About MyFinance
MyFinance is a Technology company based in Austin (United States) founded in 2016, and was acquired by Bankrate in March 2018. MyFinance is recognized as an intelligent monetization platform for publishers. It operates on a Advertising Model model. Its website myfinance.com draws about 164 thousand monthly visits. MyFinance offers products and services including Intelligent Monetization Platform. Its focus areas include Advertising Technology and Ad Platforms. Its legal entity is MyFinance Interactive, LLC. Its competitors include Investview, BusyKid and Kiddie Kredit; 3 of its 3 listed competitors have raised funding.
Company details
MyFinance is operated as an intelligent monetization platform targeting premium financial publishers. It is focused on revenue and engagement growth by connecting leading financial brands with in-market audiences. AI-driven algorithms are utilized to target consumer intent, while personalized ads and interactive experiences are developed to drive engagement. Solutions are provided to build trust and educate consumers through non-intrusive recommendations of financial products. The platform also supports performance marketing for financial brands by capturing high-intent consumers and driving conversions at scale.
- Headquarters Austin, United States
- Stage Acquired
- SectorsTechnology
- Website myfinance.com
- Social LinkedIn
- Acquired by Bankrate (Mar 2018)
- Legal Name Myfinance Interactive, Llc
Products & Services of MyFinance
MyFinance offers a comprehensive portfolio of products and services, including Intelligent Monetization Platform.
Platform for monetization using AI-driven ad targeting.
Investors in MyFinance
MyFinance has secured backing from 1 investor. Prominent investors backing the company include Bankrate.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Personal finance content is aggregated, published, and distributed online. | 1976 | bankrate.com | North Palm Beach, United States |
Investor details for MyFinance
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Timeline of MyFinance
2 dated milestones of MyFinance across 2 years, from founding to its latest funding, stage changes and deals.
- Founded MyFinance is founded.
- Exit Acquired by Bankrate.
Competitors of MyFinance
MyFinance has 3 listed competitors in our database, 3 of them funded. They include Investview, BusyKid and Kiddie Kredit.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| investview.com | 2005 | Red Bank, United States | $1.65M | 33 | Online financial management training and resources are provided. | |
| busykid.com | 2010 | Scottsdale, United States | $6.42M | 97 | Financial learning tools and payment cards for children are provided. | |
| kiddiekredit.com | 2018 | Miami, United States | $1.4M | 2 | Online platform offering financial literacy courses for kids |
Detailed competitors of MyFinance
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Web traffic of MyFinance
The website of MyFinance (myfinance.com) receives about 164.3K visits a month.
- Monthly visits164.3K
▼ 11.7% vs previous month
Top companies in Investment & Financial Technology
3 companies that operate in the same segment as MyFinance (Investment & Financial Technology) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Commission-free trading and investment services are provided by Robinhood. | 2013 | Menlo Park, California, United States | USD 5.58 B | USD 2.98 B | 4,841 | |
Financial data and investment advisory tools are offered online. | 1984 | Chicago, Illinois, United States | USD 91 M | USD 351.25 K | 6 | |
App-based platform for spare change investment | 2012 | Irvine, California, United States | USD 587.84 M | 602 |
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Related news about Myfinance
Complete news archive for MyFinance
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Frequently Asked Questions about MyFinance
MyFinance was founded in 2016.
MyFinance is headquartered in Austin, United States. It is registered at Austin, Texas, United States.
MyFinance is operated as an intelligent monetization platform targeting premium financial publishers. It is focused on revenue and engagement growth by connecting leading financial brands with in-market audiences. AI-driven algorithms are utilized to target consumer intent, while personalized ads and interactive experiences are developed to drive engagement. Solutions are provided to build trust and educate consumers through non-intrusive recommendations of financial products. The platform also supports performance marketing for financial brands by capturing high-intent consumers and driving conversions at scale.
MyFinance's top competitors include Investview, BusyKid and Kiddie Kredit.
MyFinance offers Intelligent Monetization Platform.
MyFinance has 1 investor. Key investors include Bankrate.
MyFinance operates through Myfinance Interactive, Llc.
Yes. MyFinance was acquired by Bankrate in March 2018.
The website of MyFinance receives about 164 thousand visits a month.