Caring.com

Charlotte, United States Founded: 2007 • Age: 19 yrs Acquired By SilverAssist
Online destination for seeking information about care services
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About Caring.com

Caring.com is a company based in Charlotte (United States) founded in 2007 was acquired by SilverAssist in January 2026.. Caring.com has raised $23.52 million across 4 funding rounds from investors including Bankrate, SilverAssist and Intel Capital. The company has 199 employees as of December 31, 2022. Caring.com has completed 2 acquisitions, including Gilbert Guide and SeniorAdvice. Caring.com offers products and services including Senior Living Directory, Caregiver Resources, and Memory Care Resources. Caring.com operates in a competitive market with competitors including A Place for Mom, SeniorHomes.com, Seniorly, AGIS and OpenPlacement, among others.

  • Headquarter Charlotte, United States
  • Employees 199 as on 31 Dec, 2022
  • Sectors
    Healthcare
    Business Services
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Healthcare → Health Technology & Digital Health
Business Services → Event, Translation & Local Services
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $23.52 M (USD)

    in 4 rounds

  • Latest Funding Round
    $3.52 M (USD), Series B

    May 10, 2013

  • Investors
    Bankrate

    & 5 more

  • Employee Count
    199

    as on Dec 31, 2022

  • Investments & Acquisitions
  • Acquired by
    SilverAssist

    & 2 more

    (Jan 12, 2026)

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Products & Services of Caring.com

Caring.com offers a comprehensive portfolio of products and services, including Senior Living Directory, Caregiver Resources, and Memory Care Resources. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Platform for searching and reviewing senior living facilities.

Guides on senior care topics and payment options.

Information on dementia care and facility selection.

People of Caring.com
Headcount 200-500
Employee Profiles 27
Employee Profiles
People
Rob Surratt
Principal Engineer
People
Jeff Prus
Chief Product Officer
People
Nancy McCleary
Account Executive
People
Brittany A. Woods
Human Resources Generalist

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Funding Insights of Caring.com

Caring.com has successfully raised a total of $23.52M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $3.52 million completed in May 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 4
  • Last Round Series B — $3.5M
  • First Round

    (21 Sep 2007)

  • Investors Count 4
Date Amount Transaction Name Valuation Lead Investors Investors
May, 2013 Amount Series B - Caring.com Valuation

investors

Apr, 2010 Amount Series B - Caring.com Valuation

investors

Nov, 2009 Amount Series B - Caring.com Valuation Shasta Ventures
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Caring.com

Caring.com has secured backing from 6 investors, including venture fund investors. Prominent investors backing the company include Bankrate, SilverAssist and Intel Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Investment in technology startups focusing on compute, AI, and related innovations.
Founded Year Domain Location
Tech-focused seed, early, and mid-stage VC investments are made globally.
Founded Year Domain Location
US venture capital investments are made across all stages.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Caring.com

Caring.com has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Gilbert Guide and SeniorAdvice. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Online services for senior healthcare and living options are provided.
2015
Elder care directory
2004
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Caring.com

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Caring.Com Comparisons

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Competitors of Caring.com

Caring.com operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as A Place for Mom, SeniorHomes.com, Seniorly, AGIS and OpenPlacement, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Marketplace of senior living facilities and other elderly care services
domain founded_year HQ Location
Online resources for senior housing and care options are provided.
domain founded_year HQ Location
Online listing platform for senior accommodation care
domain founded_year HQ Location
Online platform for elder care services and information is operated.
domain founded_year HQ Location
Online marketplace for finding caregiving facilities
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Caring.Com

Frequently Asked Questions about Caring.com

When was Caring.com founded?

Caring.com was founded in 2007.

Where is Caring.com located?

Caring.com is headquartered in Charlotte, United States. It is registered at Charlotte, North Carolina, United States.

Is Caring.com a funded company?

Caring.com is a funded company, having raised a total of $23.52M across 4 funding rounds to date. The company's 1st funding round was a Series B of $10M, raised on Sep 21, 2007.

How many employees does Caring.com have?

As of Dec 31, 2022, the latest employee count at Caring.com is 199.

What does Caring.com do?

Founded in 2007, Caring.com is based in Charlotte, United States, and operates within the senior care sector. An online platform is maintained to deliver resources, including information, support networks, in-home care arrangements, and senior living options. These services are directed toward family caregivers managing needs for aging parents, spouses, or other relatives, with operations centered on digital accessibility across the U.S.

Who are the top competitors of Caring.com?

Caring.com's top competitors include A Place for Mom, SeniorHomes.com and Seniorly.

What products or services does Caring.com offer?

Caring.com offers Senior Living Directory, Caregiver Resources, and Memory Care Resources.

How many acquisitions has Caring.com made?

Caring.com has made 2 acquisitions, including Gilbert Guide, and SeniorAdvice.

Who are Caring.com's investors?

Caring.com has 6 investors. Key investors include Bankrate, SilverAssist, Intel Capital, DCM, and Split Rock Partners.

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