About Carefull
Carefull is a company based in New York (United States) founded in 2019 by Todd Rovak.. Carefull has raised $19.7 million across 3 funding rounds from investors including Canadian Imperial Bank of Commerce, Bessemer Venture Partners and Springbank. The company has 18 employees as of December 31, 2024. Carefull operates in a competitive market with competitors including Perfios, Personal Capital, Micruity, Gorila and Delta, among others.
- Headquarter New York, United States
- Employees 18 as on 31 Dec, 2024
- Founders Todd Rovak
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Sectors
Technology
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Carefull Corporation
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$19.7 M (USD)
in 3 rounds
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Latest Funding Round
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Investors
Canadian Imperial Bank of Commerce
& 16 more
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Employee Count
18
as on Dec 31, 2024
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Funding Insights of Carefull
Carefull has successfully raised a total of $19.7M across 3 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Last Round
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First Round
First Round
(17 Feb 2021)
- Investors Count 17
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2025 | Amount | Debt – Conventional - Carefull | Valuation |
investors |
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| Oct, 2023 | Amount | Series A - Carefull | Valuation | Fin Capital | |
| Feb, 2021 | Amount | Seed - Carefull | Valuation | Bessemer Venture Partners , NextView Ventures |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Carefull
Carefull has secured backing from 17 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Canadian Imperial Bank of Commerce, Bessemer Venture Partners and Springbank. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Venture capital firm focused on fintech and B2B SaaS companies
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Founded Year | Domain | Location | |
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Venture capital investments and support for entrepreneurs in technology and innovation sectors.
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Founded Year | Domain | Location | |
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Investments are made by TTV Capital in early-stage fintech companies.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Carefull
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Carefull
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Carefull Comparisons
Competitors of Carefull
Carefull operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Perfios, Personal Capital, Micruity, Gorila and Delta, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Provides financial technology solutions for data analysis and verification globally.
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| domain | founded_year | HQ Location |
Wealth data for individuals is aggregated and monitored.
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| domain | founded_year | HQ Location |
Pension management solutions are provided for deferred annuities and plans.
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| domain | founded_year | HQ Location |
Investment consolidation technology is provided for financial professionals.
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| domain | founded_year | HQ Location |
Cryptocurrency portfolios are tracked via the Delta mobile app.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Carefull
Frequently Asked Questions about Carefull
When was Carefull founded?
Carefull was founded in 2019 and raised its 1st funding round 2 years after it was founded.
Where is Carefull located?
Carefull is headquartered in New York, United States. It is registered at New York, New York, United States.
Who is the current CEO of Carefull?
Todd Rovak is the current CEO of Carefull. They have also founded this company.
Is Carefull a funded company?
Carefull is a funded company, having raised a total of $19.7M across 3 funding rounds to date. The company's 1st funding round was a Seed of $3.2M, raised on Feb 17, 2021.
How many employees does Carefull have?
As of Dec 31, 2024, the latest employee count at Carefull is 18.
What does Carefull do?
Carefull was founded in 2019 in New York, United States, with Todd Rovak as co-founder and CEO. An online platform is operated in the personal finance sector to track accounts and credit card transactions for individuals. Potential issues are identified through monitoring, and support is offered for communication and resolution. Services are delivered digitally to users across the United States.
Who are the top competitors of Carefull?
Carefull's top competitors include Perfios, Personal Capital and Micruity.
Who are Carefull's investors?
Carefull has 17 investors. Key investors include Canadian Imperial Bank of Commerce, Bessemer Venture Partners, Springbank, Fin Capital, and TTV Capital.
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