MyFinance

Austin, United States Founded: 2016 • Age: 10 yrs Acquired By Bankrate
MyFinance is recognized as an intelligent monetization platform for publishers.
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About MyFinance

MyFinance is a company based in Austin (United States) founded in 2016 was acquired by Bankrate in March 2018. It operates as a Advertising Model. MyFinance offers products and services including Intelligent Monetization Platform. MyFinance operates in a competitive market with competitors including Female Invest, Finimize, Investview, CityFALCON and WealthyLife, among others.

  • Headquarter Austin, United States
  • Sectors
    Technology
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Myfinance Interactive, Llc
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
  • Acquired by
    Bankrate

    (Mar 05, 2018)

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Products & Services of MyFinance

MyFinance offers a comprehensive portfolio of products and services, including Intelligent Monetization Platform. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Platform for monetization using AI-driven ad targeting.

Funding Insights of MyFinance

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in MyFinance

MyFinance has secured backing from 1 investor. Prominent investors backing the company include Bankrate. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Investor Description Founded Year Domain Location
Personal finance content is aggregated, published, and distributed online.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by MyFinance

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - MyFinance

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Myfinance Comparisons

Employees
+
Add Comparison
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Competitors of MyFinance

MyFinance operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Female Invest, Finimize, Investview, CityFALCON and WealthyLife, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Personal finance and investment training is delivered digitally to women.
domain founded_year HQ Location
Financial news app
domain founded_year HQ Location
Online financial management training and resources are provided.
domain founded_year HQ Location
AI-powered financial news and content platform
domain founded_year HQ Location
Financial literacy is delivered via Edtech games and adaptive testing.
domain founded_year HQ Location
Financial learning tools and payment cards for children are provided.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Myfinance

Frequently Asked Questions about MyFinance

When was MyFinance founded?

MyFinance was founded in 2016.

Where is MyFinance located?

MyFinance is headquartered in Austin, United States. It is registered at Austin, Texas, United States.

What does MyFinance do?

MyFinance is operated as an intelligent monetization platform targeting premium financial publishers. It is focused on revenue and engagement growth by connecting leading financial brands with in-market audiences. AI-driven algorithms are utilized to target consumer intent, while personalized ads and interactive experiences are developed to drive engagement. Solutions are provided to build trust and educate consumers through non-intrusive recommendations of financial products. The platform also supports performance marketing for financial brands by capturing high-intent consumers and driving conversions at scale.

Who are the top competitors of MyFinance?

MyFinance's top competitors include Investview, Female Invest and BusyKid.

What products or services does MyFinance offer?

MyFinance offers Intelligent Monetization Platform.

Who are MyFinance's investors?

MyFinance has 1 investor. Key investors include Bankrate.

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