CelaVita

Wezep, Netherlands Founded: 1967 • Age: 59 yrs Acquired By Nimbus
Brand of potato snacks

About CelaVita

CelaVita is a Consumer company based in Wezep (Netherlands) founded in 1967, and was acquired by Nimbus in March 2024. Brand of potato snacks. CelaVita offers products and services including Mexican Crunch, Italian Crunch, Kruimige Pieper, Halve Kriel, and Patatas Bravas. Its focus areas include Food and Agriculture, Food & Beverage Products, Convenience Foods and Snacks. Its legal entity is CêlaVíta Foods B.V. Its competitors include Good Good, Lazy Vegan and Food Sense; 2 of its 3 listed competitors have raised funding.

Company details

CelaVita was established in 1967 in Wezep, Netherlands, as a brand within the food sector. Potato snacks are manufactured and distributed by the company, focusing on snack production and marketing. Operations are centered in the Dutch market, with online presence maintained through celavita.nl. The brands activities encompass processing and supply of potato-based products for regional consumption and distribution.

Key Metrics

Products & Services of CelaVita

CelaVita offers a comprehensive portfolio of products and services, including Mexican Crunch, Italian Crunch, Kruimige Pieper, Halve Kriel, and Patatas Bravas.

Mexican Crunch
Flavored Potato Snacks

Seasoned potato pieces for quick Mexican-style cooking

Italian Crunch
Flavored Potato Snacks

Italian-seasoned potatoes ready for easy preparation

Kruimige Pieper
Natural Potato Products

Fluffy potatoes for versatile cooking applications

Halve Kriel
Natural Potato Products

Half-sized potatoes with skin for simple baking

Patatas Bravas
Flavored Potato Snacks

Spanish-style seasoned potatoes for flavorful meals

Investors in CelaVita

CelaVita has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include McCain and Nimbus.

All
Venture Fund
Institutional
InvestorDescriptionFounded YearDomainLocation
Nimbus is engaged as a hands-on investor in businesses.
nimbus.comZeist, Netherlands
Frozen potato products are manufactured and marketed worldwide.
1957mccain.comToronto, Canada
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Investor details for CelaVita

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People of CelaVita

3 people are tracked at CelaVita (3 in team).

NameRoleGroup
Jennefer Tuik
Product- & Projectmanager Cêlavíta/ MccainTeam
Gert-Jan Doorneweerd
Junior InkoperTeam
Vincent Schipper
Salarisadministrateur / Finance AdministratorTeam
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Complete people profiles for CelaVita

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Timeline of CelaVita

3 dated milestones of CelaVita across 57 years, from founding to its latest funding, stage changes and deals.

  1. Founded CelaVita is founded.
  2. Exit Acquired by McCain.
  3. Exit Acquired by Nimbus.

Competitors of CelaVita

CelaVita has 3 listed competitors in our database, 2 of them funded. They include Good Good, Lazy Vegan and Food Sense.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
goodgoodbrand.com2015Amsterdam, Netherlands$5M3
Multi-category snacks are offered by an internet-first brand.
lazyvegan.com2017Amsterdam, Netherlands$531,675
Vegan and gluten-free healthy snacks are provided by Lazy Vegan.
foodsense.nl2003Zwolle, Netherlands
Children's snacks and beverages are produced by Food Sense.
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Detailed competitors of CelaVita

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  • Competitive positioning

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Web traffic of CelaVita

The website of CelaVita (celavita.nl) receives about 2.4K visits a month.

  • Monthly visits
    2.4K

    ▼ 44.6% vs previous month

Similar websites

Websites whose visitors overlap most with CelaVita. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
belgianfries.com
belgianfries.com
100%
–
oetker.be
oetker.be
97%
#729,165–
gezondlevenvanjacoline.blogspot.nl
gezondlevenvanjacoline.blogspot.nl
97%
–
flyingfoodie.nl
flyingfoodie.nl
93%
#202,286–
brendakookt.nl
brendakookt.nl
93%
#62,406–
••••••••••••••••.com••%•.•M#•••••–
••••••••••••••••.com••%•.•M#•••••–
••••••••••••••••.com••%•.•M#•••••–
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All 12 similar websites and full traffic analytics for CelaVita

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 12 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

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Frequently Asked Questions about CelaVita

CelaVita was founded in 1967.

CelaVita is headquartered in Wezep, Netherlands. It is registered at Wezep, Gelderland, Netherlands.

CelaVita was established in 1967 in Wezep, Netherlands, as a brand within the food sector. Potato snacks are manufactured and distributed by the company, focusing on snack production and marketing. Operations are centered in the Dutch market, with online presence maintained through celavita.nl. The brands activities encompass processing and supply of potato-based products for regional consumption and distribution.

CelaVita's top competitors include Good Good, Lazy Vegan and Food Sense.

CelaVita offers Mexican Crunch, Italian Crunch, Kruimige Pieper, Halve Kriel, and Patatas Bravas.

CelaVita has 2 investors. Key investors include McCain, and Nimbus.

CelaVita operates through Cêlavíta Foods B.V..

Yes. CelaVita was acquired by McCain in July 2012.

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