About Buy91
Buy91 is a Consumer company based in Ahmedabad (India) founded in 2007. It runs a direct-to-consumer brand specializing in oral care products. It operates on a B2C model. The company has 112 employees. Its Indian entity Frimline Private Limited reported revenue of ₹189 Cr. Its focus areas include Consumer Goods, Health and Personal Care, Oral Care and Product Sales. Its competitors include Perfora, Spicta and Sippline; 1 of its 3 listed competitors has raised funding.
Company details
Buy91 runs a direct-to-consumer brand specializing in oral care products, focusing on producing consumer products, health and personal care, oral care, and product sales. It serves clients with dedicated solutions, emphasizing quality, innovation, and sustainable growth in its core markets.
- Headquarters Ahmedabad, India
- Employees 112
- SectorsConsumer
- Email••••••••
- Website buy91.com
- Social X Facebook YouTube
- Legal Name Frimline Private Limited
- Date of Incorporation 01 Feb, 2017
- Jurisdiction Prahlad Nagar Cross Rd, Gujarat, India
- Annual Revenue₹189 Cr
FY 2025 · +28% YoY
- Net Profit₹36.45 Cr
FY 2025 · 19% margin
- EBITDA₹50.95 Cr
FY 2025 · 27% margin
- Employee Count112
Associated legal entities of Buy91
Buy91 operates through Frimline Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Frimline Private Limited CIN U15130GJ2017PTC095323 | Active | 01 Feb 2017 | Ahmedabad, Gujarat | ₹189 Cr | 112 | 2 | View details |
Apps and channels of Buy91
its YouTube channel Dente91_official has 972 subscribers and 30 videos.
Videos from Buy91
The most watched videos on Buy91's YouTube channel, Dente91_official (972 subscribers). Click a video to play it here.
More on Dente91_official.
Board of directors of Frimline Private Limited (Buy91)
Frimline Private Limited is the primary company behind Buy91. The board of Frimline Private Limited currently have 2 directors; the longest-serving is Neeraj Singh, appointed in 2019. 4 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Neeraj Singh DIN 07611419 | Director | 01 Apr 2019 | 7 yrs 7 mo | Frimline Private Limited |
| Bhawesh Kumar Jha DIN 01830970 | Nominee Director | 09 Jun 2025 | 1 yr 4 mo | Frimline Private Limited |
Financials of Buy91
Figures of Frimline Private Limited, the primary company behind Buy91, for FY 2025. Revenue was ₹189 Cr (+28% year on year). Net profit was ₹36.45 Cr (19% margin). EBITDA was ₹50.95 Cr (27% margin). Revenue has grown at a compounded annual rate of +36% over three years and +26% over five years.
- ₹189 CrRevenue · FY 2025 · +28% YoY
- ₹36.45 CrNet profit · 19% margin
- ₹50.95 CrEBITDA · 27% margin
- ₹1 LakhPaid-up capital
- 112Employees (provident fund records)
- +36%Revenue CAGR, 3 years
- +26%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Frimline Private Limited are on its company page.
Detailed financial statements for Buy91
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Competitors of Buy91
Buy91 has 3 listed competitors in our database, 1 of them funded. They include Perfora, Spicta and Sippline.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| perforacare.com | 2021 | Gurugram, India | $8.73M | 51 | Oral hygiene products are provided by an internet-first brand. | |
| spicta.in | 2022 | Mumbai, India | Natural and organic oral care products are provided by Spicta. | |||
| sippline.com | 2020 | Pune, India | Provides drinking shields and portable tissues for hygiene and protection needs. |
Detailed competitors of Buy91
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Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Buy91 (Beauty & Personal Care Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | |||
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 60.63 M |
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Related news about Buy91
Complete news archive for Buy91
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Frequently Asked Questions about Buy91
Buy91 was founded in 2007.
Buy91 is headquartered in Ahmedabad, India. It is registered at Ahmedabad, Gujarat, India.
Buy91 has 112 employees.
The primary company behind Buy91, Frimline Private Limited, reported revenue of ₹189 Cr for FY 2025, up 28% year on year.
Buy91 runs a direct-to-consumer brand specializing in oral care products, focusing on producing consumer products, health and personal care, oral care, and product sales. It serves clients with dedicated solutions, emphasizing quality, innovation, and sustainable growth in its core markets.
Buy91 operates through Frimline Private Limited.
The legal entities of Buy91 currently have 2 directors, including Neeraj Singh, Bhawesh Kumar Jha.