About MyFinance
MyFinance is a company based in Austin (United States) founded in 2016 was acquired by Bankrate in March 2018. It operates as a Advertising Model. MyFinance offers products and services including Intelligent Monetization Platform. MyFinance operates in a competitive market with competitors including Female Invest, Finimize, Investview, CityFALCON and WealthyLife, among others.
- Headquarter Austin, United States
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Sectors
Technology
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Phone
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Website
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Social
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- Legal Name Myfinance Interactive, Llc
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Products & Services of MyFinance
MyFinance offers a comprehensive portfolio of products and services, including Intelligent Monetization Platform. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for monetization using AI-driven ad targeting.
Funding Insights of MyFinance
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in MyFinance
MyFinance has secured backing from 1 investor. Prominent investors backing the company include Bankrate. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Personal finance content is aggregated, published, and distributed online.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by MyFinance
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - MyFinance
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Myfinance Comparisons
Competitors of MyFinance
MyFinance operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Female Invest, Finimize, Investview, CityFALCON and WealthyLife, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Personal finance and investment training is delivered digitally to women.
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| domain | founded_year | HQ Location |
Financial news app
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| domain | founded_year | HQ Location |
Online financial management training and resources are provided.
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| domain | founded_year | HQ Location |
AI-powered financial news and content platform
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| domain | founded_year | HQ Location |
Financial literacy is delivered via Edtech games and adaptive testing.
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| domain | founded_year | HQ Location |
Financial learning tools and payment cards for children are provided.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about MyFinance
When was MyFinance founded?
MyFinance was founded in 2016.
Where is MyFinance located?
MyFinance is headquartered in Austin, United States. It is registered at Austin, Texas, United States.
What does MyFinance do?
MyFinance is operated as an intelligent monetization platform targeting premium financial publishers. It is focused on revenue and engagement growth by connecting leading financial brands with in-market audiences. AI-driven algorithms are utilized to target consumer intent, while personalized ads and interactive experiences are developed to drive engagement. Solutions are provided to build trust and educate consumers through non-intrusive recommendations of financial products. The platform also supports performance marketing for financial brands by capturing high-intent consumers and driving conversions at scale.
Who are the top competitors of MyFinance?
MyFinance's top competitors include Investview, Female Invest and BusyKid.
What products or services does MyFinance offer?
MyFinance offers Intelligent Monetization Platform.
Who are MyFinance's investors?
MyFinance has 1 investor. Key investors include Bankrate.
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