About Buttercups
Buttercups is a company based in Bengaluru (India) founded in 2011 was acquired by Amazon in June 2020. Buttercups has raised $1.31 million across 6 funding rounds from investors including Amazon, LetsVenture and Nirvana Films. Buttercups operates in a competitive market with competitors including Bummer, Freecultr, Tailor And Circus, PrettySecrets and Sando, among others.
- Headquarter Bengaluru, India
- Stage Minicorn
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Sectors
Retail
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Email
***********
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Phone
*********
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Website
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Social
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- Legal Name Buttercups Intimates Private Limited
- Date of Incorporation 25 Jul, 2014
- Jurisdiction Bangalore, Karnataka, India
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Annual Revenue
$78 K (USD)389.95as on Mar 31, 2023
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Net Profit
$77.72 K (USD)427.67as on Mar 31, 2023
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EBITDA
-$36.07 (USD)94.92as on Mar 31, 2023
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Total Equity Funding
$1.31 M (USD)
in 6 rounds
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Latest Funding Round
$40.76 K (USD), Angel Round
Nov 02, 2018
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Investors
Amazon
& 38 more
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Employee Count
Employee Count
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Acquired by
Amazon
(Jun 01, 2020)
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Funding Insights of Buttercups
Buttercups has successfully raised a total of $1.31M across 6 strategic funding rounds. The most recent funding activity was a Angel Round of $40.76 thousand completed in November 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 6
- Last Round Angel Round — $40,763
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First Round
First Round
(21 Aug 2014)
- Investors Count 38
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov, 2018 | Amount | Angel Round - Buttercups | Valuation | Rajan Anandan | |
| Jan, 2018 | Amount | Seed - Buttercups | Valuation | Rajan Anandan , Chandra Chappadi | |
| Aug, 2016 | Amount | Seed - Buttercups | Valuation | Sivaramakrishnan Somasegar |
Investors in Buttercups
Buttercups has secured backing from 39 investors, including angel, venture fund, and institutional investors. Prominent investors backing the company include Amazon, LetsVenture and Nirvana Films.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Early-stage consumer brand companies are invested in by Fireside Ventures.
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Founded Year | Domain | Location | |
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Online platform that connects startup founders with accredited investors, enabling early-stage fundraising and investment opportunities for private market growth
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Founded Year | Domain | Location | |
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Film production and self-representation services by Nirvana.
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Founded Year | Domain | Location |
Investments & Acquisitions by Buttercups
Financial Statements - Buttercups
Buttercups Comparisons
Competitors of Buttercups
Buttercups operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Bummer, Freecultr, Tailor And Circus, PrettySecrets and Sando, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Online platform offering multi-category innerwears and swim suite for both mena nd women
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| domain | founded_year | HQ Location |
Internet first brand offering eco-friendly innerwear for men and women
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| domain | founded_year | HQ Location |
Internet first brand of under & maternity wear for men and women
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| domain | founded_year | HQ Location |
Operates as an online-first private label brand specializing in lingerie.
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| domain | founded_year | HQ Location |
Produces stylish, comfortable garments at reasonable prices for everyday wear.
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Frequently Asked Questions about Buttercups
Buttercups was founded in 2011 and raised its 1st funding round 3 years after it was founded.
Buttercups is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
Buttercups is a funded company, having raised a total of $1.31M across 6 funding rounds to date. The company's 1st funding round was a Seed of $194.08K, raised on Aug 21, 2014.
Annual revenue of Buttercups is $78K as on Mar 31, 2023.
Buttercups started out with retailing the worlds finest lingerie brands, along with sizing, fitting and lingerie consultation for the first time in India. Also launched an app ABraThatFits that helps women find their right bra size in different brands. Crowdfunded a campaign to launch their own lingerie brand, with an online selling model. Received crowd funding in 2014 followed by a round of angel funding in June 2015 from Kanwaljit Singh, Angie Mahtaney and others.
Buttercups's top competitors include Bummer, Freecultr and PrettySecrets.
Buttercups has 39 investors. Key investors include Amazon, LetsVenture, Nirvana Films, Sahney, and KCT Coal Sales.
The valuation of Buttercups is $2.56M as of Nov 2018.