By Rotation

London, United Kingdom Founded: 2019 • Age: 7 yrs
Online P2P rental platform offering multi-category fashion products
Annual revenue - Latest available
Total funding $3.0M 1 rounds
Employees - Tracked headcount
Investors 9 Known backers
Products 2 Services tracked
Competitors 8 Brand Intelligence

About By Rotation

By Rotation is a company based in London (United Kingdom) founded in 2019. By Rotation has raised $3 million across 1 funding round from investors including June Angelides, Riccardo Pozzoli and Dinika Mahtani. By Rotation offers products and services including Fashion Rental App and Shared Wardrobe Service. By Rotation operates in a competitive market with competitors including HURR Collective, LOANHOOD, UpRenting, Borw and Rent on Trend, among others.

  • Headquarter London, United Kingdom
  • Sectors
    Retail
  • Email
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  • Phone
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  • Website
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  • Social
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  • Legal Name By Rotation Ltd
  • Date of Incorporation 30 Mar, 2019
  • Jurisdiction LONDON, ENGLAND
Operational Areas
Retail → Fashion & Retail Innovation Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $3 M (USD)

    in 1 rounds

  • Latest Funding Round
    $3 M (USD), Seed

    Apr 01, 2022

  • Investors
  • Employee Count
    Not available
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Products & Services of By Rotation

By Rotation offers a comprehensive portfolio of products and services, including Fashion Rental App and Shared Wardrobe Service.

Product name locked
Category locked
Primary

App for renting and sharing designer fashion items.

Product name locked
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Platform to lend and monetize personal designer clothing.

People of By Rotation

Headcount 10-50
Employee Profiles 9
Employee Profiles
People
Georgia Green
Head Of Operations
People
Saif Rasheed
Fractional Head Of Growth | CRM Braze Specialist & Performance Marketing
People
Tamara Tharmaraj
Chief Of Staff
People
Eshita Kabra
CEO & Founder

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Funding Insights of By Rotation

By Rotation has successfully raised a total of $3M through 1 strategic funding round. The most recent funding activity was a Seed round of $3 million completed in April 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in By Rotation

By Rotation has secured backing from 9 investors, including angel and venture fund investors. Prominent investors backing the company include June Angelides, Riccardo Pozzoli and Dinika Mahtani.

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Venture Fund
Angel
Investor Description Founded Year Domain Location
True is engaged in business advisory and investment services.
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Investing and operating in the circular economy through recycling, innovation, and financial strategies.
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Consumer businesses are invested in by Redrice Ventures fund.
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Investor details for By Rotation

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
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  • Participation history

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Investments & Acquisitions by By Rotation

Investments
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Investment portfolio details for By Rotation

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Financial Statements - By Rotation

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Detailed financials for By Rotation

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By Rotation Comparisons

By Rotation Primary company
Description
Online P2P rental platform offering multi-category fashion p...
Location
London, United Kingdom
Founded Year
2019
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for By Rotation

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Competitors of By Rotation

By Rotation operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as HURR Collective, LOANHOOD, UpRenting, Borw and Rent on Trend, among others.

Company Name Domain Founded year HQ Location Description
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Multi-category fashion items are rented via an online P2P platform.
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Hosts sustainable fashion events and clothing swaps for community eco-awareness.
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Provides an online P2P rental marketplace for wedding clothing.
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Sustainable app for trading fashion items through buying, selling, renting, and donating.
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Operates an online peer-to-peer rental marketplace for fashion products.
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Detailed competitors of By Rotation

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Latest news on By Rotation

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Complete news archive for By Rotation

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Frequently Asked Questions about By Rotation

By Rotation was founded in 2019 and raised its 1st funding round 3 years after it was founded.

By Rotation is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

By Rotation is a funded company, having raised a total of $3M across 1 funding round to date.

Online P2P rental platform offering multi-category fashion products. The product catalog includes dresses, clothing, bags, fashion accessories, etc. The platform allows users to list items and receive requests for renting the listing. The user can accept or deny the request. The platform offers rental agreements for lenders and renters for security purposes. The mobile application is available for android and iOS users. The mobile application is available for android and iOS users.

By Rotation's top competitors include HURR Collective, LOANHOOD and UpRenting.

By Rotation offers Fashion Rental App and Shared Wardrobe Service.

By Rotation has 9 investors. Key investors include June Angelides, Riccardo Pozzoli, Dinika Mahtani, Bill Holroyd, and Magnus Rausing.

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