Bwitch

Gurugram, India Founded: 2008 • Age: 18 yrs
A fashion brand specializing in high-quality lingerie products.

About Bwitch

Bwitch was a Retail company based in Gurugram (India) founded in 2008. It operates as an a fashion brand specializing in high-quality lingerie products. It operates on a B2C model. The company has 99 employees. Its Indian entity Genesis Colors Limited reported revenue of β‚Ή38.99 Cr. The company is recorded as dissolved. Its focus areas include Fashion, Apparel and Lingerie. Its competitors include Parito, Myshoppe, Route2Fashion, Hosiery House and Innercover and 3 more; 1 of its 8 listed competitors has raised funding.

Company details

Bwitch a fashion brand specializing in high-quality lingerie products through engaging in retail operations, dealing with fashion products, apparel, and lingerie. Prioritizing client-centric approaches, it ensures high-quality outcomes, innovation, and sustainable practices in its field. It continues to evolve, meeting industry challenges with strategic approaches.

  • Headquarters Gurugram, India
  • Employees 99
  • Sectors
    Retail
  • Website bwitch.in
  • Legal Name Genesis Colors Limited
  • Date of Incorporation 23 Nov, 1998
  • Jurisdiction Mumbai, Maharashtra, India
Operational Areas
Key Metrics
  • Annual Revenue
    ₹38.99 Cr

    FY 2024 · -12% YoY

  • Net Profit
    ₹22.97 Cr

    FY 2024 · 59% margin

  • EBITDA
    ₹3.20 Cr

    FY 2024 · 8% margin

  • Employee Count
    99

Board of directors of Genesis Colors Limited (Bwitch)

Genesis Colors Limited is the primary company behind Bwitch. The board of Genesis Colors Limited currently have 6 directors; the longest-serving is Venkataraman Ramachandran, appointed in 2018. 33 earlier directors have ceased.

DirectorDesignationAppointedTenureEntity
Venkataraman Ramachandran
DIN 02032853
Director22 Sep 20188 yrsGenesis Colors Limited
Samirbhai Rameshbhai Sheth
DIN 01285752
Director16 Oct 20215 yrsGenesis Colors Limited
Sourabh Gupta
DIN 07732927
CFO16 Apr 20242 yrs 6 moGenesis Colors Limited
Ravichandran Nageswaran
DIN 00013321
Additional Director08 Oct 20242 yrsGenesis Colors Limited
Sumeet Yadav
DIN 07221267
Additional Director10 Jan 20251 yr 9 moGenesis Colors Limited
Prateek Mathur
DIN 07144296
Additional Director10 Jan 20251 yr 9 moGenesis Colors Limited

Financials of Bwitch

Figures of Genesis Colors Limited, the primary company behind Bwitch, for FY 2024. Revenue was ₹38.99 Cr (-12% year on year). Net profit was ₹22.97 Cr (59% margin). EBITDA was ₹3.20 Cr (8% margin). Revenue has grown at a compounded annual rate of +15% over three years and -29% over five years.

  • ₹38.99 CrRevenue · FY 2024 · -12% YoY
  • ₹22.97 CrNet profit · 59% margin
  • ₹3.20 CrEBITDA · 8% margin
  • ₹12.57 CrPaid-up capital
  • 99Employees (provident fund records)
  • +15%Revenue CAGR, 3 years
  • -29%Revenue CAGR, 5 years

Balance sheet, profit and loss, cash flow and ratios of Genesis Colors Limited are on its company page.

Premium access

Detailed financial statements for Bwitch

Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.

  • Statement rows
  • Financial ratios
  • Five-year trends
  • Downloads

Verified entity values are shown only after access is granted.

Competitors of Bwitch

Bwitch has 8 listed competitors in our database, 1 of them funded. They include Parito, Myshoppe, Route2Fashion, Hosiery House and Innercover, among others.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
parito.in2021Kanpur, India––
Online retailer of thermal and lifestyle clothing for all ages.
myshoppe.com2003Mumbai, India––
Manages an e-commerce store focused on high-quality innerwear for women.
route2fashion.com2012Delhi, India––
Online retailer selling innerwear, lingerie, fragrances, and apparel.
hosieryhouse.com2016Gwalior, India––
Operates an online store specializing in innerwear and undergarments.
innercover.com2015Gurugram, India––
Functions as an e-commerce store specializing in innerwear for men, women, and kids.
boxershorts.co.in2014Delhi, India$37,542–
Boxershorts operates a digital marketplace dedicated to shorts.
privypleasures.com2011Pune, India––
Online platform for purchasing sexy lingerie with fast and secure delivery.
zotory.com2014Chennai, India––
Operates as an e-tailer specializing in innerwear products.
Premium access

Detailed competitors of Bwitch

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

  • Full competitor set
  • Operating metrics
  • Benchmarks
  • Competitive positioning

Verified entity values are shown only after access is granted.

Web traffic of Bwitch

Websites that share an audience with Bwitch (bwitch.in).

Similar websites

Websites whose visitors overlap most with Bwitch. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
finelineslingerie.com.au
finelineslingerie.com.au
100%
–#924,059–
strapsandstrings.com
95%
––View details
privypleasures.com
82%
1K#15,243,165View details
lingeriesexy.com.au
lingeriesexy.com.au
82%
–––
dessus-dessous.fr
dessus-dessous.fr
81%
–#770,485–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
Premium access

All 7 similar websites and full traffic analytics for Bwitch

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 7 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

Top companies in Women Apparel E-Commerce

10 companies that operate in the same segment as Bwitch (Women Apparel E-Commerce), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Operates an online platform selling apparel items like trousers, jeans, shorts, and shoes.
2014Bengaluru, Karnataka, IndiaUSD 42 MUSD 26.76 M3,181
Online platform selling stylish western clothing for women including dresses and tops.
2015Gurugram, Haryana, IndiaUSD 9.87 MUSD 10.15 M272
Manages an e-commerce platform offering diverse fashion products for men, women, and kids.
2016Mumbai, Maharashtra, India––6
Online platform for purchasing top international fashion and footwear brands.
2016Bengaluru, Karnataka, India–––
Online platform for shopping clothing, accessories, gadgets, and home decor items.
2012Mumbai, Maharashtra, India–USD 52.18 M553
Inner wear and hosiery for women are retailed by Soma.
2004Fort Myers, Florida, United States–––
Men's and women's apparel and accessories are designed and retailed.
1949Nacka, Stockholm County, Sweden–––
Operates a direct-to-consumer brand offering stylish casual wear for women.
2013Delhi, Delhi, IndiaUSD 13.53 MUSD 6.13 M–
Operates an e-commerce platform specializing in casual wear for women.
2009Gurugram, Haryana, IndiaUSD 75.29 MUSD 85.54 K1
Online platform selling women's ethnic wear, Western styles, and accessories.
2014Delhi, Delhi, India–USD 107.04 M475
Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track β€” from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • βœ“
    Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • βœ“
    Full access to every database India & global coverage, advanced filters and rich profile details
  • βœ“
    Always-on access from your team account Single premium plan for everything you see on the portal

Related news about Bwitch

Premium access

Complete news archive for Bwitch

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Frequently Asked Questions about Bwitch

Bwitch was founded in 2008.

Bwitch is headquartered in Gurugram, India. It is registered at Gurugram, Haryana, India.

Bwitch has 99 employees.

The primary company behind Bwitch, Genesis Colors Limited, reported revenue of β‚Ή38.99 Cr for FY 2024, down 12% year on year.

Bwitch a fashion brand specializing in high-quality lingerie products through engaging in retail operations, dealing with fashion products, apparel, and lingerie. Prioritizing client-centric approaches, it ensures high-quality outcomes, innovation, and sustainable practices in its field. It continues to evolve, meeting industry challenges with strategic approaches.

Bwitch's top competitors include Innercover, PrivyPleasures and Boxershorts.

Bwitch operates through Genesis Colors Limited.

The legal entities of Bwitch currently have 9 directors, including Sourabh Gupta, Sumeet Yadav, Ravindra Bhalchandra Patel and others.

Explore millions of companies β€” effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals β€” all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available