About By Rotation
By Rotation is a company based in London (United Kingdom) founded in 2019.. By Rotation has raised $3 million across 1 funding round from investors including June Angelides, Riccardo Pozzoli and Dinika Mahtani. By Rotation offers products and services including Fashion Rental App and Shared Wardrobe Service. By Rotation operates in a competitive market with competitors including HURR Collective, LOANHOOD, UpRenting, Borw and Rent on Trend, among others.
- Headquarter London, United Kingdom
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Sectors
Retail
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name By Rotation Ltd
- Date of Incorporation 30 Mar, 2019
- Jurisdiction LONDON, ENGLAND
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$3 M (USD)
in 1 rounds
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Latest Funding Round
$3 M (USD), Seed
Apr 01, 2022
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Investors
June Angelides
& 8 more
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Employee Count
Employee Count
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Products & Services of By Rotation
By Rotation offers a comprehensive portfolio of products and services, including Fashion Rental App and Shared Wardrobe Service. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
App for renting and sharing designer fashion items.
Platform to lend and monetize personal designer clothing.
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Funding Insights of By Rotation
By Rotation has successfully raised a total of $3M through 1 strategic funding round. The most recent funding activity was a Seed round of $3 million completed in April 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Seed — $3.0M
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First Round
First Round
(01 Apr 2022)
- Investors Count 9
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr, 2022 | Amount | Seed - By Rotation | Valuation | Redrice Ventures |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in By Rotation
By Rotation has secured backing from 9 investors, including angel and venture fund investors. Prominent investors backing the company include June Angelides, Riccardo Pozzoli and Dinika Mahtani. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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True is engaged in business advisory and investment services.
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Founded Year | Domain | Location | |
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Investing and operating in the circular economy through recycling, innovation, and financial strategies.
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Founded Year | Domain | Location | |
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Consumer businesses are invested in by Redrice Ventures fund.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by By Rotation
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - By Rotation
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
By Rotation Comparisons
Competitors of By Rotation
By Rotation operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as HURR Collective, LOANHOOD, UpRenting, Borw and Rent on Trend, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multi-category fashion items are rented via an online P2P platform.
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| domain | founded_year | HQ Location |
Hosts sustainable fashion events and clothing swaps for community eco-awareness.
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| domain | founded_year | HQ Location |
Provides an online P2P rental marketplace for wedding clothing.
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| domain | founded_year | HQ Location |
Sustainable app for trading fashion items through buying, selling, renting, and donating.
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| domain | founded_year | HQ Location |
Operates an online peer-to-peer rental marketplace for fashion products.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on By Rotation
Frequently Asked Questions about By Rotation
When was By Rotation founded?
By Rotation was founded in 2019 and raised its 1st funding round 3 years after it was founded.
Where is By Rotation located?
By Rotation is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Is By Rotation a funded company?
By Rotation is a funded company, having raised a total of $3M across 1 funding round to date. The company's 1st funding round was a Seed of $3M, raised on Apr 01, 2022.
What does By Rotation do?
Online P2P rental platform offering multi-category fashion products. The product catalog includes dresses, clothing, bags, fashion accessories, etc. The platform allows users to list items and receive requests for renting the listing. The user can accept or deny the request. The platform offers rental agreements for lenders and renters for security purposes. The mobile application is available for android and iOS users. The mobile application is available for android and iOS users.
Who are the top competitors of By Rotation?
By Rotation's top competitors include HURR Collective, LOANHOOD and UpRenting.
What products or services does By Rotation offer?
By Rotation offers Fashion Rental App and Shared Wardrobe Service.
Who are By Rotation's investors?
By Rotation has 9 investors. Key investors include June Angelides, Riccardo Pozzoli, Dinika Mahtani, Bill Holroyd, and Magnus Rausing.