
About Underme Brands Private Limited
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Underme Brands Private Limited is a private limited company based in New Delhi, Delhi, India, recognised as a startup by DPIIT. It operates in the textile and fabric production segment of the manufacturing sector. It was incorporated on 07 November 2019 and has been in existence for over 7 years.
The company is registered with the Registrar of Companies (ROC), Delhi, under CIN U18109DL2019PTC357206. Its GSTIN is 07AACCU5139R1ZP (Delhi). The company holds 12 GST registrations, of which 10 are active.
The company has an authorised share capital of ₹12.1 Lakh and a paid-up capital of ₹4.22 Lakh. It is led by directors Harshit Vij and Swati Punitraj Mehra.
Its last annual general meeting (AGM) was held on 30 September 2024, and its latest financial statements are for the year ended 31 March 2024. The registered office is at F – 213 B Second Floor Lado Sarai, New Delhi, Delhi, India – 110030.
As per the financials filed for FY 2024, the company reported a revenue of ₹18.68 Cr, a growth of 37% compared to the previous year. For the same year it recorded a net profit of ₹29.94 Lakh (net margin 1.6%) and EBITDA of ₹35.49 Lakh (EBITDA margin 1.9%). Revenue has grown at a compounded annual rate (CAGR) of 69% over three years.
The company has about 14 employees on its provident fund (EPFO) records.
The company is associated with 1 brand: Freecultr. As per MCA filings, the company has open charges of ₹7 Cr on record. The company has 5 deals on record (5 funding rounds), with disclosed funding of ₹19.81 Cr; the latest was in November 2021. Its 5 peer companies in the Manufacturing industry (Textiles), with the same principal business activity (textile, leather and other apparel products) are compared by revenue, 2 larger and 3 smaller; the largest is Thirukumaran Spinning Mills India Private Limited with revenue of ₹18.72 Cr. The company has 1 MSME Form 1 return on record for the period ending Sep 2021, listing 2 overdue payments to 1 micro and small supplier.
Underme Brands Private Limited is registered as a small enterprise under the Udyam registration framework (Reg. No. UDYAM-DL-10-0019362). For more details, the company can be reached via its website freecultr.com.
Company details
Recognitions & Rankings of Underme Brands
- Category
- Small (2024-25)
- Udyam number
- UDYAM-DL-10-0019362
Contact details
Underme Brands Private Limited's registered office is in New Delhi, Delhi. Its website is freecultr.com. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Website
- Social Media
- Registered AddressF – 213 B Second Floor Lado Sarai, New Delhi, Delhi, India – 110030
- IndustryManufacturing, Textile & Fabric Production
To see the full contact details of Underme Brands Private Limited, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Brands
Underme Brands operates one associated brand: Freecultr. Each brand links to its own profile.
| Brand | Description | Website |
|---|---|---|
| Internet first brand offering eco-friendly innerwear for men and women | freecultr.com |
Business activity
The main business activity of Underme Brands is manufacturing. In detail, this covers textile, leather and other apparel products.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| C | Manufacturing | C2 | Textile, leather and other apparel products |
To see the full business activity and turnover split of Underme Brands Private Limited, buy the company report.
Financials of Underme Brands Private Limited
FY 2024 filings availableUnderme Brands Private Limited reported revenue of ₹18.68 Cr (up 37% YoY) for FY 2024.
Compounded Annual Growth Rate (CAGR)
Revenue has grown at a compounded annual rate (CAGR) of 69% over three years, including 37% growth in the latest year. EBITDA rose 106% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
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| EBITDA | ₹35.49 Lakh | ||||
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| Net Profit (PAT) | ₹29.94 Lakh | ||||
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Financial Ratios
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
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| Profitability | |||||
| EBITDA Margin | 1.9% | ||||
| Net Profit Margin | 1.6% | ||||
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To see the full financial statements and ratios of Underme Brands Private Limited, buy the company report.
Board of directors of Underme Brands Private Limited
Underme Brands has 2 current directors and 1 former director. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Harshit Vij Also directs: Vun Digital LLP | Director | 07 Nov 2019 | 6 Years 11 Months | Current |
| Swati Punitraj Mehra Also directs: Sixth Sense Ventures Advisors LLP, Immaculatebites Private Limited, Storia Foods & Beverages Private Limited and 1 more | Nominee Director | 01 Feb 2022 | 4 Years 8 Months | Current |
Peer comparison
Underme Brands Private Limited is compared with the 5 companies closest to it by revenue in the Manufacturing industry (Textiles), with the same principal business activity (textile, leather and other apparel products), from the latest filed financials of each company.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Thirukumaran Spinning Mills India Private Limited | ₹18.72 Cr (FY 2022) | 49.0% | Tiruchengodu, Tamil Nadu, India | |||
| Sparkit Knits Private Limited | ₹18.72 Cr (FY 2024) | 771.0% | Surat, Gujarat, India | |||
| Underme Brands Private Limitedthis company | ₹18.68 Cr (FY 2024) | ₹29.94 Lakh | 1.6% | 37.0% | 14 | New Delhi, Delhi, India |
| Vinesh Silk Mills Private Limited | ₹18.68 Cr (FY 2025) | 90.0% | Surat, Gujarat, India | |||
| Modimahalaxmi Sizing Private Limited | ₹18.67 Cr (FY 2025) | 36.0% | Ichalkaranji, Maharashtra, India | |||
| Arham Weaves Private Limited | ₹18.67 Cr (FY 2025) | 6.0% | Surat, Gujarat, India |
To see the full peer comparison of Underme Brands Private Limited, buy the company report.
Auditor
Underme Brands Private Limited is audited by JDAS AND ASSOCIATES for the financial year 2022.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| JDAS AND ASSOCIATES | FY 2022 | 032760N |
Shareholding
The shareholding of Underme Brands Private Limited is on record for 4 financial years, the latest being FY 2023, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2023 | FY 2022 | FY 2021 | FY 2020 |
|---|---|---|---|---|
| Promoters | ||||
| Domestic institutional investors (DII) | ||||
| Foreign institutional investors (FII) | ||||
| Public | ||||
| Others |
To see the full shareholding pattern of Underme Brands Private Limited, buy the company report.
Charges & borrowings
| Date | Charge ID | Lender | Amount | Status | Modified or satisfied on |
|---|---|---|---|---|---|
| 16 May 2025 | 101101048 | Others | ₹7 Cr | Open |
To see the full charge records of Underme Brands Private Limited, buy the company report.
Total charge records: 1 View all charges
Deals & funding
Underme Brands Private Limited has 5 deals on record (5 funding rounds), with disclosed funding of ₹19.81 Cr; the latest was in November 2021.
Deals on record (3 of 5)
| When | Deal | Amount | Parties |
|---|---|---|---|
| Jan 2021 | Funding round · Series A | ₹3.4 Cr | Investors: Tech Auto Private Limited , Marveille Advisory Services LLP, 2 individuals |
| Dec 2020 | Funding round · Pre-Series A | ₹43.1 Lakh | Investors: an individual |
| Feb 2020 | Funding round · Seed | ₹17.2 Lakh | Investors: 2 individuals |
To see the full deal history of Underme Brands Private Limited, buy the company report.
Deal records are compiled from filings and public sources; amounts are shown only where the source reported them.
Legal cases
No court or tribunal cases involving Underme Brands Private Limited are on our record; a case search with case numbers, parties and status is in the company report Buy the company report.
MSME payment delays
Underme Brands Private Limited has 1 MSME Form 1 return on record for the period ending Sep 2021, listing 2 overdue payments to 1 micro and small supplier. Companies must report dues to micro and small suppliers that stay unpaid for more than 45 days in a half-yearly MSME Form 1 return.
Suppliers with reported dues (1 of 1)
| Supplier | Amount due | Due since | Reported on |
|---|---|---|---|
| Eurofins Product Testing India Private Limited |
To see the full MSME payment records of Underme Brands Private Limited, buy the company report.
Individuals and sole proprietors among the suppliers are not named.
Employees & EPFO
Underme Brands Private Limited has a workforce of 14 employees on its EPFO records as of Apr 09, 2024, across 1 active EPFO establishment.
GST
Underme Brands has 12 GST registrations: 10 active and 2 cancelled or inactive. The first 4 active GSTINs are listed below.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 07AACCU5139R1ZP | Delhi | Active | 04 Dec 2019 |
| 29AACCU5139R1ZJ | Karnataka | Active | 25 Dec 2019 |
| 36AACCU5139R1ZO | Telangana | Active | 11 Jan 2020 |
| 19AACCU5139R1ZK | West Bengal | Active | 26 Feb 2020 |
To see the full GST registrations and return filing status of Underme Brands Private Limited, buy the company report.
Recent activity
Underme Brands Private Limited has 3 board changes on record since 2019: 2 appointments and 1 cessation. The latest: Shrey Luthra ceased to be Director on 01 Dec 2022.
Frequently asked questions
Underme Brands is an active private limited company based in New Delhi, Delhi, India. The company works in textile and fabric production, within the manufacturing industry. It was incorporated on 07 November 2019 (7+ years old) and is registered under CIN U18109DL2019PTC357206.
Underme Brands has 2 current directors:
- Harshit Vij - Director
- Swati Punitraj Mehra - Nominee Director
The latest financial statements of Underme Brands on record with the MCA are for the year ended 31 March 2024. Its last annual general meeting was held on 30 September 2024. Year-wise statements from FY 2020 are in the company report.
The GSTIN of Underme Brands is 07AACCU5139R1ZP, registered in Delhi. The company has 12 GST registrations in all, of which 10 are active and 2 are cancelled or inactive. Other active GSTINs include 29AACCU5139R1ZJ (Karnataka), 36AACCU5139R1ZO (Telangana), 19AACCU5139R1ZK (West Bengal).
The CIN (Corporate Identification Number) of Underme Brands is U18109DL2019PTC357206. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Underme Brands was incorporated on 07 November 2019, making it 7+ years old. It is registered with the Registrar of Companies, Delhi.
Underme Brands has 5 deals on record (5 funding rounds), with disclosed funding of ₹19.81 Cr; the latest was in November 2021.
The peers of Underme Brands by revenue are Thirukumaran Spinning Mills India Private Limited, Sparkit Knits Private Limited, Vinesh Silk Mills Private Limited, Modimahalaxmi Sizing Private Limited, Arham Weaves Private Limited, all in the Manufacturing industry (Textiles), with the same principal business activity (textile, leather and other apparel products).
Shrey Luthra ceased to be Director on 01 Dec 2022. Swati Punitraj Mehra was appointed as Nominee Director on 01 Feb 2022. Harshit Vij was appointed as Director on 07 Nov 2019.
Yes, Underme Brands is recognised as a startup by the Department for Promotion of Industry and Internal Trade (DPIIT).
Yes, Underme Brands is registered as a small enterprise under Udyam registration (number: UDYAM-DL-10-0019362).
Underme Brands has 1 MSME Form 1 return on record for the period ending Sep 2021, listing 2 overdue payments to 1 micro and small supplier. The latest return was filed on 30 Oct 2021.