About Buy.com
Buy.com is a company based in Aliso Viejo (United States) founded in 1997 by Scott Blum was acquired by Rakuten in May 2010. Buy.com has raised $20 million across 1 funding round from investors including Rakuten and Clearlake Capital Group. Buy.com has completed 2 acquisitions, including DecisionStep and Ingram Entertainment. Buy.com offers products and services including Rakuten Shopping Platform. Buy.com operates in a competitive market with competitors including Amazon, Zulily, Wish Shopping, Gilt and FabFitfun, among others.
- Total Equity Funding$20M (USD)
in 1 rounds
- Latest Funding Round$20M (USD), Private Equity Round
Aug 2007
- InvestorsRakuten
& 1 more
- Investments & AcquisitionsDecisionStep
& 1 more
- Acquired byRakuten
(May 2010)
Products & Services of Buy.com
Buy.com offers a comprehensive portfolio of products and services, including Rakuten Shopping Platform.
Platform for online shopping with cash back on purchases.
Funding Insights of Buy.com
Buy.com has successfully raised a total of $20M through 1 strategic funding round. The most recent funding activity was a Private Equity Round of $20 million completed in August 2007. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $20M
- Total Rounds 1
- Last Round Private Equity Round — $20M
- First Round $20M
(Aug 2007)
- Investors Count 1
All 1 funding rounds of Buy.com with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2007 | $20M | Private Equity Round | – | – |
2 investors in total: 2 institutional.
Investors in Buy.com
Buy.com has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Rakuten and Clearlake Capital Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Lower and mid-market investments are managed through private equity strategies. | – | clearlake.com | Santa Monica, United States | |
Cashback is provided on multi-category products through an app-based platform. | 1997 | rakuten.com | San Francisco, United States |
Investor details for Buy.com
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Buy.com
1 people are tracked at Buy.com (1 in leadership).
| Name | Role | Group |
|---|---|---|
Scott Blum | Founder | Leadership |
Complete people profiles for Buy.com
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- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by Buy.com
Buy.com has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include DecisionStep and Ingram Entertainment.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Multi-category products are offered via an online platform. | decisionstep.com | United States | 2002 | Feb 2011 | •••• | |
Provider of railway, industrial, and marine relay technology and testing equipment | ingramentertainment.com | La Vergne, United States | 1980 | Nov 1998 | •••• |
Complete acquisition details for Buy.com
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
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Timeline of Buy.com
6 dated milestones of Buy.com across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Buy.com is founded.
- Acquisition Acquires Ingram Entertainment.
- IPO Lists on the stock exchange (IPO).
- Funding First funding round of $20.0M.
- Exit Acquired by Rakuten.
- Acquisition Acquires DecisionStep.
Competitors of Buy.com
Buy.com operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Amazon, Zulily, Wish Shopping, Gilt and FabFitfun, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| amazon.com | 1994 | Seattle, United States | $8M | 1,556,000 | Multi-category products are offered through an online marketplace. | |
| zulily.com | 2009 | Seattle, United States | $134.6M | 2,866 | Online shopping platform is operated via flash sales by Zulily. | |
| wish.com | 2009 | San Francisco, United States | $928.7M | 739 | Online marketplace platform offering multi-category consumer products | |
| gilt.com | 2007 | New York, United States | $284.01M | 485 | Fashion products and accessories are sold via an online platform. | |
| fabfitfun.com | 2010 | Beverly Hills, United States | $94.62M | 361 | Online retailer offering subscription-based multi-category products | |
| kogan.com | 2006 | Melbourne, Australia | – | – | Multi-category products such as electronics and fashion are retailed online. | |
| saksfifthavenue.com | 1867 | New York, United States | $500M | – | Online retailer offering multi-category consumer products | |
| goop.com | 2008 | New York, United States | $75M | 210 | Multi-category products are retailed online by Goop. |
Detailed competitors of Buy.com
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Buy.com
The website of Buy.com (buy.com) receives about 1.5K visits a month.
- Monthly visits1.5K
▼ 38.4% vs previous month
Websites whose visitors overlap most with Buy.com. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| newegg.com | 100% | 13M | #2,766 | View details | |
| bestbuy.com | 100% | 107.4M | #220 | View details | |
| tigerdirect.com | 100% | 38.8K | #874,897 | View details | |
| ecost.com | 100% | – | – | View details | |
jr.com | jr.com | 100% | – | – | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 24 similar websites and full traffic analytics for Buy.com
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 24 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Latest news on Buy.Com
Complete news archive for Buy.com
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Buy.com
10 companies that operate in the same segment as Buy.com (Marketplaces & General E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Multi-category consumer products are offered via an online marketplace platform. | 2007 | Bengaluru, Karnataka, India | USD 12.12 B | – | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Multi-category consumer products are sold via an online marketplace. | 2010 | Seoul, South Korea | USD 3.9 B | USD 34.53 B | 95,000 | |
Multi-category products are sold via an online marketplace platform. | 2012 | Singapore, Singapore | USD 689.63 M | – | – | |
Multi-category products are offered through an online marketplace. | 1994 | Seattle, Washington, United States | USD 8 M | – | – | |
Multi-category second-hand products are offered via online marketplace platform. | 2007 | Moscow, Russia | USD 161 M | – | – | |
Used multi-category products are traded on an online marketplace platform. | 2013 | Minato, Tokyo, Japan | USD 117.3 M | USD 1.41 B | – | |
Multi-category consumer products are sold via an online marketplace platform. | 1999 | Buenos Aires, Argentina | – | USD 28.89 B | 84,210 | |
App-based marketplace and classified platform for multi-category products | 2013 | Barcelona, Catalonia, Spain | USD 370.56 M | – | – | |
Multi-category consumer products are offered via an online marketplace. | 1998 | Moscow, Russia | USD 442.27 M | – | – |
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Frequently Asked Questions about Buy.com
Buy.com was founded in 1997 and raised its 1st funding round 10 years after it was founded.
Buy.com is headquartered in Aliso Viejo, United States. It is registered at Aliso Viejo, California, United States.
Buy.com is a funded company, having raised a total of $20M across 1 funding round to date. The company's 1st funding round was a Private Equity Round of $20M, raised on Aug 2007.
Buy.com was founded in 1997 in Aliso Viejo, United States, as an online retail marketplace in the ecommerce sector. Sellers are enabled to offer items including computers, books, electronics, sporting goods, and toys. Operations focus on facilitating transactions for consumer goods. The platform was acquired by Japanese firm Rakuten in 2010 and subsequently rebranded as Rakuten.com, expanding its digital commerce presence.
Buy.com offers Rakuten Shopping Platform.
Buy.com has made 2 acquisitions, including DecisionStep, and Ingram Entertainment.
Buy.com has 2 investors. Key investors include Rakuten, and Clearlake Capital Group.
Yes. Buy.com was acquired by Rakuten in May 2010.