About FableStreet
FableStreet is a company based in Gurugram (India) founded in 2015 by Ayushi Gudwani and Adarsh Sharma. It operates as a D2C and B2C. FableStreet has raised $9.87 million across 5 funding rounds from investors including Angel List, Wellfound and Trifecta Capital. The company has 272 employees. FableStreet offers products and services including Dresses, Tops, Shirts, Trousers, and Skirts. FableStreet operates in a competitive market with competitors including Bewakoof, Hopscotch, Styched, Virgio and Urbanic, among others.
- Headquarter Gurugram, India
- Employees 272
- Founders Ayushi Gudwani, Adarsh Sharma
- Stage Minicorn
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Email••••••••
- Website fablestreet.com
- Social Facebook
- Legal Name Fable Street Lifestyle Solutions Private Limited
- Date of Incorporation 15 Feb, 2016
- Jurisdiction New Delhi, Delhi, India
- Annual Revenue₹86.87 Cr
FY 2024 · +42% YoY
- Net Loss-₹16.97 Cr
FY 2024 · -20% margin
- EBITDA-₹18.94 Cr
FY 2024 · -22% margin
- Total Equity Funding$9.87 M (USD)
in 5 rounds
- Latest Funding Round$153.83 K (USD), Series A
Feb 2024
- InvestorsAngel List
& 38 more
- Employee Count272
Associated legal entities of FableStreet
FableStreet operates through Fable Street Lifestyle Solutions Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Fable Street Lifestyle Solutions Private Limited CIN U18101DL2016PTC291050 | Active | 15 Feb 2016 | New Delhi, Delhi | ₹86.9 Cr | 272 | 3 | View details |
Products & Services of FableStreet
FableStreet offers a comprehensive portfolio of products and services, including Dresses, Tops, Shirts, Trousers, and Skirts.
Stylish dresses for work and casual occasions
Versatile tops for everyday and formal wear
Elegant shirts suitable for office and events
Comfortable trousers for all-day wear
Fashionable skirts for various outings
Funding Insights of FableStreet
FableStreet has successfully raised a total of $9.87M across 5 strategic funding rounds. The most recent funding activity was a Series A round of $153.83 thousand completed in February 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $9.9M
- Total Rounds 5
- Last Round Series A — $153,826
- First Round $419,458
(Jun 2016)
- Investors Count 39
All 5 funding rounds of FableStreet with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2024 | $153,826 | Series A | $40.1M | – | |
| Jul 2022 | $6.3M | Series A | $41.3M | Fireside Ventures | |
| Jun 2019 | $2.9M | Series A | $••••• | Fireside Ventures , Ravi Nigam | |
| Jul 2017 | – | Seed | – | – | |
| Jun 2016 | $419,458 | Seed | $••••• | Fusiontech Ventures |
| Date | Valuation | Stage |
|---|---|---|
| Feb 2024 | $40.1M | •••••••• |
| Jul 2022 | $41.3M | •••••••• |
| Jun 2019 | $••••• | •••••••• |
| Jun 2016 | $••••• | •••••••• |
Full valuation and stage history of FableStreet
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
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Last known valuation $40.1M (Feb 2024). 39 investors in total: 8 institutional and 31 angel.
Investors in FableStreet
FableStreet has secured backing from 39 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Angel List, Wellfound and Trifecta Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private debt and equity funds are managed for technology sectors. | – | trifectacapital.in | Gurugram, India | |
Early-stage consumer brand companies are invested in by Fireside Ventures. | – | firesideventures.com | Bengaluru, India | |
Single family office of K Dinesh, co-founder of Infosys | – | mirabilisinvestment.tcc.mode | Bengaluru, India | |
Venture capital fund focused on multiple sectors | – | waaopartners.tcc.mode | Ahmedabad, India | |
Early-stage venture capital fund and accelerator and incubator | – | otp.vc | Delhi, India | |
Venture capital firm focused on early-stage investments | – | fusiontechventures.tcc.mode | Pune, India | |
Startup jobs are connected to individuals via a dedicated platform. | 2013 | wellfound.com | New York, United States | |
Alternative investment platform for startups and investors is operated. | 2010 | angellist.com | San Francisco, United States | |
GA Ghazal Alagh | Co-founder of Mamaearth, angel investor, empowering Indian startups | – | unknown_aba1438e903a470f8 | - |
MA Mehul Agarwal | - | – | unknown_73f77bb92d37468fb | - |
Investor details for FableStreet
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Board of directors of Fable Street Lifestyle Solutions Private Limited (FableStreet)
Fable Street Lifestyle Solutions Private Limited is the primary company behind FableStreet. The board of Fable Street Lifestyle Solutions Private Limited currently have 3 directors; the longest-serving is Ayushi Gudwani, appointed in 2016. 2 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Ayushi Gudwani DIN 07393746 | Whole-time director | 15 Feb 2016 | 10 yrs 7 mo | Fable Street Lifestyle Solutions Private Limited |
| Pratap Gudwani Singh DIN 07438509 | Director | 15 Feb 2016 | 10 yrs 7 mo | Fable Street Lifestyle Solutions Private Limited |
| Dipanjan Basu DIN 06729773 | Nominee Director | 29 Nov 2019 | 6 yrs 10 mo | Fable Street Lifestyle Solutions Private Limited |
People of FableStreet
14 people are tracked at FableStreet (5 in leadership, 9 in team); the tracked headcount is 272.
| Name | Role | Group |
|---|---|---|
| Founder, CEO | Leadership | |
Adarsh Sharma | Co-Founder, Chief Business Officer | Leadership |
Vivek Kumar | Engineering Head | Leadership |
Anisha Jayarajan | Head - People Team | Leadership |
Puru Tyagi | Creative Director | Leadership |
Apoorva . | Textile Designer | Team |
Komal Sharma | Assistant Manager - People Team | Team |
Prachi Sharma | Creative Lead | Team |
Laxmi Kant | Senior Graphic Designer | Team |
Shiwangi Singh | Executive Content Creator | Team |
Kartik Tomar | Software Engineer | Team |
Anand Soni | Sr. Graphic Designer Cum Photographer | Team |
Bhartendu Vimal | Entrepreneur In Residence | Team |
Saachi Jain | Manager - Graphic Design | Team |
Complete people profiles for FableStreet
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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Financials of FableStreet
Figures of Fable Street Lifestyle Solutions Private Limited, the primary company behind FableStreet, for FY 2024. Revenue was ₹86.87 Cr (+42% year on year). Net loss was -₹16.97 Cr (-20% margin). EBITDA was -₹18.94 Cr (-22% margin). Revenue has grown at a compounded annual rate of +102% over three years and +86% over five years.
- ₹86.87 CrRevenue · FY 2024 · +42% YoY
- -₹16.97 CrNet loss · -20% margin
- -₹18.94 CrEBITDA · -22% margin
- ₹1.13 CrPaid-up capital
- 272Employees (provident fund records)
- +102%Revenue CAGR, 3 years
- +86%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Fable Street Lifestyle Solutions Private Limited are on its company page.
Detailed financial statements for FableStreet
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Verified entity values are shown only after access is granted.
Timeline of FableStreet
4 dated milestones of FableStreet across 9 years, from founding to its latest funding, stage changes and deals.
- Founded FableStreet is founded.
- Funding First funding round of $419K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series A, of $154K.
Competitors of FableStreet
FableStreet operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Bewakoof, Hopscotch, Styched, Virgio and Urbanic, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bewakoof.com | 2011 | Mumbai, India | $39.5M | 161 | Multi-category fashion products are sold by an internet-first brand. | |
| gethopscotch.com | 2011 | New York, United States | $1.2M | – | Programming is facilitated for children via drag-and-drop code blocks. | |
| styched.in | 2019 | Bengaluru, India | $925,098 | – | Multi-category fashion for men and women is offered online. | |
| virgio.com | 2022 | Bengaluru, India | $37.8M | 74 | Internet first brand offering apparel for men and women | |
| urbanic.com | 2019 | London, United Kingdom | $160.0M | 109 | Multi-category women's fashion apparel is offered online by Urbanic. | |
| freakins.com | 2021 | Mumbai, India | $7.9M | 69 | Online platform offering trendy and bold denim apparel | |
| faballey.com | 2012 | Noida, India | $31.4M | 152 | Internet first brand of fashion accessories & apparel for women | |
| beyoung.in | 2017 | Udaipur, India | $4.9M | 143 | Everyday fashion apparel, accessories, and combo options are retailed. |
Detailed competitors of FableStreet
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of FableStreet
The website of FableStreet (fablestreet.com) receives about 438.5K visits a month and ranks #81,552 among all websites worldwide, #4,100 in Fashion and Apparel.
- Monthly visits438.5K
▼ 7.8% vs previous month
- Unique visitors276.8K
per month
- Global rank#81,552
among all websites
- Category rank#4,100
Lifestyle · Fashion and Apparel
- Bounce rate27%
- Pages per visit4.8
- Average visit1 min 13 sec
- DevicesDesktop 4% · Mobile 96%
Websites whose visitors overlap most with FableStreet. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
andindia.com | andindia.com | 100% | – | #113,614 | – |
only.in | only.in | 97% | – | #93,915 | – |
forevernew.co.in | forevernew.co.in | 90% | – | #115,107 | – |
| myntra.com | 82% | 113.8M | #236 | View details | |
| nykaafashion.com | 82% | 13M | #3,399 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for FableStreet
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
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- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Fablestreet
Complete news archive for FableStreet
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
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- Brand-specific news history
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Similar companies to FableStreet
10 companies that operate in the same segment as FableStreet (Women Apparel E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Operates an online platform selling apparel items like trousers, jeans, shorts, and shoes. | 2014 | Bengaluru, Karnataka, India | USD 42 M | USD 26.76 M | 3,181 | |
Manages an e-commerce platform offering diverse fashion products for men, women, and kids. | 2016 | Mumbai, Maharashtra, India | – | – | 6 | |
Online platform for purchasing top international fashion and footwear brands. | 2016 | Bengaluru, Karnataka, India | – | – | – | |
Online platform for shopping clothing, accessories, gadgets, and home decor items. | 2012 | Mumbai, Maharashtra, India | – | USD 52.18 M | 553 | |
Inner wear and hosiery for women are retailed by Soma. | 2004 | Fort Myers, Florida, United States | – | – | – | |
Men's and women's apparel and accessories are designed and retailed. | 1949 | Nacka, Stockholm County, Sweden | – | – | – | |
Operates a direct-to-consumer brand offering stylish casual wear for women. | 2013 | Delhi, Delhi, India | USD 13.53 M | USD 6.13 M | – | |
Operates an e-commerce platform specializing in casual wear for women. | 2009 | Gurugram, Haryana, India | USD 75.29 M | USD 85.54 K | 1 | |
Online platform selling women's ethnic wear, Western styles, and accessories. | 2014 | Delhi, Delhi, India | – | USD 107.04 M | 475 | |
Operates a direct-to-consumer brand specializing in casual apparel for men and women. | 1884 | Haryana, India | – | USD 142.92 M | 2,269 |
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Frequently Asked Questions about FableStreet
FableStreet was founded in 2015 and raised its 1st funding round 1 year after it was founded.
FableStreet is headquartered in Gurugram, India. It is registered at Gurugram, Haryana, India.
Ayushi Gudwani is the current CEO of FableStreet. They have also founded this company.
FableStreet is a funded company, having raised a total of $9.87M across 5 funding rounds to date. The company's 1st funding round was a Seed of $419.46K, raised on Jun 2016.
FableStreet has 272 employees.
The primary company behind FableStreet, Fable Street Lifestyle Solutions Private Limited, reported revenue of ₹86.87 Cr for FY 2024, up 42% year on year.
FableStreet is an online retailer specializing in premium western wear for women, offering items like dresses, tops, shirts, trousers, and skirts. It focuses on comfortable, fashionable clothing for various occasions such as work, casual outings, and parties. Based in Gurugram, India, the company emphasizes fit and quality, catering to Indian women seeking versatile apparel through direct online sales and a user-friendly website.
FableStreet offers Dresses, Tops, Shirts, Trousers, and Skirts.
FableStreet has 39 investors. Key investors include Angel List, Wellfound, Trifecta Capital, Fireside Ventures, and Ghazal Alagh.
The valuation of FableStreet is $40.14M as of Feb 2024.
FableStreet operates through Fable Street Lifestyle Solutions Private Limited.