About Buttercups
Buttercups is a Retail company based in Bengaluru (India) founded in 2011, and was acquired by Amazon in June 2020. Online private label lingerie brand. Buttercups has raised $1.31 million across 6 funding rounds from investors including Amazon, LetsVenture and Nirvana Films. Buttercups was last valued at $2.56 million in November 2018. Its Indian entity Buttercups Intimates Private Limited reported revenue of ₹64.9 Lakh. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Apparel. Its competitors include Bummer, Freecultr and Tailor And Circus; 3 of its 3 listed competitors have raised funding.
Company details
Buttercups started out with retailing the worlds finest lingerie brands, along with sizing, fitting and lingerie consultation for the first time in India. Also launched an app ABraThatFits that helps women find their right bra size in different brands. Crowdfunded a campaign to launch their own lingerie brand, with an online selling model. Received crowd funding in 2014 followed by a round of angel funding in June 2015 from Kanwaljit Singh, Angie Mahtaney and others.
- Headquarters Bengaluru, India
- Stage Acquired
- SectorsRetail
- Email••••••••
- Phone•••• ••••
- Website buttercups.in
- Social LinkedIn X
- Acquired by Amazon (Jun 2020)
- Legal Name Buttercups Intimates Private Limited
- Date of Incorporation 25 Jul, 2014
- Jurisdiction Bangalore, Karnataka, India
Associated legal entities of Buttercups
Buttercups operates through Buttercups Intimates Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2023) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Buttercups Intimates Private Limited CIN U17200KA2014PTC075515 | Active | 25 Jul 2014 | Bangalore, Karnataka | ₹0.6 Cr | 2 | View details |
Funding Insights of Buttercups
Buttercups has successfully raised a total of $1.31M across 6 strategic funding rounds. The most recent funding activity was a Angel Round of $40.76 thousand completed in November 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.31M
- Total Rounds 6
- Last Round Angel Round — $40,763
- First Round $252,100
(Aug 2014)
- Investors Count 38
All 6 funding rounds of Buttercups with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2018 | $40,763 | Angel Round | $2.56M | Rajan Anandan | |
| Jan 2018 | $252,313 | Seed | $2.76M | Rajan Anandan, Chandra Chappadi | |
| Aug 2016 | $194,080 | Seed | $••••• | Sivaramakrishnan Somasegar | |
| Sep 2015 | $376,885 | Seed | $••••• | Sahney | |
| May 2015 | $191,748 | Seed | $••••• | Varun Thapar | |
| Aug 2014 | $252,100 | Angel Round | $••••• | Joyce Rodney Laurence |
| Date | Valuation | Stage |
|---|---|---|
| Nov 2018 | $2.56M | •••••••• |
| Jan 2018 | $2.76M | •••••••• |
| Aug 2016 | $••••• | •••••••• |
| Sep 2015 | $••••• | •••••••• |
| May 2015 | $••••• | •••••••• |
| Aug 2014 | $••••• | •••••••• |
Full valuation and stage history of Buttercups
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
- Exports
Verified entity values are shown only after access is granted.
Last known valuation $2.56M (Nov 2018). 39 investors in total: 6 institutional and 33 angel.
Investors in Buttercups
Buttercups has secured backing from 39 investors, including angel, venture fund, and institutional investors. Prominent investors backing the company include Amazon, LetsVenture and Nirvana Films.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage consumer brand companies are invested in by Fireside Ventures. | firesideventures.com | Bengaluru, India | ||
Online platform that connects startup founders with accredited investors, enabling early-stage fundraising and investment opportunities for private market growth | 2013 | letsventure.com | Bengaluru, India | |
Film production and self-representation services by Nirvana. | 2005 | nirvanafilms.com | Bengaluru, India | |
Manufactures mica-based insulation products and commutators for global industrial markets. | 1966 | sahney.com | Bengaluru, India | |
Offers comprehensive coal supply and logistics solutions for businesses. | 1943 | kctcoalsales.com | Kolkata, India | |
Multi-category products are offered through an online marketplace. | 1994 | amazon.com | Seattle, United States | |
RA Rajan Anandan | Managing Director at Peak XV, ex-Google India head, prolific angel investor | unknown_719b147a1daf4bf38 | ||
CC Chandra Chappadi | unknown_1639ec4dc0a442078 | |||
JK Jagdeep Kahlon | unknown_0239f71a519e4664a | |||
KH Karthik Hariharan | unknown_954593effeb54229a |
Investor details for Buttercups
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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Verified entity values are shown only after access is granted.
Board of directors of Buttercups Intimates Private Limited (Buttercups)
Buttercups Intimates Private Limited is the primary company behind Buttercups. The board of Buttercups Intimates Private Limited currently have 2 directors; the longest-serving is Arpita Ganesh, appointed in 2014. 3 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Arpita Ganesh DIN 01806998 | Director | 25 Jul 2014 | 12 yrs 3 mo | Buttercups Intimates Private Limited |
| Aaditi Sinha DIN 06375081 | Director | 15 Nov 2018 | 7 yrs 11 mo | Buttercups Intimates Private Limited |
Financials of Buttercups
Figures of Buttercups Intimates Private Limited, the primary company behind Buttercups, for FY 2023. Revenue was ₹64.9 Lakh (+390% year on year). Net profit was ₹64.6 Lakh (100% margin). EBITDA was -₹3,000 (0% margin). Revenue has grown at a compounded annual rate of +5% over three years and +9% over five years.
- ₹64.9 LakhRevenue · FY 2023 · +390% YoY
- ₹64.6 LakhNet profit · 100% margin
- -₹3,000EBITDA · 0% margin
- ₹7.9 LakhPaid-up capital
- +5%Revenue CAGR, 3 years
- +9%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Buttercups Intimates Private Limited are on its company page.
Detailed financial statements for Buttercups
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
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- Downloads
Verified entity values are shown only after access is granted.
Timeline of Buttercups
5 dated milestones of Buttercups across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Buttercups is founded.
- Funding First funding round of $252K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Angel Round, of $41K.
- Exit Acquired by Amazon.
Competitors of Buttercups
Buttercups has 3 listed competitors in our database, 3 of them funded. They include Bummer, Freecultr and Tailor And Circus.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bummer.in | 2020 | Ahmedabad, India | $1.97M | 16 | Online platform offering multi-category innerwears and swim suite for both mena nd women | |
| freecultr.com | 2011 | Delhi, India | $18.44M | 15 | Internet first brand offering eco-friendly innerwear for men and women | |
| andcircus.com | 2020 | Tiruppur, India | $240,761 | 8,678 | Internet first brand of under & maternity wear for men and women |
Detailed competitors of Buttercups
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in Fashion & Lifestyle E-Commerce
3 companies that operate in the same segment as Buttercups (Fashion & Lifestyle E-Commerce) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.04 B | USD 939.4 M | 18,984 | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 143.24 M | USD 32.66 M | 711 |
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Related news about Buttercups
Complete news archive for Buttercups
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Frequently Asked Questions about Buttercups
Buttercups was founded in 2011 and raised its 1st funding round 3 years after it was founded.
Buttercups is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
Buttercups is a funded company, having raised a total of $1.31M across 6 funding rounds to date. The company's 1st funding round was a Angel Round of $252.1K, raised on Aug 2014.
The primary company behind Buttercups, Buttercups Intimates Private Limited, reported revenue of ₹64.9 Lakh for FY 2023, up 390% year on year.
Buttercups started out with retailing the worlds finest lingerie brands, along with sizing, fitting and lingerie consultation for the first time in India. Also launched an app ABraThatFits that helps women find their right bra size in different brands. Crowdfunded a campaign to launch their own lingerie brand, with an online selling model. Received crowd funding in 2014 followed by a round of angel funding in June 2015 from Kanwaljit Singh, Angie Mahtaney and others.
Buttercups's top competitors include Bummer, Freecultr and Tailor And Circus.
Buttercups has 39 investors. Key investors include Amazon, LetsVenture, Nirvana Films, Sahney, and KCT Coal Sales.
The valuation of Buttercups is $2.56M as of Nov 2018.
Buttercups operates through Buttercups Intimates Private Limited.
Yes. Buttercups was acquired by Amazon in June 2020.
The legal entities of Buttercups currently have 2 directors, including Aaditi Sinha, Arpita Ganesh.