About Freecultr
Freecultr is a Retail company based in Delhi (India) founded in 2011 by Harshit Vij and Shrey Luthra. Internet first brand offering eco-friendly innerwear for men and women. Freecultr has raised $18.44 million across 4 funding rounds from investors including Venture Catalysts, Peak XV Partners and 100Unicorns. Freecultr was last valued at $3.85 million in January 2021. Its chief executive, as recorded, is Harshit Vij. Its website freecultr.com draws about 83 thousand monthly visits. Its Indian entity Free Culture Apparels Private Limited reported revenue of ₹6.3 Lakh. Freecultr offers products and services including Men's Innerwear, Women's Innerwear, T-Shirts, Socks, and Bandanas. Its focus areas include Consumer Goods, Apparel Brands, Inner Wear and Multi Category. Its competitors include Bummer, Tailor And Circus and Bruchiclub; 2 of its 3 listed competitors have raised funding.
Company details
Freecultr was founded in 2011 in Delhi, India, as an internet-first brand in the apparel sector. Eco-friendly innerwear, including undershirts and shorts, is offered for men and women, alongside activewear, sleepwear, and accessories such as bags and masks. Operations focus on sustainable products distributed primarily through online channels.
- Headquarters Delhi, India
- Founders Harshit Vij, Shrey Luthra
- Stage Minicorn
- SectorsRetail
- Email••••••••
- Phone•••• ••••
- Website freecultr.com
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Free Culture Apparels Private Limited
- Date of Incorporation 21 Jun, 2011
- Jurisdiction Delhi, India
- Annual Revenue₹6.3 Lakh
FY 2017 · -100% YoY
- Net Profit₹1.28 Cr
FY 2017 · 2019% margin
- EBITDA₹1.35 Cr
FY 2017 · 2144% margin
- Total Equity Funding$18.44M (USD)
in 4 rounds
- Latest Funding Round$5M (USD), Series A
Aug 2021
- InvestorsVenture Catalysts
& 13 more
Associated legal entities of Freecultr
Freecultr is associated with 2 registered companies on The Company Check; the primary company is Free Culture Apparels Private Limited. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2017) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Free Culture Apparels Private Limited CIN U51494DL2011PTC221186 | Dissolved (Liquidated) | 21 Jun 2011 | Delhi, Delhi | ₹0.1 Cr | 2 | View details | |
| Underme Brands Private Limited CIN U18109DL2019PTC357206 | Active | 07 Nov 2019 | New Delhi, Delhi | ₹18.7 Cr | 14 | 2 | View details |
Products & Services of Freecultr
Freecultr offers a comprehensive portfolio of products and services, including Men's Innerwear, Women's Innerwear, T-Shirts, Socks, and Bandanas.
Comfortable innerwear options for men including trunks and briefs
Variety of innerwear like boy shorts and hipster briefs for women
Cotton and sports T-shirts for everyday and active use
Bamboo socks designed for comfort and durability
Trendy bandanas as fashionable and functional accessories
Apps and channels of Freecultr
its YouTube channel FREECULTR has 689 subscribers and 26 videos.
Videos from Freecultr
The most watched videos on Freecultr's YouTube channel, FREECULTR (689 subscribers). Click a video to play it here.
More on FREECULTR.
Funding Insights of Freecultr
Freecultr has successfully raised a total of $18.44M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $5 million completed in August 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $18.44M
- Total Rounds 4
- Last Round Series A — $5M
- First Round $4M
(Dec 2011)
- Investors Count 14
All 4 funding rounds of Freecultr with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2021 | $5M | Series A | – | Sixth Sense Ventures, Chaitanya Ramalingegowda | |
| Jan 2021 | $442,848 | Series A | $3.85M | Venture Catalysts, Tech Auto | |
| Jul 2012 | $9M | Series A | – | Leonid Boguslavsky | |
| Dec 2011 | $4M | Seed | – | Peak XV Partners | – |
| Date | Valuation | Stage |
|---|---|---|
| Jan 2021 | $3.85M | •••••••• |
Last known valuation $3.85M (Jan 2021). 14 investors in total: 6 institutional and 8 angel.
Investors in Freecultr
Freecultr has secured backing from 14 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Venture Catalysts, Peak XV Partners and 100Unicorns.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital fund investing in consumer-focused startups in India. | 2016 | sixthsenseventures.com | Mumbai, India | |
Early-stage startup ecosystem is supported by Venture Catalysts in India. | 2015 | venturecatalysts.in | Mumbai, India | |
A startup accelerator offering funding and support to early-stage companies. | 2020 | 100unicorns.in | Mumbai, India | |
Venture capital firm investing in startups and providing support programs. | 2000 | peakxv.com | Bengaluru, India | |
Manufacturer and supplier of major auto components to tier 1, tier 2 and tier 3 | techauto.net | Ludhiana, India | ||
Wealth advisory services are provided to clients in India. | Delhi, India | |||
AG Aman Gupta | Co-founder of boAt, Shark Tank India judge, active angel investor | unknown_4ef66e9b76bd44ab8 | ||
SM Sameer Mehta | Co-founder of boAt, leading Indian consumer electronics brand, active angel investor | unknown_c90241879fd242cf9 | ||
CR Chaitanya Ramalingegowda | Co-founder of Wakefit, innovative sleep solutions, active angel investor in startups | unknown_a138bb13f1f2468ca | ||
MV Manish Vij | Founder of SVG Media, angel investor, digital marketing pioneer | unknown_63aa3120971a4c11a |
Investor details for Freecultr
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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Verified entity values are shown only after access is granted.
Board of directors of Free Culture Apparels Private Limited (Freecultr)
Free Culture Apparels Private Limited is the primary company behind Freecultr. The boards of the 2 registered companies of Freecultr currently have 4 directors; the longest-serving is Harish Bahl, appointed in 2011. 9 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Harish Bahl DIN 00587997 | Director | 22 Jun 2011 | 15 yrs 4 mo | Free Culture Apparels Private Limited |
| Sandeep Singh DIN 03579673 | Director | 27 Oct 2011 | 15 yrs | Free Culture Apparels Private Limited |
| Harshit Vij DIN 03612085 | Director | 07 Nov 2019 | 7 yrs | Underme Brands Private Limited |
| Swati Punitraj Mehra DIN 06945366 | Nominee Director | 01 Feb 2022 | 4 yrs 9 mo | Underme Brands Private Limited |
People of Freecultr
2 people are tracked at Freecultr (2 in leadership).
| Name | Role | Group |
|---|---|---|
| Co-Founder & Co-CEO | Leadership | |
Shrey Luthra | Co-Founder & Co-CEO | Leadership |
Complete people profiles for Freecultr
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Verified entity values are shown only after access is granted.
Financials of Freecultr
Figures of Free Culture Apparels Private Limited, the primary company behind Freecultr, for FY 2017. Revenue was ₹6.3 Lakh (-100% year on year). Net profit was ₹1.28 Cr (2019% margin). EBITDA was ₹1.35 Cr (2144% margin). Revenue has grown at a compounded annual rate of -83% over three years.
- ₹6.3 LakhRevenue · FY 2017 · -100% YoY
- ₹1.28 CrNet profit · 2019% margin
- ₹1.35 CrEBITDA · 2144% margin
- ₹28.69 CrPaid-up capital
- -83%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Free Culture Apparels Private Limited are on its company page.
Detailed financial statements for Freecultr
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
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- Downloads
Verified entity values are shown only after access is granted.
Timeline of Freecultr
4 dated milestones of Freecultr across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Freecultr is founded.
- Funding First funding round of $4.0M.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series A, of $5.0M.
Competitors of Freecultr
Freecultr has 3 listed competitors in our database, 2 of them funded. They include Bummer, Tailor And Circus and Bruchiclub.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bummer.in | 2020 | Ahmedabad, India | $1.97M | 16 | Online platform offering multi-category innerwears and swim suite for both mena nd women | |
| andcircus.com | 2020 | Tiruppur, India | $240,761 | 8,678 | Internet first brand of under & maternity wear for men and women | |
| bruchiclub.com | 2018 | Noida, India | 11 | Online retailer of sustainable innerwear and lingerie for all genders. |
Detailed competitors of Freecultr
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Verified entity values are shown only after access is granted.
Web traffic of Freecultr
The website of Freecultr (freecultr.com) receives about 82.6K visits a month.
- Monthly visits82.6K
▼ 7.6% vs previous month
Websites whose visitors overlap most with Freecultr. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| myntra.com | 100% | 113.8M | #236 | View details | |
| jabong.com | 94% | 32.6K | #1,162,178 | View details | |
| zovi.com | 89% | View details | |||
fashionara.com | fashionara.com | 84% | – | ||
yebhi.com | yebhi.com | 84% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Freecultr
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
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Verified entity values are shown only after access is granted.
Top companies in Fashion & Lifestyle E-Commerce
3 companies that operate in the same segment as Freecultr (Fashion & Lifestyle E-Commerce) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.04 B | USD 939.4 M | 18,984 | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 639.15 M | 1,031 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 144.58 M | USD 32.66 M | 711 |
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Related news about Freecultr
Complete news archive for Freecultr
Full article history, source details, and older brand coverage require an active premium plan.
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Frequently Asked Questions about Freecultr
Freecultr was founded in 2011.
Freecultr is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
Harshit Vij is the CEO of Freecultr, as recorded in our data. They have also founded this company.
Freecultr is a funded company, having raised a total of $18.44M across 4 funding rounds to date. The company's 1st funding round was a Seed of $4M, raised on Dec 2011.
The primary company behind Freecultr, Free Culture Apparels Private Limited, reported revenue of ₹6.3 Lakh for FY 2017, down 100% year on year.
Freecultr was founded in 2011 in Delhi, India, as an internet-first brand in the apparel sector. Eco-friendly innerwear, including undershirts and shorts, is offered for men and women, alongside activewear, sleepwear, and accessories such as bags and masks. Operations focus on sustainable products distributed primarily through online channels.
Freecultr's top competitors include Bummer, Tailor And Circus and Bruchiclub.
Freecultr offers Men's Innerwear, Women's Innerwear, T-Shirts, Socks, and Bandanas.
Freecultr has 14 investors. Key investors include Venture Catalysts, Peak XV Partners, 100Unicorns, Sixth Sense Ventures, and Aman Gupta.
The valuation of Freecultr is $3.85M as of Jan 2021.
Freecultr is associated with 2 legal entities: Free Culture Apparels Private Limited, Underme Brands Private Limited.
The legal entities of Freecultr currently have 4 directors, including Sandeep Singh, Harish Bahl, Harshit Vij and others.