About CardFree
CardFree is a Consumer company based in Mill Valley (United States) founded in 2012 by Jon Squire, and was acquired by Fiserv in September 2025. Software suite solutions for restaurant digital management are provided. It operates on a SaaS (Software-as-a-Service) and Managed Services model. CardFree has raised $10 million across 2 funding rounds from investors including Fiserv. The company has 38 employees. Its chief executive, as recorded, is Jon Squire. Its website cardfree.com draws about 34 thousand monthly visits. CardFree offers products and services including Mobile Ordering, Frictionless Payments, and Loyalty Programs. Its focus areas include Technology, Software, Restaurant Technology and Hospitality. Its competitors include Toast, SpotOn and Tillster; 3 of its 3 listed competitors have raised funding.
Company details
CardFree is engaged in delivering mobile ordering, payment, and loyalty solutions tailored for the hospitality sector. Services are provided to quick service restaurants, full service restaurants, hotels, and other hospitality businesses. Solutions are designed to integrate with existing systems, covering on-premise, off-premise, and drive-thru operations. The platform is built to enhance operational efficiency and customer experience through frictionless payments and custom loyalty programs. CardFrees technology is deployed across thousands of locations, supporting enterprise-level transactions and offering scalability for growth in the restaurant and hospitality ecosystem.
- Headquarters Mill Valley, United States
- Employees 38
- Founders Jon Squire
- Stage Acquired
- SectorsConsumer
- Website category Food and Drink · Restaurants and Delivery
- Email••••••••
- Phone•••• ••••
- Website cardfree.com
- Social LinkedIn X YouTube
- Acquired by Fiserv (Sep 2025)
Products & Services of CardFree
CardFree offers a comprehensive portfolio of products and services, including Mobile Ordering, Frictionless Payments, and Loyalty Programs.
Mobile ordering is provided for restaurants and hospitality.
Frictionless payments are enabled through various innovative methods.
Custom loyalty programs are offered to enhance engagement.
Funding Insights of CardFree
CardFree has successfully raised a total of $10M across 2 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $4 million completed in April 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $10M
- Total Rounds 2
- Last Round Debt – Conventional — $4M
- First Round $10M
(Nov 2012)
All 2 funding rounds of CardFree with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2015 | $4M | Debt – Conventional | – | – | – |
| Nov 2012 | $10M | Series A | – | – | – |
1 investors in total: 1 institutional.
Investors in CardFree
CardFree has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Fiserv.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Diversified financial solutions for business processing and management are provided. | 1984 | fiserv.com | United States |
Investor details for CardFree
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People of CardFree
11 people are tracked at CardFree (6 in leadership, 5 in team); the tracked headcount is 38.
| Name | Role | Group |
|---|---|---|
Jon Squire | Founder & CEO | Leadership |
Darrell Burton | Head of IT Security | Leadership |
Sen Wen | CTO | Leadership |
Scott Anderson | Head of DevOps | Leadership |
Chuck Davidson | Founding Member, Head of Customer Experience | Leadership |
Paul Curran | Head of Professional Services | Leadership |
Sam Griffin | SVP, Engineering | Team |
Kevin Schwall | Lead Android Engineer | Team |
Alan Paul | CRO | Team |
Allan Cheng | Android/iOS Developer | Team |
Ashwin Joshi | DevOps Engineer | Team |
Complete people profiles for CardFree
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Timeline of CardFree
4 dated milestones of CardFree across 13 years, from founding to its latest funding, stage changes and deals.
- Founded CardFree is founded.
- Funding First funding round of $10.0M.
- Funding Latest funding round, Debt – Conventional, of $4.0M.
- Exit Acquired by Fiserv.
Competitors of CardFree
CardFree has 3 listed competitors in our database, 3 of them funded. They include Toast, SpotOn and Tillster.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| pos.toasttab.com | 2011 | Boston, United States | $900M | 5,700 | Restaurant operations are managed via a cloud-based platform. | |
| spoton.com | 1999 | San Francisco, United States | $900M | 1,355 | Provider of cloud-based POS software solutions for businesses and service providers | |
| tillster.com | 2006 | San Diego, United States | $154.82M | SaaS solutions for restaurant online ordering and analytics are offered. |
Detailed competitors of CardFree
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- Full competitor set
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Web traffic of CardFree
The website of CardFree (cardfree.com) receives about 33.9K visits a month and ranks #824,137 among all websites worldwide, #6,597 in Restaurants and Delivery.
- Monthly visits33.9K
▼ 12.1% vs previous month
- Unique visitors23.2K
per month
- Global rank#824,137
among all websites
- Category rank#6,597
Food and Drink · Restaurants and Delivery
- Bounce rate73%
- Pages per visit1.7
- Average visit20 sec
- DevicesDesktop 25% · Mobile 75%
Websites whose visitors overlap most with CardFree. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
jcws.com | jcws.com | 100% | #1,574,683 | – | |
montysgoodburger.com | montysgoodburger.com | 98% | #2,883,454 | – | |
| burgerlounge.com | 95% | 27.3K | #844,769 | View details | |
nanxiangexpress.com | nanxiangexpress.com | 92% | #1,104,161 | – | |
| bgrtheburgerjoint.com | 91% | 13.2K | #1,450,100 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 18 similar websites and full traffic analytics for CardFree
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- 18 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Food & Beverage Platforms
3 companies that operate in the same segment as CardFree (Food & Beverage Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.5 B | USD 10.72 B | 80,579 | |
Platform for discovering and sharing local businesses | 2004 | San Francisco, California, United States | USD 56 M | USD 1.46 B | 5,120 | |
Restaurant operations are managed via a cloud-based platform. | 2011 | Boston, Massachusetts, United States | USD 900 M | USD 6.15 B | 8,021 |
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Related news about Cardfree
Complete news archive for CardFree
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Frequently Asked Questions about CardFree
CardFree was founded in 2012.
CardFree is headquartered in Mill Valley, United States. It is registered at Mill Valley, California, United States.
Jon Squire is the CEO of CardFree, as recorded in our data. They have also founded this company.
CardFree is a funded company, having raised a total of $10M across 2 funding rounds to date. The company's 1st funding round was a Series A of $10M, raised on Nov 2012.
CardFree has 38 employees.
CardFree is engaged in delivering mobile ordering, payment, and loyalty solutions tailored for the hospitality sector. Services are provided to quick service restaurants, full service restaurants, hotels, and other hospitality businesses. Solutions are designed to integrate with existing systems, covering on-premise, off-premise, and drive-thru operations. The platform is built to enhance operational efficiency and customer experience through frictionless payments and custom loyalty programs. CardFrees technology is deployed across thousands of locations, supporting enterprise-level transactions and offering scalability for growth in the restaurant and hospitality ecosystem.
CardFree offers Mobile Ordering, Frictionless Payments, and Loyalty Programs.
CardFree has 1 investor. Key investors include Fiserv.
Yes. CardFree was acquired by Fiserv in September 2025.