About HURR Collective
HURR Collective is a Retail company based in London (United Kingdom) founded in 2017. Multi-category fashion items are rented via an online P2P platform. HURR Collective has raised $15.4 million across 3 funding rounds from investors including Victoria Prew, Praetura Ventures and Octopus Ventures. Its chief executive, as recorded, is Lauren Roberts. Its website hurrcollective.com draws about 363 thousand monthly visits. HURR Collective offers products and services including Rental Platform and Resale Collection. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Multi Category. Its legal entity is HURR LIMITED. Its competitors include By Rotation, LOANHOOD and UpRenting; 1 of its 3 listed competitors has raised funding.
Company details
HURR Collective was founded in 2017 in London, United Kingdom, as an online peer-to-peer rental platform focused on the fashion sector. A range of products including heels, boots, dresses, jumpsuits, tops, shirts, skirts, pants, leggings, coats, jackets, handbags, clutches, eyewear, belts, jewelry, and scarves is offered for rental. Operations are supported by a mobile app available for iOS users, enabling access to the catalog from various locations.
- Headquarters London, United Kingdom
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Email••••••••
- Website hurrcollective.com
- Social LinkedIn YouTube
- Legal Name Hurr Limited
- Date of Incorporation 19 Mar, 2018
- Jurisdiction LONDON, ENGLAND
- Total Equity Funding$15.4M (USD)
in 3 rounds
- Latest Funding Round$10M (USD), Series A
Dec 2023
- InvestorsVictoria Prew
& 6 more
Products & Services of HURR Collective
HURR Collective offers a comprehensive portfolio of products and services, including Rental Platform and Resale Collection.
Online service for renting designer clothing and accessories
Platform for buying pre-loved designer items worldwide
Apps and channels of HURR Collective
its YouTube channel HURR has 379 subscribers and 12 videos.
Videos from HURR Collective
The most watched videos on HURR Collective's YouTube channel, HURR (379 subscribers). Click a video to play it here.
More on HURR.
Funding Insights of HURR Collective
HURR Collective has successfully raised a total of $15.4M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $10 million completed in December 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $15.4M
- Total Rounds 3
- Last Round Series A — $10M
- Investors Count 7
All 3 funding rounds of HURR Collective with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2023 | $10M | Series A | – | Victoria Prew | |
| Dec 2021 | $5.4M | Seed | – | Octopus Ventures | |
| Feb 2020 | Angel Round | – | Tom Singh, Roger Devlin | – |
7 investors in total: 5 institutional and 2 angel.
Investors in HURR Collective
HURR Collective has secured backing from 7 investors, including venture fund and angel investors. Prominent investors backing the company include Victoria Prew, Praetura Ventures and Octopus Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital funding is provided by Praetura Ventures. | praeturaventures.com | Manchester, United Kingdom | ||
Venture capital investment and support for founders in technology and health sectors. | octopusventures.com | |||
Venture capital fund focused on multiple sectors | d4ventures.com | London, United Kingdom | ||
Ascension is recognized as a venture capital firm focused on early-stage tech investments. | ascension.vc | London, United Kingdom | ||
TS Tom Singh | Founder of New Look, prominent angel investor in Indian startups | unknown_c0317b0a074f4da1a | ||
RD Roger Devlin | Indian angel investor focusing on early-stage tech startups. | unknown_a276719992734c868 | ||
Personal coaching and business resources are provided by Victoria Prew. | victoriaprew.com |
Investor details for HURR Collective
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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People of HURR Collective
6 people are tracked at HURR Collective (5 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Lauren Roberts | Chief Executive Officer | Leadership |
Alexandra Eadie | Director Of Finance And Operations | Leadership |
Victoria Prew | Founder & CEO | Leadership |
Anissa Chabib | Head Of Growth | Leadership |
Sophie Devlin | Fashion Director | Leadership |
Leonor Dias Apolinário | Sales Representative | Team |
Complete people profiles for HURR Collective
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Timeline of HURR Collective
3 dated milestones of HURR Collective across 6 years, from founding to its latest funding, stage changes and deals.
- Founded HURR Collective is founded.
- Funding First funding round.
- Funding Latest funding round, Series A, of $10.0M.
Competitors of HURR Collective
HURR Collective has 3 listed competitors in our database, 1 of them funded. They include By Rotation, LOANHOOD and UpRenting.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| byrotation.com | 2019 | London, United Kingdom | $3M | 1 | Online P2P rental platform offering multi-category fashion products | |
| loanhood.com | 2018 | York, United Kingdom | Hosts sustainable fashion events and clothing swaps for community eco-awareness. | |||
| uprenting.com | 2018 | London, United Kingdom | Provides an online P2P rental marketplace for wedding clothing. |
Detailed competitors of HURR Collective
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Web traffic of HURR Collective
The website of HURR Collective (hurrcollective.com) receives about 363.5K visits a month and ranks #141,623 among all websites worldwide, #7,335 in Fashion and Apparel.
- Monthly visits363.5K
▲ 28.3% vs previous month
- Unique visitors114.6K
per month
- Global rank#141,623
among all websites
- Category rank#7,335
Lifestyle · Fashion and Apparel
- Bounce rate42%
- Pages per visit3.4
- Average visit1 min 38 sec
- DevicesDesktop 22% · Mobile 78%
Websites whose visitors overlap most with HURR Collective. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| byrotation.com | 100% | 227.9K | #198,779 | View details | |
| selfridgesrental.com | 83% | #1,964,723 | View details | ||
| hirestreetuk.com | 78% | 114.7K | #218,850 | View details | |
johnlewisfashionrental.com | johnlewisfashionrental.com | 78% | #610,607 | – | |
rites.co | rites.co | 73% | #1,836,636 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for HURR Collective
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- 40 similar websites
- Audience overlap
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Related news about Hurr Collective
Complete news archive for HURR Collective
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Frequently Asked Questions about HURR Collective
HURR Collective was founded in 2017 and raised its 1st funding round 3 years after it was founded.
HURR Collective is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Lauren Roberts is the CEO of HURR Collective, as recorded in our data.
HURR Collective is a funded company, having raised a total of $15.4M across 3 funding rounds to date.
HURR Collective was founded in 2017 in London, United Kingdom, as an online peer-to-peer rental platform focused on the fashion sector. A range of products including heels, boots, dresses, jumpsuits, tops, shirts, skirts, pants, leggings, coats, jackets, handbags, clutches, eyewear, belts, jewelry, and scarves is offered for rental. Operations are supported by a mobile app available for iOS users, enabling access to the catalog from various locations.
HURR Collective's top competitors include By Rotation, LOANHOOD and UpRenting.
HURR Collective offers Rental Platform and Resale Collection.
HURR Collective has 7 investors. Key investors include Victoria Prew, Praetura Ventures, Octopus Ventures, D4 Ventures, and Ascension.
HURR Collective operates through Hurr Limited.
The website of HURR Collective receives about 363 thousand visits a month and ranks #141,623 among all websites worldwide.