Buttercups

Bengaluru, India Founded: 2011 • Age: 15 yrs Acquired By Amazon
Online private label lingerie brand
Annual revenue $77,997 Latest available
Total funding $1.3M 6 rounds
Employees - Tracked headcount
Investors 39 Known backers
Products - Services tracked
Competitors 9 Brand Intelligence

About Buttercups

Buttercups is a company based in Bengaluru (India) founded in 2011 was acquired by Amazon in June 2020. Buttercups has raised $1.31 million across 6 funding rounds from investors including Amazon, LetsVenture and Nirvana Films. Buttercups operates in a competitive market with competitors including Bummer, Freecultr, Tailor And Circus, PrettySecrets and Sando, among others.

  • Headquarter Bengaluru, India
  • Stage Minicorn
  • Sectors
    Retail
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
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  • Legal Name Buttercups Intimates Private Limited
  • Date of Incorporation 25 Jul, 2014
  • Jurisdiction Bangalore, Karnataka, India
Operational Areas
Retail → Fashion & Retail Innovation Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $78 K (USD)
    389.95
    as on Mar 31, 2023
  • Net Profit
    $77.72 K (USD)
    427.67
    as on Mar 31, 2023
  • EBITDA
    -$36.07 (USD)
    94.92
    as on Mar 31, 2023
  • Total Equity Funding
    $1.31 M (USD)

    in 6 rounds

  • Latest Funding Round
    $40.76 K (USD), Angel Round

    Nov 02, 2018

  • Investors
    Amazon

    & 38 more

  • Employee Count
    Not available
  • Acquired by
    Amazon

    (Jun 01, 2020)

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Funding Insights of Buttercups

Buttercups has successfully raised a total of $1.31M across 6 strategic funding rounds. The most recent funding activity was a Angel Round of $40.76 thousand completed in November 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Buttercups

Buttercups has secured backing from 39 investors, including angel, venture fund, and institutional investors. Prominent investors backing the company include Amazon, LetsVenture and Nirvana Films.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Early-stage consumer brand companies are invested in by Fireside Ventures.
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Online platform that connects startup founders with accredited investors, enabling early-stage fundraising and investment opportunities for private market growth
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Film production and self-representation services by Nirvana.
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Investor details for Buttercups

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  • Investor domains
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Investments & Acquisitions by Buttercups

Investments
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Investment portfolio details for Buttercups

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Financial Statements - Buttercups

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Detailed financials for Buttercups

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Buttercups Comparisons

Buttercups Primary company
Description
Online private label lingerie brand
Location
Bengaluru, India
Founded Year
2011
Annual Revenue
$78 K (USD)
Net Profit
$77.72 K (USD)
EBITDA
-$36.07 (USD)
Employees
Not available
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Peer comparison for Buttercups

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Competitors of Buttercups

Buttercups operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Bummer, Freecultr, Tailor And Circus, PrettySecrets and Sando, among others.

Company Name Domain Founded year HQ Location Description
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Online platform offering multi-category innerwears and swim suite for both mena nd women
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Internet first brand offering eco-friendly innerwear for men and women
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Internet first brand of under & maternity wear for men and women
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Operates as an online-first private label brand specializing in lingerie.
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Produces stylish, comfortable garments at reasonable prices for everyday wear.
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Detailed competitors of Buttercups

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Latest news on Buttercups

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Complete news archive for Buttercups

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Frequently Asked Questions about Buttercups

Buttercups was founded in 2011 and raised its 1st funding round 3 years after it was founded.

Buttercups is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.

Buttercups is a funded company, having raised a total of $1.31M across 6 funding rounds to date.

Annual revenue of Buttercups is $78K as on Mar 31, 2023.

Buttercups started out with retailing the worlds finest lingerie brands, along with sizing, fitting and lingerie consultation for the first time in India. Also launched an app ABraThatFits that helps women find their right bra size in different brands. Crowdfunded a campaign to launch their own lingerie brand, with an online selling model. Received crowd funding in 2014 followed by a round of angel funding in June 2015 from Kanwaljit Singh, Angie Mahtaney and others.

Buttercups's top competitors include Bummer, Freecultr and PrettySecrets.

Buttercups has 39 investors. Key investors include Amazon, LetsVenture, Nirvana Films, Sahney, and KCT Coal Sales.

The valuation of Buttercups is $2.56M as of Nov 2018.

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