About By Rotation
By Rotation is a company based in London (United Kingdom) founded in 2019. By Rotation has raised $3 million across 1 funding round from investors including June Angelides, Riccardo Pozzoli and Dinika Mahtani. By Rotation offers products and services including Fashion Rental App and Shared Wardrobe Service. By Rotation operates in a competitive market with competitors including HURR Collective, LOANHOOD, UpRenting, Borw and Rent on Trend, among others.
- Total Equity Funding$3M (USD)
in 1 rounds
- Latest Funding Round$3M (USD), Seed
Apr 2022
- InvestorsJune Angelides
& 8 more
Products & Services of By Rotation
By Rotation offers a comprehensive portfolio of products and services, including Fashion Rental App and Shared Wardrobe Service.
App for renting and sharing designer fashion items.
Platform to lend and monetize personal designer clothing.
Apps and channels of By Rotation
By Rotation publishes 1 mobile app with over 50K+ downloads; its YouTube channel By Rotation has 99 subscribers and 15 videos.
Videos from By Rotation
The most watched videos on By Rotation's YouTube channel, By Rotation (99 subscribers). Click a video to play it here.
More on By Rotation.
Funding Insights of By Rotation
By Rotation has successfully raised a total of $3M through 1 strategic funding round. The most recent funding activity was a Seed round of $3 million completed in April 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3M
- Total Rounds 1
- Last Round Seed — $3M
- First Round $3M
(Apr 2022)
- Investors Count 9
All 1 funding rounds of By Rotation with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2022 | $3M | Seed | – | Redrice Ventures |
9 investors in total: 5 institutional and 4 angel.
Investors in By Rotation
By Rotation has secured backing from 9 investors, including angel and venture fund investors. Prominent investors backing the company include June Angelides, Riccardo Pozzoli and Dinika Mahtani.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
True is engaged in business advisory and investment services. | – | true.global | London, United Kingdom | |
Investing and operating in the circular economy through recycling, innovation, and financial strategies. | – | closedlooppartners.com | - | |
Consumer businesses are invested in by Redrice Ventures fund. | – | redriceventures.com | London, United Kingdom | |
Early-stage consumer-centric companies are funded by Delirus Capital. | – | deliruscapital.com | Milano, Italy | |
RP Riccardo Pozzoli | Italian entrepreneur, angel investor, co-founder of The Blonde Salad, active in India. | – | unknown_e0386c1f3a154527a | - |
DM Dinika Mahtani | - | – | unknown_1effd2afedaa4d089 | - |
BH Bill Holroyd | - | – | unknown_6f95efb00fbe4d5d9 | - |
MR Magnus Rausing | Angel investor focusing on Indian startups, associated with Goodwater Capital. | – | unknown_fade5a3a2b6d4909b | - |
June Angelides is recognized for venture capital and innovation leadership. | – | juneangelides.com | London, United Kingdom |
Investor details for By Rotation
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of By Rotation
9 people are tracked at By Rotation (7 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
Georgia Green | Head Of Operations | Leadership |
Saif Rasheed | Fractional Head Of Growth | CRM Braze Specialist & Performance Marketing | Leadership |
Tamara Tharmaraj | Chief Of Staff | Leadership |
Eshita Kabra | CEO & Founder | Leadership |
James Davies | Chief Analytics Officer | Leadership |
Vladimir Nadygin | Chief Technology Officer | Leadership |
Dmitry Dunaev | Head of Infrastructure | Leadership |
Sarah Joyce | Freelance: US Launch | Team |
Megan Doye | Marketing Manager | Team |
Complete people profiles for By Rotation
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of By Rotation
2 dated milestones of By Rotation across 3 years, from founding to its latest funding, stage changes and deals.
- Founded By Rotation is founded.
- Funding First funding round of $3.0M.
Competitors of By Rotation
By Rotation operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as HURR Collective, LOANHOOD, UpRenting, Borw and Rent on Trend, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| hurrcollective.com | 2017 | London, United Kingdom | $15.4M | 35 | Multi-category fashion items are rented via an online P2P platform. | |
| loanhood.com | 2018 | York, United Kingdom | – | – | Hosts sustainable fashion events and clothing swaps for community eco-awareness. | |
| uprenting.com | 2018 | London, United Kingdom | – | – | Provides an online P2P rental marketplace for wedding clothing. | |
| borw.app | 2016 | London, United Kingdom | – | 1 | Sustainable app for trading fashion items through buying, selling, renting, and donating. | |
| rentontrend.com | 2018 | Swindon, United Kingdom | – | 2 | Operates an online peer-to-peer rental marketplace for fashion products. | |
| bollywoodborrowed.com | 2013 | London, United Kingdom | – | – | Rents and sells Indian wedding outfits, accessories for men and women. | |
| thekillermuse.com | 2019 | London, United Kingdom | – | – | AI app for wardrobe organization, personalized styling, and fashion community engagement. |
Detailed competitors of By Rotation
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of By Rotation
The website of By Rotation (byrotation.com) receives about 227.9K visits a month and ranks #198,779 among all websites worldwide, #10,497 in Fashion and Apparel.
- Monthly visits227.9K
▲ 4.5% vs previous month
- Unique visitors88.7K
per month
- Global rank#198,779
among all websites
- Category rank#10,497
Lifestyle · Fashion and Apparel
- Bounce rate60%
- Pages per visit2.4
- Average visit29 sec
- DevicesDesktop 22% · Mobile 78%
Websites whose visitors overlap most with By Rotation. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| hurrcollective.com | 100% | 363.5K | #141,623 | View details | |
| hirestreetuk.com | 84% | 114.7K | #218,850 | View details | |
| selfridgesrental.com | 79% | – | #1,964,723 | View details | |
johnlewisfashionrental.com | johnlewisfashionrental.com | 75% | – | #610,607 | – |
shop.shoponpickle.com | shop.shoponpickle.com | 72% | – | #2,994,097 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for By Rotation
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on By Rotation
Complete news archive for By Rotation
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to By Rotation
10 companies that operate in the same segment as By Rotation (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.08 B | USD 939.4 M | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 2,420 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Lithuania | USD 872.04 M | – | – | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 850 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – |
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Frequently Asked Questions about By Rotation
By Rotation was founded in 2019 and raised its 1st funding round 3 years after it was founded.
By Rotation is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
By Rotation is a funded company, having raised a total of $3M across 1 funding round to date. The company's 1st funding round was a Seed of $3M, raised on Apr 2022.
Online P2P rental platform offering multi-category fashion products. The product catalog includes dresses, clothing, bags, fashion accessories, etc. The platform allows users to list items and receive requests for renting the listing. The user can accept or deny the request. The platform offers rental agreements for lenders and renters for security purposes. The mobile application is available for android and iOS users. The mobile application is available for android and iOS users.
By Rotation's top competitors include HURR Collective, LOANHOOD and UpRenting.
By Rotation offers Fashion Rental App and Shared Wardrobe Service.
By Rotation has 9 investors. Key investors include June Angelides, Riccardo Pozzoli, Dinika Mahtani, Bill Holroyd, and Magnus Rausing.
By Rotation operates through By Rotation Ltd.
Yes. By Rotation publishes By Rotation | Rent Buy Fashion, with over 50,000 downloads.
The website of By Rotation receives about 228 thousand visits a month and ranks #198,779 among all websites worldwide.