide, #5,036 in Groceries.
- Monthly visits177.6K
▼ 5% vs previous month
- Unique visitors56.4K
per month
- Global rank#157,222
among all websites
- Category rank#5,036
Food and Drink · Groceries
- Bounce rate35%
- Pages per visit6.8
- Average visit5 min 18 sec
- DevicesDesktop 29% · Mobile 71%
Websites whose visitors overlap most with Spud. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| naturamarket.ca | 100% | 279.7K | #131,835 | View details | |
frontdoororganics.com | frontdoororganics.com | 97% | – | ||
| trulocal.ca | 93% | 89.3K | #386,295 | View details | |
| doortodoororganics.com | 90% | View details | |||
| riverford.co.uk | 90% | 883.7K | #60,923 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Spud
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Spud
Complete news archive for Spud
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Frequently Asked Questions about Spud
Spud was founded in 1997 and raised its 1st funding round 16 years after it was founded.
Spud is headquartered in Burnaby, Canada. It is registered at Burnaby, British Columbia, Canada.
Spud is a funded company, having raised a total of $8.21M across 5 funding rounds to date. The company's 1st funding round was a Unspecified of $431.69K, raised on Nov 2013.
Spud was founded in 1997 in Burnaby, Canada, operating as an online platform in the organic grocery sector. Fresh produce and organic foods are sourced from partnerships with multiple farmers and producers, with products distributed through the site. A Wellness Club is provided for user sign-ups, granting access to discounts on wellness items.
Spud's top competitors include Fresh City Farms, Viva Naturals and Niva Foods.
Spud has 6 investors. Key investors include GrubMarket, Canadian Space Agency, Walter Capital Partners, Crédit Mutuel Equity, and CIC Partners.
Yes. Spud was acquired by GrubMarket in July 2026.
The website of Spud receives about 178 thousand visits a month and ranks #157,222 among all websites worldwide.