Caring.com

Charlotte, United States Founded: 2007 • Age: 19 yrs Acquired By SilverAssist
Online destination for seeking information about care services
Annual revenue - Latest available
Total funding $23.5M 4 rounds
Employees 199 Tracked headcount
Investors 6 Known backers
Products 3 Services tracked
Competitors 8 Brand Intelligence

About Caring.com

Caring.com is a company based in Charlotte (United States) founded in 2007 was acquired by SilverAssist in January 2026. Caring.com has raised $23.52 million across 4 funding rounds from investors including Bankrate, SilverAssist and Intel Capital. The company has 199 employees as of December 31, 2022. Caring.com has completed 2 acquisitions, including Gilbert Guide and SeniorAdvice. Caring.com offers products and services including Senior Living Directory, Caregiver Resources, and Memory Care Resources. Caring.com operates in a competitive market with competitors including A Place for Mom, SeniorHomes.com, Seniorly, AGIS and OpenPlacement, among others.

  • Headquarter Charlotte, United States
  • Employees 199 as on 31 Dec, 2022
  • Sectors
    Healthcare
    Business Services
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
Operational Areas
Healthcare → Health Technology & Digital Health Unlock Sub-Sector Unlock Segment
Business Services → Event, Translation & Local Services Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $23.52 M (USD)

    in 4 rounds

  • Latest Funding Round
    $3.52 M (USD), Series B

    May 10, 2013

  • Investors
    Bankrate

    & 5 more

  • Employee Count
    199

    as on Dec 31, 2022

  • Investments & Acquisitions
  • Acquired by
    SilverAssist

    & 2 more

    (Jan 12, 2026)

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Products & Services of Caring.com

Caring.com offers a comprehensive portfolio of products and services, including Senior Living Directory, Caregiver Resources, and Memory Care Resources.

Product name locked
Category locked
Primary

Platform for searching and reviewing senior living facilities.

Product name locked
Category locked
Locked

Guides on senior care topics and payment options.

Product name locked
Category locked
Locked

Information on dementia care and facility selection.

People of Caring.com

Headcount 200-500
Employee Profiles 27
Employee Profiles
People
Rob Surratt
Principal Engineer
People
Jeff Prus
Chief Product Officer
People
Nancy McCleary
Account Executive
People
Brittany A. Woods
Human Resources Generalist

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Funding Insights of Caring.com

Caring.com has successfully raised a total of $23.52M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $3.52 million completed in May 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Caring.com

Caring.com has secured backing from 6 investors, including venture fund investors. Prominent investors backing the company include Bankrate, SilverAssist and Intel Capital.

All
Venture Fund
Investor Description Founded Year Domain Location
Investment in technology startups focusing on compute, AI, and related innovations.
Locked Locked Locked
Tech-focused seed, early, and mid-stage VC investments are made globally.
Locked Locked Locked
US venture capital investments are made across all stages.
Locked Locked Locked
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Investor details for Caring.com

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Caring.com

Caring.com has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Gilbert Guide and SeniorAdvice.

Investments
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Investment portfolio details for Caring.com

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

Verified entity values are shown only after access is granted.

Acquisitions
Company Name Description Domain Location Founded Year Amount
Online services for senior healthcare and living options are provided.
Locked Locked 2015 Locked
Elder care directory
Locked Locked 2004 Locked
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Complete acquisition details for Caring.com

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  • Transaction dates
  • Acquired stakes
  • Disclosed values
  • Domains and locations

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Financial Statements - Caring.com

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Detailed financials for Caring.com

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  • Profit trends
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Caring.Com Comparisons

Caring.com Primary company
Description
Online destination for seeking information about care servic...
Location
Charlotte, United States
Founded Year
2007
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
199
As of 2022
Premium access

Peer comparison for Caring.com

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

  • Named peers
  • Headcount comparison
  • Funding comparison
  • Operating benchmarks

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Competitors of Caring.com

Caring.com operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as A Place for Mom, SeniorHomes.com, Seniorly, AGIS and OpenPlacement, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Marketplace of senior living facilities and other elderly care services
Locked Locked Locked
Online resources for senior housing and care options are provided.
Locked Locked Locked
Online listing platform for senior accommodation care
Locked Locked Locked
Online platform for elder care services and information is operated.
Locked Locked Locked
Online marketplace for finding caregiving facilities
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Detailed competitors of Caring.com

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  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

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Latest news on Caring.Com

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Complete news archive for Caring.com

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  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Caring.com

Caring.com was founded in 2007.

Caring.com is headquartered in Charlotte, United States. It is registered at Charlotte, North Carolina, United States.

Caring.com is a funded company, having raised a total of $23.52M across 4 funding rounds to date.

As of Dec 31, 2022, the latest employee count at Caring.com is 199.

Founded in 2007, Caring.com is based in Charlotte, United States, and operates within the senior care sector. An online platform is maintained to deliver resources, including information, support networks, in-home care arrangements, and senior living options. These services are directed toward family caregivers managing needs for aging parents, spouses, or other relatives, with operations centered on digital accessibility across the U.S.

Caring.com's top competitors include A Place for Mom, SeniorHomes.com and Seniorly.

Caring.com offers Senior Living Directory, Caregiver Resources, and Memory Care Resources.

Caring.com has made 2 acquisitions, including Gilbert Guide, and SeniorAdvice.

Caring.com has 6 investors. Key investors include Bankrate, SilverAssist, Intel Capital, DCM, and Split Rock Partners.

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