About Caring.com
Caring.com is a Healthcare company based in Charlotte (United States) founded in 2007, and was acquired by SilverAssist in January 2026. Online destination for seeking information about care services. It operates in the Healthcare and Business Services sectors. Caring.com has raised $23.52 million across 4 funding rounds from investors including Bankrate, SilverAssist and Intel Capital. The company has 199 employees. Caring.com has completed 2 acquisitions, including Gilbert Guide and SeniorAdvice. Its website caring.com draws about 470 thousand monthly visits. Caring.com offers products and services including Senior Living Directory, Caregiver Resources, and Memory Care Resources. Its focus areas include HealthTech, Healthcare Booking Platforms, Healthcare Facilities and Listing. Its competitors include A Place for Mom, SeniorHomes.com and Seniorly; 3 of its 3 listed competitors have raised funding.
Company details
Founded in 2007, Caring.com is based in Charlotte, United States, and operates within the senior care sector. An online platform is maintained to deliver resources, including information, support networks, in-home care arrangements, and senior living options. These services are directed toward family caregivers managing needs for aging parents, spouses, or other relatives, with operations centered on digital accessibility across the U.S.
- Total Equity Funding$23.52M (USD)
in 4 rounds
- Latest Funding Round$3.52M (USD), Series B
May 2013
- InvestorsBankrate
& 5 more
- Employee Count199
- Investments & AcquisitionsGilbert Guide
& 1 more
- Acquired by
Products & Services of Caring.com
Caring.com offers a comprehensive portfolio of products and services, including Senior Living Directory, Caregiver Resources, and Memory Care Resources.
Platform for searching and reviewing senior living facilities.
Guides on senior care topics and payment options.
Information on dementia care and facility selection.
Funding Insights of Caring.com
Caring.com has successfully raised a total of $23.52M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $3.52 million completed in May 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $23.52M
- Total Rounds 4
- Last Round Series B — $3.52M
- First Round $6M
(Sep 2007)
- Investors Count 4
All 4 funding rounds of Caring.com with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2013 | $3.52M | Series B | – | – | – |
| Apr 2010 | $4M | Series B | – | – | |
| Nov 2009 | $10M | Series B | – | Shasta Ventures | |
| Sep 2007 | $6M | Series A | – | – |
6 investors in total: 6 institutional.
Investors in Caring.com
Caring.com has secured backing from 6 investors, including venture fund investors. Prominent investors backing the company include Bankrate, SilverAssist and Intel Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment in technology startups focusing on compute, AI, and related innovations. | intelcapital.com | |||
Tech-focused seed, early, and mid-stage VC investments are made globally. | dcm.com | Menlo Park, United States | ||
US venture capital investments are made across all stages. | splitrock.com | Eden Prairie, United States | ||
Venture capital firm investing in early stage startups | shasta.vc | Portola Valley, United States | ||
Personal finance content is aggregated, published, and distributed online. | 1976 | bankrate.com | North Palm Beach, United States | |
Provider of home health care services | 2016 | silverassist.com | Hendersonville, United States |
Investor details for Caring.com
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People of Caring.com
27 people are tracked at Caring.com (9 in leadership, 18 in team); the tracked headcount is 199.
| Name | Role | Group |
|---|---|---|
Jeff Prus | Chief Product Officer | Leadership |
Denise Murphy | Director Of Sales | Leadership |
Jim Rosenthal | Chief Executive Officer | Leadership |
Alisha Quinlan | VP Of HR | Leadership |
Susann Crawford | Senior Vice President Of Sales | Leadership |
Jennifer Manchester | Partner Sales And Success | Leadership |
Jeremy Freeman | Chief Technology Officer | Leadership |
Francine Nicholson | Principal Product Manager, Partner Experience (contract) | Leadership |
Liz Barnes | Director Of Operations | Leadership |
Rob Surratt | Principal Engineer | Team |
Nancy McCleary | Account Executive | Team |
Brittany A. Woods | Human Resources Generalist | Team |
Jannette Tijerina | Product Designer | Team |
Kathleen Colligan | Senior Living Account Executive | Team |
Nandni Kohli | In-home Care National Account Manager | Team |
Alicia Chung | Principal Product Manager | Team |
Álvaro Gomides | Senior Software Engineer | Team |
Sujith Reddy Pelleti | Engineering Leader | Team |
Linda Wilkerson | Account Executive | Team |
Melanie Lanuza | Recruiter | Team |
7 more people are available in the full profile.
Complete people profiles for Caring.com
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Investments & Acquisitions by Caring.com
Caring.com has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Gilbert Guide and SeniorAdvice.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Online services for senior healthcare and living options are provided. | senioradvice.com | Austin, United States | 2015 | Mar 2020 | •••• | |
Elder care directory | gilbertguide.com | San Francisco, United States | 2004 | Oct 2009 | •••• |
Complete acquisition details for Caring.com
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Timeline of Caring.com
7 dated milestones of Caring.com across 19 years, from founding to its latest funding, stage changes and deals.
- Founded Caring.com is founded.
- Funding First funding round of $6.0M.
- Acquisition Acquires Gilbert Guide.
- Funding Latest funding round, Series B, of $3.5M.
- Exit Acquired by Bankrate.
- Acquisition Acquires SeniorAdvice.
- Exit Acquired by SilverAssist.
Competitors of Caring.com
Caring.com has 3 listed competitors in our database, 3 of them funded. They include A Place for Mom, SeniorHomes.com and Seniorly.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| aplaceformom.com | 2000 | Seattle, United States | $184.5M | Marketplace of senior living facilities and other elderly care services | ||
| seniorhomes.com | 2009 | Seattle, United States | $5.85M | 199 | Online resources for senior housing and care options are provided. | |
| seniorly.com | 2014 | San Francisco, United States | $9.06M | 28 | Online listing platform for senior accommodation care |
Detailed competitors of Caring.com
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Web traffic of Caring.com
The website of Caring.com (caring.com) receives about 470.3K visits a month and ranks #118,816 among all websites worldwide, #3,540 in Geriatric and Aging Care.
- Monthly visits470.3K
▲ 4.5% vs previous month
- Unique visitors306.8K
per month
- Global rank#118,816
among all websites
- Category rank#3,540
Health · Geriatric and Aging Care
- Bounce rate54%
- Pages per visit2.1
- Average visit1 min 30 sec
- DevicesDesktop 34% · Mobile 66%
Websites whose visitors overlap most with Caring.com. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| aplaceformom.com | 100% | 1.4M | #46,436 | View details | |
| agingcare.com | 84% | 1M | #58,350 | View details | |
| seniorly.com | 77% | 235.2K | #186,393 | View details | |
| familyassets.com | 71% | 92.1K | #450,420 | View details | |
assistedlivingcenter.com | assistedlivingcenter.com | 70% | #166,504 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Caring.com
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Digital Health & Telemedicine
3 companies that operate in the same segment as Caring.com (Digital Health & Telemedicine) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
An application is provided for comparing prescription drug prices nationwide. | 2011 | Santa Monica, California, United States | USD 22.21 M | USD 796.85 M | 1,063 | |
Healthcare appointments are booked online via Zocdoc's platform. | 2007 | New York, New York, United States | USD 425.97 M | USD 4.66 M | 1,365 | |
Alto Pharmacy is focused on providing convenient prescription delivery services. | 2015 | San Francisco, California, United States | USD 591.64 M | 802 |
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Related news about Caring.Com
Complete news archive for Caring.com
Full article history, source details, and older brand coverage require an active premium plan.
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Frequently Asked Questions about Caring.com
Caring.com was founded in 2007.
Caring.com is headquartered in Charlotte, United States. It is registered at Charlotte, North Carolina, United States.
Caring.com is a funded company, having raised a total of $23.52M across 4 funding rounds to date. The company's 1st funding round was a Series A of $6M, raised on Sep 2007.
Caring.com has 199 employees.
Founded in 2007, Caring.com is based in Charlotte, United States, and operates within the senior care sector. An online platform is maintained to deliver resources, including information, support networks, in-home care arrangements, and senior living options. These services are directed toward family caregivers managing needs for aging parents, spouses, or other relatives, with operations centered on digital accessibility across the U.S.
Caring.com's top competitors include A Place for Mom, SeniorHomes.com and Seniorly.
Caring.com offers Senior Living Directory, Caregiver Resources, and Memory Care Resources.
Caring.com has made 2 acquisitions, including Gilbert Guide, and SeniorAdvice.
Caring.com has 6 investors. Key investors include Bankrate, SilverAssist, Intel Capital, DCM, and Split Rock Partners.
Yes. Caring.com was acquired by Bankrate in May 2014.
The website of Caring.com receives about 470 thousand visits a month and ranks #118,816 among all websites worldwide.