About Bankrate
Bankrate is a Financial Services company based in North Palm Beach (United States) founded in 1976, and was acquired by Red Ventures in July 2017. Personal finance content is aggregated, published, and distributed online. Bankrate has completed 15 acquisitions, including Bankaholic.com, Caring.com and Credit Cards. Its chief executive, as recorded, is Scott Kim. Its website bankrate.com draws about 10.4 million monthly visits. Bankrate offers products and services including Savings Calculator, Mortgage Calculator, and Credit Card Payoff Calculator. Its focus areas include FinTech, Banking Tech, Savings Comparison Platform and Alternative Lending. Its legal entity is Bankrate, LLC. Its competitors include Credit Karma, NerdWallet and QuinStreet; 2 of its 3 listed competitors have raised funding.
Company details
Bankrate was founded in 1976 and functions as a publisher and aggregator of personal finance information in the United States, headquartered in North Palm Beach. Objective editorial content covering mortgages, deposits, insurance, credit cards, retirement, automobile loans, and taxes is delivered to consumers across multiple categories. The company was acquired by Apax Partners in 2009 and became publicly traded in January 2011.
- Headquarters North Palm Beach, United States
- Stage Acquired
- SectorsFinancial Services
- Website category Finance
- Website bankrate.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Red Ventures (Jul 2017)
- Legal Name Bankrate, Llc
- InvestorsRed Ventures
& 1 more
- Investments & AcquisitionsBankaholic.com
& 14 more
- Acquired by
Products & Services of Bankrate
Bankrate offers a comprehensive portfolio of products and services, including Savings Calculator, Mortgage Calculator, and Credit Card Payoff Calculator.
Helps users estimate savings growth over time.
Assists in calculating mortgage payments and affordability.
Tool to determine credit card debt repayment timelines.
Apps and channels of Bankrate
its YouTube channel Bankrate has 6.62K subscribers and 30 videos.
Videos from Bankrate
The most watched videos on Bankrate's YouTube channel, Bankrate (6.62K subscribers). Click a video to play it here.
More on Bankrate.
Investors in Bankrate
Bankrate has secured backing from 2 investors, including institutional and venture fund investors. Prominent investors backing the company include Red Ventures and Apax Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Equity investments are focused on tech, services, and consumer sectors. | 1981 | apax.com | Hong Kong, China | |
Web development, digital marketing, and market analytics services are provided. | 2000 | redventures.com | Fort Mill, United States |
Investor details for Bankrate
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People of Bankrate
139 people are tracked at Bankrate (74 in leadership, 2 in board & advisors, 63 in team).
| Name | Role | Group |
|---|---|---|
Scott Kim | CEO | Leadership |
Taylor Lester | Talent Acquisition Business Partner | Leadership |
Tony Navarro | Executive Vice President | Leadership |
Ric Elias | CEO & Co-Founder | Leadership |
Allison Blackwell | Senior Director | Leadership |
Samantha Ressler | Director | Leadership |
Mike Martin | Senior Director & General Manager, Financial Services Marketplaces | Leadership |
Ruiye Ni | Director Of Data Science | Leadership |
Andrea Spears Jackson | Senior Director Of Employee Relations | Leadership |
Ben Braun | Chief Operating Officer | Leadership |
Maghan Cook | Executive Vice President, Culture & Communications | Leadership |
Stephanie Garau Bolivar | Director | Leadership |
Faisal Saidi | Strategy & Operations, VP | Leadership |
Michael Sousa | Executive Vice President | Leadership |
Murilo de Chico | Senior Director | Leadership |
Ethan Radtke | Senior Vice President | Leadership |
Kristen Slater | Senior Director Human Resources | Leadership |
Wilmarie Vargas | Director Of Human Resources | Leadership |
Kristen Furr | Human Resources Business Partner | Leadership |
Tyler O. | Senior Vice President | Leadership |
119 more people are available in the full profile.
Complete people profiles for Bankrate
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- Professional contacts
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Investments & Acquisitions by Bankrate
Bankrate has strategically engaged in corporate development activities, having acquired 15 companies. Notable acquisitions include Bankaholic.com, Caring.com and Credit Cards.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
MyFinance is recognized as an intelligent monetization platform for publishers. | myfinance.com | Austin, United States | 2016 | Mar 2018 | •••• | |
Credit card comparison platform | nextadvisor.com | Fort Mill, United States | 2006 | May 2016 | $225M | |
Loan pricing and origination platforms are provided to mortgage lenders. | loantek.com | Boise, United States | 2008 | Jun 2015 | •••• | |
Provider of free credit score to individuals. | quizzle.com | Detroit, United States | 2008 | Apr 2015 | •••• | |
Online resources for senior housing and care options are provided. | seniorhomes.com | Seattle, United States | 2009 | Jan 2015 | •••• | |
Cinema theaters are operated and film events are hosted. | walla.by | Pasadena, United States | 2012 | Dec 2014 | •••• | |
Online destination for seeking information about care services | caring.com | Charlotte, United States | 2007 | May 2014 | $54M | |
Limited information available | leadkarma.com | Cambridge, United States | 2009 | Nov 2013 | •••• | |
Blog focused on insurance agents | insuranceagents.com | Austin, United States | 2004 | Mar 2012 | •••• | |
Credit card information and comparisons are provided to consumers. | creditcards.com | Austin, United States | 2004 | Aug 2010 | $143.1M |
Complete acquisition details for Bankrate
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Timeline of Bankrate
14 dated milestones of Bankrate across 42 years, from founding to its latest funding, stage changes and deals.
- Founded Bankrate is founded.
- Exit Acquired by Apax.
- Acquisition Acquires Credit Cards.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires InsuranceAgents.com.
- Acquisition Acquires Leadkarma.
- Acquisition Acquires Caring.com.
- Acquisition Acquires Wallaby.
- Acquisition Acquires SeniorHomes.com.
- Acquisition Acquires Quizzle.
- Acquisition Acquires LoanTek.
- Acquisition Acquires NextAdvisor.
- Exit Acquired by Red Ventures.
- Acquisition Acquires MyFinance.
Competitors of Bankrate
Bankrate has 3 listed competitors in our database, 2 of them funded. They include Credit Karma, NerdWallet and QuinStreet.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| creditkarma.com | 2007 | San Francisco, United States | $869.77M | 1,249 | Credit score checking and comparison platform for financial products | |
| nerdwallet.com | 2009 | San Francisco, United States | $123.3M | App-based comparison platform for financial products | ||
| quinstreet.com | 1999 | Foster, United States | 937 | Personal loans, credit cards, and savings products are compared online. |
Detailed competitors of Bankrate
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Web traffic of Bankrate
The website of Bankrate (bankrate.com) receives about 10.4M visits a month and ranks #5,762 among all websites worldwide, #376 in Finance.
- Monthly visits10.4M
▲ 7.3% vs previous month
- Unique visitors5.6M
per month
- Global rank#5,762
among all websites
- Category rank#376
Finance · Finance
- Bounce rate51%
- Pages per visit3.3
- Average visit2 min 22 sec
- DevicesDesktop 42% · Mobile 58%
Websites whose visitors overlap most with Bankrate. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| nerdwallet.com | 100% | 22.3M | #2,677 | View details | |
mortgagecalculator.org | mortgagecalculator.org | 95% | #25,896 | – | |
| lendingtree.com | 81% | 5.1M | #12,884 | View details | |
| marketwatch.com | 78% | 34.7M | #2,123 | View details | |
| fool.com | 76% | 18.6M | #4,241 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Bankrate
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- 40 similar websites
- Audience overlap
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- Traffic by brand
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Top companies in Banking & FinTech Platforms
3 companies that operate in the same segment as Bankrate (Banking & FinTech Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online business banking and financial workflow tools are provided. | 2010 | San Francisco, California, United States | USD 546 M | USD 2.71 M | 1,807 | |
Digital banking services are offered to individuals via mobile apps. | 2012 | San Francisco, California, United States | USD 3.15 B | USD 1.96 B | 2,516 | |
Digital sustainable banking services are offered to consumers. | 2013 | Los Angeles, California, United States | USD 865 M | 237 |
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Related news about Bankrate
Complete news archive for Bankrate
Full article history, source details, and older brand coverage require an active premium plan.
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Frequently Asked Questions about Bankrate
Bankrate was founded in 1976.
Bankrate is headquartered in North Palm Beach, United States. It is registered at North Palm Beach, Florida, United States.
Scott Kim is the CEO of Bankrate, as recorded in our data.
Bankrate was founded in 1976 and functions as a publisher and aggregator of personal finance information in the United States, headquartered in North Palm Beach. Objective editorial content covering mortgages, deposits, insurance, credit cards, retirement, automobile loans, and taxes is delivered to consumers across multiple categories. The company was acquired by Apax Partners in 2009 and became publicly traded in January 2011.
Bankrate's top competitors include Credit Karma, NerdWallet and QuinStreet.
Bankrate offers Savings Calculator, Mortgage Calculator, and Credit Card Payoff Calculator.
Bankrate has made 15 acquisitions, including Bankaholic.com, Caring.com, and Credit Cards.
Bankrate has 2 investors. Key investors include Red Ventures, and Apax Partners.
Bankrate operates through Bankrate, Llc.
Yes. Bankrate was acquired by Red Ventures in July 2017.
The website of Bankrate receives about 10.4 million visits a month and ranks #5,762 among all websites worldwide.