About bxblue
bxblue is a Financial Services company based in Brasilia (Brazil) founded in 2017 by Roberto Mascarenhas Braga, Gustavo Gorenstein, and Fabricio Nogueira Buzeto, and was acquired by PicPay in February 2023. Online marketplace and comparison platform for payroll deductible loans. bxblue has raised $7.29 million across 3 funding rounds from investors including PicPay, Igah Ventures and FJ Labs. Its chief executive, as recorded, is Gustavo Gorenstein. Its focus areas include FinTech, Alternative Lending, Lead Generation Platforms and Loan Comparison Platforms.
Company details
bxblue was founded in 2017 in Brasilia, Brazil, as an online marketplace for payroll deductible loans. The platform enables users with guaranteed income, including government employees and retirees, to compare loan options and secure funding digitally. Collateral is provided by the income source, which supports lower interest rates. Operations focus on the Brazilian financial sector, facilitating streamlined access to personal loans without traditional credit checks.
- Headquarters Brasilia, Brazil
- Founders Roberto Mascarenhas Braga, Gustavo Gorenstein, Fabricio Nogueira Buzeto
- Stage Acquired
- SectorsFinancial Services
- Email••••••••
- Phone•••• ••••
- Website bxblue.com.br
- Social LinkedIn X Facebook
- Acquired by PicPay (Feb 2023)
Funding Insights of bxblue
bxblue has successfully raised a total of $7.29M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $7.17 million completed in January 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $7.29M
- Total Rounds 3
- Last Round Series A — $7.17M
- First Round $120,000
(Jun 2017)
- Investors Count 7
All 3 funding rounds of bxblue with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2021 | $7.17M | Series A | – | Igah Ventures | |
| Jun 2017 | $120,000 | Seed | – | – | |
| Jun 2017 | Seed | – | – |
8 investors in total: 7 institutional and 1 angel.
Investors in bxblue
bxblue has secured backing from 8 investors, including angel and venture fund investors. Prominent investors backing the company include PicPay, Igah Ventures and FJ Labs.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm focused on multiple sectors | 2011 | igahventures.com | Sao Paulo, Brazil | |
Venture capital firm focused on marketplaces, gaming, web3, fintech, and multiple sectors | 2007 | fjlabs.com | New York, United States | |
Venture capital firm focused on seed and series investments | fcvc.com | |||
Venture capital fund investing in pre-seed & seed-stage startups | ipo.ventures | Sao Paulo, Brazil | ||
Early-stage startups are accelerated via funding and educational programs. | ycombinator.com | Mountain View, United States | ||
Seed & Early stage VC & Accelerator firm investing in Germany & the US | german-ventures.com | Munich, Germany | ||
FG Fabrice Grinda | French entrepreneur, angel investor, co-founder of OLX, active in Indian startups | unknown_3335c5f6a44947a6b | ||
Wallet-enabled payment solution for individuals and businesses | 2012 | picpay.com | Vila Velha, Brazil |
Investor details for bxblue
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People of bxblue
12 people are tracked at bxblue (5 in leadership, 7 in team).
| Name | Role | Group |
|---|---|---|
Roberto Mascarenhas Braga | Co-Founder & COO | Leadership |
Gustavo Gorenstein | Co-Founder & CEO | Leadership |
Fabricio Nogueira Buzeto | Co-Founder & CTO | Leadership |
Carla Caroselli De Biasi | Head of People | Leadership |
Júlio Fernandes | CFO & Head of Operations - Banking Infrastructure | Leadership |
João Pedro Guedes | Associate Developer | Team |
Ana Letícia Bolzan | Talent Acquisition PL | Team |
Natália Gomes | Associate Software Developer - Loans | Team |
Nídia Côuto | Marketing Analytics Manager | Team |
Bárbara Hannah | Project Manager | PO | Programmer | Team |
Felipe Araújo Matos | Platform Engineer | Team |
Daniel David Frydman | Associate Developer II | Team |
Complete people profiles for bxblue
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Timeline of bxblue
4 dated milestones of bxblue across 6 years, from founding to its latest funding, stage changes and deals.
- Founded bxblue is founded.
- Funding First funding round of $120K.
- Funding Latest funding round, Series A, of $7.2M.
- Exit Acquired by PicPay.
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Frequently Asked Questions about bxblue
bxblue was founded in 2017.
bxblue is headquartered in Brasilia, Brazil. It is registered at Brasilia, Distrito Federal, Brazil.
Gustavo Gorenstein is the CEO of bxblue, as recorded in our data. They have also founded this company.
bxblue is a funded company, having raised a total of $7.29M across 3 funding rounds to date. The company's 1st funding round was a Seed of $120K, raised on Jun 2017.
bxblue was founded in 2017 in Brasilia, Brazil, as an online marketplace for payroll deductible loans. The platform enables users with guaranteed income, including government employees and retirees, to compare loan options and secure funding digitally. Collateral is provided by the income source, which supports lower interest rates. Operations focus on the Brazilian financial sector, facilitating streamlined access to personal loans without traditional credit checks.
bxblue has 8 investors. Key investors include PicPay, Igah Ventures, FJ Labs, Fabrice Grinda, and FCVC.
Yes. bxblue was acquired by PicPay in February 2023.