About Carmesi
Carmesi is a Consumer company based in Gurugram (India) founded in 2017 by Rikshav Borah and Tanvi Johri, and was acquired by Purplle in March 2021. Feminine care products are offered through an internet-first brand. It operates in the Consumer and Healthcare sectors. Carmesi has raised $703.97 thousand across 3 funding rounds from investors including Purplle, IIFL Finance and Startup Buddy. Carmesi was last valued at $2.95 million in September 2019. Its chief executive, as recorded, is Tanvi Johri. Its website mycarmesi.com draws about 27 thousand monthly visits. Its Indian entity Elize Lifestyle Private Limited reported revenue of ₹5.24 Cr. Carmesi offers products and services including Sensitive Sanitary Pads, Menstrual Cup, Natural Deodorant Roll-on, and Facial Razor. Its focus areas include Retail, Beauty Tech, Ecommerce and Personal Hygiene. Its competitors include Nua, LemmeBe and Avni Wellness; 3 of its 3 listed competitors have raised funding.
Company details
Carmesi was founded in 2017 in Gurugram, India, as an internet-first brand within the feminine care sector. Products such as razors, trimmers, shaving gels, facial and hair removal creams, sanitary pads, and stain removers are provided via online channels. Operations center on addressing grooming and period needs for women, with a catalog emphasizing accessibility and essentials in the Indian market.
- Headquarters Gurugram, India
- Founders Rikshav Borah, Tanvi Johri
- Stage Acquired
- SectorsConsumerHealthcare
- Email••••••••
- Phone•••• ••••
- Website mycarmesi.com
- Social LinkedIn X Facebook
- Acquired by Purplle (Mar 2021)
- Legal Name Elize Lifestyle Private Limited
- Date of Incorporation 11 Aug, 2016
- Jurisdiction New Delhi, Delhi, India
Associated legal entities of Carmesi
Carmesi operates through Elize Lifestyle Private Limited (amalgamated). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Elize Lifestyle Private Limited CIN U72900DL2016PTC304352 | Amalgamated | 11 Aug 2016 | New Delhi, Delhi | ₹5.2 Cr | 2 | View details |
Products & Services of Carmesi
Carmesi offers a comprehensive portfolio of products and services, including Sensitive Sanitary Pads, Menstrual Cup, Natural Deodorant Roll-on, and Facial Razor.
Rash-free pads designed for comfortable menstrual use.
Reusable cup for menstrual collection and eco-friendly periods.
Gentle deodorant for sensitive skin with long-lasting fragrance.
Reusable razor for safe facial hair removal.
Funding Insights of Carmesi
Carmesi has successfully raised a total of $703.97K across 3 strategic funding rounds. The most recent funding activity was a Seed round of $82.85 thousand completed in September 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $703,969
- Total Rounds 3
- Last Round Seed — $82,849
- First Round $121,120
(Jul 2017)
- Investors Count 18
All 3 funding rounds of Carmesi with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2019 | $82,849 | Seed | $2.95M | RMP, Singapore Angel Network | |
| Jun 2018 | $500,000 | Seed | $1.51M | Samrath Bedi, MONSOON | |
| Jul 2017 | $121,120 | Angel Round | $••••• | Amit Manocha |
| Date | Valuation | Stage |
|---|---|---|
| Sep 2019 | $2.95M | •••••••• |
| Jun 2018 | $1.51M | •••••••• |
Last known valuation $2.95M (Sep 2019). 19 investors in total: 7 institutional and 12 angel.
Investors in Carmesi
Carmesi has secured backing from 19 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Purplle, IIFL Finance and Startup Buddy.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Angel network focused on India, Singapore, and U.S based companies | sgan.sg | Singapore, Singapore | ||
Private equity firm focused on multiple sectors | Singapore, Singapore | |||
Provider of diversified insurance services | rmpartners.co.uk | London, United Kingdom | ||
Online gold, home, personal, and business loans are provided. | 1995 | iifl.com | Mumbai, India | |
Business support services are provided to startups by the company. | 2015 | startupbuddy.co.in | Gurugram, India | |
Beauty and cosmetic products are retailed through an online platform. | 2011 | purplle.com | Mumbai, India | |
SB Samrat Bedi | unknown_e1ab9431ca7c451cb | |||
AM Amit Manocha | Angel investor and entrepreneur, focused on tech startups in India. | unknown_ed3b4963402b44df8 | ||
AV Arun Venkatachalam | unknown_aac330ef95a84ecca | |||
SK Sunil Kalra | Angel investor, mentor, and advisor to Indian startups across sectors. | unknown_2b55c15eeffd4ea8b |
Investor details for Carmesi
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Board of directors of Elize Lifestyle Private Limited (Carmesi)
Elize Lifestyle Private Limited is the primary company behind Carmesi. The board of Elize Lifestyle Private Limited currently have 2 directors; the longest-serving is Manish Taneja, appointed in 2021. 2 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Manish Taneja DIN 03604399 | Director | 26 Mar 2021 | 5 yrs 7 mo | Elize Lifestyle Private Limited |
| Rahul Dash DIN 05169635 | Director | 26 Mar 2021 | 5 yrs 7 mo | Elize Lifestyle Private Limited |
People of Carmesi
3 people are tracked at Carmesi (3 in leadership).
| Name | Role | Group |
|---|---|---|
Rikshav Borah | Co-Founder | Leadership |
Tanvi Johri | Co-Founder & CEO | Leadership |
Vedangi Dandwate | Head Of Brand | Leadership |
Complete people profiles for Carmesi
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Financials of Carmesi
Figures of Elize Lifestyle Private Limited, the primary company behind Carmesi, for FY 2024. Revenue was ₹5.24 Cr (+282% year on year). Net loss was -₹1.1 Lakh (0% margin). EBITDA was -₹1.1 Lakh (0% margin). Revenue has grown at a compounded annual rate of +35% over three years and +16% over five years.
- ₹5.24 CrRevenue · FY 2024 · +282% YoY
- -₹1.1 LakhNet loss · 0% margin
- -₹1.1 LakhEBITDA · 0% margin
- ₹2 LakhPaid-up capital
- +35%Revenue CAGR, 3 years
- +16%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Elize Lifestyle Private Limited are on its company page.
Detailed financial statements for Carmesi
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of Carmesi
5 dated milestones of Carmesi across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Carmesi is founded.
- Funding First funding round of $121K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Seed, of $83K.
- Exit Acquired by Purplle.
Competitors of Carmesi
Carmesi has 3 listed competitors in our database, 3 of them funded. They include Nua, LemmeBe and Avni Wellness.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| nuawoman.com | 2017 | Mumbai, India | $22.44M | 71 | Sanitary pads, period care, and skincare products are provided. | |
| lemmebe.com | 2020 | Hyderabad, India | $2.13M | 67 | Online brand offering organic menstrual hygiene products | |
| myavni.com | 2021 | Mumbai, India | $115,666 | Provider of reusable and disposable menstrual and intimate hygiene products |
Detailed competitors of Carmesi
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Web traffic of Carmesi
The website of Carmesi (mycarmesi.com) receives about 26.9K visits a month.
- Monthly visits26.9K
▼ 14% vs previous month
Websites whose visitors overlap most with Carmesi. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
vasseurskincare.com | vasseurskincare.com | 100% | #5,308,921 | – | |
| pinkwoolf.com | 100% | 11.6K | #1,250,194 | View details | |
berkowits.com | berkowits.com | 97% | #1,379,624 | – | |
| plushforher.com | 94% | 71.3K | #464,143 | View details | |
| calaproduct.com | 94% | 680.7K | #1,050,133 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 35 similar websites and full traffic analytics for Carmesi
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- 35 similar websites
- Audience overlap
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Verified entity values are shown only after access is granted.
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Carmesi (Beauty & Personal Care Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | |||
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 60.63 M |
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Related news about Carmesi
Complete news archive for Carmesi
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Frequently Asked Questions about Carmesi
Carmesi was founded in 2017.
Carmesi is headquartered in Gurugram, India. It is registered at Gurugram, Haryana, India.
Tanvi Johri is the CEO of Carmesi, as recorded in our data. They have also founded this company.
Carmesi is a funded company, having raised a total of $703.97K across 3 funding rounds to date. The company's 1st funding round was a Angel Round of $121.12K, raised on Jul 2017.
The primary company behind Carmesi, Elize Lifestyle Private Limited, reported revenue of ₹5.24 Cr for FY 2024, up 282% year on year.
Carmesi was founded in 2017 in Gurugram, India, as an internet-first brand within the feminine care sector. Products such as razors, trimmers, shaving gels, facial and hair removal creams, sanitary pads, and stain removers are provided via online channels. Operations center on addressing grooming and period needs for women, with a catalog emphasizing accessibility and essentials in the Indian market.
Carmesi's top competitors include Nua, LemmeBe and Avni Wellness.
Carmesi offers Sensitive Sanitary Pads, Menstrual Cup, Natural Deodorant Roll-on, and Facial Razor.
Carmesi has 19 investors. Key investors include Purplle, IIFL Finance, Startup Buddy, RMP, and Singapore Angel Network.
The valuation of Carmesi is $2.95M as of Sep 2019.
Carmesi operates through Elize Lifestyle Private Limited.
Yes. Carmesi was acquired by Purplle in March 2021.